CRAAQ

What CRAAQ does

CRAAQ (Centre de référence en agriculture et agroalimentaire du Québec) is a Quebec-based non-profit knowledge transfer organization founded in 1998 that operates as an intermediary between agricultural research and on-farm practice. It mobilizes a network of more than 600 expert members and nearly 30 partner organizations — including the Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec (MAPAQ), La Financière agricole du Québec (FADQ), L'Union des producteurs agricoles (UPA), Agriculture et Agroalimentaire Canada (AAC), Sollio Groupe Coopératif, and Desjardins — to produce, validate, and disseminate scientific, technical, and economic knowledge to Quebec agricultural producers, agronomists and advisors, researchers, and farm managers distributed across approximately 20 professional sector committees.

The product portfolio comprises nine proprietary digital decision-support tools — Agri-Réseau (validated information platform), Agro Démarrage (farm startup toolkit), API-Carrefour (beekeeping matching), L'ARTERRE (farm succession matching), Nutri-Fourrager (forage harvest timing), Rotation$+ (rotation profitability simulation), SAgE pesticides (pesticide reference), IRIIS Phytoprotection (pest identification image bank), and Mon Taureau (livestock management) — plus more than 800 specialized content pieces spanning publications, economic references, training courses, videos, and podcasts. Distribution is delivered via an Odoo-based e-commerce platform at craaq.qc.ca/shop, phone ordering, in-person purchasing at the Quebec City headquarters, and event registration for both in-person and webcast colloquia, symposiums, and forums.

Revenue is generated primarily through unit-priced content sales (publications up to $84.95 CAD, training up to $295 CAD, economic references approximately $5-$30 CAD, videos up to $99.99 CAD, free podcasts as engagement), corporate membership fees for partner organizations, and event registration. Go-to-market combines direct-to-consumer e-commerce, community-led mobilization across approximately 20 professional committees, and event-driven acquisition through colloquia and webinars, with operations confined to the single domestic Quebec market.

Name

CRAAQ

Legal name

Centre de référence en agriculture et agroalimentaire du Québec

Website

https://craaq.qc.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

CRAAQ is a Quebec-based non-profit that mobilizes 600+ agricultural experts and 30 partner organizations to deliver validated agronomic and economic knowledge to producers, advisors, and researchers. It operates nine digital decision-support tools and 800+ content pieces spanning publications, training, videos, and podcasts.

Ownership category

akta.pro rank

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Publication sales: Sales of publications including guides, technical sheets, synthesis sheets, and reference materials in paper and digital formats. Prices range from free to $84.95 CAD for publications.
2. Training programs: Distance learning and in-person training sessions on topics like invasive plants, viticulture master training, integrated weed management, agroforestry systems, and food processing. Training prices range from $0 to $295 CAD.
3. Video content sales: Sales of educational videos covering agricultural innovation, market analysis, crop management, animal health, and viticulture topics. Video prices range from $0 to $99.99 CAD.
4. Podcast (Balados) content: Free podcast episodes covering topics like ventilation on farms, forage plants, farm digital data, agricultural carbon balance, and enterprise management.
5. Economic reference materials: Sales of economic reference materials including enterprise budgets, comparative analyses, and technico-economic fact sheets for various agricultural sectors. Prices range from approximately $5 to $30 CAD.
6. Event registration fees: Registration fees for events including symposiums, colloquia, forums, and webcasts on agricultural topics. Group discounts of 10% apply for 11+ registrations.
7. Membership fees: Corporate membership program offering exclusive benefits, targeted promotion campaigns, and recognized presence on platforms. Individual committee members receive 20% discount on purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

CRAAQ is a non-profit knowledge transfer organization that mobilizes a network of over 600 experts to produce, validate, and disseminate agricultural and agri-food knowledge in Quebec. It sells publications (guides, technical and economic references), training programs, videos, podcasts, and events, and operates nine proprietary digital decision-support tools covering topics such as crop rotation profitability, pesticide information, phytoprotection, forage harvest timing, farm succession matching, beekeeping networking, and livestock management.

