IOT Solutions

What IOT Solutions does

IOT Solutions World Congress (IOTSWC) is an annual international trade show and conference organized by Fira de Barcelona (Fira Internacional de Barcelona), a public Spanish trade fair institution, held at the Fira de Barcelona Gran Via venue (Hall 8). Since its first edition in 2017, the event has positioned itself as a flagship platform for industrial IoT and digital transformation, covering thematic areas including IoT, AI, digital twins, edge computing, 5G, augmented reality, and connected transport. Its product portfolio comprises the main IOTSWC exhibition and congress, the co-located Barcelona Cybersecurity Congress (BCC, now also co-located with Smart City Expo World Congress), the Industry Solutions Awards (running annually since 2017), the Testbed Area for live demonstrations, the Startup Pavilion, and the BCC Hacking Village.

Revenue is generated through three principal streams: exhibition and booth fees from the roughly 260+ exhibitors per edition, tiered sponsorship packages (Diamond, Gold, Silver tiers with logos such as LoRa Alliance, EUPIC, AG Solution, Avanci, Edge Impulse, Emnify, Orange Empresas, and STMicroelectronics), and visitor/delegate registration. Strategic partners include the Industry IoT Consortium (IIC) as co-organizer, the Agència de Ciberseguretat de Catalunya (ACC) as co-organizer of BCC, and Fira de Barcelona as venue and institutional owner.

The 2025 edition (ninth edition, May 13-15) attracted over 260 exhibitors from 30 countries, more than 10,000 professionals from 105 countries, and 100+ speakers from organizations including AWS, ABB, Deutsche Telekom, Nokia, Intel, STMicroelectronics, Crowdstrike, Fortinet, SentinelOne, EY, FTI Consulting, European Space Agency, Microsoft UK, and Fujitsu. The event's GTM is event-driven and partnership-led, leveraging co-location with BCC and Integrated Systems Europe to drive cross-attendance, with content marketing, PR, and industry association referrals as primary top- and mid-funnel marketing channels.

Name

IOT Solutions

Legal name

FIRA INTERNACIONAL DE BARCELONA

Website

https://iotsworldcongress.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

IOT Solutions World Congress (IOTSWC) is an annual international IoT and digital transformation trade show organized by Fira de Barcelona, serving technology vendors, industrial enterprises, and cybersecurity professionals across 105+ countries.

Ownership category

akta.pro rank

Product category

Trade Show and Conference Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro primary industry

Manufacturing, Industrial Equipment & Automation Shows Organizers (THAHABAF)

akta.pro secondary industry

Engineering & Technology Congresses (THAHAJAE)

Keywords

• IoT trade show
• Industrial digital transformation events
• Cybersecurity conference services
• Congress and exhibition services
• B2B event management

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition and booth fees: Companies pay to exhibit at the congress, showcasing their products and services to attendees
2. Sponsorship packages: Tiered sponsorship levels including Diamond, Gold, and Silver sponsors that receive visibility benefits
3. Visitor/delegate registration: Professionals pay to attend congress sessions and access the exhibition floor

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

IOT Solutions World Congress (IOTSWC) organizes an annual international trade show and conference held at Fira de Barcelona's Gran Via venue, bringing together technology providers, industrial enterprises, and cybersecurity professionals to exhibit and discuss IoT, AI, digital twins, edge computing, and cybersecurity solutions. The event generates revenue through exhibition booth sales, tiered sponsorship packages (Diamond, Gold, Silver), and professional delegate registration, and is co-located with the Barcelona Cybersecurity Congress (BCC).

Product overview

IOT Solutions World Congress (IOTSWC) is a unified event portfolio consisting of the main IOT Solutions World Congress exhibition and conference (featuring the Industry Solutions Awards, Testbed Area, and Startup Pavilion) co-located with the Barcelona Cybersecurity Congress (BCC) and its Hacking Village. The events are organized by Fira de Barcelona in partnership with the Industry IoT Consortium (IIC) and the Agència de Ciberseguretat de Catalunya (ACC), providing an annual platform for showcasing IoT, AI, cybersecurity, and digital transformation technologies to over 10,000 professionals from 105 countries.

Differentiator

Problem solved

Functional benefit

Brands

• IOTSWC Awards: Industry Solutions Awards presented at the congress to recognize innovative IoT projects and solutions
• Testbed Area
• Startup Pavilion

Products and services

• IOT Solutions World Congress (IOTSWC) Annual international trade show and conference dedicated to industry transformation through disruptive technologies, featuring exhibitions, congress sessions, and networking opportunities for IoT, AI, cybersecurity, digital twins, and digital transformation professionals. Held at Fira de Barcelona's Gran Via venue (Hall 8).
• Barcelona Cybersecurity Congress (BCC) Annual cybersecurity conference co-organized with the Agència de Ciberseguretat de Catalunya (ACC), featuring exhibitions, talks, presentations, and a Hacking Village focused on real-world cybersecurity challenges, NIS2 compliance, ethical hacking, and threat prevention. Co-located with IOTSWC and Smart City Expo World Congress.
• Industry Solutions Awards Annual awards program (previously known as IoT Awards and IOTSWC Awards) recognizing the most innovative industrial internet and digital transformation projects and solutions showcased at the congress. Past winners include Huawei, Nokia, Intel, Accenture Digital, Bosch, Volvo Cars, Aramco, and Tata Consultancy Services.

