Right Source Marketing
Right Source Marketing is a healthcare content marketing agency providing content strategy, creation, and optimization services to B2B and B2C clients in safety, health, and wellness communications. Founded in 2009 and acquired by BRG Communications in January 2025.
- Company typePrivate
- Founded2009
- HeadquartersReston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Right Source Marketing does
Right Source Marketing is a U.S.-based, full-service healthcare content marketing agency founded in 2009 and headquartered in Reston, Virginia. The firm provides content strategy, content creation, and content optimization services to both B2B and B2C clients operating in the safety, health, and wellness communications space, supporting healthcare organizations that need compliant, audience-appropriate content for patients, healthcare professionals, and other stakeholders. Over a 15-year operating history, the company built a specialized vertical practice around the regulatory and audience complexities inherent to healthcare communications.
The company's core offering is professional services rather than software: no proprietary technology platform, no patents, no app, no API, and no disclosed integrations are indicated. Capability differentiation rests on domain specialization in healthcare content and on the experience of its leadership team—Mike Sweeney and Yvonne Lyons—who became executive officers at acquirer BRG Communications upon the deal. Underlying production is human-delivered content marketing, with no evidence of automation, AI, or platform-based tooling within the agency's stack.
Right Source Marketing operates a sales-led, professional-services revenue model, acquiring clients through industry events, conferences, referrals, and direct enterprise engagement, likely on a project or retainer basis (pricing is not publicly disclosed). On January 29, 2025, the company was acquired by BRG Communications—a woman-owned Alexandria, VA-based agency on the Inc. 5000 with five consecutive years of double-digit revenue growth—and now operates as a wholly-owned subsidiary integrated into BRG's broader healthcare communications portfolio.
Right Source Marketing firmographics
Firmographics- Name
- Right Source Marketing
- Legal name
- Right Source Marketing
- Website
- https://rightsourcemarketing.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Right Source Marketing is a healthcare content marketing agency providing content strategy, creation, and optimization services to B2B and B2C clients in safety, health, and wellness communications. Founded in 2009 and acquired by BRG Communications in January 2025.
- Ownership category
- akta.pro rank
Right Source Marketing industry classification
Industry- Product category
- Healthcare Content Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
- akta.pro secondary industry
- Healthcare & Life Sciences PR (MPAAADAD)
Keywords
Where Right Source Marketing is headquartered
LocationHeadquarters
- HQ city
- Reston
- HQ country
- United States
- HQ region
- North America
Markets served
Right Source Marketing business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Healthcare Content Marketing Services: Right Source Marketing generates revenue through professional services fees for healthcare content marketing engagements, including content strategy, creation, and optimization services for B2B and B2C healthcare clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Right Source Marketing product offering
Product offeringCore offering
Right Source Marketing is a healthcare content marketing agency that provides content strategy, content creation, and content optimization services to B2B and B2C clients in the healthcare sector. The firm focuses on safety, health, and wellness communications, helping healthcare organizations produce compliant, audience-targeted content for patients, healthcare professionals, and other stakeholders. It operates as a professional services firm with project-based or retainer-based engagements.
Product overview
Right Source Marketing is a single-service content marketing agency that operated as an independent brand for over 15 years before being acquired by BRG Communications. It offers a focused portfolio of healthcare-focused content services including content strategy, content creation, and content optimization. Following the acquisition, these capabilities are being integrated into BRG Communications' service offerings to enhance the parent company's digital content capabilities for its healthcare client portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare Content Strategy Strategic planning and development of content frameworks tailored for healthcare communications clients, supporting both B2B and B2C segments. Aimed at healthcare organizations that need compliant, audience-targeted content strategies.
- Healthcare Content Creation Creation of marketing content optimized for healthcare audiences and regulatory compliance, supporting both B2B and B2C healthcare clients. Delivered as professional services engagements.
- Healthcare Content Optimization Optimization of healthcare marketing content to improve performance and audience resonance for B2B and B2C healthcare communications programs.
