Mirage Entertainment

What Mirage Entertainment does

Mirage Entertainment is a privately held live entertainment production company founded in 1990, headquartered in City of Industry, California. The firm designs, produces, and operates custom-built shows, stunt spectaculars, water-based performances, haunted attractions, parades, theme parks, and seasonal festivals for enterprise clients in the global leisure and entertainment industry. Its core customers are major theme park operators including SeaWorld (across its San Diego, Orlando, and San Antonio parks), Global Village Dubai, Six Flags, Hersheypark, Dutch Wonderland, Chimelong, OCT, Shanghai Disney Resort, and Wanda Group.

The company's capabilities span the full entertainment production stack: theatrical performance, stunt choreography, animatronics, special effects, multimedia projection, 3D mapping, themed environment design, and full theme park master planning. Differentiated productions include aircraft carrier-deployed water stunt shows (Strike Back), high-octane motorsports spectacles (The Divine Battle), large-scale parades (RhythMotion Ocean Parade), and immersive haunted attractions (Howl-O-Scream, Farm 51). The firm operates four service lines — Shows & Attractions, Design & Development, Festivals & Events, and Films & Media — plus a productized Halloween Package offering.

Mirage generates revenue through project-based professional services contracts with custom, non-publicly-disclosed pricing tied to venue, scope, and production complexity. The firm maintains a global footprint across North America, the Middle East, and East Asia, with global partners in Korea supporting Asia-Pacific expansion. Leadership is founder-controlled: CEO Brad Billington, Chairman Charlie Kao (co-founder), CFO John Kao, and President of Shows & Attractions David Draves, supported by 51-100 employees.

Name

Mirage Entertainment

Legal name

Mirage Entertainment

Website

https://mirageent.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Mirage Entertainment is a privately held live entertainment production company founded in 1990 that designs, produces, and operates custom stunt shows, water spectacles, haunted attractions, theme parks, and seasonal festivals for enterprise theme park and resort operators across North America, the Middle East, and East Asia.

Ownership category

akta.pro rank

Product category

Live Entertainment Production Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Other Amusement and Recreation Industries (7139), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Live-Action Stunts, Action & Specialty Unit Production (MPADABAJ), Dance Performances (THAJAFAD)

Keywords

• Live entertainment production
• Stunt show design
• Theme park development
• Festival event production
• Immersive attraction design

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Live Show & Attraction Production: Custom design, development, and production of live shows, stunt shows, song and dance productions for theme parks and entertainment venues. Revenue generated through project-based contracts for design, consultation, management, production and operation services.
2. Festival & Event Services: Seasonal, high-capacity festivals and event attractions produced at famous fairgrounds and special venues on temporary or travelling basis.
3. Design & Development Services: Project design and development from 'Blue Sky' stage through concept, schematic design, design development, construction design, and construction management.
4. Films & Media Production: Professional film and media production including script development, directing, producing, editing, animation, and visual effects for feature films, commercials, and 3D mapping effects.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Mirage Entertainment is a live entertainment production company that designs, develops, produces, and operates live shows, stunt shows, haunted attractions, parades, festivals, and themed environments for theme parks and entertainment venues worldwide. The company delivers end-to-end services spanning concept ('Blue Sky'), design, construction management, casting, choreography, stunt coordination, special effects, and ongoing attraction operations.

Product overview

Mirage Entertainment is a live entertainment production company founded in 1990 that offers an integrated portfolio of services spanning Shows & Attractions, Design & Development, Festivals & Events, Films & Media, and Halloween Packages. Their core offerings include live stunt shows (Mission Speed, Strike Back, Monster Stunt Show), water shows (Honcun Aju, Pirates Ahoy!), song and dance productions, theme park design (3G Park, Yuanzhou Park, Lotus Park, Bolong Park), seasonal festivals (Winter Fest, Howl-O-Scream), and haunted attractions. The company operates on a project-based model delivering design, planning, consultation, management, production, and operational services for entertainment venues globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Shows & Attractions Full-scale live production services including stunt shows, dive shows, song and dance productions, haunted attractions, and parade floats. Award-winning projects include some of the biggest live shows in the entertainment industry, delivered to major theme parks.
• Design & Development Comprehensive theme park and attraction design services from conceptualization through construction, covering Blue Sky, Schematic Design, Design Development, and Construction Design phases along with construction management for entertainment developers.
• Festivals & Events Temporary and traveling seasonal festivals and high-capacity event attractions at famous fairgrounds and special venues worldwide, including Winter Fest at OC Fair and Howl-O-Scream events.
• Films & Media Professional film and media production for digital platforms, including script development, directing, producing, editing, animation, and visual effects for feature films, commercials, and 3D mapping effects.
• Halloween Package Complete haunted attraction design and operation services including casting, costumes, makeup, scripts, multimedia production, special effects, installation, and themed environments for Halloween events and scare zones at theme parks.

Quantifiable outcome

• 2 Guinness World Records set at Global Village Dubai for automobile donuts (12 donuts around another car on two wheels in one minute; 62 consecutive donuts on wet surface)
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered major and minor.

