TEFAL S.A.S.
TEFAL S.A.S. is a French cookware and small domestic appliance brand (founded 1956, subsidiary of Groupe SEB) that designs, manufactures, and sells non-stick cookware, electric cooking appliances, cutlery, and bakeware to B2C home consumers and B2B corporate clients across multi-channel retail in France and Europe.
- Company typePrivate
- Founded1956
- HeadquartersFrance
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What TEFAL S.A.S. does
TEFAL S.A.S. is a French cookware and small domestic appliance brand founded in 1956 and headquartered in Ecully, France, operating as a subsidiary of Groupe SEB following the 1969 acquisition. The company manufactures and sells a portfolio spanning non-stick cookware, electric cooking appliances (Optigrill grills, Cake Factory smart baker, Pizza Pronto outdoor pizza oven), bakeware, and cutlery, underpinned by proprietary technologies including the patented Ingenio removable-handle platform, FUSIONCORE ceramic coatings with 4x scratch resistance, Titanium non-stick coatings rated at 2x longevity, the Thermo-Signal temperature indicator, and a patent-pending EverSharp integrated knife-sharpening system. The My Tefal app and a 100,000+ member Cake Factory Facebook community extend the physical product line into software-enabled cooking guidance.
The business model is a hybrid B2C/B2B consumer brand. TEFAL monetizes through unit sales of branded cookware and appliances priced from €9.99 (bakeware accessories) to €349.99 (specialty appliances) with premium cookware sets clustering at €174.99-€294.99, plus an after-sales revenue stream from repair services priced at €24.49-€66.99. Go-to-market is multi-channel: direct e-commerce via tefal.fr, physical retail stores in France, third-party retail across Europe, and B2B corporate gifting through the parent Groupe SEB. The brand is supported by 6,200+ global repair technicians and a 15-year repairability commitment, with regulatory participation in France's QualiRépar eco-organization.
Standalone financials are not disclosed; TEFAL S.A.S. reports within the consolidated Groupe SEB group (publicly listed on Euronext Paris). The French SAS entity employs 299 people and serves as the home-country commercial and operational hub for a brand ranked as the world's #1 cookware brand by Euromonitor in 2024, with seven decades of in-house French manufacturing expertise.
TEFAL S.A.S. firmographics
Firmographics- Name
- TEFAL S.A.S.
- Legal name
- TEFAL S.A.S.
- Website
- https://tefal.fr
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- TEFAL S.A.S. is a French cookware and small domestic appliance brand (founded 1956, subsidiary of Groupe SEB) that designs, manufactures, and sells non-stick cookware, electric cooking appliances, cutlery, and bakeware to B2C home consumers and B2B corporate clients across multi-channel retail in France and Europe.
- Ownership category
- akta.pro rank
TEFAL S.A.S. industry classification
Industry- Product category
- Cookware & Small Kitchen Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210), Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
- akta.pro secondary industries
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
Keywords
Where TEFAL S.A.S. is headquartered
LocationHeadquarters
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
TEFAL S.A.S. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Cookware Sales: Direct sale of cookware products including pans, pots, saucepans, and cookware sets through e-commerce and retail stores
- Small Kitchen Appliances Sales: Sale of small kitchen appliances including air fryers, grills, planchas, pizza ovens, toasters, kettles, and specialty cooking appliances
- Kitchen Utensils and Accessories: Sale of kitchen utensils, knives, accessories, and spare parts for existing products
- Repair Services: Flat-fee repair services covering diagnosis, parts, and labor for products out of warranty, with 6-month warranty extension on repaired items
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Cookware Sets (Ingenio Emotion On, Ingenio Excellence Ceramic) |
| One time/ perpetual license | Pay-as-you-go | Specialty Appliances (Pizza Oven, Smart Grills) |
| One time/ perpetual license | Pay-as-you-go | Kitchen Tools and Accessories |
| One time/ perpetual license | Pay-as-you-go | Bakeware (Perfectbake Collection) |
| One time/ perpetual license | Pay-as-you-go | Repair Service Packages |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TEFAL S.A.S. product offering
Product offeringCore offering
Tefal manufactures and sells cookware (frying pans, pots, casseroles, woks, cookware sets with removable handles) and small kitchen electrical appliances (intelligent grills, air fryers, electric planchas, outdoor pizza ovens, cake bakers, kettles, toasters, blenders, and kitchen scales). The company also sells kitchen utensils, knives with integrated sharpening systems, bakeware molds, and offers product repair services and customization tools for building personalized cookware sets.