Product overview

CRAAQ (Centre de référence en agriculture et agroalimentaire du Québec) is a non-profit knowledge mobilization organization that serves as an essential intermediary in knowledge management for Quebec's agricultural and agri-food sector. Its offering is a multi-format portfolio of content products, digital tools, and events organized around a platform of publications, economic references, training courses, videos, podcasts, and events. The portfolio includes eight proprietary digital decision-support tools: Agri-Réseau (specialized agricultural information platform), Agro Démarrage (farm startup planning toolbox), API-Carrefour (beekeeping networking platform), L'ARTERRE (farm succession matching service), Nutri-Fourrager (forage harvest timing), Rotation$+ (crop rotation profitability), SAgE pesticides (pesticide information database), and IRIIS Phytoprotection (crop pest identification). CRAAQ also coordinates the Mon Taureau livestock management application and publishes over 800 specialized tools and content items including production guides, technical fact sheets, enterprise budgets, training courses, videos, and podcasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Agri-Réseau A specialized agricultural information platform that helps producers, advisors, researchers, and stakeholders access validated and up-to-date information across all domains of agriculture and agri-food.
• Agro Démarrage A comprehensive toolbox (resources, templates, and general advice) for planning, financing, and developing agricultural or agri-food projects in Quebec.
• API-Carrefour A platform that connects beekeepers with other agricultural producers in Quebec, facilitating pollination services, queen and nucleus sales, and supporting the vitality of the apiculture sector.
• L'ARTERRE A free matching and support service for farm sellers and aspiring farmers in Quebec that helps the next generation and facilitates partnerships and secure business transfers.
• Nutri-Fourrager A decision-support tool that helps producers and advisors determine the best time to harvest forage composed of alfalfa-grass mixtures to provide optimal nutrition for the herd.
• Rotation$+ An evaluation tool that assesses the profitability of crop rotations and agro-environmental practices by simulating various scenarios to support economic decisions of producers and agricultural advisors.
• SAgE pesticides A centralized information resource on pesticides approved in Quebec, helping producers and advisors make rational and safe use of pesticides for health and the environment.
• IRIIS Phytoprotection An image bank and validated knowledge database for identifying crop enemies and allies, damage or symptoms, supporting diagnosis and the transfer of phytosanitary expertise.
• Mon Taureau A web application coordinated and developed by CRAAQ, offering livestock management and herd tracking capabilities for Quebec producers.
• Publications (paper and digital) Technical guides, reference manuals, fact sheets, and scientific publications covering all agricultural sectors including crop production, animal husbandry, soil fertility, phytoprotection, agroforestry, and more, available in both printed and PDF formats.
• Economic References (Références économiques) Enterprise budgets, comparative analyses, and technico-economic fact sheets providing economic data and financial planning tools for various agricultural sectors including grains, fruits, vegetables, livestock, and specialty crops.
• Training courses (Formations) Distance learning and in-person training courses covering specialized topics such as viticulture, invasive plants, agroforestry, pesticide resistance, and food processing, ranging from short modules to comprehensive certification programs.
• Videos (Vidéos) Video recordings of symposiums, colloquia, and research presentations covering agricultural innovations, market trends, animal health, crop management, and agroenvironmental practices.
• Podcasts (Balados) Podcast episodes addressing farm management topics such as ventilation, animal welfare, forage nutrition, dairy cattle health, biosecurity, farm data management, and carbon balance.
• Events (Évènements) Colloquia, symposiums, conferences, and webinars addressing current agricultural challenges, innovations, and best practices, available both in-person and via webcast.

Quantifiable outcome

• Customer satisfaction rate of nearly 95% at events
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

14 partnerships are on record, tiered core and minor.

