What AYUVA does

AYUVA Wellness (Pvt) Ltd is a Sri Lanka-incorporated private company founded in 2018 that markets and sells a portfolio of 16 Ayurvedic personal care products under the AYUVA brand. Its products, including herbal shampoos, conditioners, hair oils, a hair nourishing cream, a face wash, body wash, body lotion, massage oil, and foot relief oil, are formulated from ancestral Ceylonese Ayurveda recipes tied to the Helaudakanda and Paluwatte lineages of the 18th century. All SKUs are positioned as 100% natural, herbal, vegetarian, cruelty-free, and free from sulphates, parabens, petroleum, mineral oil, and artificial additives, with unit pricing ranging from Rs. 1,090 to Rs. 2,890.

The company sells directly to consumers through its own e-commerce site, ayuvamedicals.com, and a physical boutique at Shangri-La One Galle Face Mall in Colombo. Payment processing is handled via PayHere with Mintpay 3-installment interest-free plans available at checkout. International orders are accepted manually via WhatsApp and phone to +94705555101, with product manufacturing fully outsourced to Sanjeewanie Ayurvedic Drug Manufacturers in Kolambage-ara, Sri Lanka, operating under Ayurvedic Factory Registration Number 6/2/1/07/6. AYUVA targets health-and-wellness-conscious consumers in Sri Lanka and overseas who seek natural, free-from personal care alternatives, and it is founder-controlled (Supul and Dulanjan) with no disclosed external funding.

Name

AYUVA

Legal name

AYUVA Wellness (Pvt) Ltd

Website

https://ayuvamedicals.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

AYUVA Wellness is a Sri Lankan founder-led D2C Ayurvedic personal care brand selling 16 natural herbal SKUs across hair, skin, and body care, based on ancestral Ceylonese formulations, through its e-commerce site and a Shangri-La mall boutique in Colombo.

Ownership category

akta.pro rank

Product category

Ayurvedic Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Ayurvedic personal care
• Natural hair care
• Herbal skincare products
• Ceylonese ayurveda
• Botanical body care

Headquarters

HQ city

Colombo 02

HQ country

Sri Lanka

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: AYUVA generates revenue through direct-to-consumer sales of Ayurvedic wellness and personal care products via their e-commerce website and physical boutique. Products include hair care (shampoo, conditioner, hair oils, nourishing cream), body care (body wash, body lotion), facial care (face wash), and therapeutic oils (massage oil, foot relief oil). Sales are one-time transactions with no subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

AYUVA develops, brands, and sells a portfolio of natural Ayurvedic personal care products including herbal shampoos, conditioners, hair oils, hair nourishing creams, face washes, body washes, body lotions, massage oil, and foot relief oil. All products are based on ancestral Helaudakanda and Paluwatte Ceylonese Ayurvedic recipes from the 18th century, formulated to be 100% natural, herbal, preservative-free, chemical-free, vegetarian, and cruelty-free. Products are contract-manufactured at Sanjeewanie Ayurvedic Drug Manufacturers and sold through AYUVA's own e-commerce site and physical boutique.

