Schuil Coffee
- Company typePrivate
- Founded1981
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Schuil Coffee firmographics
Firmographics- Name
- Schuil Coffee
- Legal name
- Schuil Coffee Company
- Website
- https://schuilcoffee.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Schuil Coffee industry classification
Industry- Product category
- Specialty Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192), Other Specialty Food Retailers (44529)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)
- akta.pro secondary industries
- Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)
Keywords
Where Schuil Coffee is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Schuil Coffee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of roasted coffee beans, tea products, K-Cups, packets, and accessories through e-commerce and physical retail locations. Products include single origin blends, flavored coffees, decaf options, and seasonal offerings.
- Subscription Services: Recurring subscription model for regular deliveries of coffee and tea products, providing predictable recurring revenue and customer retention.
- Wholesale Distribution: Wholesale partnerships with other businesses including cafes, restaurants, and retailers who resell Schuil Coffee products.
- Merchandise and Accessories: Sale of branded merchandise including Klean Kanteen water bottles, apparel, stickers, and coffee equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Product Pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Schuil Coffee product offering
Product offeringCore offering
Schuil Coffee is a specialty coffee roaster that roasts and sells premium coffee beans, flavored coffees, decaf, K-Cups, packets, and seasonal coffees, alongside a full tea line (black, green, herbal, flavored) and chai powder. Products are sold via Shopify e-commerce, physical retail storefronts in Grand Rapids, MI, wholesale distribution to businesses, recurring subscription deliveries, and in-store pickup via ToastTab.
Product overview
Schuil Coffee Company is a specialty coffee roaster and retailer operating since 1981, offering a diversified portfolio of coffee and tea products through both physical retail locations in Grand Rapids, MI and e-commerce operations. Their core product lines include Single Origin & Blends Coffees (featuring single origin beans and custom blends), Flavored Coffees (Michigan Sweet Cherry, Vanilla Frangelico, Horchata, Raspberry Chocolate), Decaf Coffees, K-Cups, Packets, and seasonal offerings. Complementing their coffee range, they provide an extensive Tea collection encompassing Black Tea (English Breakfast, Earl Grey, Assam), Green Tea (Premium Green, Green Sencha, Fiji), Herbal/Tisanes Tea, and Flavored Tea varieties, plus the Soul Chai Powder Masala. Gear and accessories include branded items like the 16 oz Marigold Klean Kanteen, Schuil Building Sticker, and Schuil Bench Wall Sticker. Additional services include Subscriptions for recurring deliveries, Wholesale programs, Gift Bundles, and Order Pickup via Toasttab.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Origin & Blends Coffees Premium coffee offerings featuring single-origin beans and custom blend combinations sourced from various coffee-growing regions, sold to home consumers and wholesale buyers.
- Flavored Coffees Coffee varieties infused with flavors such as Michigan Sweet Cherry, Vanilla Frangelico, Horchata, and Raspberry Chocolate, aimed at consumers seeking distinctive flavored specialty coffee.
- Decaf Coffees Decaffeinated coffee options for customers seeking coffee without caffeine, including Decaf English Breakfast and Ruby Sipper Decaf.
- K-Cups Single-serve coffee pods compatible with Keurig brewing systems, offering convenience for individual servings at home or office.
- Coffee Packets Pre-packaged coffee portions for home or office brewing in various quantities.
- Summer & Holiday Seasonal Coffees Seasonal limited-time coffee offerings featuring special holiday and summer-inspired flavors, including Neapolitan, S'mores Campfire Cookie, and Star Spangled Berries.
- Black Tea Traditional black tea selections including English Breakfast, Earl Grey, and Assam varieties for home tea drinkers.
- Green Tea Green tea offerings including Premium Green, Green Sencha, Fiji, and Ginger Peach varieties.
- Herbal / Tisanes Tea Caffeine-free herbal tea options including Peppermint Herbal and various tisane blends.
- Flavored Tea Tea varieties with added flavors and natural essences for enhanced taste profiles.
- Soul Chai Powder - Masala Bold, spicy-sweet chai powder blend made with black tea, ginger, cardamom, cinnamon, black pepper, and clove; vegan and gluten-free, makes 40+ servings.
- Coffee & Tea Subscription Service Subscription service that delivers regular recurring shipments of selected coffee and/or tea products to consumers on an ongoing basis.
- Wholesale Coffee Program Wholesale program enabling cafes, restaurants, offices, and retailers to purchase Schuil Coffee products in bulk for resale or commercial service.
- Gift Bundles Pre-packaged curated gift selections of coffee and related products suitable for gifting occasions.
- Online Order Pickup Online ordering with in-store pickup option, powered through the ToastTab platform for local Grand Rapids customers.
- 16 oz Marigold Schuil-Branded Klean Kanteen Co-branded vacuum insulated stainless steel water bottle with rounded lip, leak-proof cap with easy-carry swivel loop, 14-hour hot and 47-hour cold retention; priced at $32.00 USD.
