What Midway ISD does

Midway Independent School District is a public K-12 school district headquartered at 13885 Woodway Drive, Woodway, Texas, serving more than 8,700 students across Pre-Kindergarten through grade 12 in McLennan County, Central Texas. The operating footprint comprises nine elementary schools, two middle schools, one high school, a police department, and transportation services, with a workforce of more than 1,300 staff. The product set is anchored on traditional in-person K-12 education and supplemented by Midway Virtual School, an online learning program built on Google Sites for grades 6-12 that preserves district reputation while offering flexible scheduling. Differentiated add-on programs include award-winning fine arts, competitive UIL 6A athletics, career and technical education, and special populations support.

Underlying technology is largely standardized Texas-K-12 infrastructure — ParentSquare for district-family communication, Home Access Center for grades and attendance, Nutrislice for menus, TickCounter for enrollment, Microsoft SharePoint for staff, and Google Forms for virtual school admissions. The district's distinctive technology investments sit at the campus level rather than at the platform level: ClassVR headsets deployed via an ESC Region 12 grant at Woodway Elementary and an Apple Distinguished School designation at Woodway Elementary for innovation in teaching and learning.

Midway ISD operates as a government entity, not a commercial enterprise, and is funded primarily through local property taxes, state aid, and voter-approved bond programs — most recently the $83.5 million Bond 2025 for facility upgrades, safety improvements, and technology enhancements. Because tuition is not charged for in-district residents and out-of-district transfer tuition was eliminated beginning 2026-27, the district's "pricing model" is effectively zero-cost public education for residents and a strategic recruiting tool for non-residents. Governance is via an elected Board of Trustees led by President Susan Vick, Vice President Pam Watts, and Secretary Colin Witt, with Superintendent Dr. Chris Allen directing day-to-day operations. Customer segments are dual: local district families (Pre-K to 12) as the primary segment, and transfer plus virtual school enrollees (grades 6-12) as a growing secondary segment.

Name

Midway ISD

Legal name

Midway Independent School District

Website

https://midwayisd.org

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

251–500 employees

Short description

Midway ISD is a Texas public K-12 school district in McLennan County serving 8,700+ students Pre-K through 12 across twelve campuses, plus Midway Virtual School for grades 6-12. Funded by property taxes, state aid, and bond programs rather than tuition.

Ownership category

akta.pro rank

Headquarters

HQ city

Woodway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Public School Funding: Midway ISD operates as a public school district funded primarily through local property taxes and state funding. The district serves over 8,700 students with a proposed 2026-27 budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Midway ISD is a public independent school district in Central Texas providing free Pre-Kindergarten through 12th grade education across multiple campuses. It delivers traditional classroom instruction plus online learning, fine arts, 6A athletics, career & technical education, and special populations support to families in McLennan County.

Product overview

Midway ISD operates as a traditional public school district offering a comprehensive Pre-K through 12th grade educational program across multiple campuses in Central Texas. The district provides a unified educational platform centered on traditional classroom instruction supplemented by Midway Virtual School for grades 6-12, offering flexible online learning options. The portfolio includes award-winning Fine Arts and competitive 6A Athletics as flagship programs, alongside Career & Technical Education, Special Populations support services, a dedicated Police Department, and Transportation services. The district is currently implementing a $83.5 million Bond 2025 program for facility and technology upgrades across all campuses.

Differentiator

Problem solved

Functional benefit

Brands

• Midway Virtual School: Offers students in grades 6-12 the opportunity to learn in a flexible format while maintaining the rigor, relationships, and reputation of Midway ISD.