Product overview
TEFAL S.A.S. is a global leader in kitchen cookware and small electrical appliances, operating as part of the Groupe SEB conglomerate. The product portfolio centers on the Ingenio platform—a modular cookware system featuring patented removable handles that transform cooking vessels into serving dishes while enabling stackable storage. Core offerings include ceramic and stainless steel frying pans, stockpots, and woks under the Ingenio Excellence Ceramic and Ingenio Emotion On sub-brands. Small appliances encompass the Optigrill intelligent grill, Cake Factory specialized baker, Pizza Pronto outdoor electric pizza oven, and MAXI PLANCHA electric grill. The EverSharp knife collection features integrated block sharpening technology. Bakeware is served through the Perfectbake line of non-stick molds made from recycled aluminum. TEFAL supports its products with customization services (My Ingenio), a 15-year repairability commitment, and QualiRépar-certified repair packages. The company emphasizes French manufacturing quality and sustainability through recycled materials and circular economy initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Ingenio: Cookware line featuring removable handles for space-saving storage and versatile cooking - from stovetop to oven to table to refrigerator.
- Ingenio+
- Ingenio Premium
- Ingenio Excellence Ceramic
- Ingenio Emotion
- Ingenio Natural Force
- Ingenio Extreme
- Ingenio Experience
- Optigrill
- Cake Factory
- Perfectbake
- EverSharp
- PROflex
- Crispybake
- Natura
- My Tefal Creation
- My Ingenio
- My Cake Factory
- Fresh Kitchen
- Masterseal Fresh
- Vacupack
Products and services
- Ingenio Excellence Ceramic Cookware
- Ingenio Emotion On 22-Piece Cookware Set
- Halo Eucalyptus 15-Piece Cookware Set
- Pizza Pronto Outdoor Electric Pizza Oven
- MAXI PLANCHA Electric Grill
- Optigrill Intelligent Grill
- Cake Factory Smart Baker
- EverSharp Knife with Integrated Sharpening Block
- Perfectbake Bakeware Collection
- Ingenio Removable Handle System
- Tefal Repair Service (15-Year Reparability & Forfaits de réparation)
- My Ingenio Custom Cookware Builder
- Ingenio+ Kitchen Utensils
Quantifiable outcome
- Space savings up to 70% with stackable Ingenio cookware design
- +4 more outcomes
Companies that use TEFAL S.A.S.
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
TEFAL S.A.S. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
TEFAL S.A.S. partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Groupe SEBcoreTefal is a brand and subsidiary of Groupe SEB, the world's leading cookware and small appliances manufacturer. Groupe SEB provides the operational infrastructure, distribution network, and parent company resources for the Tefal brand.
- QualiRépar NetworkcoreTefal participates in the QualiRépar certification program, a French initiative under the Anti-Gaspillage for Circular Economy (AGEC) law, offering repair bonus discounts and certified repair services.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
TEFAL S.A.S. competitors and assessment
Company assessmentDirect peers
- Calphalon: US premium non-stick and hard-anodized cookware brand, also a Groupe SEB subsidiary. Directly comparable because it competes head-to-head with Tefal in non-stick pans, cookware sets, and bakeware in the North American market with overlapping product lines.
- Le Creuset: French premium cast-iron and stoneware cookware brand. Directly comparable as a French-headquartered cookware peer competing with Tefal in premium frying pans, casseroles, and bakeware; both target home cooks seeking durable, premium-positioned kitchenware.
- Cuisinart: US cookware and small kitchen appliance brand offering non-stick pans, food processors, toasters, and grills. Directly comparable across both Tefal's cookware and small-appliance categories, particularly in North American retail channels.
