What Digital Dealer does

Digital Dealer is a B2B events and media company serving the automotive retail industry, operating as a wholly-owned sub-brand under Emerald X, LLC, a diversified events and media conglomerate. The company produces two flagship annual gatherings — the Digital Dealer Conference & Expo (next edition: September 22-23, 2026 at Huntington Place, Detroit) and DealerPoint (next edition: April 5-7, 2027 at Marriott Sawgrass, Ponte Vedra Beach) — alongside Dealer Magazine, a bimonthly digital publication featuring cover stories on successful dealers and tactical industry insights. Its portfolio is organized around three core editorial categories: Dealer Ops & Leadership, Advertising & Marketing, and Sales & Variable Ops.

The company's underlying platform is a content-driven media stack: a news portal with an archive of approximately 1,824 pages, on-demand and live webinars, downloadable resources, and a multi-channel social presence across Facebook, X, YouTube, Instagram, and LinkedIn. DealerPoint is differentiated as a hosted, curated VIP format that pairs hand-selected dealership executives with solution providers via boardroom presentations and 1:1 meetings, structurally distinct from the larger conference-and-expo format.

Revenue is generated through four streams: event passes and exhibitor booth fees (annual cadence), advertising and sponsorships on the website, in Dealer Magazine, and at events, magazine subscriptions, and sponsored webinars/content. Primary customer segments are franchised and independent automotive dealerships and auto retail solution providers (technology vendors, software providers, service companies), with a secondary persona segment of auto industry executives. Pricing is not publicly disclosed.

Name

Digital Dealer

Legal name

Emerald X, LLC.

Website

https://digitaldealer.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Dealer is a B2B events and media company serving the U.S. automotive retail industry. It operates the Digital Dealer Conference & Expo, DealerPoint VIP event, and Dealer Magazine under parent Emerald X, LLC, connecting dealerships with technology solution providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Event Revenue: Revenue generated from conference passes, exhibitor booth fees, and event sponsorship opportunities at Digital Dealer Conference & Expo and DealerPoint events
2. Advertising & Sponsorships: Marketing and advertising opportunities on the Digital Dealer website, in Dealer Magazine, and at industry events
3. Magazine Subscriptions: Dealer Magazine publication with editorial content for automotive dealership executives, featuring cover stories on successful dealers and tactical industry insights
4. Webinars & Content: Educational webinars and on-demand content for the auto retail industry, often sponsored by technology providers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Digital Dealer is a B2B media and events company serving the automotive retail industry. It produces the Digital Dealer Conference & Expo (annual industry trade show), DealerPoint (curated VIP networking event), Dealer Magazine (bimonthly publication), and an online news and insights platform, connecting automotive dealerships with technology vendors and solution providers.

Product overview

Digital Dealer operates as a multi-brand events and media company serving the automotive retail industry. The company produces two major annual events—the Digital Dealer Conference & Expo (scheduled for September 22-23, 2026 in Detroit) and DealerPoint (scheduled for April 5-7, 2027 in Ponte Vedra Beach, Florida)—alongside Dealer Magazine, a bimonthly digital publication featuring dealer success stories. Additional offerings include on-demand webinars and a comprehensive news platform covering dealer operations, marketing, sales, and fixed operations. The portfolio is organized around three core editorial categories: Dealer Ops & Leadership, Advertising & Marketing, and Sales & Variable Ops.

Differentiator

Problem solved

Functional benefit

Brands

• Dealer Magazine: Magazine publication featuring top dealers with long-standing success, providing tactical insight for dealership pain points and opportunities.
• DealerPoint

Products and services

• Digital Dealer Conference & Expo Annual automotive industry conference and expo connecting dealerships with solution providers, featuring exhibitors, educational sessions, and networking opportunities for automotive retail professionals.
• DealerPoint Curated VIP networking experience for the auto retail industry featuring hand-selected dealership executives and one-on-one private meetings with solution providers through boardroom presentations.
• Dealer Magazine Bimonthly digital magazine featuring top dealers with cover stories sharing business approaches and perspectives, providing tactical insight for automotive dealership pain points and opportunities.
• News & Insights Digital news platform covering automotive retail topics including dealer news, leadership, marketing, sales and finance, and event news for dealership decision-makers.
• Advertising Opportunities Marketing and advertising opportunities on the Digital Dealer website, in Dealer Magazine, and at industry events for auto retail solution providers seeking access to dealership decision-makers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Automotive News: Leading B2B media brand covering the auto industry, including dealerships, OEMs, and retail trends. Comparable as a multi-channel B2B media property serving auto retail decision-makers and competing for advertiser and event dollars.
• Informa Markets: Global events and B2B media conglomerate operating dozens of trade shows and media brands. Comparable as a portfolio operator of vertical events and media properties analogous to parent Emerald X.

Direct peers

• NADA Show: National Automobile Dealers Association's flagship annual convention and expo. Direct competitor for U.S. auto retail attendee and exhibitor spend, and the dominant incumbent trade show in the same vertical Digital Dealer serves.
• CBT News: Automotive dealership news and content network with broadcasts, articles, and events targeted at franchised dealers. Closely comparable B2B media and event presence serving the same dealership executive audience as Digital Dealer.
• DrivingSales (Cox Automotive): Digital media, events, and community platform for automotive dealerships owned by Cox Automotive. Competes directly with Digital Dealer's conference and online education offerings for dealer and vendor engagement.
• Auto Remarketing: B2B media brand and conference series focused on used car, remarketing, and dealer-to-dealer vehicle flow. Comparable as an event-and-media business targeting adjacent segments of the U.S. auto retail ecosystem.

Emerging players

• ASOTU (Automotive State of the Union): Digital-first community, content platform, and live event business for automotive dealership professionals. Overlaps with Digital Dealer's online education and conference model, with a younger, more digitally native audience.
• Dealer Marketing Magazine: Print and digital publication covering automotive dealer marketing and advertising. Comparable as a vertical B2B media property competing for the same dealership-vendor marketing budgets.

Regional players

• FenderBender: B2B media brand and events serving the collision repair segment of the U.S. automotive aftermarket. Related through shared dealer-side readership and adjacent event/media model, though focused on a different sub-vertical.

Others

• Emerald X (parent portfolio): Parent operator of Digital Dealer and a diversified events and media conglomerate with multiple B2B trade show and conference brands. Relevant as the strategic parent and as the source of shared sponsorship, audience, and operational leverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DigitalDealer
• YouTubeyoutube.com/user/DigitalDealerVids
• Facebookfacebook.com/digitaldealerconference
• LinkedInlinkedin.com/company/digitaldealer
• Instagraminstagram.com/digitaldealer

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Dealer