Mepra

What Mepra does

Mepra is an Italian cookware and cutlery manufacturer founded in 1947 by the Prandelli family in Lumezzane, Italy, under the original name 'Metallurgica Prandelli'. The company produces stainless steel cookware (18/10 RVS), tri-ply bonded pans (Attiva), copper cookware with 3-layer copper-aluminum-stainless steel construction (Toscana), and proprietary non-stick coatings including Eterna Stone (claimed 30x stronger than standard non-stick) and Eclipse Diamond, alongside a broad cutlery portfolio ranging from entry-level 24-piece sets to engraved Luxury Art flatware up to €1,961. Manufacturing remains anchored in Italy while its Dutch commercial arm, Ladura Trading B.V. (KvK: 61624764) in Apeldoorn, runs the mepra-store.nl e-commerce storefront.

The company sells direct-to-consumer primarily to Dutch home cooks and secondarily to the Dutch hospitality/horeca segment, including named venues Huis ter Duin and Kurhaus. Distribution combines an owned storefront, 25 physical retail/advisory locations across the Netherlands, and a third-party listing on bol.com. Pricing ranges from roughly €59 for entry-level frying pans to over €2,158 for premium 12-piece copper sets, with thematic gift boxes and outdoor polycarbonate products extending the assortment.

Revenue is generated almost entirely via hardware sales. The unit-pricing, pay-as-you-go model with free delivery, next-day fulfillment on orders placed before 16:00, 14-day returns, Thuiswinkel certification, and an independent 9/10 Kiyoh rating characterize a mainstream Dutch D2C retailer whose value proposition is Italian heritage, premium materials, and breadth of range rather than technological differentiation.

Name

Mepra

Legal name

Ladura Trading B.V.

Website

https://mepra-store.nl

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Mepra is an Italian cookware and cutlery manufacturer founded in 1947 by the Prandelli family, producing stainless steel pans, copper cookware, and flatware distributed to Dutch consumers and hospitality venues via its own e-commerce store, 25 physical retail locations, and bol.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Direct Consumer Hardware Sales: Mepra generates revenue through direct-to-consumer sales of cookware and cutlery via its owned Dutch e-commerce storefront (mepra-store.nl). Products include individual pans, pan sets, cutlery sets, and gift boxes. All orders include free delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mepra is an Italian cookware and cutlery manufacturer established in 1947 by the Prandelli family in Lumezzane, Italy. It designs, produces, and sells branded kitchen cookware and matching cutlery sets primarily to Dutch consumers through its own e-commerce storefront mepra-store.nl and approximately 25 physical retail locations across the Netherlands.

Product overview

Mepra is an Italian cookware and cutlery manufacturer founded in 1947 by the Prandelli family in Lumezzane, Italy. The company produces a comprehensive portfolio of kitchen products organized into several categories: (1) Cookware/Pans organized into six series — Gourmet (basic stainless steel), 1950 (retro design), Fantasia Stone and Glamour Stone (with Eterna Stone non-stick coating), Attiva (premium tri-ply), and Toscana (professional copper with 3-layer construction); (2) Cutlery/Flatware including Best-buy 24-piece sets (Lorena, Mosella, Energia, etc.), Eigentijds contemporary series (Arte, Elica, Natura, Forma), Luxury Art premium line (Caccia, Casablanca, Tigre with engravings), and vintage/classic designs; (3) Gift Boxes featuring themed kitchen sets (Pasta Box with wok, Spaghetti Box, Pizza Box, Breakfast Box, Meat Box, Cheese Box, Vegetarian Box, Risotto Box); (4) Outdoor polycarbonate products including Streetcovers placemats depicting manhole covers from European cities. All products feature Italian design with stainless steel 18/10 construction and are distributed primarily through the Dutch e-commerce store mepra-store.nl with advice available in 25 physical stores in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Gourmet: Cookware series
• 1950
• Fantasia Stone
• Glamour Stone
• Attiva
• Toscana
• Luxury Art

Products and services

• Mepra cookware
• Mepra cutlery

Quantifiable outcome

• Independent customer review rating of 9/10 on Kiyoh
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• bol.comminorChannel Partner/ Reseller/ DistributorMepra products are sold through bol.com, one of the largest Dutch e-commerce marketplaces, providing additional distribution reach beyond Mepra's owned storefront.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zwilling J.A. Henckels: German global premium cutlery and cookware brand with broad product lines in stainless steel knives, pans, and bakeware. Directly comparable to Mepra's premium cutlery (24-piece sets €112–€1,961) and multi-series cookware portfolio, though Zwilling operates at vastly larger global scale.
• WMF: German premium cookware and cutlery manufacturer with a wide assortment of stainless steel pans, knives, and gift sets sold across European department stores and e-commerce. Comparable to Mepra's tri-ply stainless lines and luxury gift-box positioning.
• Le Creuset: French heritage premium cookware brand known for enameled cast iron and stoneware, with strong premium gifting and hospitality channel presence. Comparable to Mepra's premium pricing, gift-box program, and use in prestigious Dutch hospitality venues.
• Tefal / T-fal: Global mass-market non-stick cookware leader (Groupe SEB) offering affordable frying pans and non-stick coatings across Europe. Comparable to Mepra's entry-level Gourmet and Glamour Stone non-stick lines at the accessible end of the price spectrum.

Direct peers

• All-Clad: US premium cookware brand specializing in multi-clad (tri-ply and 5-ply) bonded stainless steel pans, targeting enthusiast and professional cooks. Directly comparable to Mepra's Attiva tri-ly series in construction, target customer (gourmet home cooks), and premium ASP.
• Scanpan: Danish premium cookware maker specializing in squeeze-cast aluminum pans with proprietary non-stick coatings (e.g., Stratanium). Closely comparable to Mepra's Eterna Stone / Eclipse Diamond coated series in technology positioning and premium enthusiast target.
• Ruffoni: Italian premium copper cookware manufacturer based in Omegna, producing hand-hammered copper pans and gift sets aimed at gourmet cooks. Directly comparable to Mepra's Toscana copper line in material, Italian heritage, and premium positioning.
• Lagostina: Italian heritage cookware brand (now part of Groupe SEB) offering stainless steel and tri-ly pans with Italian design cues. Comparable to Mepra on Italian manufacturing origin, stainless steel / tri-ly construction, and mid-premium price positioning.
• Cristel: French premium cookware maker specializing in patented detachable-handle stainless steel and tri-ly cookware sets with gift-box distribution. Directly comparable to Mepra's premium pan sets and gift-box channel focus.
• Demeyere: Belgian premium stainless steel and multi-ly cookware manufacturer (now part of Zwilling group), with strong professional and prosumer positioning. Comparable to Mepra on tri-ly construction technology and restaurant/hospitality customer segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/meprastore
• YouTubeyoutube.com/channel/UCGpqslnEBdXujW1eP7fE16Q
• Facebookfacebook.com/MepraStore
• LinkedInlinkedin.com/company/mepra-store

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mepra