• La Financière agricole du Québec (FADQ)coreStrategic or Co-development PartnerGovernmental agricultural financial organization providing support to Quebec agricultural producers. FADQ contributes to CRAAQ's development and leadership through concrete engagement including resource sharing and joint project realization.
• Ministère de l'Agriculture, des Pêcheries et de l'Alimentation du Québec (MAPAQ)coreStrategic or Co-development PartnerQuebec government ministry responsible for agriculture, fisheries, and food. Contributes to CRAAQ activities and strategic planning as a key governmental partner in the agricultural sector.
• L'Union des producteurs agricoles (UPA)coreStrategic or Co-development PartnerMajor Quebec agricultural union representing agricultural producers. Key strategic partner contributing to development and sector coordination through CRAAQ activities.
• Sollio Groupe CoopératifcoreStrategic or Co-development PartnerMajor Quebec agricultural cooperative group. Corporate member contributing to CRAAQ's strategic direction and sector development activities.
• Agriculture et Agroalimentaire Canada (AAC)minorStrategic or Co-development PartnerFederal government department responsible for agriculture and agri-food sectors. Associated partner supporting agricultural research and knowledge transfer initiatives.
• DesjardinsminorStrategic or Co-development PartnerMajor Quebec financial services cooperative. Associated partner contributing to agricultural financial knowledge and services development.
• Institut de recherche et de développement en agroenvironnement (IRDA)minorStrategic or Co-development PartnerResearch institute focused on agroenvironmental development. Associated partner contributing research expertise to CRAAQ knowledge transfer activities.
• Centre AcerminorStrategic or Co-development PartnerMaple syrup research and expertise center. Associated partner supporting maple sector knowledge transfer through CRAAQ platform.
• Via Pôle d'expertise en services-conseils agricolesminorStrategic or Co-development PartnerCenter of expertise in agricultural advisory services. Associated partner contributing to advisory services knowledge transfer and professional development.
• Réseau québécois de recherche en agriculture durable (RQRAD)minorStrategic or Co-development PartnerQuebec research network focused on sustainable agriculture. Associated partner contributing to sustainable agriculture knowledge transfer.
• Les Producteurs de lait du Québec (PLQ)minorStrategic or Co-development PartnerDairy producers' organization representing Quebec dairy farmers. Associated partner contributing to dairy sector knowledge transfer.
• Les Producteurs de grains du QuébecminorStrategic or Co-development PartnerGrain producers' organization. Associated partner contributing to grain sector knowledge transfer through CRAAQ.
• Centre d'expertise et de transfert en agriculture biologique et de proximité (CETAB+)minorStrategic or Co-development PartnerExpertise and transfer center for organic and local agriculture. Associated partner contributing to organic agriculture knowledge transfer.
• Media partners (Coopérateur, Le Bulletin, La Terre)minorGTM or Marketing PartnerCollaborative media partners including Le Coopérateur, Le Bulletin des agriculteurs, and La Terre. These partners support promotion and dissemination of CRAAQ events, publications, and digital services.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Field to Market: US-based multi-stakeholder alliance developing sustainability metrics and resources for agriculture. Comparable to CRAAQ's digital decision-support tooling and producer-facing content model (e.g., Rotation$+ agro-environmental scenarios), with overlapping focus on economic-environmental benchmarking for producers.
• Soil Health Institute: US-based non-profit focused on soil health research, measurement, and knowledge transfer. Comparable to CRAAQ in its non-profit knowledge-mobilization model for agricultural science, with overlapping subject matter (soil, sustainability, decision-support) but operating in the US rather than Quebec.
• Foundation for Food & Agriculture Research: US non-profit funding agricultural research and connecting researchers, industry, and farmers. Comparable to CRAAQ as a knowledge-bridging intermediary for agricultural innovation, with overlap in research-to-application content, though operating as a grantmaker rather than content publisher.

Regional players

• Chambres d'agriculture (France): French network of regional Chambers of Agriculture providing advisory services, training, and knowledge transfer to French farmers. Highly comparable to CRAAQ in its multi-format knowledge-mobilization model (publications, training, digital tools, events) for a regional francophone agricultural audience, but operating in France rather than Quebec.

Broad incumbents

• American Farm Bureau Federation: Largest US agricultural organization representing farm and ranch families. Comparable to CRAAQ as a producer-facing membership association providing resources, publications, and events, but at a much larger national scope with a stronger political-advocacy focus.
• Agriculture and Agri-Food Canada: Canadian federal department responsible for agricultural policy, research, and knowledge transfer. Directly comparable to CRAAQ in its knowledge-mobilization mandate and a documented partner of CRAAQ (AAC); broader in scope (national, multi-sector) and government-funded.
• Canadian Federation of Agriculture: Canada's largest umbrella agricultural organization representing producers nationally. Comparable to CRAAQ as an industry-association structure advocating and serving agricultural stakeholders, but operates at a broader pan-Canadian lobby and policy level rather than a knowledge-transfer niche.

Direct peers

• Agricultural Institute of Canada: Canadian professional association bringing together agricultural scientists, researchers, and practitioners to advance Canadian agriculture. Comparable to CRAAQ as a knowledge-network organization serving the agricultural profession, with overlapping members and similar conference/publication activities.
• National Farmers Union (Canada): Canadian farmer-led organization providing policy advocacy, research, and educational resources to farmers. Comparable to CRAAQ in serving Canadian agricultural producers with knowledge and representational services, though with a stronger political-advocacy orientation.
• Farm Management Canada: Canadian non-profit focused on farm business management knowledge transfer and resources for Canadian producers and advisors. Directly comparable to CRAAQ's mandate as a national knowledge-mobilization intermediary for agriculture, though operating at a pan-Canadian rather than Quebec-specific scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LeCRAAQ/videos?themeRefresh=1
• Facebookfacebook.com/CRAAQ
• LinkedInlinkedin.com/company/centre-de-r-f-rence-en-agriculture-et-agroalimentaire-du-qu-bec-craaq-
• Instagraminstagram.com/lecraaq/?hl=fr
• Xx.com/craaquebec

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAAQ