Taste Creative
Taste Creative is a Sydney-based, founder-led film and animation production studio creating custom brand films, commercial content, and entertainment productions for enterprise, government, and non-profit clients globally, differentiated by its Inclusively Made inclusive production certification.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Taste Creative does
Taste Creative is a privately held film and animation production studio based in Sydney, Australia, founded in 2010 by two filmmakers, Henry Smith (Producer) and Genevieve Clay-Smith (Writer/Director). The studio creates brand films, commercial content, and entertainment productions on a custom, project-by-project basis for enterprise, government, and non-profit clients. Its client roster includes P&O Cruises, Australia Post, Qudos Bank, BBC, ABC Kids, National Geographic, Google, Sesame Street, Tokyo Metropolitan Government, NDIS, Holland America Line, and UNICEF Australia, demonstrating reach beyond its single Sydney headquarters into the UK, US, and Japan.
The company's core technology and differentiator is the Inclusively Made certification standard, pioneered by co-founder Henry Smith, which is positioned as the global standard for inclusion in film, television, and video production. All Taste Creative productions are eligible to receive Inclusively Made certification, embedding an inclusive production methodology that creates career pathways for people with disability both in front of and behind the camera. Adjacent to this, co-founder Genevieve Clay-Smith co-founded Bus Stop Films, an accessible film school that has produced 500+ employment and work experience placements on professional film sets for people with disability, building a talent pipeline that feeds Taste Creative's production capacity and serves as a structural community asset.
Commercially, Taste Creative operates as a founder-led boutique studio with 1-10 employees (core team of 2 principals plus project-based contract crew), generating revenue through quote-based custom film production engagements secured via direct client relationships, industry reputation, awards recognition, and professional networks. The go-to-market is sales-led and project-driven, with no recurring contract, subscription, or productized revenue stream. The studio has accumulated 50+ international awards for its founders' work and has had projects screened at the United Nations and Oscar-qualifying film festivals, functioning as both quality signal and top-of-funnel marketing. No external institutional funding has been raised, and ownership rests entirely with the founding partners.
Taste Creative firmographics
Firmographics- Name
- Taste Creative
- Legal name
- Taste Creative
- Website
- https://tastecreative.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Taste Creative is a Sydney-based, founder-led film and animation production studio creating custom brand films, commercial content, and entertainment productions for enterprise, government, and non-profit clients globally, differentiated by its Inclusively Made inclusive production certification.
- Ownership category
- akta.pro rank
Where Taste Creative is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Taste Creative business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Film and Animation Production Services: Custom film and animation production for entertainment and commercial clients. Revenue is generated on a per-project basis, working with brands to create brand films, commercial content, and entertainment productions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Taste Creative product offering
Product offeringCore offering
Taste Creative is a Sydney-based film and animation production studio that creates brand films, commercial content, and entertainment productions for major clients including BBC, National Geographic, Google, Sesame Street, ABC, and P&O Cruises. The studio pioneered the Inclusively Made certification, a global standard for inclusion in film, television, and video production, with all Taste Creative productions eligible to receive this certification. Custom projects are delivered on a per-project, quote-based basis, with inclusive production practices embedded throughout that create employment pathways for people with disability.
Product overview
Taste Creative is a film and animation production company operated by two filmmakers (Henry Smith and Genevieve Clay-Smith) who create films for entertainment and commercial production. The core offering is Taste Creative's film production services, supplemented by the Inclusively Made certification initiative (a global standard for inclusive production), Bus Stop Films (accessible film school), and Henry Smith's book 'How to Jump Without a Parachute'. All Taste Creative productions are eligible for Inclusively Made certification, creating a differentiated portfolio centered on inclusive filmmaking.
Differentiator
Problem solved
Functional benefit
Brands
- Inclusively Made: The global standard certification for inclusion in film, television and video production
Products and services
- Taste Creative Film Production Custom film and animation production services for brand films, commercial content, and entertainment productions. Serves enterprise brand clients (P&O Cruises, Qudos Bank, Google, Holland America Line), broadcasters and media organizations (BBC, ABC, National Geographic, Sesame Street), and government and nonprofit organizations (Australia Post, UNICEF Australia, NDIS).
