Financial Standard
Financial Standard is an Australian financial media and publishing business that provides trade news, analysis, and professional education to financial advisers, superannuation professionals, and insurance executives through subscription journals, newsletters, podcasts, video, and industry events.
- Company typePrivate
- Founded2003
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
Financial Standard firmographics
Firmographics- Name
- Financial Standard
- Legal name
- Rainmaker Information Pty Ltd
- Website
- https://financialstandard.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Financial Standard is an Australian financial media and publishing business that provides trade news, analysis, and professional education to financial advisers, superannuation professionals, and insurance executives through subscription journals, newsletters, podcasts, video, and industry events.
- Ownership category
- akta.pro rank
Financial Standard industry classification
Industry- Product category
- Financial Media and Publishing
- NAICS
- Finance and Insurance (52)
- akta.pro primary industry
- Finance, Accounting & Tax Reference (GAAP/IFRS, Audit, Compliance, Tax) (EDAGAGAE)
- akta.pro secondary industry
- Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ)
Keywords
Where Financial Standard is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Financial Standard business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscription Revenue: Tiered subscription model with Express (free), Essentials ($195/year), and Executive ($295/year) tiers. Additional revenue from bundled publications including FS Advice, FS Super, FS Private Wealth, and FS Sustainability at $129.95 each.
- Advertising and Sponsorship: Sponsored content, advertising placements, and event sponsorships across the Financial Standard platform and associated media properties.
- Events and Conferences: Revenue from industry events including Advisers Big Day Out regional conferences and awards programs like FS Power50.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited content access including daily newsletter and basic news access |
| Subscription | Annual | Standard subscription at $195/year with expanded content access |
| Subscription | Annual | Premium subscription at $295/year with full access including newspaper and custom news |
| Subscription | Annual | Bundled publications at $129.95/year each |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Financial Standard product offering
Product offeringCore offering
Financial Standard is an Australian financial media and publishing business that delivers daily news, analysis, regulatory updates, and executive appointments coverage for financial services professionals. It operates a portfolio of subscription-based publications including the flagship Financial Standard daily news service and four specialist journals (FS Advice, FS Super, FS Private Wealth, FS Sustainability), supplemented by podcasts, video (FSiTV), industry events, awards programs, and continuing professional development courses.
Product overview
Financial Standard operates as a comprehensive financial news and media platform offering a portfolio of subscription-based publications and professional development services. The core product is the Financial Standard daily news publication covering Australia's wealth management industry across multiple sectors. Supporting the flagship publication are four specialized journals: FS Advice (financial planning), FS Super (superannuation), FS Private Wealth (family office investment), and FS Sustainability (ESG integration). The company also offers professional development through FS Aspire CPD, industry awards via FS Power50, and multimedia content through its podcast and FSiTV video platform. Events include the Advisers Big Day Out regional series and industry conferences.
Differentiator
Problem solved
Functional benefit
Brands
- FS Advice: The Australian Journal of Financial Planning
- FS Super
- FS Private Wealth
- FS Sustainability
- FSiTV
- FS Aspire CPD
- FS Tech Zone
- FS Power50
- Guide To Series
- Publisher's Forum
- Product Showcases
Products and services
- Financial Standard Flagship daily financial news publication providing news, analysis, and commentary on Australia's wealth management industry across economics, investments, superannuation, insurance, financial planning, regulatory, retirement, and technology sectors. Targets Australian financial services professionals.
- FS Advice - The Australian Journal of Financial Planning Weekly digital publication covering news, whitepapers, and expert feeds on financial planning topics, with an annual print journal included in subscription. Targets Australian financial planners and advisers.
- FS Super - The Journal of Superannuation Management Weekly publication focused on superannuation management news, whitepapers, and expert feeds, with an annual print journal included in subscription. Targets executives and investment professionals at Australian superannuation funds.
- FS Private Wealth - The Journal of Family Office Investment Monthly publication covering family office investment strategies and private wealth management topics, with annual print journal included in subscription. Targets family office and private wealth professionals.
- FS Sustainability - The Journal of ESG Integration Weekly digital-only publication covering ESG integration in financial services, with whitepapers and expert feeds on sustainability topics. Targets sustainability and ESG professionals in financial services.
- FS Aspire CPD Continuing professional development platform offering CPD courses for financial advisers to meet education and training requirements. Targets Australian financial advisers seeking continuing professional development.
- FSiTV Video platform featuring interviews, market updates, and expert commentary on financial topics, including sponsored video content from partners. Targets Australian financial services professionals and industry leaders.
- Financial Standard Podcast Weekly podcast discussing the latest developments in Australia's wealth management industry, available on Spotify, Apple Podcasts, Amazon Music, and YouTube. Targets Australian financial services professionals.
