Apollo Vredestein
Apollo Vredestein (Vredestein B.V.) is a Netherlands-based premium tyre manufacturer and wholly-owned subsidiary of Apollo Tyres Ltd., producing car, agricultural, industrial, and bicycle tyres. It serves OEM and aftermarket channels, notably supplying Royal Enfield for the 2026 Guerrilla 450 APEX.
- Company typePrivate
- Founded1909
- HeadquartersAmsterdam, Netherlands
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Apollo Vredestein does
Apollo Vredestein (legal entity: Vredestein B.V.) is a Netherlands-headquartered tyre manufacturer founded in 1909, operating as a wholly-owned subsidiary of the Indian multinational Apollo Tyres Ltd. since its 2015 acquisition. The company manufactures car tyres, agricultural and industrial tyres, and bicycle tyres, and is positioned as a premium European tyre brand within Apollo Tyres' multi-brand portfolio. Its stated product focus in available data centres on high-performance motorcycle tyres, notably the Vredestein Centuro ST sport touring line and 17-inch variants supplied as original equipment to motorcycle OEMs.
The company's business model is hardware sales through two primary channels: OEM supply to vehicle manufacturers (exemplified by a partnership with Royal Enfield for the 2026 Guerrilla 450 APEX variant, where Vredestein tyres are bundled into vehicle pricing) and aftermarket/replacement distribution through retail networks. Pricing is not publicly disclosed, and revenue figures for Vredestein at the subsidiary level are not broken out from Apollo Tyres' consolidated reporting.
Recent strategic activity indicates an offensive push into the Indian market — leveraging the parent's home-market infrastructure — through a new India location opened in November 2025 and OEM partnerships targeting the Indian two-wheeler segment. The Netherlands ranks as India's top EU trading partner, providing a macro tailwind for the cross-border expansion. The company employs 1,001–5,000 staff and maintains operational independence as a brand while drawing on Apollo Tyres' global distribution network.
Apollo Vredestein firmographics
Firmographics- Name
- Apollo Vredestein
- Legal name
- Vredestein B.V.
- Website
- https://apollovredestein.com
- Company type
- Private
- Founded year
- 1909
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Apollo Vredestein (Vredestein B.V.) is a Netherlands-based premium tyre manufacturer and wholly-owned subsidiary of Apollo Tyres Ltd., producing car, agricultural, industrial, and bicycle tyres. It serves OEM and aftermarket channels, notably supplying Royal Enfield for the 2026 Guerrilla 450 APEX.
- Ownership category
- akta.pro rank
Apollo Vredestein industry classification
Industry- Product category
- Tyre Manufacturing
- NAICS
- Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Tires & Inner Tubes (3011), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Tires Manufacturing (IMACAIAK)
- akta.pro secondary industries
- Motorcycle & Scooter Tires Manufacturing (IMANAKAF), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Apollo Vredestein is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Apollo Vredestein business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- OEM Tyre Supply: Supplying tyres as original equipment to motorcycle manufacturers such as Royal Enfield for their Guerrilla 450 APEX variant featuring 17-inch Vredestein tyres.
- Aftermarket/Replacement Tyres: Replacement tyre sales through retail channels for consumers purchasing the Guerrilla 450 and other compatible two-wheelers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Apollo Vredestein product offering
Product offeringCore offering
Apollo Vredestein manufactures and sells premium tyres across passenger cars, agricultural and industrial applications, bicycles, and motorcycles. The company supplies original equipment (OEM) tyres to motorcycle manufacturers such as Royal Enfield, and distributes aftermarket replacement tyres through retail channels, with a current commercial emphasis on sport touring motorcycle tyres including the Vredestein Centuro ST line.
Product overview
Apollo Vredestein is a premium tyre brand under Apollo Tyres, offering a focused portfolio of motorcycle tyres. The company's product line includes the Vredestein Centuro ST tyres (featured on Royal Enfield Guerrilla 450) and 17-inch sport tyres for premium motorcycles. These products are positioned in the performance and sport motorcycle segment, serving original equipment manufacturer (OEM) partnerships with motorcycle brands like Royal Enfield.
Differentiator
Problem solved
Functional benefit
Brands
- Vredestein Centuro ST: Tyre brand used on Royal Enfield Guerrilla 450 APEX variant, featuring sport-oriented design.