- SharkNinja: US fast-growing consumer technology company (NYSE: SN) with Ninja kitchen appliances. Directly comparable as the most aggressive challenger in air fryers, grills, and connected cooking appliances, competing head-to-head with Tefal's small appliance portfolio on innovation velocity.
- Breville Group: Australian premium small kitchen appliance maker (also owns Sage). Directly comparable as a premium-positioned competitor in connected, smart small appliances (grills, ovens, kettles) that target the same aspirational home-cook segment as Tefal.
- All-Clad Metalcrafters: US premium stainless-steel bonded cookware manufacturer. Directly comparable in high-end cookware categories (skillets, saucepans, sets) where it competes with Tefal's Ingenio Emotion and premium stainless offerings on craftsmanship and professional-kitchen positioning.
- De'Longhi Group: Italian small domestic appliance manufacturer specializing in espresso machines, cooking appliances, and kitchen products. Directly comparable in the small kitchen appliance category (grills, fryers, specialty cooking) where it competes with Tefal's Optigrill, Cake Factory, and Pizza Pronto lines.
Broad incumbents
- Philips (Domestic Appliances): Global consumer electronics giant with kitchen appliance lines (air fryers, blenders, cookers). Comparable as a broad incumbent in kitchen small appliances overlapping with Tefal's air fryer, kettle, and cooking appliance categories.
- KitchenAid (Whirlpool): US-anchored premium kitchen appliance brand owned by Whirlpool, spanning stand mixers, cookware, and small appliances. Directly comparable in small kitchen appliances and cookware where it competes with Tefal on premium positioning and brand cachet.
Others
- Groupe SEB: Parent company of TEFAL S.A.S. and the world's largest cookware and small-domestic-appliance manufacturer (Euronext Paris: SK). Directly comparable because it houses other cookware/small-appliance brands (SEB, Rowenta, Krups, Moulinex, Calphalon) that compete with or share infrastructure with Tefal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Customer concentration
TEFAL S.A.S. social profiles
Digital presenceTEFAL S.A.S. financial estimates
Financial estimateRevenue estimate
Valuation estimate
TEFAL S.A.S. leadership team
Management profileNumber of profiles
TEFAL S.A.S. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TEFAL S.A.S. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TEFAL S.A.S.
What does TEFAL S.A.S. do?
Tefal manufactures and sells cookware (frying pans, pots, casseroles, woks, cookware sets with removable handles) and small kitchen electrical appliances (intelligent grills, air fryers, electric planchas, outdoor pizza ovens, cake bakers, kettles, toasters, blenders, and kitchen scales). The company also sells kitchen utensils, knives with integrated sharpening systems, bakeware molds, and offers product repair services and customization tools for building personalized cookware sets.
Is TEFAL S.A.S. a public or private company?
TEFAL S.A.S. is a private company. It is classified as corporate owned and is currently operating.
When was TEFAL S.A.S. founded?
TEFAL S.A.S. was founded in 1956. It employs 251 to 500 people.
Where is TEFAL S.A.S. based?
TEFAL S.A.S. is headquartered in France, in the Europe region.
How does TEFAL S.A.S. make money?
Four revenue lines are on record. Cookware Sales are the primary driver. The others are small Kitchen Appliances Sales, kitchen Utensils and Accessories and repair Services.
Who are TEFAL S.A.S.'s main competitors?
Direct peers on record are Calphalon, Le Creuset, Cuisinart, SharkNinja, Breville Group, All-Clad Metalcrafters and De'Longhi Group. Broad incumbents are Philips (Domestic Appliances) and KitchenAid (Whirlpool). Groupe SEB is listed as an others.
Does TEFAL S.A.S. have an API?
No public API is recorded for TEFAL S.A.S..
What industry is TEFAL S.A.S. in?
TEFAL S.A.S.'s product category is Cookware & Small Kitchen Appliances. Its primary akta.pro industry code is AFAIALAK, Food Preparation Equipment & Smallwares Wholesale, with a secondary code of CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 335210 and its SIC code is 3630.