San Vicente Resort

What San Vicente Resort does

San Vicente Resort is the hospitality and amenity operating arm of the San Diego Country Estates Association (SDCEA), a private master-planned homeowners association founded in 1970 in Ramona, California. The association governs a community of more than 3,500 homes and four condominium complexes, and the resort operates the integrated amenity platform underpinning community life: an 18-hole Andy Staples-redesigned golf course (Golf Inc. 2021 Renovation of the Year), a 28-room renovated lodge, three dining venues (The Oaks Grille, Par Lounge and Deck, Snack Bar), two equestrian centers (International Equestrian Center and Casey Tibbs Western Center), recreation facilities, an RV storage lot, and a full calendar of community events and tournaments.

The underlying technology stack is built on third-party SaaS rather than proprietary systems: AppFolio Property Manager powers the member portal for dues, architectural requests, and account access (available on iOS and Android); Cloudbeds handles hotel reservations; CPS Golf manages tee-time bookings; Toasttab processes dining gift cards; and HomeWiseDocs handles escrow and resale document services. Operational management is led by General Manager Matt Brumbaugh and a team of department heads overseeing recreation, community relations, financial operations, equestrian, and landscaping functions, with a 2026 Board of Directors elected by community members.

Revenue is generated across seven distinct streams: recurring HOA dues and assessments from the 3,500+ homeowner base; annual golf memberships (Single, Family, Monthly) and daily greens fees; Players Club non-resident golf subscriptions; hotel room revenue; food and beverage sales across three venues; equestrian boarding and facility use passes; and event/catering revenue from weddings, banquets, and corporate functions. Pricing is quote-based or disclosed through downloadable PDFs, with lead generation driven primarily by the Valley News weekly newsletter, community blog, social channels, and a dense calendar of events that double as marketing.

Name

San Vicente Resort

Legal name

San Diego Country Estates Association

Website

https://sdcea.net

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

San Vicente Resort is the hospitality and amenity hub of the San Diego Country Estates Association, a 3,500+-home master-planned community in Ramona, California, operating golf, lodging, dining, equestrian, and recreation amenities for HOA members and external visitors.

Ownership category

akta.pro rank

Product category

Resort and Country Club Services

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Country club amenities
• Golf course memberships
• Equestrian boarding services
• Resort lodging accommodations
• Community recreation programs

Headquarters

HQ city

Ramona

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Homeowner Association Dues & Assessments: San Diego Country Estates Association collects recurring dues and assessments from over 3,500 homeowners and four condominium complexes, covering maintenance of common areas, amenities, and community governance.
2. Golf Memberships & Greens Fees: The San Vicente Golf Club offers annual memberships to SDCE homeowners (single and family plans) providing unlimited golf, tournament access, advance tee booking, and dining discounts. Daily greens fees and twilight golf provide additional revenue. The Players Club offers golf access to non-residents.
3. Hotel & Resort Accommodations: San Vicente Resort lodge generates revenue from 28 renovated guest rooms available to community members' out-of-town guests at homeowner rates and to the general public. Rooms can be booked online via Cloudbeds.
4. Food & Beverage: Three dining venues — The Oaks Grille (family restaurant), Par Lounge and Deck (sports bar with outdoor deck), and Snack Bar (near golf Hole 9 and pool) — generate food and beverage revenue. Takeout is available. Digital gift cards are sold online.
5. Equestrian Boarding & Facility Use: Self-care boarding at the International Equestrian Center and Casey Tibbs Western Center provides stall and corral rentals to homeowners and non-owners. Daily and annual facility use passes are also sold. Events such as gymkhanas, open shows, and trail challenges draw revenue.
6. Events & Catering: The resort hosts weddings, banquets, corporate events, and community celebrations, generating catering and venue rental revenue. The Rotunda at the International Equestrian Center is available to rent for small, adult-only parties.
7. RV Storage: The Association offers gated, 24-hour security card-accessible RV parking lots for member vehicles up to 45 feet in length, at reasonable rates as space allows.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

San Vicente Resort operates the hospitality and amenity hub of the San Diego Country Estates master-planned community in Ramona, California, delivering golf, lodge lodging, dining, equestrian, recreation, events, and HOA community services to its 3,500+ homeowner base and external visitors. It generates revenue through homeowner dues, golf memberships and daily fees, lodge room rentals, three on-site dining venues, equestrian boarding and facility use passes, weddings and catering, RV storage, and recreation programs. The property is anchored by an award-winning 18-hole golf course, two equestrian centers, and a 28-room renovated lodge.

Product overview

San Vicente Resort is a master-planned community resort offering golf, hospitality, equestrian, and recreational amenities. The property operates as a platform-plus-modules architecture centered on the San Vicente Golf Course and San Vicente Resort Hotel, supported by dining venues (The Oaks Grille, Par Lounge and Deck, Snack Bar), two equestrian centers (International Equestrian Center, Casey Tibbs Western Center), and event/wedding services. Additional modules include RV storage, recreation facilities, and an online member portal powered by AppFolio for homeowner services.

