Güral Porselen

Name

Güral Porselen

Legal name

Güral Porselen

Website

https://guralporselen.com.tr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Güral Porselen is a Turkish porcelain manufacturer founded in 1989, producing tableware and serving ware for HORECA (hotels, restaurants, cafés) and residential consumers through brands like Alisa, Digibone, Horeca White, Horeca Bone, and Home Collection.

Ownership category

akta.pro rank

Headquarters

HQ city

Kütahya

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels1 record

Core offering

Güral Porselen manufactures and sells porcelain tableware products spanning two distinct lines: a professional HORECA (Hotel/Restaurant/Cafés) portfolio including Alisa Horeca, Horeca White, Horeca Bone, Digibone, and Digibone Horeca for hospitality and foodservice buyers, and a residential Home Collection for consumer-grade home dining. The company operates an own e-commerce storefront at guralporselen.com for direct consumer sales and distributes to commercial customers through HORECA supply channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Alisa Horeca 2026 A catalog of porcelain tableware products from the Alisa Horeca collection, targeted at HORECA (hotel, restaurant, café, catering) buyers seeking professional-grade porcelain tableware.
• Digibone Horeca 2026 A catalog of Digibone bone china porcelain products for the HORECA market, intended for hospitality and food service professional use in the 2026 collection.
• Horeca White A catalog of white porcelain products from the Horeca White collection, targeted at hospitality and food service operators requiring professional-grade tableware.
• Horeca Bone A catalog of bone china porcelain products from the Horeca Bone collection, aimed at professional hospitality and food service buyers seeking premium bone china tableware.
• Digibone A catalog of Digibone branded bone china porcelain products, positioned as a specialized bone china line for professional use in hospitality and food service.
• Home Collection A catalog of porcelain tableware products from the Home Collection, designed for residential home dining and decorative use, available through Güral Porselen's own e-commerce storefront.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Wedgwood: Iconic UK porcelain brand with global consumer and hospitality distribution. Competes in the same porcelain tableware category, particularly in the premium consumer segment.
• Noritake: Japanese global porcelain and tableware brand with extensive HORECA and consumer lines. Comparable product category and export footprint, but broader and more diversified across multiple ceramics segments.
• Rosenthal: German premium porcelain and tableware maker serving both hospitality and consumer markets. Comparable in bone china and premium porcelain categories, with a much stronger consumer brand.
• Villeroy & Boch: Large European porcelain and tableware group with a broad consumer and hospitality portfolio. Overlaps with Güral Porselen in tableware categories but operates at a much larger, more diversified scale.

Direct peers

• RAK Porcelain: UAE-based porcelain tableware producer focused on the HORECA segment globally. Closely comparable business model targeting hotels, restaurants and catering with professional-grade dinnerware.
• Steelite International: UK-headquartered tableware company serving the global HORECA market with porcelain and ceramic dinnerware. Directly comparable in customer segment, distribution model, and product category.
• Bonna: Turkish tableware manufacturer specializing in HORECA porcelain and similar professional-grade product lines. Directly competes for the same hotel, restaurant, and catering customers both domestically and in export markets.
• Kütahya Porselen: Largest publicly listed Turkish porcelain and tableware manufacturer, also headquartered in Kütahya. Direct overlap in HORECA and consumer tableware, same export markets, and same manufacturing cluster.
• Churchill China: UK-based ceramic and porcelain tableware manufacturer with a strong HORECA focus and global distribution. Comparable in product category, target customers, and export-oriented model.
• Porland Porselen: Major Turkish porcelain producer serving HORECA and home segments with comparable product lines (white porcelain, bone china). Operates in the same Kütahya/Turkey ecosystem with overlapping customer base.

Market position

Customer concentration

• Xx.com/guralporcelain
• Facebookfacebook.com/GuralPorselenGoksuAvm
• LinkedInlinkedin.com/company/guralporselen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Güral Porselen