Named customers26 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fira de BarcelonacoreStrategic or Co-development Partner · 13 May 2025Fira de Barcelona is the owner and organizer of IOT Solutions World Congress. The event is held at Fira de Barcelona's Gran Via venue. Fira de Barcelona also owns subsidiaries ALIMENTARIA EXHIBITIONS and FIRA BARCELONA INTERNATIONAL EXHIBITIONS AND SERVICES.
• Industry IoT Consortium (IIC)coreStrategic or Co-development Partner · 31 January 2023The Industry IoT Consortium is the co-organizer of IOT Solutions World Congress. The partnership provides oversight for all testbeds at the congress and contributes to the congress program with industry leadership and standards expertise.
• Agència de Ciberseguretat de Catalunya (ACC)coreStrategic or Co-development Partner · 31 January 2023Co-organizer of the Barcelona Cybersecurity Congress (BCC), which is co-located with IOTSWC. The Director of BCC is Roger Bou. The 2025 edition saw 20% activity increase compared to previous edition.
• Integrated Systems Europe (ISE)minorStrategic or Co-development Partner · 31 January 2023ISE, the world's leading professional audiovisual and systems integration trade show, is held simultaneously with IOTSWC at Fira de Barcelona's Gran Via venue, providing cross-industry attendance.
• The Thinx 5G BarcelonaminorStrategic or Co-development Partner · 14 July 2022Fira de Barcelona became a partner of The Thinx 5G Barcelona laboratory, which focuses on 5G and blockchain technology. The laboratory relocated to Telefónica's headquarters building in Barcelona.
• LoRa AlliancecoreTechnology or IntegrationDiamond sponsor of IOTSWC 2025. The association develops and manages LoRaWAN technology for IoT connectivity. CEO Alper Yegin spoke at the 2025 congress.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hannover Messe: Hannover Messe is the world's leading industrial trade fair covering Industry 4.0, automation, IoT, and digital transformation — directly overlapping with IOTSWC's industrial IoT vertical and showcasing similar transformative technologies for manufacturing.
• Mobile World Congress (GSMA): MWC is the flagship global mobile and connectivity trade show held at the same Fira de Barcelona Gran Via venue, covering adjacent IoT, 5G, and connectivity themes. Its co-location overlap with IOTSWC creates direct competition for the same exhibitor/visitor pool.
• SPS (Smart Production Solutions): SPS is the leading European exhibition for industrial automation and smart/digital manufacturing, addressing overlapping audiences (industrial IoT, edge computing, digital twins) and competing for the same automation supplier exhibitors as IOTSWC.
• Embedded World: Embedded World is the leading international trade fair for embedded systems, IoT, and electronic technologies, serving similar semiconductor (e.g., STMicroelectronics) and component supplier exhibitors as IOTSWC.
• IoT Tech Expo: IoT Tech Expo is a dedicated IoT and digital transformation conference/exhibition series with similar themes (IoT, AI, cybersecurity, edge computing) and overlapping enterprise and startup audiences to IOTSWC.
• Smart Industry Expo & Congress: Smart Industry Expo is a regional/European exhibition focused on industrial IoT, AI, and digital transformation for manufacturing, targeting similar mid-market exhibitors and industrial buyer personas as IOTSWC.

Broad incumbents

• CES (Consumer Technology Association): CES is the largest global consumer and adjacent enterprise technology trade show, covering IoT, AI, and digital transformation within a vastly broader portfolio, attracting many of the same enterprise exhibitor budgets as IOTSWC.

Emerging players

• Integrated Systems Europe (ISE): ISE is the world's leading professional AV and systems integration show held simultaneously with IOTSWC at Fira de Barcelona, representing a partially overlapping attendee pool interested in connected systems, smart venues, and digital infrastructure.
• Digital Twin World Congress: Digital Twin World Congress is a niche event dedicated to digital twin technology — a thematic area heavily featured at IOTSWC, attracting overlapping technology providers and enterprise buyers focused on industrial simulation.

Others

• Fira de Barcelona (parent portfolio): Fira de Barcelona is the public trade fair institution that owns and operates IOTSWC, including adjacent event brands like Smart City Expo World Congress, Alimentaria, and ISE. Relevant as parent/event-portfolio peer for venue economics and co-marketing synergies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLuopTJRosvexX55596m5x1AVpBxpQNO8d
• Xx.com/IOTSWC
• LinkedInlinkedin.com/company/iotswc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IOT Solutions