What RMG Technologies does

RMG Technologies (legal name Ryan Marketing Group Technologies) is a privately held, family-owned marketing consulting and event management firm founded in 1991 and headquartered in Grand Rapids, Michigan. The company delivers four integrated core service lines—event marketing, event production, marketing consultation, and promotional products—alongside specialized sports-event technology project management. Its most strategically significant capability is technical project management for the NCAA Division I Men's and Women's Basketball Championships, where it has managed high-density wireless services, broadband internet, and VoIP technology at more than 400 championship sites over an 18+ year relationship, and coordinated broadcast, photographic, and print media services. Additional specialties include voice and data technology services for the 2005 Solheim Cup, licensed merchandise program development and execution for the 2010 Meijer State Games of Michigan, and event production for non-profit causes such as the 2010 Recovery Palooza.

Revenue mechanics are project-based and quote-driven, with multi-year contractual cadences and pricing determined by scope, complexity, and duration—nothing is publicly disclosed. Distribution is split between direct enterprise engagement and a regional/national partnership network covering the Midwest as a home base and reaching across the United States (and, for events such as the Solheim Cup, internationally). The customer base spans enterprise (NCAA, Meijer, LPGA/LET), government and quasi-government bodies (West Michigan Sports Commission), and non-profits (network180), with the NCAA serving as the dominant anchor relationship. The leadership team is the Ryan family: Kathy Ryan (CEO & Chief Marketing Officer), Bill Ryan (President & Chief Operating Officer, also Executive Director of the 2009 NCAA Final Four Detroit Local Organizing Committee and a West Michigan Sports Commission board member since 2007), Gavin Ryan (Executive Vice President), and Jenn Boverhof (Creative Director).

There are no public financial disclosures, no funding rounds, no M&A history, no patents, and no AI/ML capabilities disclosed. Operating signals are concentrated in the 2005–2010 window, with a 2015 website copyright and ongoing contact information as the most recent indicators of activity. Scale is therefore verifiable only through episodic outcomes—such as the $750,000+ economic impact from visitor spending at the 2010 Meijer State Games of Michigan, record-breaking attendance at the 2008 Detroit Regional Championship and 2009 Final Four under Bill Ryan, and the 400+ championship-site NCAA footprint—rather than systematic revenue, headcount, or pipeline disclosures.

Name

RMG Technologies

Legal name

Ryan Marketing Group Technologies

Website

https://ryanmarketinggroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

RMG Technologies (Ryan Marketing Group Technologies) is a family-owned, Grand Rapids-based marketing consulting and event management firm founded in 1991, serving corporate, sports, and non-profit clients across the U.S.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Event Management Services: Professional event marketing and production services including strategic event planning, creative design, budget management, logistics, vendor negotiations, licensing, permits, talent procurement, event setup, volunteer management, media relations, security, hospitality, and transportation
2. Marketing Consultation: Marketing consulting services including analysis of past marketing practices, product/service mix, competition, business plans, customer profiles, and development of integrated marketing plans
3. Promotional Products: Branded promotional products including apparel, pens, awards, golf items, notepads, mugs, totes, and trade show giveaways through supplier partnerships

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

RMG Technologies is a marketing consulting and event management firm that delivers Event Marketing, Event Production, Marketing Consultation, and Promotional Products services to corporate organizations, sports governing bodies, and non-profits. The company specializes in sports event production and technology project management for major sporting events, providing end-to-end services from strategic planning and creative design through logistics, vendor negotiations, talent procurement, on-site execution, and branded merchandise fulfillment.

Product overview

RMG Technologies operates as a unified marketing consulting and event management firm offering four integrated core services: Event Marketing (product launches, trade shows, special events), Event Production (comprehensive event execution from planning through logistics), Marketing Consultation (strategic marketing planning and campaign development), and Promotional Products (branded merchandise sourcing and distribution). The company specializes in sports event production, having managed technology project management for the NCAA Division I Basketball Championships for 18+ years, and also executes specialized programs like the Meijer State Games merchandise operations, Solheim Cup technology services, and non-profit events like Recovery Palooza. The portfolio functions as a coordinated service ecosystem where strategic consulting informs event execution and promotional products support brand-building across all event types.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Marketing Strategic event marketing services covering product launches, trade show marketing, special event planning, and grand opening events, with event strategies tailored to client objectives across sporting and corporate engagements.
• Event Production Full-service event production covering strategic planning, creative design, budget management, logistics, vendor and site negotiations, licensing and permits, talent procurement, event setup, volunteer management, media and public relations, security, hospitality, gifts and amenities, and transportation coordination.
• Marketing Consultation Marketing consulting services that review past marketing practices, product/service mix, competition, business plans, customer profiles, and media/PR strategies to develop integrated marketing plans with proven techniques.
• Promotional Products Branded merchandise and corporate gift services including apparel, writing instruments, awards, golf items, notepads, drinkware, bags, and trade show giveaways sourced through supplier partnerships and matched to client business objectives.

