What Guilty Ogilvy does

Guilty Ogilvy is a full-service creative and advertising agency headquartered in Riga, Latvia, operating as the local affiliate of the global Ogilvy network under the legal entity SIA Guilty. Founded in 2010, the firm delivers six integrated service lines: advertising (creative concept and execution), strategy (research-based planning), design (visual identity, packaging, and graphic materials), activations and events, digital communication, and research and market analysis. Its client base spans roughly twenty named accounts across enterprise Latvian and international brands — including Rimi Baltic, Ādažu čipsi, Tele2, Citadele, Bauskas alus, and William Hill — alongside recurring work for Latvian public-sector bodies such as Valsts Policija, SPKC, Latvijas Valsts ceļi, and Latvijas Valsts meži.

Name

Guilty Ogilvy

Legal name

SIA Guilty

Website

https://guilty.lv

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Guilty Ogilvy is a Riga-based, full-service creative advertising agency and Latvian affiliate of the Ogilvy network, serving enterprise brands and Latvian government institutions with advertising, strategy, design, digital communication, activations, and market research services.

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Creative Services: The agency generates revenue through providing comprehensive advertising services including creative concept development, brand strategy, design, digital communication, and campaign execution. Revenue comes from project fees, retainer arrangements, and ongoing client engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Guilty Ogilvy is a full-service advertising agency providing creative concept development, brand strategy, visual identity and packaging design, digital communication, brand activations and events, and market research. The agency delivers integrated campaigns from strategy through execution for enterprise clients and government institutions in Latvia.

Product overview

Guilty Ogilvy is a full-service advertising agency offering a unified portfolio of creative services rather than a software product. The agency provides six core service lines: Advertising (creative concepts and implementation), Strategy (research-based planning), Design (visual identity and packaging), Activations and Events (brand experiences), Digital Communication (platform strategy and content), and Research and Market Analysis. These services work together as an integrated agency offering, with case studies demonstrating cross-functional campaigns for clients across retail, food and beverage, government, and other sectors in Latvia.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising (Reklāma)

Quantifiable outcome

• Ādažu čipsi became the salty snack category leader in Latvia during summer campaign period
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OgilvycoreStrategic or Co-development PartnerGuilty Ogilvy operates as part of the Ogilvy advertising network. The agency leverages Ogilvy's global methodologies, resources, and brand while maintaining local market expertise. They also maintain a separate Ogilvy PR operation at ogilvypr.lv.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• McCann Riga: Riga office of McCann Worldgroup, a global advertising network. Competes for the same Latvian enterprise and government accounts with full-service creative and strategic offerings.
• Saatchi & Saatchi Latvia: Latvian operations of Saatchi & Saatchi, a global creative network. Comparable integrated creative offering and similar enterprise brand focus within the Latvian market.
• Publicis Latvia: Latvian affiliate of Publicis Groupe, offering integrated advertising, digital, and brand strategy services. Comparable network-led structure and enterprise/government client focus.
• Inspired Agency (Latvia): Independent Latvian creative agency offering branding, advertising, and digital services. Comparable in size and local-market focus, but without the global network affiliation of Guilty Ogilvy.
• DDB Latvia: Latvian office of DDB Worldwide, a global creative agency network. Competes directly with Guilty Ogilvy for the same enterprise and government brand assignments in Latvia, offering similarly integrated creative services.
• BBDO Latvia: Latvian branch of BBDO Worldwide, serving enterprise clients with advertising, branding, and digital communications. Directly comparable in scope, network affiliation, and target market to Guilty Ogilvy.
• TBWA Latvia: Latvian affiliate of TBWA\Worldwide, a global creative agency network. Directly comparable in service mix, network-backed positioning, and enterprise client targeting.
• MullenLowe Riga: Latvian operations of the MullenLowe global network, providing advertising, brand, and digital communications. Competes in the same segment as Guilty Ogilvy with a similar network-affiliate model.
• Havas Latvia: Latvian affiliate of Havas, a global advertising and communications group. Directly competes for the same enterprise clients with creative, media, and digital services.

Broad incumbents

• Ogilvy (Parent Network): Global parent advertising network of Guilty Ogilvy. Provides methodology, brand, and cross-market referrals to the Latvian affiliate, while also serving as a broader competitive benchmark for integrated creative services worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/guilty-ogilvy/jobs
• Facebookfacebook.com/guilty.ogilvy

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guilty Ogilvy