What Accounting Practice Sales does

Accounting Practice Sales (APS), legally Accounting Practice Sales II, Inc., is a privately held brokerage firm headquartered in Roseville, California, that operates the largest North American marketplace for the sale and acquisition of accounting, tax, and bookkeeping practices. Founded circa 2000-2002 by a group of CPAs with firsthand experience buying and selling tax practices, APS matches practice sellers (CPAs, EAs, CGAs, CAs, bookkeepers, payroll operators) with qualified buyers from a registered network of more than 140,000. The firm has cumulatively facilitated approximately $2 billion in practice transactions and reports 301 practices sold in 2025 across more than 3,735 active listings spanning all U.S. states and Canadian provinces.

APS's core product is a web-based marketplace platform that supports buyer and seller registration, free confidential valuation requests, searchable practice listings (filterable by region, price, revenue, and practice type), and broker-mediated matching. Independent regional brokers — including named operators such as Kevin J. Overberg (Colorado/Texas), Holmes Group (Midwest/West), Weldon Group (Indiana/Kentucky/Minnesota/Ohio/Wisconsin), The A Team (Southeast/Southwest), Team Canada (all provinces), and Tim E. Price (Florida) — provide local market expertise. Supporting offerings include buyer and seller educational content (articles, FAQs), an account registration system with SMS authentication, estate planning document templates for succession use, and French-language coverage for the Canadian market (Cabinets à vendre). APS exhibits no proprietary AI, no mobile applications, no SDKs or APIs, and no public certifications.

APS earns revenue on a transaction-fee basis: commissions are due upon successful closings, with sellers paying only after cash is received at closing. Pricing is not publicly disclosed; commissions appear percentage-based on sale value and are shared with the independent broker network. Go-to-market combines a sales-led brokerage model with content marketing (website, SEO, CPA society publications), direct mail and telemarketing to maintain the buyer database, and presence at accounting industry conferences (e.g., TXCPA events). Customer segmentation is horizontal — both sides of the marketplace are fragmented SMBs (individual practitioners and small firms), implying a transaction-by-transaction revenue mix with no single-customer concentration risk.

Name

Accounting Practice Sales

Legal name

Accounting Practice Sales II, Inc.

Website

https://accountingpracticesales.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Accounting Practice Sales is a Roseville, California-based brokerage operating North America's largest marketplace for buying and selling accounting, tax, and bookkeeping practices, serving CPA, EA, CGA, and CA practice owners and buyers across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro primary industry

Professional Practice Brokerage (Medical/Dental/Legal/Accounting) (FSAEAIAI)

akta.pro secondary industries

Sell-Side Business Brokerage (FSAEAIAC), Business-for-Sale Marketplaces & Listing Platforms (FSAEAIAK)

Keywords

• Practice brokerage
• Accounting M&A
• CPA firm sales
• Tax practice acquisitions
• Business brokerage

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Brokerage/Commission: The company earns revenue through brokerage commissions on successful transactions when accounting and tax practices are bought and sold. Sellers owe nothing until the contract is signed and cash is received at closing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Accounting Practice Sales operates a brokerage marketplace connecting owners of accounting, tax, and bookkeeping practices with qualified buyers across the United States and Canada. Services include free confidential practice valuations, searchable practice listings, buyer registration and qualification, and broker-facilitated negotiations through independent regional brokers covering every U.S. state and Canadian province. The firm earns transaction-based commissions only when a sale closes.

Product overview

Accounting Practice Sales operates as a marketplace platform for buying and selling accounting, tax, and bookkeeping practices across North America. The core offering consists of the Accounting Practice Sales Platform, which enables practice valuation, practice listings search, and buyer-seller matching through a network of independent brokers. Supporting products include a French-language Canadian version (Cabinets à vendre), free practice valuation tools, buyer and seller services with dedicated registration systems, and educational content through buyer/seller articles. The platform also provides estate planning documents for succession planning and participates in industry seminars and conferences. The architecture follows a single unified platform with regional variants and supporting service modules rather than a modular platform-plus-add-ons structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounting Practice Sales Brokerage Platform
• Free Practice Valuation
• Practice Listings Search
• Seller Brokerage Services End-to-end services for practice owners who want to sell, including seller inquiry intake, free practice valuation, broker matching by region, negotiation support, transition planning resources, and seller educational articles.
• Buyer Brokerage Services Services for prospective practice buyers including buyer registration, regional practice search across U.S. regions and Canadian provinces, financing and acquisition process guidance, and access to off-market listings through brokers.
• Estate and Succession Planning Documents Succession planning document templates for practice owners, including executor request letters, codicil to will templates, and valuation worksheets to support family planning and practice transitions.
• Cabinets à vendre (Quebec French Practice Listings) Canadian French-language version of the practice listings service that lets buyers in Quebec search and filter accounting practices for sale across Canadian provinces.
• Regional Broker Network Network of independent regional brokers covering every U.S. state and Canadian province, providing localized expertise for practice sales and acquisitions, including Kevin J. Overberg (Colorado and Texas), Holmes Group (Midwest and West), Weldon Group (Indiana, Kentucky, Minnesota, Ohio, Wisconsin), The A Team (Southeast and Southwest), Team Canada (all Canadian provinces), and Tim E. Price (Florida).

Quantifiable outcome

• ~2 Billion in practice values sold across thousands of transactions
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Practice Transitions Group: A direct competitor specializing in the buying and selling of accounting and tax practices across the US. Highly comparable in service offering, target customer (CPAs/EAs), and broker-mediated transaction model.
• Murphy & Co Practice Sales: Brokerage focused on accounting practice sales and acquisitions, with comparable buyer/seller matching, valuation support, and transition services for small and mid-sized CPA firms.
• ProHorizons Practice Transitions: Specialist broker for accounting practice sales, offering listings, valuations, and buyer-seller matching. Competes directly with APS for the same seller and buyer personas in the US accounting M&A market.
• Accounting Business Solutions USA: Brokerage for buying and selling accounting and tax practices with comparable services including practice valuation, listings, and transaction support. Direct competitor to APS in the US practice M&A niche.
• Succession Institute: Provides accounting practice sales, transition planning, and consulting services. Comparable to APS in target customer, service model, and positioning around CPA firm succession.
• Paragon Practice Transitions: Specialist in the sale and acquisition of CPA and accounting practices, offering listings, valuations, and buyer-seller introductions similar to APS's core offering.
• Thor Financial Group: Practice brokerage and M&A advisory for accounting firms, providing seller representation, buyer qualification, and transition support comparable to APS's full-service brokerage model.

Broad incumbents

• BizBuySell: The largest general business-for-sale marketplace in North America, listing thousands of businesses including accounting practices. A broader incumbent that overlaps with APS's listing/marketplace functionality but at a much wider industry scope.
• Sunbelt Business Brokers: Large US business brokerage network with broad industry coverage including professional services. Comparable marketplace and broker-facilitated model, but not specialized in accounting practice sales.
• Emerge Partners (formerly KForce Professional Staffing): Broader professional services firm with adjacent capabilities in accounting firm M&A advisory and staffing. Competes for parts of the same buyer/seller audience but with a wider service portfolio than APS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounting Practice Sales