Boulevard Real Estate

What Boulevard Real Estate does

Boulevard Real Estate (doing business as Boulevard Marin) is a privately held, women-owned boutique luxury real estate brokerage headquartered at 980 Magnolia Avenue in Larkspur, California, serving buyers and sellers across Marin County. The firm was founded by Bitsa Freeman, a fourth-generation Marin native and top-1%-ranked Marin County agent, and operates with a small team of approximately eight licensed agents and a Broker-of-Record who is also a real estate and tax lawyer. Its service area spans thirteen Marin submarkets including Kentfield, Kent Woodlands, Tiburon, Mill Valley, Ross, San Anselmo, San Rafael, Fairfax, Novato, Larkspur, Greenbrae, and Corte Madera.

The brokerage's core product offering consists of full-service buyer and seller agency, delivered through structured multi-step processes that cover comparative market analysis, pricing strategy, staging coordination, professional photography and video marketing, negotiation, and closing. Adjacent products include a Concierge Program that pre-funds renovation services (staging, flooring, painting, kitchen/bath remodels) repaid at closing escrow, exclusive off-market pocket listings sourced through top-agent networking groups, an online home valuation tool, an MLS-backed self-serve home search portal, and a Sustainable Living content resource tied to the firm's California Green Business certification. Underlying technology is conventional; the firm does not disclose or claim any proprietary technology platform, AI capabilities, or APIs, and digital tools appear to be standard brokerage systems and IDX/MLS integrations.

Boulevard Real Estate earns revenue through traditional real estate commissions on transaction closings, with pricing not publicly disclosed and negotiated on a per-deal basis. Its go-to-market is relationship-driven enterprise field sales targeting affluent homeowners in exclusive Marin neighborhoods, supplemented by content marketing (blog, neighborhood guides, Local Legends series), email newsletters, client testimonials, and community involvement with Marin non-profits and schools. The firm has accumulated four consecutive Best of Marin Independent Journal Readers' Choice Awards (2019-2022) and holds Green Business and women-owned certifications. No funding rounds, acquisitions, or institutional investment are disclosed.

Name

Boulevard Real Estate

Legal name

Boulevard Real Estate

Website

https://boulevardmarin.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Boulevard Real Estate is a women-owned, Green Business-certified boutique luxury real estate brokerage serving affluent buyers and sellers across Marin County, California, offering full-service buyer/seller agency, a concierge renovation program, and off-market pocket listings from its Larkspur headquarters.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Buyer representation services
• Seller representation services
• Home concierge program

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue model, earning a percentage of property sale prices for both buyer and seller representation transactions in Marin County luxury market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Boulevard Real Estate is a boutique luxury real estate brokerage that provides full-service buyer and seller representation for high-end residential properties across Marin County, California. The firm supplements its core brokerage with a Concierge Program that pre-funds pre-sale renovations, exclusive access to off-market pocket listings, an online home valuation tool, an MLS-backed search portal, and educational resources on sustainable home improvements, all delivered through founder-led agents specializing in Kentfield, Kent Woodlands, and surrounding Marin communities.

Product overview

Boulevard Real Estate is a boutique luxury real estate brokerage offering a unified platform of services for buying and selling high-end properties in Marin County. The core offering centers on buyer and seller agency services, complemented by a proprietary Concierge Program for hassle-free selling with pre-funded renovations, exclusive access to off-market pocket listings, an online home valuation tool, and a searchable property portfolio. The company also provides sustainable living resources as a differentiating service. All offerings are delivered through a team-based model with agents specializing in the luxury Marin County market.

Differentiator

Problem solved

Functional benefit

Brands

• Concierge Program: A hassle-free program offering services like staging, flooring, and painting to help homeowners sell faster and at higher prices.