- Advisers Big Day Out Events Industry events including the Advisers Big Day Out regional conference series held across Cairns, Sunshine Coast, Gold Coast, and Hobart, plus mid-year market updates and networking events. Targets Australian financial advisers with CPD content and networking.
- 'Guide To' Series Pocket investment guides featuring adviser case studies and glossaries covering various investment topics. Targets financial advisers and investors.
- Publisher's Forum Investing trends and strategies publication from industry thought leaders. Targets financial services professionals seeking strategic insights.
- Product Showcases Spotlight content on investment products featuring detailed showcases and analysis. Targets financial advisers researching investment products.
Companies that use Financial Standard
Customer profileSegments4 records
Ideal customer profiles4 records
Financial Standard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Financial Standard partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Financial Standard competitors and assessment
Company assessmentBroad incumbents
- Australian Financial Review: Australia's flagship business and financial newspaper with deep coverage of wealth management, superannuation, and corporate finance. Overlaps with Financial Standard on financial sector news but operates as part of a much broader general business/news portfolio (Nine Publishing) rather than specializing in the wealth management niche.
- Financial Times: Global financial newspaper and subscription platform serving senior finance, investment, and corporate professionals. Comparable to Financial Standard in subscription-based B2B financial news with accompanying events, but operates across global markets as part of a diversified media portfolio rather than specializing in Australian wealth management.
- Bloomberg Media: Global financial media platform delivering news, data, and analysis to financial professionals. Operates as a broad incumbent across asset management, banking, and markets, with overlap to Financial Standard's investment, regulatory, and superannuation coverage but at vastly larger scale and broader scope.
Direct peers
- Professional Planner: Australian publication and platform serving financial planners, paraplanners, and advice practice professionals. Directly competes for the same licensed financial planner audience as Financial Standard's FS Advice, with overlapping coverage of regulation, practice management, and CPD.
- Investor Daily: Australian financial news and research platform serving advisers, planners, and wealth professionals with subscription-based content. Closely mirrors Financial Standard's subscription model, audience (Australian financial advisers), and multi-format offering, making it the most direct domestic competitor.
- Investment Magazine: Australian institutional investment publication covering super funds, asset consultants, and investment managers. Overlaps with Financial Standard's FS Super and FS Private Wealth in serving the institutional super/fund segment with subscription content and industry events.
- Money Management: Long-running Australian investment industry publication covering superannuation, asset management, and institutional investors. Comparable to Financial Standard's FS Super and flagship products in audience, content depth, and B2B subscription mechanics targeting Australian fund professionals.
- Wealth Professional: Australian trade publication for wealth management professionals with news, analysis, CPD content, and events. Directly overlaps with Financial Standard's adviser-focused publications (e.g., FS Advice) and pursues a similar multi-channel strategy of news + CPD + events in the same Australian adviser segment.
- Morningstar Australia: Global investment research firm offering Australian funds data, analyst research, and adviser-facing tools. Competes directly with Financial Standard on investment analysis and research distribution to Australian advisers and super fund professionals, though anchored more deeply in data products.
Regional players
- InvestmentNews: Leading US trade publication for financial advisers and wealth managers, offering news, CPD/CE content, and industry events. Direct functional analog to Financial Standard — same vertical (advisers), same multi-channel model (news + CE + events) — but serving the US market rather than Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Financial Standard social profiles
Digital presenceFinancial Standard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Financial Standard leadership team
Management profileNumber of profiles
Financial Standard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Financial Standard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Financial Standard
What does Financial Standard do?
Financial Standard is an Australian financial media and publishing business that delivers daily news, analysis, regulatory updates, and executive appointments coverage for financial services professionals. It operates a portfolio of subscription-based publications including the flagship Financial Standard daily news service and four specialist journals (FS Advice, FS Super, FS Private Wealth, FS Sustainability), supplemented by podcasts, video (FSiTV), industry events, awards programs, and continuing professional development courses.
Is Financial Standard a public or private company?
Financial Standard is a private company. It is classified as corporate owned and is currently operating.
When was Financial Standard founded?
Financial Standard was founded in 2003. It employs 51 to 100 people.
Where is Financial Standard based?
Financial Standard is headquartered in Sydney, Australia, in the Oceania region.
How does Financial Standard make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are advertising and Sponsorship and events and Conferences.
Who are Financial Standard's main competitors?
Broad incumbents on record are Australian Financial Review, Financial Times and Bloomberg Media. Direct peers are Professional Planner, Investor Daily, Investment Magazine, Money Management, Wealth Professional and Morningstar Australia. InvestmentNews is listed as a regional player.
Does Financial Standard have an API?
No public API is recorded for Financial Standard.
What industry is Financial Standard in?
Financial Standard's product category is Financial Media and Publishing. Its primary akta.pro industry code is EDAGAGAE, Finance, Accounting & Tax Reference (GAAP/IFRS, Audit, Compliance, Tax), with a secondary code of EDAAALAJ, Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE). Its NAICS code is 52.