Quantifiable outcome
- Successfully supported B2B and B2C healthcare clients for over 15 years
Companies that use Right Source Marketing
Customer profileSegments1 record
Ideal customer profiles1 record
Right Source Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Right Source Marketing partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BRG CommunicationscoreBRG Communications acquired Right Source Marketing, integrating the agency's healthcare content marketing capabilities into BRG's portfolio. The acquisition enhances BRG's content strategy, content creation, and content optimization services for healthcare clients. Right Source's leadership team, including Mike Sweeney and Yvonne Lyons, joined BRG's executive team to drive enhanced content marketing services.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Right Source Marketing competitors and assessment
Company assessmentDirect peers
- GCI Health: A specialist healthcare public relations and communications agency serving pharma, biotech, and consumer health clients. Directly comparable to Right Source as a healthcare-focused content/PR services firm serving regulated clients.
- AbelsonTaylor: Independent, healthcare-specialized creative and content agency serving pharma and consumer health brands. Directly comparable to Right Source's healthcare content creation and strategy focus.
- Intouch Solutions: Healthcare marketing agency specializing in content, digital, and creative services for pharma clients. Closely aligned to Right Source in offering mix and regulated healthcare target market.
- Dudnyk: Independently owned healthcare creative and content agency focused on biotech, pharma, and diagnostics. Directly comparable in niche healthcare content/creative services positioning.
- Spectrum Science: Independent health and science communications agency offering content, PR, and strategic services to life sciences clients. Directly comparable in healthcare content/communications specialization.
- MicroMass Communications: Healthcare marketing agency focused on patient and HCP engagement through content and behavioral programs. Comparable in specialized healthcare content services for regulated audiences.
- CDM New York (CDM Health): Healthcare-focused creative agency under CDM Group serving pharma and consumer health. Comparable as a healthcare creative/content agency serving regulated clients.
Broad incumbents
- W2O Group (now Evoke): Large global healthcare communications and marketing network offering integrated PR, medical communications, and content services. Comparable as an incumbent in the same healthcare content/services category with significantly broader scale.
- Publicis Health: Large network of healthcare marketing and communications agencies offering content, creative, and media services. Comparable as a healthcare-focused incumbent operating broadly in the same content/communications space.
- Havas Health & You: Global healthcare communications and marketing network offering content, PR, and creative services. Comparable as a healthcare-focused incumbent with broader portfolio reach than Right Source.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Right Source Marketing social profiles
Digital presenceRight Source Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Source Marketing leadership team
Management profileNumber of profiles
Right Source Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Source Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Source Marketing
What does Right Source Marketing do?
Right Source Marketing is a healthcare content marketing agency that provides content strategy, content creation, and content optimization services to B2B and B2C clients in the healthcare sector. The firm focuses on safety, health, and wellness communications, helping healthcare organizations produce compliant, audience-targeted content for patients, healthcare professionals, and other stakeholders. It operates as a professional services firm with project-based or retainer-based engagements.
Is Right Source Marketing a public or private company?
Right Source Marketing is a private company. It is classified as corporate owned and is currently acquired.
When was Right Source Marketing founded?
Right Source Marketing was founded in 2009. It employs 11 to 50 people.
Where is Right Source Marketing based?
Right Source Marketing is headquartered in Reston, United States, in the North America region.
How does Right Source Marketing make money?
One revenue line is on record: healthcare Content Marketing Services.
Who are Right Source Marketing's main competitors?
Direct peers on record are GCI Health, AbelsonTaylor, Intouch Solutions, Dudnyk, Spectrum Science, MicroMass Communications and CDM New York (CDM Health). Broad incumbents are W2O Group (now Evoke), Publicis Health and Havas Health & You.
Does Right Source Marketing have an API?
No public API is recorded for Right Source Marketing.
What industry is Right Source Marketing in?
Right Source Marketing's product category is Healthcare Content Marketing Services. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies, with a secondary code of MPAAADAD, Healthcare & Life Sciences PR. Its NAICS code is 5418 and its SIC code is 7311.