Dealer Marketing Magazine

What Dealer Marketing Magazine does

Dealer Marketing Magazine (DMM) is a privately held B2B digital trade publication founded in 2002 and based in Crestview, United States, that serves automotive dealership professionals with editorial content on marketing strategy, data and technology, AI applications, and dealership leadership. The publication is organized around four primary content categories — Marketing & Strategy; Data, Technology & Innovation; AI & The Future of Dealerships; and Leadership & People — and operates an expert-panel model featuring more than a dozen named contributing columnists and a suite of owned video series including I Am Marketing, People in Automotive, and Dealership Data Era. Underlying technology is a standard web-based digital publishing platform (dealermarketing.com) with no public API, SDK, or proprietary technical infrastructure; the principal asset is the audience itself, delivered through an email newsletter reaching over 10,000 automotive professionals, supplemented by owned social channels on LinkedIn, Facebook, Twitter/X, and YouTube.

The business model is advertising-led: DMM monetizes its audience through display and brand-partnership placements sold to automotive marketing technology vendors, dealer groups, and industry service providers who want to reach dealer decision-makers. Pricing is not publicly disclosed and is handled via direct email inquiry. The publication offers sponsored content integrations — for example, a cybersecurity feature produced in partnership with Opia — alongside a Brand Partners program aimed at automotive martech and F&I vendors. Customer concentration on the revenue side is opaque, as no advertiser logos, spend data, or revenue mix is disclosed.

Operationally, DMM is a small private media business (11–50 employees, no parent company, no disclosed funding, no M&A history) that has continued active publishing through May 2026. Its strategic posture has shifted toward AI coverage and video as audience-growth vectors, and it competes for advertiser dollars with larger generalist automotive trade outlets (Automotive News) and with vendor-led content marketing programs from martech platforms serving the dealer channel.

Name

Dealer Marketing Magazine

Legal name

Dealer Marketing Magazine

Website

https://dealermarketing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Dealer Marketing Magazine is a private B2B digital trade publication serving U.S. automotive dealerships with editorial content and video on marketing, data, AI, and leadership, monetized through advertising and brand partnerships against a 10,000+-subscriber newsletter audience.

Ownership category

akta.pro rank

Product category

Automotive Trade Media / B2B Digital Publication

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Automotive trade media
• Dealership marketing content
• Industry editorial publication
• B2B digital magazine
• Automotive advertising media

Headquarters

HQ city

Crestview

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: Dealer Marketing Magazine generates revenue by selling advertising placements to automotive industry vendors, dealers, and technology providers who want to reach the publication's audience of automotive dealership professionals.
2. Brand Partnerships: The publication offers brand partnership opportunities for companies in the automotive marketing technology space to promote their solutions to dealership audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Dealer Marketing Magazine is an online B2B trade publication serving automotive dealership professionals. It delivers editorial content, expert columns, and video series covering automotive marketing strategy, data and technology, AI applications, and dealership leadership. The publication monetizes its audience reach through advertising and brand partnerships with automotive vendors, marketing technology providers, and service companies.

Product overview

Dealer Marketing Magazine is a single digital publication offering editorial content for automotive dealership professionals. The magazine provides articles, expert columns, and video series covering marketing strategy, data technology, AI applications in dealerships, and leadership topics. Key content offerings include the I Am Marketing video series, People in Automotive series, Dealership Data Era series, and expert columns such as Chrome to Code (technology/AI focus) and Digital Success Playbook (digital marketing focus). The publication also features an expert panel and brand partners section.

Differentiator

Problem solved

Functional benefit

Brands

• I AM MARKETING: Video series featuring automotive marketing professionals sharing their career journeys and insights
• People in Automotive
• Dealership Data Era
• Chrome to Code

Products and services

• Dealer Marketing Magazine (Digital Publication)

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WardsAuto: Long-established B2B automotive industry intelligence publication covering OEMs, suppliers, and dealers. Overlaps with DMM in serving auto industry professionals and attracting vendor/dealer advertisers.
• Automotive News: The dominant B2B trade publication covering the automotive industry, including dealer-focused content. It is broader in scope than Dealer Marketing Magazine but overlaps in serving auto dealer advertising audiences and OEM/vendor marketing buyers.
• Cox Automotive: Major automotive technology and services provider (Dealertrack, Autotrader, Kelley Blue Book) producing dealer-facing marketing content and thought leadership. Overlaps with DMM as both a potential content competitor and a key advertiser category.

Direct peers

• Auto Dealer Today: B2B publication providing dealership management, marketing, and operations content. A direct competitor in the niche of dealer-focused trade media with a similar advertising-supported model.
• Digital Dealer: Provides dealership-focused digital marketing content, conferences, and training. Highly comparable to DMM in targeting auto dealers with digital marketing and technology educational content, with a stronger events business.
• Dealer Magazine: A B2B publication serving franchised auto dealers with content on operations, marketing, and technology. Direct peer in format (trade magazine) and audience (dealership professionals), competing for the same advertising dollars.
• DrivingSales: A digital platform delivering automotive retail news, dealer insights, and vendor solutions. Directly comparable in serving dealership professionals with marketing and technology content supported by vendor advertising.
• CBT Automotive News (CBT News): A B2B media outlet focused specifically on car dealership news, training, and marketing content — directly comparable in audience (dealership professionals) and revenue model (advertising and video content) to Dealer Marketing Magazine.

Emerging players

• Car Dealership Guy: A fast-growing digital media brand covering dealership operations and trends, with a strong newsletter and social presence. Comparable to DMM in targeting dealership professionals, with a more modern/newer media approach.

Others

• NCM Associates: Provides 20 Group consulting and benchmarking to dealerships and produces industry content/insights. Comparable as an influencer in dealer decision-making and as a potential content partner or competitor for marketing-focused thought leadership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Dealer_Mark_Mag
• YouTubeyoutube.com/channel/UC_GRObZy_bE5lud6VE2VIsw
• Facebookfacebook.com/DealerMarketing
• LinkedInlinkedin.com/company/dealer-marketing-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer Marketing Magazine