Products and services
- Vredestein Centuro ST Tyres
- Vredestein 17-inch Tyres
Quantifiable outcome
- Sport touring tyre performance validated through OEM partnership with Royal Enfield Guerrilla 450 APEX
Companies that use Apollo Vredestein
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Apollo Vredestein technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Apollo Vredestein partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Royal EnfieldcoreRoyal Enfield uses Vredestein tyres as original equipment for the Guerrilla 450 APEX variant. The partnership features 17-inch Vredestein tyres on the sportier, road-focused version of the Guerrilla 450, built on the Sherpa platform engine delivering 40PS and 40Nm.
- Royal EnfieldcoreRoyal Enfield equipped the Guerrilla 450 APEX variant with Vredestein Centuro ST sport touring tyres, positioning the product as a road-focused sport variant with revised riding posture and ride mode retention features.
- Apollo TyrescoreApollo Vredestein operates as a brand under Apollo Tyres corporate. The Apollo Tyres portfolio includes multiple tyre brands serving various market segments globally.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Apollo Vredestein competitors and assessment
Company assessmentDirect peers
- Apollo Tyres: Parent company and direct brand-sibling producing passenger car, commercial, and two-wheeler tyres. Most directly comparable because Apollo Tyres supplies the same end-markets including OEM to motorcycle and four-wheeler manufacturers; Vredestein operates as a brand within this group's portfolio.
- MRF: India's largest tyre manufacturer with a strong two-wheeler OEM and replacement footprint — directly comparable target competitor for Vredestein's motorcycle tyre ambitions in India and globally.
- CEAT: Indian tyre maker with deep two-wheeler OEM partnerships (including Royal Enfield and other Indian motorcycle OEMs). Direct peer to Vredestein in motorcycle and passenger car tyre categories.
- TVS Srichakra: Indian specialist two-wheeler and three-wheeler tyre manufacturer supplying OEM and replacement markets. Highly comparable to Vredestein's motorcycle tyre focus and Indian market entry intent.
Broad incumbents
- Michelin: Global premium tyre leader with strong motorcycle and passenger car line-up. Broad incumbent that competes with Vredestein at the premium end of the same segments across Europe and Asia.
- Pirelli: Premium global tyre maker with a particularly strong motorcycle/sport tyre brand. Competes most directly with Vredestein Centuro ST in the sport touring motorcycle segment.
- Continental Tyres: Major global tyre manufacturer with strong passenger car and motorcycle product lines including premium two-wheeler tyres. Broad incumbent that overlaps with Vredestein's premium positioning in Europe.
- Bridgestone: World's largest tyre maker by revenue, with established motorcycle and passenger car offerings. Competes broadly with Vredestein across most categories.
- JK Tyre: Indian tyre major serving passenger, commercial, and two-wheeler segments with both domestic and export reach. Comparable to Apollo Vredestein across categories, with stronger share in the Indian replacement market.
Emerging players
- Maxxis International: Taiwanese-origin tyre maker with growing presence in motorcycle and passenger tyres globally including strong OEM relationships. Emerging competitor in the same segments where Vredestein is positioning for growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Apollo Vredestein social profiles
Digital presenceApollo Vredestein financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apollo Vredestein leadership team
Management profileNumber of profiles
Apollo Vredestein funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apollo Vredestein M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apollo Vredestein
What does Apollo Vredestein do?
Apollo Vredestein manufactures and sells premium tyres across passenger cars, agricultural and industrial applications, bicycles, and motorcycles. The company supplies original equipment (OEM) tyres to motorcycle manufacturers such as Royal Enfield, and distributes aftermarket replacement tyres through retail channels, with a current commercial emphasis on sport touring motorcycle tyres including the Vredestein Centuro ST line.
Is Apollo Vredestein a public or private company?
Apollo Vredestein is a private company. It is classified as corporate owned and is currently operating.
When was Apollo Vredestein founded?
Apollo Vredestein was founded in 1909. It employs 1,001 to 5,000 people.
Where is Apollo Vredestein based?
Apollo Vredestein is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Apollo Vredestein make money?
Two revenue lines are on record. OEM Tyre Supply is the primary driver. The others are aftermarket/Replacement Tyres.
Who are Apollo Vredestein's main competitors?
Direct peers on record are Apollo Tyres, MRF, CEAT and TVS Srichakra. Broad incumbents are Michelin, Pirelli, Continental Tyres, Bridgestone and JK Tyre. Maxxis International is listed as an emerging player.
Does Apollo Vredestein have an API?
No public API is recorded for Apollo Vredestein.
What industry is Apollo Vredestein in?
Apollo Vredestein's product category is Tyre Manufacturing. Its primary akta.pro industry code is IMACAIAK, Tires Manufacturing, with a secondary code of IMANAKAF, Motorcycle & Scooter Tires Manufacturing. Its NAICS code is 326211 and its SIC code is 3011.