Eczacıbaşı Tüketim Ürünleri

What Eczacıbaşı Tüketim Ürünleri does

Eczacıbaşı Tüketim Ürünleri, now operating as Sanipak Sağlıklı Yaşam Ürünleri, is a Turkish consumer goods manufacturer wholly owned by the Eczacıbaşı Group conglomerate. The company was established around 1970 and is headquartered in Istanbul, with a portfolio spanning tissue and paper products (Selpak, Solo, Selin, Ok, Selpak-pro), baby care (Uni-baby), feminine care (Silen), personal care (Egos, Detan, Defans, John Freida), and home care (Frosch, Servis, Premax, Unimed). It operates five production facilities, employs over 2,000 people, and states that its leading brands reach 8 out of 10 Turkish households while exporting to more than 60 countries.

The business model is mass-market B2C retail distribution across Turkey through modern trade (supermarkets and hypermarkets), traditional trade (independent grocery), e-commerce platforms, and a professional/out-of-home channel (Selpak-pro). Revenue is generated through unit sales of fast-moving consumer goods; pricing is not publicly disclosed and follows standard FMCG retail mechanics. Marketing is centred on brand-building across owned brand sites, organic social media, and sustainability communications, with one disclosed AI application used to measure Selpak's social media campaign performance.

Strategically, the company rebranded from Eczacıbaşı Tüketim Ürünleri to Sanipak in January 2025 to support a stated globalisation and sustainability strategy, and in March 2026 agreed to sell its flagship Selpak and Solo tissue brands to Arch Peninsula for $600 million — a transaction that materially reshapes the future portfolio toward baby care, personal care, home care, and professional hygiene brands.

Name

Eczacıbaşı Tüketim Ürünleri

Legal name

Sanipak Sağlıklı Yaşam Ürünleri

Website

https://eczacibasituketim.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sanipak (formerly Eczacıbaşı Tüketim Ürünleri) is a Turkish consumer goods manufacturer producing tissue, baby care, personal care, and home care products under brands such as Selpak, Solo, Uni-baby, Frosch, and John Freida, reaching 8 in 10 Turkish households and exporting to 60+ countries.

Ownership category

akta.pro rank

Product category

Consumer Tissue & Personal Hygiene Products

NAICS

Sanitary Paper Product Manufacturing (322291), Soap and Cleaning Compound Manufacturing (32561), Industrial and Personal Service Paper Merchant Wholesalers (424130)

SIC

Papers & Allied Products (2600), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Paper Towels & Tissue Dispensers (Consumer/At-home) (CRAJAFAH)

akta.pro secondary industries

Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD), Deodorants & Antiperspirants (CRADANAA), Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Tissue paper products
• Personal hygiene products
• Consumer tissue brands
• Baby care products
• Household paper goods

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Tissue Products: Sale of tissue and paper products including toilet paper, paper towels, napkins, and facial tissues under brands such as Selpak, Solo, and Selin.
2. Baby Care Products: Sale of baby care products including diapers and baby wipes under Uni-baby brand.
3. Personal Care Products: Sale of personal care products including hair care (Frosch, John Freida), deodorants (Detan), and feminine care products.
4. Home Care Products: Sale of home care products under brands like Servis and Egos for household cleaning needs.
5. Professional/Out-of-Home Care: Professional cleaning and hygiene products for commercial and institutional customers under Selpak-pro brand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Eczacıbaşı Tüketim Ürünleri (now Sanipak Sağlıklı Yaşam Ürünleri) manufactures and sells consumer hygiene and household paper products under multiple brands including Selpak, Solo, Selin, Ok, Uni-baby, Silen, Servis, Egos, Detan, Defans, Frosch, John Freida, Premax, and Unimed. The company operates 5 production facilities and distributes tissue, paper, baby care, feminine care, personal care, and home cleaning products to households and professional/commercial buyers in Turkey and more than 60 export countries.