Product overview

AYUVA is an Ayurvedic wellness company offering a portfolio of 16 distinct hair care, skin care, and body care products based on ancient Ceylonese Ayurveda. The product line includes: (1) Hair Care: Extensive Herbal Shampoo (100ml, 200ml), Extensive Herbal Conditioner (100ml, 200ml), Extensive Hair Nourishing Cream (100ml), Extensive Hair Care Oil (50ml, 100ml), and Hair Nourishing Oil (100ml); (2) Skin Care: Extensive Herbal Face Wash (100ml, 200ml); (3) Body Care: Extensive Herbal Body Wash (100ml, 200ml), Extensive Herbal Body Lotion (100ml, 200ml), AYUVA Extensive Massage Oil (50ml), and AYUVA Extensive Foot Relief Oil (50ml). All products are marketed as 100% natural, herbal, preservative-free, chemical-free, and free of side effects, drawing from ancestral Ayurvedic recipes of the Helaudakanda and Paluwatte lineages dating to the 18th century. Products are sold in multiple sizes (50ml, 100ml, 200ml) with pricing ranging from approximately Rs. 1,090 to Rs. 2,890. The company operates an e-commerce platform with payment integration via PayHere and Mintpay installment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Extensive Herbal Shampoo (200ml) Medicated herbal shampoo with antimicrobial properties that helps prevent hair fall and dandruff while nourishing the scalp with proteins, vitamins, fatty acids, and antioxidants; aimed at consumers seeking natural hair care.
• Extensive Herbal Shampoo (100ml) Smaller 100ml size of AYUVA's medicated herbal shampoo with antimicrobial properties for hair fall and dandruff prevention and scalp nourishment.
• Extensive Herbal Conditioner (200ml) Herbal conditioner that makes hair feel soft, shiny, and healthy while nourishing the scalp with proteins, vitamins, fatty acids, and antioxidants; 200ml size.
• Extensive Herbal Conditioner (100ml) Smaller 100ml size of AYUVA's herbal conditioner with antimicrobial properties for soft, shiny, healthy hair and scalp nourishment.
• Extensive Hair Nourishing Cream (100ml) Hair cream enriched with five oils (Coconut, Castor, Olive, Sunflower, Soybean) that enhances hair health, repairs damaged hair, revives and defines curls, and removes frizz; 100ml size.
• Extensive Hair Care Oil (50ml) Hair oil based on the company's unique ancestral recipe (Nil Avariya, Mukunuwenna, Gotukola, Diya Habarala, Madatiya, Murunga, Peppermint) that rejuvenates and strengthens hair; 50ml size.
• Extensive Hair Care Oil (100ml) Hair oil that rejuvenates and strengthens hair while preventing hair fall, dandruff, headaches, premature graying, fungal infections, and non-genetic pattern baldness; 100ml size.
• Hair Nourishing Oil (100ml) Vitamin E-enriched hair oil that helps prevent hair fall, split ends, and breakage, promotes hair growth, repairs damaged hair, relieves dandruff, and assists with greying hair; 100ml size.
• Extensive Herbal Face Wash (100ml) Soap-free herbal face wash that helps get rid of acne, blackheads, and whiteheads while preventing dryness, moisturizing, cleansing, and exfoliating the skin; 100ml size.
• Extensive Herbal Face Wash (200ml) Soap-free herbal face wash containing Neem and Salicylic Acid that prevents acne, blackheads, and whiteheads while cleansing and exfoliating the skin; 200ml size.
• Extensive Herbal Body Wash (100ml) Soap-free herbal body wash that prevents dryness, moisturizes, cleanses, and nourishes the skin, leaving it smooth, soft, and hydrated; 100ml size.
• Extensive Herbal Body Wash (200ml) Soap-free herbal body wash containing Aloe Vera, Castor, Vanilla, and Cocamidopropyl Betaine that prevents dryness, moisturizes, cleanses, and nourishes the skin; 200ml size, first in Sri Lanka with this free-from formulation.
• Extensive Herbal Body Lotion (100ml) Body lotion enriched with Vitamin E from Sunflower oil that protects, moisturizes, and nourishes the skin while preventing sun damage and premature aging; 100ml size.
• Extensive Herbal Body Lotion (200ml) Petroleum-free, mineral oil-free, paraben-free body lotion enriched with Sunflower oil (Vitamin E) that protects, moisturizes, and nourishes the skin while preventing sun damage and premature aging; 200ml size.
• AYUVA Extensive Massage Oil (50ml) Massage oil with natural Camphor fragrance containing Mustard oil, Camphor, Hathavariya, Amukkara, Jatamansi, Costus, and Eggplant that helps relieve period cramps, reduce stress and fatigue, and improve sleep; 50ml size.
• AYUVA Extensive Foot Relief Oil (50ml) Foot relief oil with natural Sesame fragrance containing Walmee, Walmadata, Iramusu, Hal, and Sesame oil that provides relief for cracked heels, athlete's foot, foot fungus, swelling, foot pain, eczema, psoriasis, and dermatitis; 50ml size.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forest Essentials: India's leading luxury Ayurvedic personal care brand offering premium face care, body care, hair care, and wellness formulations. Highly comparable to AYUVA in product mix (lotions, oils, cleansers), premium positioning, and Ayurveda-based heritage marketing.
• Biotique: Ayurvedic personal care company offering herbal shampoos, conditioners, face washes, body lotions, and oils using botanical ingredients. Direct peer to AYUVA in product categories (shampoo, face wash, body lotion, oils) and Ayurveda-based formulation approach.
• Spa Ceylon: Sri Lankan luxury Ayurveda-inspired wellness and personal care brand with global retail presence. Closest comparable to AYUVA: same country of origin, same Ayurvedic heritage positioning, and overlapping personal care product portfolio including hair care, body care, and wellness oils.
• Kama Ayurveda: Ayurvedic beauty and wellness brand offering skin care, hair care, body care, and essential oils based on traditional formulations. Direct comparable to AYUVA in product categories, ingredient philosophy (botanical-led), and natural/free-from positioning.
• SoulTree: India-based organic and Ayurvedic beauty brand offering certified natural skin care, hair care, and wellness products. Comparable to AYUVA in natural/organic positioning, free-from formulations, and Ayurveda-based product philosophy.

Emerging players

• Juicy Chemistry: India-based certified organic and natural personal care brand offering skin care, hair care, and body care with clean beauty positioning. Comparable to AYUVA in organic/free-from philosophy and DTC e-commerce-first distribution model.

Broad incumbents

• Dabur: India's largest Ayurvedic FMCG company with mass-market personal care, hair care, and wellness oil portfolio. Comparable to AYUVA in Ayurveda-based product positioning (especially hair oils and therapeutic oils) but operates at vastly larger scale with mass distribution.
• Himalaya Wellness: Large global Ayurvedic personal care and wellness company with broad SKU portfolio across hair care, skin care, body care, and pharmaceuticals. Overlaps with AYUVA in product categories (shampoo, face wash, body lotion, oils) and herbal positioning, but operates at significantly larger scale with mass distribution.
• The Body Shop: Global natural and ethical beauty retailer offering body care, skin care, and hair care with vegetarian, cruelty-free, and natural ingredient positioning. Comparable to AYUVA in natural/free-from philosophy and ethical sourcing messaging, though broader in scope and global in distribution.
• Lush: Global handmade cosmetics retailer specializing in natural, vegetarian, and cruelty-free personal care including body lotions, body washes, hair care, and massage bars. Comparable to AYUVA in 100% natural, vegetarian, cruelty-free positioning and direct retail model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ayuva

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYUVA