Cascades Verdae

What Cascades Verdae does

Cascades Verdae is a luxury continuing care retirement community (CCRC) located on a 53-acre gated campus in Greenville, South Carolina, operating as a single-site community within the Senior Living Communities parent portfolio of 18 locations across seven U.S. states. The community delivers the full continuum of senior care, including Active Adult and Independent Living accommodations (Cottage Homes, Villa Apartments, The Preserve at Verdae), an Independent Living+ support tier, Assisted Living, a Reflections Memory Care wing, Skilled Nursing, Short-Term Rehab (delivered through a Broad River Rehabilitation partnership), and Respite Care, all under the integrated Weller Life lifestyle philosophy. This structure enables members to age in place and transition between care levels without relocating.

The underlying operating stack consists of electronic management systems spanning work orders, medical records, scheduling, HR, check-in, dining, accounting, menus, social, and wellness functions; no proprietary AI/ML, app, or API layer is disclosed. Programming differentiation rests on award-winning wellness initiatives (WAVES aquatic therapy, C.L.I.M.B. fall prevention, Purpose-Based Wellness, J.O.Y. intergenerational), recognized through six Argentum Best of the Best awards and supported by a leadership team with 10–14-year tenures. The Reflections Memory Care wing is staffed by caregivers certified in Alzheimer's and dementia care and is aligned with Alzheimer's Association best practices.

The revenue model combines one-time refundable occupancy fees for cottages and villas with recurring monthly service fees that bundle housing, utilities, dining, housekeeping, transportation, activities, emergency monitoring, and concierge services, plus incremental recurring fees for higher-acuity care levels. Pricing ranges from approximately $2,350/month for Assisted Living semi-private units to $8,900/month for private 2-bedroom villas, with average annual fee increases of 3.0–3.5% over the past five years. Go-to-market is sales-led through dedicated Lifestyle Advisors supported by Signature Experiences events, content marketing, and multi-platform social reviews. The customer base is fragmented across individual senior residents and families, producing low customer concentration risk but exposing revenue to campus occupancy and Greenville MSA demographic dynamics.

Name

Cascades Verdae

Legal name

Cascades Verdae

Website

https://cascades-verdae.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Cascades Verdae is a luxury continuing care retirement community on a 53-acre campus in Greenville, SC, offering Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Short-Term Rehab under a single aging-in-place model. It serves individual senior residents and their families through monthly service fees and occupancy fees, operating within the Senior Living Communities parent portfolio.

Ownership category

akta.pro rank

Product category

Continuing Care Retirement Community (Senior Living)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industry

Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care facility
• Independent living residences

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Monthly Service Fees: All-inclusive monthly service fees covering housing, utilities, maintenance, housekeeping, dining, transportation, activities, emergency monitoring, and concierge services. The average member saves approximately $1,000 per month compared to living in their previous house.
2. Occupancy Fees: One-time occupancy fees for cottages and villa homes, with refund guaranteed when the unit is sold. Fee range based on location, view, features, and choice of occupancy plan.
3. Care Services Fees: Additional fees for higher levels of care including Assisted Living, Memory Care, Skilled Nursing, and Short-Term Rehab services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Cascades Verdae is a luxury continuing care retirement community operating on a 53-acre campus in Greenville, South Carolina. The community delivers a continuum of senior living options — Independent Living (Cottage Homes, Villa Apartments, The Preserve at Verdae), Independent Living +, Assisted Living, Memory Care (Reflections), Skilled Nursing, Short-Term Rehab, and Respite Care — under an all-inclusive monthly service fee model. Members can transition across care levels without leaving the campus, supported by the Weller Life lifestyle philosophy, award-winning wellness programming, restaurant-style dining, housekeeping, transportation, and 24-hour emergency response.

Product overview

Cascades Verdae is a luxury continuing care retirement community (CCRC) offering a comprehensive portfolio of living options and care services across a single platform. The community operates on a Life Plan model, providing Independent Living accommodations (Cottage Homes, Villa Apartments, The Preserve at Verdae), progressive care levels (Independent Living +, Assisted Living, Memory Care/Reflections, Skilled Nursing), and Short-Term Rehab and Respite Care services. The Weller Life program serves as the overarching lifestyle philosophy integrating wellness, social activities, and care across all living options. Members can transition between care levels without leaving the community, enabling aging in place.

Differentiator

Problem solved

Functional benefit

Brands

• Weller Life: The company's lifestyle philosophy and brand representing their approach to helping members live longer, healthier, happier lives.