Differentiator

Problem solved

Functional benefit

Brands

• San Vicente Golf Course: Award-winning 18-hole golf course redesigned by Andy Staples in 2020, featuring five sets of tee boxes and practice areas including driving range and putting green
• San Vicente Golf Club
• International Equestrian Center
• Casey Tibbs Western Center

Products and services

• San Vicente Golf Course An 18-hole championship golf course redesigned by Andy Staples in 2020, featuring five sets of tee boxes, Bermuda grass fairways, and practice areas including a driving range, putting green, and practice hole. Awarded Golf Inc. 2021 Renovation of the Year. Open to SDCEA members and the general public.
• San Vicente Resort Hotel A lodge with 28 newly renovated guest rooms offering accommodations for homeowners' guests and the general public. Bookable online via Cloudbeds with exclusive homeowner rates for residents hosting out-of-town visitors.
• International Equestrian Center Premier equestrian venue offering self-care boarding, arena rentals, training facilities, and event hosting with two dressage courts, jumping arena, half-mile conditioning track, cross-country elements, eight breezeway barns with 12x12 stalls, 24x24 corrals, and the Rotunda meeting facility. Open to SDCEA homeowners and non-residents.
• Casey Tibbs Western Center Smaller western-style equestrian facility at 25240 Pappas Road offering a quieter atmosphere with multiple arenas, turnouts, round pens, breezeway barns with stalls, a 300'x150' show arena with announcer's booth, and a fenced picnic area. Named after famous cowboy Casey Tibbs.
• The Oaks Grille Family-friendly restaurant and dining venue within the clubhouse offering made-to-order meals and takeout options for SDCEA members and visitors.
• Par Lounge and Deck Sports bar with outdoor deck featuring a 10-station draft beer system, expanded craft selections, and community-focused programming.
• Snack Bar

Quantifiable outcome

• The San Vicente Golf Course was awarded Golf Inc. 2021 Renovation of the Year
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HomeWiseDocs.comcoreStrategic or Co-development PartnerSDCEA partnered with HomeWiseDocs.com — the industry's leading community association escrow, closing, and document service company — to streamline resale and lender document services. HomeWiseDocs provides a platform for escrow companies and professionals to order demand letters, estoppels, resale disclosures, lender questionnaires, and governing documents for SDCEA property transactions. All escrow orders and demand requests are processed through their platform (www.HomeWiseDocs.com). SDCEA processes demands within ten days of receiving a complete request, with rush service available.
• Sharp Health PlanminorOthersAs a self-insured plan sponsor under the Transparency in Coverage Rule, SDCEA provides machine-readable files (MRFs) for in-network and out-of-network rates within its medical plans via Sharp Health Plan's hosted files. Links to Allowed Amounts, In-Network, and Provider References files are published on SDCEA's employment page per federal requirements.
• H5 FinancialminorGTM or Marketing PartnerH5 Financial sponsored the annual Chip in for Charity FORUS Golf Tournament at San Vicente Golf Course, which raises funds for Friends of Ramona Unified School. H5 Financial is the tournament sponsor and contact for the event (Lindsey McNerney, 760-789-7385).

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Barona Resort & Casino: A large resort in Lakeside (San Diego backcountry) featuring hotel, casino gaming, golf course, multiple dining venues, and event spaces. Comparable as a San Diego backcountry resort serving local and regional visitors, though its casino focus differentiates the business mix.

Direct peers

• Morgan Run Club & Resort: A private club and resort in Rancho Santa Fe (San Diego) offering a 27-hole golf course, lodging, multiple dining venues, tennis, pool, and event facilities. Closely comparable private-member resort model with golf, lodging, and F&B in the San Diego region.
• Warner Springs Ranch Resort: A backcountry resort in Warner Springs, San Diego County, featuring lodging, dining, golf, equestrian facilities, hot springs, and event spaces. Shares San Vicente's backcountry San Diego setting and amenity mix including equestrian operations.
• Pala Mesa Resort: A Southern California golf resort in Fallbrook (North San Diego County) featuring an 18-hole championship golf course, hotel accommodations, dining, and event spaces. Comparable to San Vicente as a backcountry-style golf resort in the broader San Diego region targeting both members and visiting golfers.
• Rancho Santa Fe Covenant: A master-planned community in North San Diego County with extensive equestrian trails, private amenities, and HOA governance similar to SDCEA. Comparable as a high-end master-planned community with equestrian heritage and member-driven governance.
• Lake San Marcos Resort: A resort in North San Diego County featuring a championship golf course, hotel accommodations, dining, and event/wedding venues. Comparable hybrid lodging/golf/event resort model serving both members and visitors.
• Mt. Woodson Golf Club: A backcountry 18-hole golf course in Ramona, California (same local market as San Vicente) with dining and event capabilities. Closely comparable as a golf-focused operation in the immediate Ramona backcountry market.
• Temecula Creek Inn: A golf-centric resort in Temecula, California with 18-hole golf course, hotel rooms, multiple dining outlets, and event/wedding venues. Directly comparable as a Southern California inland resort combining golf, lodging, F&B, and event hosting.
• San Diego Country Club: An established private country club in Chula Vista with 18-hole championship golf, dining, and member events. Comparable as a private member-driven golf and recreation club in the San Diego region.

Broad incumbents

• La Costa Resort & Spa: A larger, well-established resort in Carlsbad with two championship golf courses, full-service spa, multiple restaurants, extensive event spaces, and lodging. Broader incumbent with overlapping golf/lodging/F&B/event capabilities but at a larger scale and coastal location.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SanVicenteClub
• Facebookfacebook.com/sanvicenteresort
• LinkedInlinkedin.com/company/san-vicente-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Vicente Resort