• SeaWorld San DiegomajorStrategic or Co-development PartnerOngoing partnership for multiple productions including Pirates Ahoy! The Battle for Mermaid Cove, A Joyous Celebration Christmas show, Howl-O-Scream haunted attractions, KPOP Live, RhythMotion Ocean Parade, and Polynesian Rhythms & Fire Spectacle
• SeaWorld OrlandomajorStrategic or Co-development PartnerPartnership for Howl-O-Scream haunted attractions, including Farm 51 haunted house with UFO/alien theme and advanced special effects
• SeaWorld San AntoniomajorStrategic or Co-development PartnerPartnership for RhythMotion Ocean Parade featuring large-scale floats including Deep Sea, Pacific Wharf, Coral Reef, and Orca Finale units
• Global Village DubaimajorStrategic or Co-development PartnerLong-standing partnership for Harbour Force Stunt Show, Mission Speed stunt show, and World Records events. Set two Guinness World Records for automobile donuts at this venue
• Shanghai Disney ResortmajorStrategic or Co-development PartnerClient logo displayed on website indicating partnership for entertainment productions at the resort
• Six FlagsmajorStrategic or Co-development PartnerClient logo displayed on website indicating entertainment production partnership
• OCT (ChinamajorStrategic or Co-development PartnerPartnership for The Flood of Mandrill Mountain water stunt show at OCT East Theme Park in Shenzhen, China since 2009
• ChimelongmajorStrategic or Co-development PartnerPartnership for Danger Island Stunt Show featuring freestyle motorcycles, stunt vehicles, and 4500 seat aqua stadium at their Guangzhou, China location
• Dutch WonderlandmajorStrategic or Co-development PartnerLong-term partnership for The Adventures of the Frog Prince Dive Show running for over 20 years
• The Jim Henson CompanymajorStrategic or Co-development PartnerListed as a client/partner with tenants at Bolong Lake entertainment district, indicating potential collaboration on puppetry and character-based entertainment
• HersheyparkmajorStrategic or Co-development PartnerClient logo displayed on website indicating entertainment production partnership
• Wanda GroupmajorStrategic or Co-development PartnerClient logo displayed on website indicating entertainment production partnership
• Evergrande GroupminorStrategic or Co-development PartnerClient logo displayed on website indicating potential entertainment production partnership
• Jason (SeongYong) ChoiminorOthersGlobal partner with Mirage Entertainment, serving as key liaison in Korea with background spanning investment leadership, international business development, and executive advisory roles across venture capital, entertainment, technology, and specialty manufacturing. Hanyang University Chemical Engineering graduate (2001)
• Justin KimminorOthersGlobal partner representing Mirage Entertainment in Korea as Executive Director and CFO of J & Partners. Leader in Korean market for hotel and resort strategic planning, residential complex development, and acquisition. Harvard G.S.D.E. Master Planning (2006), Widener University School of Law Juris Doctor, Drexel University International Business and Marketing (1998)

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thinkwell Group: Thinkwell is a theme park experience design and production firm covering master planning, attraction design, and on-site project management — directly comparable to Mirage's Design & Development and turnkey project execution capabilities.
• FORREC: FORREC is one of the world's largest theme park master planners, designing parks, resorts, and entertainment districts globally — directly comparable to Mirage's theme park design work, including Lotus Park, Bolong Park, Yuanzhou Park, and 3G Park in China.
• RWS Entertainment Group: RWS produces live entertainment for theme parks, cruise lines, and corporate events worldwide, operating on a similarly project-based, end-to-end model of design, casting, and production — making it the closest like-for-like comp to Mirage's Shows & Attractions business.
• ITEC Entertainment: ITEC delivers turnkey theme park design, ride/show development, and production services to parks and resorts globally — closely aligned with Mirage's end-to-end entertainment design-and-build model.
• PGAV Destinations: PGAV is a master planning and attraction design firm serving theme parks, museums, and entertainment venues — closely comparable to Mirage's full-lifecycle Design & Development service from concept through construction documentation.
• BRC Imagination Arts: BRC designs immersive branded experiences, museums, and themed attractions combining narrative design with physical execution — comparable to Mirage's immersive themed environments and Halloween/haunted attraction work.
• JRA (Jack Rouse Associates): JRA provides master planning, attraction design, and operational consulting for theme parks and entertainment destinations worldwide — comparable to Mirage in serving major operators across both Western and Asian markets.
• Nassal: Nassal fabricates themed environments, rockwork, and show elements for theme parks and attractions — comparable to Mirage's set fabrication, themed environments, and Halloween Package construction capabilities.
• Legacy Entertainment: Legacy Entertainment designs theme parks, resorts, and entertainment destinations with a strong Asia-Pacific portfolio — directly comparable to Mirage's China-heavy theme park design and master planning business.

Broad incumbents

• Cirque du Soleil: Cirque is a globally scaled live entertainment producer with resident and touring shows, including custom theatrical productions for theme parks (e.g., Disney) — broader and far larger than Mirage, but overlaps in producing large-scale, custom live entertainment for venue operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mirageentinc
• Facebookfacebook.com/MirageEntertainmentInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirage Entertainment