- Inclusively Made Certification Global standard certification initiative for inclusive production in film, television, and video production. All Taste Creative productions are eligible to gain Inclusively Made certification. Founded by Taste Creative co-founder Henry Smith.
- Bus Stop Films Accessible film school teaching adults with disability and others from marginalized communities, providing employment and work experience placements on professional film sets. Co-founded by Genevieve Clay-Smith.
- How to Jump Without a Parachute (Book) Book authored by Henry Smith titled 'How to Jump Without a Parachute: A Journey to Lead with Purpose in Work and Life', a guidebook for those seeking a meaningful and purposeful life.
Quantifiable outcome
- 500+ employment and work experience placements for people with disability
- +2 more outcomes
Companies that use Taste Creative
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Taste Creative technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Taste Creative partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Inclusively MadecoreInitiative founded by Taste Creative co-founder Henry Smith. Inclusively Made is the global standard certification for inclusion in film, television and video production. All Taste Creative productions are eligible for this certification.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Taste Creative competitors and assessment
Company assessmentRegional players
- Cutting Edge: Australian post-production and content studio offering editing, VFX, and finishing services to commercial and entertainment clients — adjacent production services overlap with Taste Creative's delivery pipeline.
- Lingo Pictures: Australian film and television production company producing premium scripted content for domestic and international broadcasters — comparable in craft and geography, though more focused on long-form TV than commercial brand work.
Broad incumbents
- RSA Films: Global commercial and long-form production house founded by Ridley Scott, producing brand films, advertising, and entertainment content worldwide — operates at significantly larger scale and competes for the same enterprise brand budgets.
- Anonymous Content: Global production company spanning commercials, film, and television for major brands and platforms — comparable commercial production capability at materially larger scale, serving many of the same enterprise brand clients.
Direct peers
- Pulse Films: UK-based film and content studio producing music videos, branded content, and documentaries for global brands and platforms — directly comparable in commercial film production model and premium brand client base.
- The Pool Collective: Australian creative production studio producing commercials, branded content, and digital campaigns for major brands — competes for the same brand and agency budgets as Taste Creative in the Australian market.
- Guilty: Sydney-based content and creative production company producing brand films, campaigns, and entertainment content for major Australian and global clients — overlapping target customers and service mix with Taste Creative.
- Revolver Films: Australian commercial and branded content production studio based in Sydney, working with major brands on film and campaign production — directly comparable in scale, geography, and offering to Taste Creative.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
Taste Creative social profiles
Digital presenceTaste Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taste Creative leadership team
Management profileNumber of profiles
Profiles2 records
Taste Creative subsidiaries and ownership
Company hierarchySubsidiaries1 record
Taste Creative funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taste Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taste Creative
What does Taste Creative do?
Taste Creative is a Sydney-based film and animation production studio that creates brand films, commercial content, and entertainment productions for major clients including BBC, National Geographic, Google, Sesame Street, ABC, and P&O Cruises. The studio pioneered the Inclusively Made certification, a global standard for inclusion in film, television, and video production, with all Taste Creative productions eligible to receive this certification. Custom projects are delivered on a per-project, quote-based basis, with inclusive production practices embedded throughout that create employment pathways for people with disability.
Is Taste Creative a public or private company?
Taste Creative is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Taste Creative founded?
Taste Creative was founded in 2010. It employs 1 to 10 people.
Where is Taste Creative based?
Taste Creative is headquartered in Sydney, Australia, in the Oceania region.
How does Taste Creative make money?
One revenue line is on record: film and Animation Production Services.
Who are Taste Creative's main competitors?
Regional players on record are Cutting Edge and Lingo Pictures. Broad incumbents are RSA Films and Anonymous Content. Direct peers are Pulse Films, The Pool Collective, Guilty and Revolver Films.
Does Taste Creative have an API?
No public API is recorded for Taste Creative.