Science And Tradition
Science and Tradition is a Dubai-headquartered, direct-to-consumer skincare brand that formulates and sells Ayurvedic-and-science hybrid cleansers, serums, moisturizers, and tools manufactured in the UK under EU standards for consumers in the UAE, UK, and global markets.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Science And Tradition does
Science and Tradition is a direct-to-consumer skincare brand founded in 2021 by Shruti Kevin and headquartered in Dubai, with manufacturing operations in the United Kingdom under EU cosmetic standards. The company formulates and sells a compact line of seven SKUs spanning cleansers, facial oils, a brightening serum, a ceramide moisturizer, a Gua Sha tool, and a gift box, each engineered around the brand's 'Safe Science + Nature' thesis — pairing Ayurvedic plant extracts sourced from sustainable Indian farms with clinically proven actives (glycolic acid, niacinamide, ceramides, hyaluronic acid) at disclosed dosages. Technical differentiators include pH-balanced formulations close to skin's natural 5.5, coconut-derived surfactants replacing SLS, exclusion of 'The Risky Seven' ingredient categories, and stability testing at temperatures up to 50°C for 3–6 months.
The business operates exclusively through its own Shopify storefront (scienceandtradition.com), supporting 13 currencies and English/Arabic language toggles, with free shipping to UAE and the UK and flat-rate worldwide shipping above $50. Revenue is generated entirely from one-time product purchases, with the majority of products priced in the $10–$15 range and the Gua Sha tool at $14 ($17 list). Marketing is concentrated on organic social (Instagram, Facebook, and region-split TikTok accounts for UK and Middle East), email acquisition campaigns (5% newsletter discount), and educational content via an A–Z Ingredient Library and blog. The company is privately held, bootstrapped, and founder-owned with 1–10 employees and no disclosed institutional funding.
Science And Tradition firmographics
Firmographics- Name
- Science And Tradition
- Legal name
- Science & Tradition
- Website
- https://scienceandtradition.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Science and Tradition is a Dubai-headquartered, direct-to-consumer skincare brand that formulates and sells Ayurvedic-and-science hybrid cleansers, serums, moisturizers, and tools manufactured in the UK under EU standards for consumers in the UAE, UK, and global markets.
- Ownership category
- akta.pro rank
Science And Tradition industry classification
Industry- Product category
- Natural Skincare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where Science And Tradition is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Science And Tradition business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: Science and Tradition generates revenue through direct-to-consumer sales of skincare products. The primary revenue stream is one-time purchases of individual products and bundles. Products include cleansers, facial oils, serums, moisturizers, and skincare tools. Pricing ranges from $2 for gift boxes to $17 for tools, with most core products in the $10-15 range.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual skincare products sold as one-time purchases |
| Unit Pricing | Pay-as-you-go | Luxurious Gift Box Add-on |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Science And Tradition product offering
Product offeringCore offering
Science And Tradition manufactures and sells a direct-to-consumer skincare line that fuses Ayurvedic botanical extracts with scientifically validated active ingredients at fully disclosed percentages. The product range includes a Brightening Double Cleansing Duo (cleansing gel plus replenishing oil), an Exfoliating Power Brightener serum, a Triple Vitamin Ceramide Aloe Cream moisturizer, and a stainless steel Gua Sha tool. All products are formulated and manufactured in the United Kingdom under European Union cosmetic standards and are sold primarily to individual consumers in the UAE and UK.
Product overview
Science and Tradition is a science-backed natural skincare brand offering a unified product portfolio centered on 'Supercharged Skincare' — formulations combining Ayurvedic plant extracts with scientific ingredients. The core product line includes the Brightening Double Cleansing Duo (Antioxidant Infused Cleansing Gel and Antioxidant Infused Replenishing Oil sold as a kit), standalone Exfoliating Power Brightener serum, Triple Vitamin Ceramide Aloe Cream moisturizer, and 100% Stainless Steel Gua Sha tool. An optional Luxurious Gift Box add-on is available for gifting. All products are pH-balanced, vegan/halal/cruelty-free, and free from SLS, silicones, alcohols, parabens, fragrance, and phthalates. Products are formulated and manufactured in the UK within EU Standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Brightening Double Cleansing Duo A skincare set that bundles the Antioxidant Infused Replenishing Oil and the Antioxidant Infused Cleansing Gel for a two-step double cleansing routine: the oil melts makeup while replenishing the skin, and the gel removes residue while delivering nutrients, vitamins, and antioxidants for brightened, soft skin. Sold as a 195 ml + 195 ml kit; targeted at consumers seeking a complete brightening double-cleansing regimen.
- Antioxidant Infused Cleansing Gel A gentle, brightening, soap-free face wash formulated with 6 Indian plant extracts (kale, holy basil, licorice root, aloe vera, green tea, moringa) and 2 vitamins (vitamin E and pro vitamin B5). pH balanced between 5 and 6, with coconut-derived surfactants so it cleanses without stripping natural oils. For consumers seeking a daily brightening cleanser suitable for sensitive and acne-prone skin.
- Antioxidant Infused Replenishing Oil A multi-purpose anti-aging facial oil made from 100% natural, non-comedogenic oils (grapeseed, sunflower seed, seabuckthorn, jojoba seed, tamanu seed) plus vitamin E and rosemary. Designed for use as a makeup remover, cleansing oil, facial massage oil, leave-on facial oil, or beard moisturizer. For consumers and spa professionals looking for a versatile natural oil.