- Schuil Building Sticker Decorative branded sticker featuring the Schuil Coffee building design; priced at $1.00 USD.
- Schuil Bench Wall Sticker Decorative branded wall sticker featuring the Schuil Coffee bench design.
Companies that use Schuil Coffee
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Schuil Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Schuil Coffee partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Schuil Coffee competitors and assessment
Company assessmentDirect peers
- Madcap Coffee: Grand Rapids, MI-based specialty coffee roaster with a nearly identical operating model: in-house roasting, DTC e-commerce, subscription, multiple cafe locations, and a cupping-room-driven brand identity. Closest comparable on geography, scale, and customer profile.
- Ferris Coffee & Nut Company: Long-standing Grand Rapids specialty coffee roaster (founded 1920s) with wholesale distribution, retail, and direct-to-consumer offerings. Directly comparable as a regional specialty roaster serving cafes, restaurants, and households in West Michigan.
Regional players
- Higher Grounds Trading Co. Traverse City, MI-based specialty coffee roaster with wholesale and DTC channels, focused on the Michigan and broader Midwest market. Comparable in product mix and channel strategy but anchored in a different Michigan region.
- Sparrow Coffee Roastery: Michigan-based specialty roaster offering single-origin, flavored, and seasonal coffees through DTC and wholesale. Comparable regional peer with similar product breadth and customer base.
- Biggby Coffee: Michigan-founded coffee chain with a heavy regional footprint, multiple cafe locations, and Michigan identity. Comparable as a Michigan-rooted coffee brand, though its franchise model and broader mass-market positioning differ from Schuil's craft-roaster focus.
Broad incumbents
- Stumptown Coffee Roasters: National specialty coffee roaster and DTC brand owned by Peet's/Lavazza with broad wholesale, cafe, and subscription reach. Comparable product category and customer but materially larger scale and institutional backing.
- Blue Bottle Coffee: National specialty coffee brand owned by Nestlé with cafe, wholesale, and DTC operations across the U.S. Directly comparable in product positioning (premium roasted coffee, subscriptions) but at significantly greater scale.
- Counter Culture Coffee: Independent national specialty coffee roaster with strong sustainability and education positioning, wholesale and DTC channels. Comparable on craft-roaster identity and educational content strategy, but with broader geographic reach.
- Intelligentsia Coffee: National specialty coffee roaster and cafe operator (owned by Peet's/Lavazza) with deep wholesale, DTC, and training programs. Comparable in quality/craft positioning but at a national scale that Schuil does not approach.
- Keurig Dr Pepper (Green Mountain): Owns the Green Mountain K-Cup platform that competes directly with Schuil's K-Cup single-serve line. Relevant as a category incumbent in single-serve and a potential B2B wholesale/account customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Schuil Coffee social profiles
Digital presenceSchuil Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schuil Coffee leadership team
Management profileNumber of profiles
Profiles1 record
Schuil Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schuil Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schuil Coffee
What does Schuil Coffee do?
Schuil Coffee is a specialty coffee roaster that roasts and sells premium coffee beans, flavored coffees, decaf, K-Cups, packets, and seasonal coffees, alongside a full tea line (black, green, herbal, flavored) and chai powder. Products are sold via Shopify e-commerce, physical retail storefronts in Grand Rapids, MI, wholesale distribution to businesses, recurring subscription deliveries, and in-store pickup via ToastTab.
Is Schuil Coffee a public or private company?
Schuil Coffee is a private company. It is classified as family owned and is currently operating.
When was Schuil Coffee founded?
Schuil Coffee was founded in 1981. It employs 11 to 50 people.
Where is Schuil Coffee based?
Schuil Coffee is headquartered in Grand Rapids, United States, in the North America region.
How does Schuil Coffee make money?
Four revenue lines are on record. Retail Product Sales are the primary driver. The others are subscription Services, wholesale Distribution and merchandise and Accessories.
Who are Schuil Coffee's main competitors?
Direct peers on record are Madcap Coffee and Ferris Coffee & Nut Company. Regional players are Higher Grounds Trading Co., Sparrow Coffee Roastery and Biggby Coffee. Broad incumbents are Stumptown Coffee Roasters, Blue Bottle Coffee, Counter Culture Coffee, Intelligentsia Coffee and Keurig Dr Pepper (Green Mountain).
Does Schuil Coffee have an API?
No public API is recorded for Schuil Coffee.
What industry is Schuil Coffee in?
Schuil Coffee's product category is Specialty Coffee Roasting. Its primary akta.pro industry code is CRADAHAG, Coffee (Roasted, Ground, Whole Bean), with a secondary code of CRAHAGAI, Specialty Coffee & Tea Retail (Beans, Leaves, Accessories). Its NAICS code is 311920 and its SIC code is 2080.