Product overview

Sanipak (formerly Eczacıbaşı Tüketim Ürünleri) operates as a diversified consumer products company offering personal hygiene and household care products through multiple brands. The portfolio includes tissue products (Selpak, Solo, Selin, Ok, Selpak-pro) as the core business, baby care (Uni-baby), feminine care (Silen), food service products (Servis), personal care (Egos, Detan, Defans), eco-friendly cleaning (Frosch, Premax), hair care (John Freida), and medical care (Unimed). The company serves households across Turkey with products reaching 8 out of 10 homes, operates 5 production facilities, and exports to over 60 countries. The company rebranded from Eczacıbaşı Tüketim Ürünleri to Sanipak in January 2025 as part of its globalization and sustainability strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Selpak: Tissue and paper products brand (cleaning papers category)
• Solo
• Selin
• Ok
• Selpak-pro
• Uni-baby
• Silen
• Servis
• Egos
• Detan
• Defans
• Premax
• Unimed
• Frosch
• John Freida

Products and services

• Selpak

Quantifiable outcome

• Reaches 8 out of 10 households in Turkey
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

One partnership is on record.

• Arch Peninsulamajor divestitureChannel Partner/ Reseller/ Distributor · 23 March 2026Arch Peninsula has agreed to acquire Selpak and Solo tissue brands from Eczacıbaşı Tüketim Ürünleri for $600 million. This represents a major strategic transaction for Eczacıbaşı, involving the sale of two of its flagship tissue brands to an international buyer.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Essity: Swedish global leader in tissue (Tork, Tempo, Lotus) and personal care (Libresse, Libero). Closely comparable on hygiene/tissue product portfolio and professional (Tork) channel; competes with Sanipak's Selpak-pro in commercial hygiene.
• Sofidel: Italian tissue manufacturer with strong European private-label and branded presence (Regina, Nicky). Comparable on tissue manufacturing scale, raw material exposure, and European export markets where Sanipak also sells.
• Hayat Kimya: Turkey's largest competitor in tissue, personal care, and baby care (Molfix diapers, Papia tissue, Bingo cleaning). Headquartered in Turkey with extensive Middle East and Africa presence, it competes head-to-head with Sanipak in essentially every category where Sanipak operates.
• Ontex Group: European personal hygiene manufacturer specializing in baby care (Baby Charm), feminine care, and adult incontinence. Direct competitor in Sanipak's Uni-baby and Silen categories with similar mid-market positioning.

Broad incumbents

• Kimberly-Clark: Global tissue (Kleenex, Scott) and personal care (Huggies, Kotex) incumbent with established brands and R&D depth. Comparable on tissue manufacturing and category breadth; competes internationally where Sanipak exports but operates at much greater scale.
• Procter & Gamble: Global consumer goods incumbent across tissue (Charmin), baby care (Pampers), personal care, and home care. Competes broadly with all of Sanipak's remaining post-divestiture categories; vastly larger but defines the competitive landscape.
• SCA (Svenska Cellulosa Aktiebolaget): Swedish forest products group with significant tissue and personal care operations (Libero, Libresse, Tena). Comparable on integrated pulp-to-product tissue manufacturing and global hygiene brand portfolio.
• Unilever: Multinational CPG leader with personal care (Dove, Rexona), home care (Domestos, Cif), and fabric care brands. Overlaps with Sanipak's Detan (deodorants), Egos, and Frosch (eco-cleaning) categories, particularly in Turkey and MENA.
• Henkel: German multinational strong in laundry & home care (Persil, Vernel) and adhesives. Comparable on home care and cleaning compound manufacturing where Sanipak operates Frosch, Premax, and Servis brands.

Regional players

• WEPA Industrieholding: German family-owned tissue manufacturer serving European private-label and branded markets. Comparable mid-sized tissue producer with similar multi-country manufacturing footprint and B2B/B2C mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eczacıbaşı Tüketim Ürünleri