What Integrated Systems Europe does

Integrated Systems Europe (ISE) is a privately held trade show operator that runs the world's leading annual exhibition for professional audiovisual and systems integration. Founded in 2004, ISE is organized by Integrated Systems Events, BV (Netherlands) and Integrated Systems Events, LLC (USA), with the LLC wholly owned by AVIXA and CEDIA, the two principal global trade associations representing the commercial and residential AV industries. The flagship annual event is held at the Fira de Barcelona Gran Via, where ISE 2026 attracted 92,170 unique visitors from 181 countries and 1,751 exhibitors across a record 101,000 sqm of show floor space in eight halls. Mike Blackman serves as Managing Director.

The company's core product is the annual exhibition itself, augmented by an extensive content program encompassing sector-specific summits (Education Technology, Smart Building, Digital Signage, Control Rooms, CyberSecurity, Broadcast AV), the CEDIA Conference and certification workshops, and the Megatrends Programme covering AI, Robotics, Smart Spaces, and Sustainability. Supporting sub-products include Innovation Park for AV startups, Spark for creative industries, the ISE Sound Experience, Connected Classroom, ISE Hackathon, Tech and Show Floor Tours, and matchmaking services. Distribution and engagement tools comprise the Official ISE Event App (personalized scheduling and networking), Map Your Show's digital floorplan and exhibitor directory, ISE Show TV video-on-demand, the ISE Daily newspaper, and the Show Guide publication, produced with Future Publishing, Xcalibre Communications, and Inavate respectively.

ISE generates revenue primarily through exhibitor booth sales and sponsorship packages for the annual event, supplemented by paid conference passes (All-Conference, Megatrends, CEDIA Conference), advertising sold through official media partnerships, and Tier-1 business media partnerships. The 2026 edition featured aggressive product surface expansion, including the launch of the ISE Foundation (a year-round industry impact initiative backed by Barcelona City Council and the Government of Catalonia), the Spark creative industries platform, and the CyberSecurity Summit. GTM motion is event-driven and community-led, leveraging co-owner relationships with AVIXA and CEDIA to drive exhibitor and visitor participation, supported by an earned media engine generating 31,935 online editorial articles and 2,567 media partner articles at ISE 2026.

Name

Integrated Systems Europe

Legal name

Integrated Systems Events, BV

Website

https://iseurope.org

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrated Systems Europe is a private trade show operator that runs the world's leading annual exhibition for professional audiovisual and systems integration, co-owned by AVIXA and CEDIA, attracting 92,000+ visitors and 1,700+ exhibitors from 181 countries at Fira de Barcelona.

Ownership category

akta.pro rank

Product category

Trade Show & Exhibition Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Professional & Association Conferences (MPAGAGAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Professional audiovisual trade show
• Systems integration exhibition
• AV industry events
• Digital signage summit
• Smart building conference

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Booth and Sponsorship Fees: ISE generates primary revenue from companies purchasing exhibition space (over 101,000 sqm across 8 halls) and sponsorship packages. The show hosts 1,700+ exhibitors including 323 debuting companies.
2. Attendee Registration and Content Passes: Revenue from visitor registration passes including All-Conference Pass, Megatrends Pass, and CEDIA Conference Pass. Standard visitor badges provide show floor access with upgrade options for premium content.
3. Official Media Partnerships: Partnership with Future (ISE Daily newspaper), Xcalibre Communications (Show Guide), and Inavate (ISE Show TV) for official show publications, generating advertising and sponsorship revenue.
4. Media Partner Program: ISE has 2567 media partner articles and generates press coverage with 684 international media attendees from 43 countries, creating media partnership and advertising opportunities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Integrated Systems Europe (ISE) operates the world's leading annual trade show for professional audiovisual and systems integration, held at Fira de Barcelona Gran Via. The event brings together over 1,700 exhibitors and 92,000+ visitors from 181 countries across 101,000 sqm of exhibition space, complemented by a comprehensive content programme of sector-specific summits, conferences, and professional development sessions.