- Exfoliating Power Brightener A brightening and anti-aging serum combining 7% glycolic acid, 5% niacinamide, pro vitamin B5, and Lactobacillus/Punica Granatum Fruit Ferment (fermented pomegranate) as a multiple tyrosinase inhibitor complex to fade dark spots, remove dead skin, and smooth fine wrinkles. pH 3.5 for optimal exfoliation. For consumers targeting hyperpigmentation and uneven skin tone.
- Triple Vitamin Ceramide Aloe Cream An intensely hydrating and anti-aging moisturizer that combines 6 Ayurvedic plant herbs, 3 vitamins (E, B3, pro B5), 3 ceramides (NP, AP, EOP), squalane, almond oil, shea butter, oat flour, hyaluronic acid, and Senegal Hibiscus Extract, using a vegetable-based alternative to silicones for silky texture. For consumers needing deep hydration and barrier support across skin types.
- 100% Stainless Steel Gua Sha A 100% stainless steel Gua Sha facial massage tool that is antibacterial and hypoallergenic, promoting lymphatic drainage, reducing puffiness, and supporting sculpted facial contours; designed to be durable and resistant to breakage. For consumers performing at-home facial massage alongside the brand's skincare routine.
Quantifiable outcome
- Products tested for 3-6 months in temperatures up to 50°C for stability
- +2 more outcomes
Companies that use Science And Tradition
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
Science And Tradition technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Science And Tradition partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Science And Tradition competitors and assessment
Company assessmentDirect peers
- Tropic Skincare: UK-founded, multi-channel clean beauty brand built around naturally derived ingredients and transparent formulation; shares S&T's plant-plus-science positioning and UK regulatory baseline, and operates with a larger but similar DTC + consultant GTM model.
- The Ordinary (DECIEM): Science-led skincare brand known for transparent ingredient percentages at accessible prices; directly overlaps S&T's clinical-grade percentage disclosure and pH-balanced actives positioning, while operating at massive global scale.
- Drunk Elephant: Clean-beauty DTC skincare brand built around biocompatible, 'Suspicious 6'-free formulation philosophy; mirror image of S&T's 'Risky Seven' avoidance and pH-balancing claims, with a stronger Sephora-based distribution footprint.
- Herbivore Botanicals: Plant-based, naturally derived skincare DTC brand selling facial oils, serums, and cleansers at premium prices; comparable in product mix (oils, exfoliators), clean-beauty positioning, and DTC go-to-market.
- Tata Harper: Luxury, plant-derived skincare brand with full ingredient disclosure and high-efficacy claims; comparable to S&T on transparency, naturally derived actives, and premium clean positioning.
- Youth To The People: Plant-based skincare brand built around superfood and botanical extracts (kale, green tea) with strong DTC and Sephora presence; closely comparable in 'plant actives' narrative and Gen Z/Millennial-targeting digital GTM.
Emerging players
- Dr. Roebuck's: Australian doctor-founded clean beauty brand focused on simple, irritant-free formulations for sensitive skin; overlaps S&T's concern for sensitive skin and SLS/paraben-free positioning with a more limited product mix.
- Ayuva: Ayurveda-inspired skincare brand combining traditional Indian botanicals with modern formulation; the closest cultural analog to S&T's Ayurveda-meets-science narrative.
- Codex Beauty: Plant-derived clinical skincare brand manufactured in Ireland under EU standards; matches S&T on EU regulatory baseline and clinically active botanicals, with a small niche DTC presence.
Broad incumbents
- Paula's Choice: Established science-led skincare brand famous for percentage-disclosed actives (e.g., glycolic, niacinamide); competes on the same efficacy-and-transparency axis as S&T but at significantly larger scale and broader assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Science And Tradition social profiles
Digital presenceScience And Tradition compliance and trust
Trust signalCompliance1 record
Science And Tradition financial estimates
Financial estimateRevenue estimate
Valuation estimate
Science And Tradition leadership team
Management profileNumber of profiles
Profiles1 record
Science And Tradition funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Science And Tradition M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Science And Tradition
What does Science And Tradition do?
Science And Tradition manufactures and sells a direct-to-consumer skincare line that fuses Ayurvedic botanical extracts with scientifically validated active ingredients at fully disclosed percentages. The product range includes a Brightening Double Cleansing Duo (cleansing gel plus replenishing oil), an Exfoliating Power Brightener serum, a Triple Vitamin Ceramide Aloe Cream moisturizer, and a stainless steel Gua Sha tool. All products are formulated and manufactured in the United Kingdom under European Union cosmetic standards and are sold primarily to individual consumers in the UAE and UK.
Is Science And Tradition a public or private company?
Science And Tradition is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Science And Tradition founded?
Science And Tradition was founded in 2021. It employs 1 to 10 people.
Where is Science And Tradition based?
Science And Tradition is headquartered in London, United Kingdom, in the Europe region.
How does Science And Tradition make money?
One revenue line is on record: direct Product Sales.
Who are Science And Tradition's main competitors?
Direct peers on record are Tropic Skincare, The Ordinary (DECIEM), Drunk Elephant, Herbivore Botanicals, Tata Harper and Youth To The People. Emerging players are Dr. Roebuck's, Ayuva and Codex Beauty. Paula's Choice is listed as a broad incumbent.
Does Science And Tradition have an API?
No public API is recorded for Science And Tradition.
What industry is Science And Tradition in?
Science And Tradition's product category is Natural Skincare. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAAAF, Dermocosmetics & Medical-Grade Skincare. Its NAICS code is 456120 and its SIC code is 2844.