Products and services

• Buyer Services Full-service buyer representation for Marin County luxury properties, covering market analysis, financing guidance, property search, offer negotiation, home inspections, loan approval, and closing support through a seven-step process.
• Seller Services Full-service seller representation for Marin County luxury properties, including home evaluation, comparative market analysis, staging coordination, customized marketing, negotiation, and closing through a six-step process.
• Concierge Program Hassle-free pre-sale renovation program offering staging, flooring, painting, and remodeling services. A dedicated project team funds all improvements upfront with costs repaid at closing escrow.
• Private Listings / Pocket Listings Exclusive access to off-market luxury properties in Marin County provided through the agency's network and top agent networking groups, offering buyers access to properties before public listing.
• Home Valuation Tool Online instant home valuation tool providing property estimates based on address input, with the option to schedule consultation with a local expert agent.
• Home Search Portal Online property search functionality with map view, filters, saved searches, and MLS-backed listings for homes in the Marin County area.
• Portfolio Collection of current listings and recent sales showcasing luxury properties in Marin County communities including Kentfield, Kent Woodlands, Tiburon, Mill Valley, Ross, and other neighborhoods.
• Sustainable Living Resources Educational resources and guides for eco-friendly and green home improvements, including information on energy audits, water efficiency, solar installation, and clean energy programs.

Quantifiable outcome

• 97% of staged homes sell in 29 days or less at higher price
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• BayREN (Bay Area Regional Energy Network)minorOthersReferral resource for clients seeking home energy efficient improvements, rebates, and financing programs for energy upgrades.
• MCE Clean EnergyminorOthersClean energy program partner providing renewable energy enrollment information for clients interested in sustainable living.
• County of Marin Sustainability ProgramsminorOthersResource partnerships with Marin County sustainability initiatives including Electrify Marin and Marin Solar programs.
• Professional Staging CompaniescoreImplementation/ SI/ Consulting PartnerTrusted vendor partnerships for professional home staging, photography, and media production to maximize property presentation and sale price.
• Home Renovation ContractorscoreImplementation/ SI/ Consulting PartnerDedicated remodel team for concierge program providing painting, flooring, landscaping, kitchen/bath remodels with no upfront costs to sellers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compass: Tech-enabled national real estate brokerage with significant Bay Area luxury presence. Competes for the same affluent Marin/SF agents and seller mandates, but at much larger scale and with a proprietary technology platform, making it the most direct large competitor Boulevard faces for agent talent and listings.
• Coldwell Banker: Major national residential brokerage with substantial Marin County agent presence. Competes for the same luxury listings and agent talent but operates at significantly greater scale and brand reach, often as a backdrop competing brokerage on Boulevard's transactions.
• Berkshire Hathaway HomeServices: Large national brokerage network with Bay Area luxury coverage. Comparable in targeting high-value residential transactions, but with broader geographic footprint and stronger brand recognition that can attract agents away from boutique firms.
• Redfin: Tech-enabled residential brokerage and portal with active Bay Area operations. Represents a different business model (technology-led, lower commission) that pressures traditional brokerages like Boulevard on seller-facing pricing and buyer lead flow.

Direct peers

• Golden Gate Sotheby's International Realty: Luxury residential brokerage serving the Bay Area including Marin County. Directly comparable in target customer (high-net-worth buyers/sellers) and luxury service positioning, with similar relationship-based sales and emphasis on premium marketing.
• The Agency: Luxury-focused boutique brokerage with strong California presence and global affiliation network. Comparable in boutique positioning, high-end clientele focus, and concierge-style service, competing for similar luxury listings in Marin and surrounding counties.
• Engel & Völkers: International luxury real estate brand with offices in Marin County. Comparable in premium service model, global referral network, and focus on high-value transactions in affluent markets, including a presence in the same neighborhoods Boulevard serves.
• Decker Bullock Sotheby's International Realty: Boutique luxury Sotheby's-affiliated brokerage serving Marin County directly. Closest direct competitor in geography, customer profile, and luxury service model, representing the most local peer for Boulevard.

Regional players

• Dawn Thomas Homes / Coldwell Banker Marin: Marin-focused luxury real estate team/brokerage serving the same affluent neighborhoods as Boulevard. Comparable in local specialization, although typically embedded within a larger national brand (Coldwell Banker).

Others

• Zillow: Leading real estate portal and adjacent iBuyer/lead-generation platform. Not a direct brokerage competitor but a major ecosystem participant whose Zillow Premier Agent program, Zillow Offers, and search portal directly shape lead flow, pricing, and competitive dynamics for boutique brokerages like Boulevard.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boulevardmarin
• LinkedInlinkedin.com/company/boulevard-marin

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boulevard Real Estate