Product overview

Integrated Systems Europe (ISE) is the world's leading annual trade show for professional audiovisual and systems integration, operating as a unified platform combining an extensive exhibition with a comprehensive content program. The core offering is the annual ISE exhibition at Fira de Barcelona, which brings together over 1,700 exhibitors across multiple technology zones including Audio, Digital Signage, Multi-Technology, Residential & Smart Building, Lighting & Staging, and Broadcast. Supporting the exhibition is the ISE Content Programme featuring sector-specific summits (Education Technology, Smart Building, Digital Signage, Control Rooms, CyberSecurity, Broadcast AV), CEDIA professional development courses, and the Megatrends Programme. The event also features specialized zones and programs including Innovation Park for startups, Spark for creative industries, ISE Sound Experience, Connected Classroom, ISE Hackathon, and various networking formats. Additional services include the ISE Daily newspaper, Show Guide publication, ISE Show TV video platform, and official ISE App for attendee engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Spark: A new show platform for creativity and technology, uniting creators from Broadcast, Live Events, Marketing, Design, and Gaming into one immersive experience.
• Innovation Park
• ISE Sound Experience
• Connected Classroom
• ISE Hackathon
• ISE Show TV
• ISE Daily
• ISE Show Guide
• CyberSecurity Summit

Products and services

• ISE Annual Exhibition

Quantifiable outcome

• 92,170 visitors from 181 countries attended ISE 2026, an 8% increase over 2025
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered core, flagship, strategic, social impact, emerging, partnership program, operational and tier 1 media.

• AVIXAcoreStrategic or Co-development PartnerAVIXA (Audiovisual and Integrated Experience Association) is co-owner of ISE, holding shares in Integrated Systems Events, LLC. AVIXA represents the global AV industry and provides industry leadership, educational content, and professional development programs. CEO David Labuskes serves as keynote speaker at ISE events.
• CEDIAcoreStrategic or Co-development PartnerCEDIA is co-owner of ISE, holding shares in Integrated Systems Events, LLC. CEDIA represents the residential AV industry and provides home technology professional training and certification. CEDIA Global President & CEO Daryl Friedman participates in ISE Foundation launch and executive sessions.
• Barcelona City CouncilflagshipStrategic or Co-development PartnerBarcelona City Council supports the ISE Foundation initiative for talent development, innovation, and community projects in Barcelona and Catalonia. Deputy Mayor Raquel Gil attended ISE 2026 Foundation announcement press conference.
• Government of CataloniaflagshipStrategic or Co-development PartnerGovernment of Catalonia supports the ISE Foundation initiative. Minister Miquel Sàmper (Minister for Business and Labour) attended Foundation announcement press conference at ISE 2026.
• Future PublishingcoreGTM or Marketing PartnerOfficial Marketing Partner producing ISE Daily newspaper. Future is publisher of Installation, Systems Contractor News, AV Technology, and TVBEurope and has published the ISE Daily since 2006. Contact: Hayley Brailey-Woolfson.
• Xcalibre CommunicationscoreGTM or Marketing PartnerOfficial Marketing Partner producing the ISE Show Guide with over 25 years' experience in publishing show guides and catalogues for exhibitions globally.
• InavatecoreGTM or Marketing PartnerOfficial Marketing Partner producing ISE Show TV video on demand service. Inavate is a comprehensive resource for technology decision-makers operating within, or intersecting with, the AV industry.
• Plug and PlaystrategicStrategic or Co-development PartnerPlug and Play programs the Pitching Stage at Innovation Park, hosting 84 pitch sessions connecting startups with investors, partners, and industry stakeholders.
• AmbivationstrategicStrategic or Co-development PartnerAmbivation powers the Matchmaking Area at Innovation Park, facilitating more than 160 potential one-to-one connections between investors, startups, innovation managers, corporate representatives, and other stakeholders.
• Hospital Sant Joan de Déusocial impactStrategic or Co-development PartnerStrategic collaboration partner for ISE Foundation's social responsibility pillar, translating AV sector capabilities into measurable healthcare impact.
• Associació Cívica La Nausocial impactStrategic or Co-development PartnerStrategic collaboration partner for ISE Foundation's social responsibility initiatives focused on education and community engagement.
• Fundació Joan Mirósocial impactStrategic or Co-development PartnerStrategic collaboration partner for ISE Foundation's cultural engagement initiatives in Barcelona.
• Casa BatllóflagshipStrategic or Co-development PartnerCasa Batlló was featured in ISE 2026 keynote by Matt Clark: 'Behind the Façade: Building a Performance-led Mapping at Casa Batlló, from Concept to Implementation.' Partnership extends to ISE Foundation social responsibility projects.
• Fira de BarcelonaflagshipStrategic or Co-development PartnerVenue partner for ISE annual event at Gran Via venue. Partnership includes collaboration on EdTech Congress 2026 with EduTech Cluster.
