Money Management

What Money Management does

Money Management is an Australian B2B media publication providing news, analysis, and event coverage of the financial services and investment management sectors. Founded in 1987 and operated by Prime Creative Media, the publication targets financial advisers, planners, dealer group principals, superannuation professionals, and investment managers in Australia, delivering coverage across taxation, managed funds, property investments, shares, risk insurance, master trusts, superannuation, margin lending, financial planning, and portfolio construction.

The platform consists of a primary website (moneymanagement.com.au) with categorized editorial across accounting, financial planning, funds management, life/risk, policy and regulation, property, SMSF, superannuation, and tech; a separate Investment Centre portal hosting fund factsheets and performance data; the Relative Return podcast series; CPD-certified webcasts; and a portfolio of recurring industry events including the Super Fund of the Year Awards, Australian Wealth Management Awards, Fund Manager of the Year Awards, Australian Wealth Management Summit, and Adviser Innovation Summit. Distribution is primarily domestic through digital channels and a weekly e-newsletter.

The business model is a hybrid of advertising (including sponsored content and partner articles via the Insights section) and newsletter subscription, monetizing a defined professional audience in the Australian wealth management industry. The publication operates with 1–10 employees and has no disclosed venture funding, institutional investment, or public listing, functioning as a subsidiary within Prime Creative Media's diversified Australian business media portfolio.

Name

Money Management

Legal name

Prime Creative Media

Website

https://moneymanagement.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Money Management is an Australian B2B financial services media publication, founded in 1987 and operated by Prime Creative Media, delivering news, analysis, podcasts, and industry events to financial advisers, superannuation professionals, and investment managers across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: Revenue generated through advertising placements, sponsored content, and partner article sections. The website has dedicated advertising and promoted content sections.
2. Newsletter Subscription: Weekly e-newsletter providing industry updates, regulatory changes, market movements, and expert analysis across superannuation, managed funds, taxation, investment strategies and risk insurance.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Money Management provides editorial news, analysis, and data coverage of the Australian financial services and investment management industry, covering taxation, managed funds, property investments, shares, risk insurance, superannuation, financial planning, portfolio construction, and investment strategies. The publication delivers this content via a daily-updated website, a weekly e-newsletter, the Relative Return podcast, webcasts, and an Investment Centre portal offering fund factsheets and performance data. It also hosts industry events and awards including the Super Fund of the Year Awards and Australian Wealth Management Awards.

Product overview

Money Management is an Australian financial services news and media publication that provides editorial coverage of topics including taxation, managed funds, property investments, shares, risk insurance, master trusts, superannuation, margin lending, financial planning, portfolio construction, and investment strategies. The site operates as a content platform with news categories (Accounting, Financial Planning, Funds Management, Life/Risk, People & Products, Policy & Regulation, Property, SMSF, Superannuation, Tech), investment insights sections (Australian Equities, Fixed Income, Global Equities, Managed Accounts), an Investment Centre for fund factsheets and performance data, events (Super Fund of the Year Awards, Australian Wealth Management Awards, Adviser Innovation Summit), podcasts (Relative Return series), and a newsletter subscription service.

Differentiator

Problem solved

Functional benefit

Products and services

• Money Management News Publication Daily-updated Australian financial services news website with editorial coverage across Accounting, Financial Planning, Funds Management, Life/Risk, People & Products, Policy & Regulation, Property, SMSF, Superannuation, and Tech categories. Targeted at financial advisers, superannuation professionals, dealer group principals, and investment managers in Australia.
• Money Management Weekly E-Newsletter Subscription-based weekly e-newsletter providing Australian financial services industry updates, regulatory changes, market movements, and expert analysis across superannuation, managed funds, taxation, investment strategies, and risk insurance. Distributed to Australian financial advisers and industry professionals.
• Relative Return Podcast Podcast series covering topics including AI in financial advice, fixed income, fund manager ratings, and broader market analysis, distributed to Australian financial services professionals.
• Investment Centre Portal Online portal providing fund factsheets, performance data, and Investment Centre resources. Used by Australian fund managers to distribute fund information and by advisers/planners for fund comparison and due diligence.
• Super Fund of the Year Awards Annual industry awards event recognising performance and leadership across the Australian superannuation fund sector. Targeted at superannuation fund professionals, trustees, and industry stakeholders.
• Australian Wealth Management Awards Annual awards recognising excellence across the Australian wealth management industry, including financial advisers, dealer groups, and platform providers.
• Australian Wealth Management Summit Industry summit bringing together Australian wealth management professionals for education, networking, and thought leadership content.
• Fund Manager of the Year Awards Annual awards recognising top-performing Australian fund managers across asset classes. Targeted at fund managers, asset consultants, and institutional investors.
• Adviser Innovation Summit Industry summit focused on innovation, technology, and transformation across the Australian financial advice sector. Targeted at advisers, dealer group principals, and advice technology providers.
• Promoted Content (Insights) Section Dedicated editorial-style sponsored content placements on the Money Management website, used by advertisers and partners (typically fund managers and financial product providers) to publish content addressing the Australian financial adviser audience.
• CPD-Certified Webcasts CPD-certified video webcast series featuring interviews and manager discussions for Australian financial advisers to support continuing professional development requirements.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Financial Times: Global financial newspaper with deep coverage of asset management, advice, regulation, and wealth management. Comparable in monetisation model (premium subscription + advertising) and in serving sophisticated financial-services professionals, including an Australia-relevant readership.
• Morningstar: Global investment research and data provider with a strong Australian presence serving advisers with fund research, ratings, and news. Comparable as an information provider to the same adviser audience, with overlapping coverage in fund performance, manager research, and portfolio construction.
• Australian Financial Review: Australia's flagship financial broadsheet, covering business, investment, and financial services broadly. Comparable in that it competes for the same financial professional audience, but with a much wider scope, larger subscription base, and brand reach that dwarf specialist B2B titles.
• Bloomberg: Global financial media and data company covering markets, investment management, and regulation. Comparable as a higher-end competitor for the time and attention of investment professionals, with a subscription-led model and an Australian newsroom presence.

Direct peers

• Financial Standard: Australian B2B financial services news publication covering superannuation, managed funds, platforms, and advice. Directly comparable in audience (Australian financial professionals), content mix (news, events, newsletters), and revenue model (advertising + subscriptions).
• Investor Daily: Australian B2B news title covering investment markets, funds management, ETFs, and portfolio strategy. Closely comparable in target audience (advisers, planners, investment managers) and editorial coverage overlap with Money Management's investment insights.
• SMSF Adviser: Specialist Australian title focused on the self-managed superannuation fund (SMSF) segment of the advice market. Comparable in that it serves an overlapping adviser audience within Money Management's SMSF editorial vertical, with similar advertising-supported B2B media economics.
• Professional Planner: Australian trade publication dedicated to financial planning professionals, covering regulation, practice management, and product news. Strong direct overlap with Money Management's financial planning and SMSF editorial verticals and the same adviser audience.
• AdviserVoice: Australian B2B media platform providing news, CPD education, and resources to financial advisers. Directly comparable audience and purpose — informing Australian financial advisers on regulation, products, and practice — and a sponsor/advertising-supported model.
• Wealth Professional: Australian B2B publication serving financial advisers, planners, and wealth managers with news, analysis, and industry events. Comparable in audience, revenue model (advertising + events), and editorial focus on advice and wealth management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moneymanage
• Facebookfacebook.com/moneymanage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Money Management