Products and services

• Traditional K-12 Education Comprehensive public school education from Pre-Kindergarten through 12th grade across nine elementary schools, two middle schools, and one high school in Central Texas, serving district families.
• Midway Virtual School Online learning program offering students in grades 6-12 flexible educational opportunities while maintaining the district's rigor, relationships, and reputation.
• Fine Arts Program Award-winning fine arts program including theatre, band, choir, orchestra, dance, and visual arts with UIL and state-level competitive achievements for district students.
• Athletics Program Competitive 6A athletics program including football, basketball, volleyball, softball, baseball, track & field, soccer, golf, tennis, swimming, and wrestling for district students.
• Career & Technical Education (CTE) Career and technical education programs preparing students for workforce entry and higher education pathways.
• Special Populations Services Support services for students with special needs including special education, ESL, Gifted & Talented, and dyslexia programs.
• Midway ISD Police Department On-campus police department providing safety and security services for all district campuses.
• Transportation Services Student transportation services for daily commutes and field activities across the district.

Quantifiable outcome

• Top 1.5% of Texas school districts by Niche ranking
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Baylor University School of EducationcoreStrategic or Co-development Partner · 1 January 2025Midway ISD maintains a distinguished professional development school partnership with Baylor University's School of Education to support and develop future teachers. The partnership includes clinical teacher placements and mentoring programs.
• Education Service Center Region 12 Technology FoundationminorOthers · 1 January 2024ESC Region 12 Technology Foundation awarded Woodway Elementary $15,000 grant through their nonprofit organization formed to leverage resources and drive money to students and teachers for educational technology programs.
• Horace MannminorGTM or Marketing PartnerJames Castellano from Horace Mann recognized as Friend of Midway for outstanding partnership and support of Midway ISD through district initiatives, staff appreciation efforts, campus events, and employee programs.
• Midway Education FoundationminorOthersMidway Education Foundation provided financial support to enable Woodgate Intermediate students to participate in the Texas Science and Engineering Fair.
• HowmetminorOthersHowmet provided financial support to make possible student participation in the Texas Science and Engineering Fair competition.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Keller ISD: Suburban DFW district comparable in size and Texas suburban profile, with broad K-12 programming, Niche top rankings, and a track record of bond-supported facility upgrades.
• Eanes ISD: Austin-area district consistently top-ranked by Niche in Texas. Comparable as a high-performing, community-supported suburban Texas district with similar size profile to Midway.
• Coppell ISD: Smaller but consistently top-ranked suburban DFW district with strong technology and IB programs. Comparable to Midway as a high-achieving Texas public district with tech-forward reputation.
• Round Rock ISD: Large Central Texas district serving the Austin metro area, comparable in scale and program breadth to Midway ISD. Top-ranked with strong academics, fine arts, and athletics offerings.
• Leander ISD: Large fast-growing Central Texas district near Austin. Comparable as a major suburban Texas district experiencing enrollment growth, with comprehensive K-12 programming and significant bond-funded facility investment.
• Frisco ISD: Largest fast-growth public school district in Texas, consistently top-ranked by Niche and U.S. News. Directly comparable as a large, high-performing suburban Texas K-12 district with strong brand reputation and broad programs.
• Plano ISD: Large suburban Dallas-area K-12 district with a long track record of top rankings, broad academic/athletics/fine arts programs, and similar scale (~50,000 students). Comparable as a benchmark Texas public school district.
• Highland Park ISD (Dallas): Elite suburban Dallas district known for academic excellence, 6A athletics dominance, and top Texas rankings. Comparable as a top-tier, brand-driven suburban Texas district with strong community funding.
• Southlake Carroll ISD: Suburban DFW district renowned for high academic rankings, 6A athletics, and strong community-funded bonds. Directly comparable as a top-ranked, brand-driven suburban Texas district.
• Allen ISD: Suburban DFW district comparable in size and Texas suburban profile, with strong academic rankings, broad fine arts, and 6A athletics — directly comparable as a top-ranked peer Texas public school district.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/MidwayISD
• YouTubeyoutube.com/user/MidwayISDpr
• Facebookfacebook.com/midwayisd
• LinkedInlinkedin.com/company/midway-isd
• Instagraminstagram.com/midwayisd

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midway ISD