• EduTech ClusterstrategicStrategic or Co-development PartnerISE partners with EduTech Cluster and Fira de Barcelona for EdTech Congress 2026, opening opportunities for innovative technologies, thought leaders, and industry engagement.
• LosonnanteemergingOthersFrench startup developing immersive bone conduction sound technology, exhibited at Innovation Park. Co-founder Fabien Rolland: 'Returning to Innovation Park for a second year was extremely valuable for connecting with investors and international integrators.'
• Turtle AVemergingOthersAustralian manufacturer of Dante audio products, returned to ISE after launching at Innovation Park. EU Territory Manager Chris White: 'ISE 2026 generated exceptional interest, creating hundreds of new contacts and opening significant opportunities for further international growth.'
• amperryemergingOthersItalian startup behind shared power-bank rental solution for mobile devices and laptops. First time at ISE through Innovation Park. Co-Founder Alberto Paccagnella: 'We connected with people from all over the world and saw clear opportunities to scale internationally.'
• BCN Health Hubpartnership programStrategic or Co-development PartnerPartner-led session contributor at Innovation Park, adding depth to healthcare innovation focus.
• EIT Culture & Creativitypartnership programStrategic or Co-development PartnerPartner-led session contributor at Innovation Park, focusing on culture and creativity innovation.
• GES Event IntelligenceoperationalTechnology or IntegrationRegistration system processor facilitating attendee registration and badge scanning services (Visit Connect). GES operates under strict confidentiality and is ISO27001 certified.
• Map Your ShowoperationalTechnology or IntegrationTechnology partner providing digital floorplan and show planner functionality for attendees and exhibitors.
• Forbestier 1 mediaGTM or Marketing PartnerTier 1 business media outlet attending ISE 2025, representing national business media presence at the event.
• The Financial Timestier 1 mediaGTM or Marketing PartnerTier 1 business media outlet attending ISE 2025, representing national business media presence at the event.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IBC (International Broadcasting Convention): Annual broadcast and media technology trade show in Amsterdam. Comparable scale and exhibitor mix to ISE on the Broadcast AV side, with overlapping exhibitors (e.g., display, signal-management, and IP-video vendors) and a similar European professional attendee base.
• NAB Show: Las Vegas-based broadcast, media, and entertainment technology trade show. Direct overlap with ISE's Broadcast AV Summit content and exhibitor categories, competing for global broadcast-technology suppliers and serving AV professionals with similar buying profiles.
• InfoComm (AVIXA): AVIXA's flagship North American trade show for professional AV. Direct sister show co-owned by the same parent association that co-owns ISE, competing for the same global exhibitor base and serving a substantially overlapping visitor persona.
• CEDIA Expo: CEDIA's flagship residential AV trade show in North America. Sister event to ISE, run by the other co-owner of ISE, serving the smart-home and residential integration vertical that ISE covers at the Smart Home Technology Conference.
• Light + Building (Messe Frankfurt): Frankfurt-based biennial trade show for lighting and building-services technology. Strong overlap with ISE's Smart Building Summit and lighting/staging exhibitors, serving an overlapping European systems-integrator audience.
• Prolight + Sound (Messe Frankfurt): Frankfurt trade show for pro audio, lighting, stage, and event technology. Directly comparable to ISE's Audio, Lighting & Staging technology zone with overlapping exhibitor categories and European integrator/AV-pro audience.

Others

• ISE Smart Building Summit (Internal): ISE's own co-located Smart Building Summit. Included as a peer reference point illustrating ISE's internal vertical extension into adjacent building-technology content alongside Light + Building and similar European property-tech events.

Broad incumbents

• CES (Consumer Technology Association): Las Vegas consumer and professional technology trade show. Broader and more consumer-oriented than ISE, but overlaps on display, smart-home, and emerging-technology exhibitor categories and competes for global exhibitor marketing budgets.
• IFA (Messe Berlin): Berlin consumer electronics and home appliances trade show. Overlaps with ISE on smart home, display, and audio exhibitor categories, but skews more consumer/retail rather than professional systems integrator.

Regional players

• Mobile World Congress (GSMA): Barcelona-headquartered global mobile and connectivity trade show held at Fira de Barcelona Gran Via. Same venue and similar European enterprise-technology attendee persona as ISE, but focused on telecom rather than AV systems integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ISE_show
• YouTubeyoutube.com/c/IntegratedSystemsEurope
• Facebookfacebook.com/integratedsystemseurope
• LinkedInlinkedin.com/company/integrated-systems-europe-ise-
• Instagraminstagram.com/ise_show

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrated Systems Europe