BNO News

Name

BNO News

Legal name

BNO News B.V.

Website

https://bnonews.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

News Wire Service

NAICS

Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Breaking news service
• News wire service
• News content syndication
• Digital news media
• Emergency news alerts

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription News Wire Service: Professional subscription-based wire service delivering breaking news content to news organizations and media outlets. NBC signed as the first client in 2010, with other clients following in subsequent months.
2. Digital Advertising: The website displays advertisements using Google AdSense and third-party advertising networks to generate revenue from the 7 million+ monthly visitors to BNONews.com.
3. Content Licensing: Hundreds of news outlets worldwide source and rely on BNO News text, video, and audio content to cover breaking news, which likely includes licensing arrangements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

BNO News is a digital news organization that operates the BNONews.com website providing live coverage of breaking and developing stories in text, video, and audio formats across U.S. News, World, Politics, Legal, Health, Business, and Entertainment categories. The company also runs a B2B subscription news wire service delivering real-time breaking news content to media clients, with NBC as its first client in 2010.

Product overview

BNO News is a single unified news platform offering breaking and developing story coverage through multiple content formats (text, video, audio). The core product is the BNO News Website, which serves as the primary public-facing platform reaching over 7 million monthly users. The company operates a B2B subscription-based News Wire Service as a separate premium offering for media clients. Additional delivery mechanisms include E-mail Alerts, ENS (Emergency News Service) Alerts, and Live Feeds for real-time updates.

Differentiator

Problem solved

Functional benefit

Brands

• BNO News Wire Service: A subscription news wire service providing text, video, and audio content to clients including news outlets worldwide.
• ENS Alerts

Products and services

• BNO News Website A news website providing live coverage of breaking and developing stories with impartiality, responsibility and fairness. Features text articles, video content, and audio content across multiple news categories including U.S. News, World, Politics, Legal, Health, Business, and Entertainment. Reaches more than 7 million people per month.
• BNO News Wire Service A subscription-based news wire service providing text, video, and audio content to media clients. NBC signed as the first client, with hundreds of news outlets worldwide sourcing BNO News content for their coverage.
• ENS Alerts Emergency News Service (ENS) alerts providing breaking news notifications to subscribers, focused on emergency and developing news events.
• E-mail Alerts Email-based subscription service allowing users to receive breaking news notifications directly via email alerts.
• Live Feeds Real-time news feed providing continuous updates on breaking stories as they develop, available on the BNO News website.

Quantifiable outcome

• 7+ million monthly readers as of March 2016
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Michael van PoppelcoreOthersMichael van Poppel founded BNO News by launching a Twitter account in May 2007 for real-time news updates. The account became one of the most popular on Twitter with millions of followers before being acquired by NBC in December 2009. After the acquisition, Van Poppel launched BNO News in 2010.
• James VallescoreOthersJames Valles co-founded BNONews.com with Michael van Poppel in June 2015, marking the launch of the website featuring text, video, and audio content and the first time in nearly 6 years that BNO News was fully available to the public.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Associated Press (AP): AP is the dominant global news wire service, selling text, photo, video, and data feeds to newsrooms and broadcasters worldwide. BNO News competes in the same wire-service category serving similar media clients, just at much smaller scale.
• Reuters: Reuters is a top-tier global news wire and media outlet that delivers breaking news, text, video, and data to news organizations and enterprises. Reuters is both a direct competitor on the wire side and one of the outlets that sources BNO News content.
• Storyful: Storyful is a social-media news intelligence agency that verifies and licenses UGC and breaking news content to newsrooms and brands. Storyful is a close peer in the niche of breaking-news content sourcing for media organizations, albeit with a stronger verification/agency focus.
• Agence France-Presse (AFP): AFP is a major international news agency providing wire services, photo, video, and text content to media clients globally. Like AP and Reuters, AFP is a direct peer in the subscription wire business that BNO News targets.

Emerging players

• The Drudge Report: Drudge Report is a long-running breaking-news aggregator known for speed and headline curation, attracting tens of millions of visitors. It is a comparable breaking-news destination for consumers, though its model is aggregation rather than original reporting.
• Breaking Defense / Breaking News (Breaking Media): Breaking Media operates vertical 'Breaking' news brands covering defense, energy, and other sectors for niche professional audiences. It is comparable as a digital breaking-news publisher, but focuses on specialized verticals rather than general news.
• Circa / Ground News (Newsletter and breaking-news apps): Ground News is a subscription-based news aggregator and newsletter product that helps consumers track breaking stories across perspectives. It is comparable as a digital news subscription and newsletter product targeting engaged news consumers.

Regional players

• BuzzFeed News / Vice News: Vice News and similar digital-first news brands competed in the digital breaking-news space for younger and digital-native audiences. They are broadly comparable digital news publishers, though their original-reporting model and audience focus differ from BNO News' wire-and-alert model.

Broad incumbents

• CNN Digital: CNN is a major broadcast and digital news outlet that both competes for breaking-news audience attention and sources BNO News content. It is a broad incumbent with overlapping digital breaking-news coverage but a fundamentally different business model.
• Bloomberg News: Bloomberg is a broad incumbent in business and general news with its own wire/data terminals and a global newsroom. It is comparable as a subscription news/data provider serving enterprise customers, though its scale and breadth far exceed BNO News.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bnonews
• Facebookfacebook.com/bnonews
• LinkedInlinkedin.com/company/bno-news

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BNO News