Liftco

What Liftco does

Liftco (legal entity: LIFTCO E.E.) is a Greek material handling services company headquartered in Ano Liosia, Athens, founded in 1996. The company supplies, services, and customizes forklift trucks, pallet trucks, automated guided vehicles (AGVs), spare parts, batteries, warehouse equipment, and security systems for industrial, logistics, pharmaceutical, and food sector customers primarily within Greece. Revenue is generated across eight documented streams, including one-time equipment sales of new and used forklifts and pallet trucks, AGV manufacturing and conversion of existing cargo vehicles, spare parts and accessories, recurring service and maintenance contracts, full refurbishment and conversion work, battery and charging station design/construction, warehouse equipment supply, and warehouse/industrial security system installation. Pricing is quote-based and undisclosed.

The company's most technically distinctive offering is its AGV line, which uses natural feature navigation sensors to operate without induction cables, magnets, or reflectors, allowing mixed-mode operation alongside manual vehicles and pedestrian operators under a Safety PLC architecture compliant with European safety standards. Liftco constructed the first Automated Guided forklift truck in Greece in 2015. The company holds ISO 9001:2015, ISO 14001:2015, and OHSAS 18001:2007 certifications and operates as an authorized handler of Greek-mandated machinery qualification certifications under YA15085/593.

Commercially, Liftco runs a sales-led, enterprise field-sales motion through direct customer engagement, supported by a multilingual (Greek/English) website that functions as the primary digital touchpoint. There is no disclosed social media or paid marketing presence, and no M&A, leadership turnover, or external funding events are documented. The company is privately held, founder/management-owned, with 11-50 employees and serves a single explicitly named operating region (Attica, Greece).

Name

Liftco

Legal name

LIFTCO E.E.

Website

https://liftco.gr

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Liftco is a Greek material handling services company that supplies, services, and customizes forklift trucks, AGVs, spare parts, and warehouse equipment for logistics, industrial, pharmaceutical, and food sector customers, primarily in Greece.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Material Handling Equipment Manufacturing (33392), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD), Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ), Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Material handling equipment
• Forklift trucks
• Automated guided vehicles
• Warehouse equipment
• Industrial vehicles

Headquarters

HQ city

Áno Liósia

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. Forklift and Pallet Truck Sales: Sales of new and used diesel-powered or electronic forklift trucks and pallet trucks from various manufacturers at competitive market prices with quality guarantee.
2. AGV Vehicles and Conversion: Manufacture of automated guided vehicles and conversion of existing cargo vehicles into AGV vehicles powered by natural feature sensors.
3. Spare Parts and Accessories: Supply of spare parts for machinery from manufacturers such as Crown, Toyota, Jungheinrich, Linde, Atlet. Includes accessories like clamps, telescopic forks, pallet rotators, and custom attachments.
4. Service and Maintenance: Scheduled maintenance services and instant solutions for mechanical failures. Includes fleet maintenance planning with average on-site response time of less than 4 hours.
5. Refurbishment and Conversions: Complete refurbishment of outdated forklift machineries using modern materials and technologies, transforming old equipment into fully functional and reliable machines.
6. Battery and Charging Solutions: Import, supply and installation of electric batteries for all types of electric-powered vehicles. Includes battery maintenance services and charging station design and construction.
7. Warehouse Equipment: Design, refurbishment and supply of warehouse machines including palletizers, special cargo conveyors, shelves, ramps, industrial doors.
8. Security Systems: Import and installation of safety systems for warehouses and industrial areas including cameras, warning systems, blue spots, beacons.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Liftco supplies and services material handling equipment for industrial and logistics customers in Greece, including new and used forklift trucks, pallet trucks, Automated Guided Vehicles (AGVs) it manufactures and converts, spare parts, accessories, electrical batteries, charging stations, and warehouse security systems. It also delivers scheduled maintenance, refurbishment and conversion, battery maintenance, warehouse equipment installation, and machinery certification services, with an average on-site service response of under 4 hours.

Product overview

LIFTCO is a material handling company based in Athens, Greece, specializing in forklift trucks and automated guided vehicles (AGV). Founded in 1996, the company offers a comprehensive portfolio of products including forklift trucks (both diesel and electric), pallet trucks, AGVs, spare parts, accessories, electrical batteries, wheels, and security systems. The company also provides related services such as maintenance plans, refurbishment and conversions, battery charging station design, battery maintenance, warehouse equipment installation, and machinery certifications. LIFTCO is notable for manufacturing Greece's first automated guided forklift truck using natural feature navigation technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Forklift Trucks (Περονοφόρα)
• Pallet Trucks (Παλετόφορα)
• Automated Guided Vehicles (AGV) (Οχήματα Αυτόνομης Οδήγησης) Automated Guided Vehicles (AGVs) that can carry, move, or stow cargo without a pedestrian operator, using natural feature navigation sensors that do not require induction cables, magnets, or reflectors. LIFTCO manufactures AGVs and converts existing cargo vehicles into AGVs, with mixed manual/autonomous operation capability and safety-rated sensors with HD cameras compliant with European legislation. Sold to industrial and logistics operators.
• Industrial Security Systems (Συστήματα Ασφάλειας) Safety and security systems for logistics warehouses and industrial areas, including security cameras for forklift vehicles, Acoustic Vehicle Alerting Systems (AVAS), blue spot lights, beacons, and acoustic signaling devices. Installed for industrial and logistics operators.
• Maintenance Plans (Service - Πλάνα Συντήρησης) Scheduled preventive maintenance and emergency repair services for forklifts and cargo vehicles, delivered by certified technicians with an average on-site response time of less than 4 hours and fleet maintenance planning. Targeted at industrial and logistics fleet operators.
• Refurbishment and Conversions (Ανακατασκευές - Μετατροπές) Refurbishment of outdated forklifts and cargo handling machinery using modern materials and technologies, including disassembly, cleaning, replacement of worn parts, motor repairs, and complete restoration, with conversions including AGV conversion of existing cargo vehicles. Targeted at fleet owners seeking to extend equipment life.
• Battery Charging Stations (Σταθμοί Φόρτισης) Design and construction of charging stations for electric forklifts, including structural design, ventilation requirements, and fire safety compliance. Targeted at operators of electric forklift fleets.
• Battery Maintenance (Συντήρηση Συσσωρευτών) Complete inspection and maintenance services for electric forklift batteries using proper techniques and measurement tools to ensure maximum endurance and performance. Targeted at electric forklift fleet operators.
• Warehouse Equipment (Εξοπλισμός Αποθήκης) Design, refurbishment, and supply of warehouse equipment including palletizers, special cargo conveyors, shelving, ramps, industrial doors, and bellows for warehouses and production plants. Targeted at logistics and industrial facility operators.
• Machinery Certifications (Πιστοποιήσεις Μηχανημάτων) Certification services for forklifts and lifting machines according to Greek legislation (YA15085/593/GG 1186/B/25-08-2003), including specific audits and handling of all prerequisites for issuing qualification certificates by independent accredited bodies. Targeted at fleet owners of lifting machines in Greece.

Quantifiable outcome

• Average on-site response time of less than 4 hours for service calls
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• CrownminorOthersSpare parts supplier for material handling machinery. LIFTCO maintains a comprehensive catalog of spare parts for Crown equipment.
• ToyotaminorOthersSpare parts supplier for material handling machinery. LIFTCO maintains inventory of Toyota spare parts.
• JungheinrichminorOthersSpare parts supplier for material handling machinery. LIFTCO provides Jungheinrich spare parts.
• LindeminorOthersSpare parts supplier for material handling machinery. LIFTCO maintains Linde equipment parts catalog.
• AtletminorOthersSpare parts supplier for material handling machinery. LIFTCO provides Atlet spare parts.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Balyo: Pure-play AGV and autonomous forklift solutions provider with natural feature navigation technology closely aligned with Liftco's AGV approach. A direct competitor in the AGV truck conversion and integrated logistics automation space.

Emerging players

• Mobile Industrial Robots (MiR): Provider of autonomous mobile robots for internal logistics and warehouse automation, now part of Teradyne. An emerging player overlapping with Liftco's AGV and warehouse automation value proposition.
• OTTO Motors (Clearpath Robotics): Developer of autonomous mobile robots and AGV forklifts for industrial logistics. An emerging player in the same autonomous material handling category as Liftco's AGV business, with significantly more capital and global reach.

Broad incumbents

• Hyster-Yale Group: Global manufacturer of lift trucks and material handling equipment with a growing automation portfolio. A broad incumbent competing in the same industrial truck and warehouse equipment categories as Liftco.
• Jungheinrich: Global manufacturer of forklifts, pallet trucks, and warehouse equipment, and a documented spare parts supplier partner for Liftco. A broad incumbent with entrenched material handling and intralogistics automation offerings that compete with Liftco's full portfolio.
• Linde Material Handling: European forklift OEM under KION Group and a Tier-1 spare parts partner for Liftco. Direct competitor in the Greek industrial truck market with growing automation and energy solutions portfolio.
• STILL: European forklift OEM under KION Group offering counterbalanced trucks, pallet trucks, and warehouse automation. A broad incumbent competing with Liftco's full equipment and service portfolio across European markets.
• KION Group: Parent company of Linde Material Handling and STILL, KION is a global intralogistics leader with a strong AGV and automation roadmap. Represents a scaled competitor and potential disintermediator of independent distributors like Liftco.
• Crown Equipment: US-headquartered forklift and material handling OEM partnered with Liftco for spare parts and equipment supply. A broad incumbent whose dealer network and automation initiatives compete with Liftco's distribution and AGV integration model.
• Toyota Material Handling: Global Tier-1 forklift OEM and one of Liftco's primary equipment partners. A broad incumbent that sells powered industrial trucks, pallet trucks, and increasingly AGV/automation solutions, overlapping with Liftco's core equipment and emerging automation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/liftco.gr
• LinkedInlinkedin.com/company/liftco-ee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liftco