Quantifiable outcome

• $750,000+ economic impact from visitor spending at 2010 Meijer State Games of Michigan
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• West Michigan Sports CommissioncoreStrategic or Co-development Partner · 1 January 2010Bill Ryan serves as executive board member since the commission's inception in 2007. The partnership involves developing Michigan's West Coast as premier venue for youth and amateur sporting events. RMG developed and executed licensed merchandise program for inaugural Meijer State Games of Michigan with $750K+ economic impact.
• network180minorStrategic or Co-development Partner · 1 January 2010Agreement with network180, Kent County's community mental health authority, to produce the 2010 Recovery Palooza Event. RMG directed organizing committee and provided event production services for National Recovery Month celebration.
• LPGA/LET (Solheim Cup)minorStrategic or Co-development Partner · 1 January 2005Managed voice and data technology for the 2005 Solheim Cup at Crooked Stick Golf Club, supporting international radio broadcasters, print media, and photographers. Also provided technical services for LPGA and Indiana Sports Corporation staff.
• NCAAcoreStrategic or Co-development Partner18+ year partnership providing technology project management at over 400 championship sites for NCAA Division I Men & Women's Basketball Championships. Bill Ryan served as Executive Director of Detroit Local Organizing Committee for 2009 NCAA Final Four.
• MeijerminorGTM or Marketing PartnerLicensed merchandise program development and execution for Meijer State Games of Michigan. RMG managed merchandise sales at four locations during the three-day inaugural event introducing the new Meijer State Games brand.
• United States Basketball Writers Association (USBWA)minorStrategic or Co-development PartnerProfessional membership organization that RMG maintains as part of their sports event technology management expertise, ensuring services meet specialized demands of media representatives.
• National Press Photographers Association (NPPA)minorStrategic or Co-development PartnerProfessional membership organization that RMG maintains to ensure event production services meet the specialized demands required in today's high-tech media environment.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Octagon: Global sports marketing and event management agency working with major sports leagues, governing bodies, and brand sponsors on integrated event activation and media services—directly comparable to RMG's NCAA championship technology and event production work.
• Wasserman: Sports marketing, consulting, and event services agency with deep ties to leagues, governing bodies, and brand sponsors—comparable to RMG's NCAA-facing and corporate sponsor activation engagements.
• MKG: Experiential marketing agency focused on brand experiences, live events, and integrated campaigns—comparable to RMG's event marketing, production, and promotional products service bundle.
• Sparks: Global brand experience and event marketing agency serving Fortune 500 clients on trade shows, sports sponsorships, and product launches—comparable to RMG's event marketing and corporate activation work.
• Group Delphi: Event design and production agency producing trade shows, brand activations, and corporate events—comparable to RMG's event production and promotional products capabilities for mid-market clients.

Broad incumbents

• George P. Johnson Experience Marketing: Large-scale experience marketing agency producing major brand events, trade shows, and sponsorship activations—operates in RMG's category but with significantly broader portfolio and enterprise resources.
• Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and sponsorships for major brands—comparable in offerings but operates at much larger scale than RMG.
• IMG (IMG Events): Global sports, events, and talent management company operating major sporting events and brand experiences—comparable to RMG's sports event production focus but at significantly greater scale.
• Endeavor: Sports and entertainment company with deep event production, sponsorship, and media capabilities—operates in RMG's adjacent sports/events space but at global enterprise scale.
• Creative Artists Agency (CAA): Sports and entertainment agency providing marketing, events, and consulting to leagues, brands, and athletes—operates in RMG's sports marketing space with much broader service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/RMG_tech
• Facebookfacebook.com/RMGtech
• LinkedInlinkedin.com/company/ryan-marketing-group-technologies-rmg-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMG Technologies