Products and services

• Active Adult Age-restricted community environment for those seeking a relaxed, maintenance-free lifestyle with 1, 2, and 3 bedroom apartments and 2 and 3 bedroom cottage homes, targeted at active adults 55+.
• Independent Living Maintenance-free lifestyle in a vibrant community setting with a 24-hour emergency call system, offered via two and three-bedroom cottages, one, two and three-bedroom villa apartments, and The Preserve at Verdae for seniors seeking independence with on-site support availability.
• Cottage Homes Two and three-bedroom cottages providing independent living with a maintenance-free lifestyle, covered by an all-inclusive monthly service fee for members.
• Villa Apartments One, two, and three-bedroom villa apartments providing independent living options within the Cascades Verdae campus.
• The Preserve at Verdae Additional independent living option within the Cascades Verdae community, providing residential accommodations as part of the campus portfolio.
• Independent Living + Support services without hands-on assisted care, including maintenance, cleaning, safety, security, cooking, and transportation, offering the security of care availability without requiring a move for Independent Living residents.
• Assisted Living Personalized care plans tailored to individual needs and goals for seniors who benefit from regular assistance with day-to-day tasks while maximizing independence, with published pricing from $2,350 per month (semi-private) to $8,900 per month (private 2-bedroom villa apartment).
• Memory Care (Reflections) Specialized care for seniors with Alzheimer's and dementia in a high-end Memory Care wing designed by Alzheimer's experts, where every caregiver is specially trained and certified in Alzheimer's and dementia care, including the WAVES aquatic therapy program.
• Skilled Nursing Person-centered care for members needing regular, around-the-clock medical attention delivered with compassionate and respectful service.
• Short-Term Rehab Physical therapy, occupational therapy, and speech therapy delivered through a partnership with Broad River Rehabilitation for post-surgery recovery, mobility improvement, and pain reduction, available to community members and outside guests.
• Respite Care Short-term care stays available for both members of the community and outside guests who need temporary support.
• Weller Life The community's overarching lifestyle philosophy encompassing wellness, social, and care programs designed to help members live longer, healthier, happier lives.

Quantifiable outcome

• Members save approximately $1,000 per month compared to living in their previous house
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Broad River RehabilitationcoreStrategic or Co-development PartnerPartnership with Broad River Rehab Services to provide on-site rehabilitation services including physical therapy, speech therapy, and occupational therapy for community members and outside guests.
• Living Well FoundationminorOthersNonprofit 501(c)(3) foundation dedicated to fostering supportive senior living communities by providing emergency financial assistance, scholarships, first-time home buyers program, and supporting nursing students.
• Alzheimer's AssociationcoreOthersCascades Verdae is a national team in the Walk to End Alzheimer's with annual fundraising goal of $100,000. The community's Reflections memory care program is aligned with Alzheimer's Association best practices.
• UNTOLDminorOthersOrganization in East Africa that empowers people to live beyond AIDS, focused on ending the cycle of poverty, disease, and orphans through life-transforming centers.
• Harvest CenterminorOthersCommunity organization empowering individuals affected by homelessness, poverty, and unemployment through transitional programs and wellness-focused transformation.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with a national portfolio spanning Independent Living, Assisted Living, Memory Care, and Skilled Nursing. Comparable to Cascades Verdae in service mix but operates at vastly greater scale and across many markets.
• Life Care Services (LCS): Third-party manager of a large national portfolio of CCRCs, Independent Living, Assisted Living, and Memory Care communities. Senior Living Communities, the Cascades Verdae parent, is itself a multi-community operator in this same category.

Direct peers

• Sunrise Senior Living: Operates premium senior living communities across the U.S. and U.K. offering Independent Living, Assisted Living, Memory Care, and skilled services. Closely matches Cascades Verdae's luxury positioning and continuum-of-care model.
• Atria Senior Living: Owns and operates upscale Independent Living, Assisted Living, and Memory Care communities in the U.S. and Canada. Directly comparable luxury pricing tier, design, and care continuum to Cascades Verdae.
• Belmont Village Senior Living: Operates upscale urban and suburban senior living communities offering Independent Living, Assisted Living, and Memory Care with proprietary wellness programs. Closely aligned with Cascades Verdae on luxury positioning and program-led differentiation.
• Acts Retirement-Life Communities: One of the largest not-for-profit CCRC operators in the U.S., providing Independent Living, Assisted Living, Memory Care, and Skilled Nursing on single campuses. Direct CCRC model and continuum-of-care match to Cascades Verdae.
• Erickson Senior Living: Operates large-scale, amenity-rich CCRCs primarily on the East Coast with full care continuums and entrance-fee structures. Directly comparable to Cascades Verdae in single-campus CCRC design and target demographic.
• Five Star Senior Living: Manages Independent Living, Assisted Living, and Memory Care communities across the U.S. Overlap with Cascades Verdae in continuum-of-care service lines, though positioning skews less luxury.
• The Arbor Company: Operates upscale senior living communities in the Southeast and Texas offering Independent Living, Assisted Living, and Memory Care. Geographic and demographic overlap with Cascades Verdae in the U.S. Southeast.
• Kisco Senior Living: Family-owned operator of premium Independent Living, Assisted Living, and Memory Care communities. Comparable luxury positioning, resort-style amenities, and continuum-of-care service mix to Cascades Verdae.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CascadesVerdae
• Xx.com/CascadesVerdae
• LinkedInlinkedin.com/company/cascades-verdae

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cascades Verdae