IM Digital Business School

What IM Digital Business School does

IM Digital Business School, operating under the legal entity INSTITUTO INTERNACIONAL DE MARKETING Y NEGOCIOS, S.L., is a privately held Spanish higher education institution specializing in digital marketing and artificial intelligence training. Founded approximately 20 years ago and headquartered in Barcelona, the school operates three physical campuses (Barcelona, Madrid, Málaga) and delivers more than 40 programs ranging from 3-month micro-credentials and 4-month specialization diplomas to 6–24 month master's degrees, 3–4 year bachelor's degrees, and 2-year vocational cycles (Ciclos Formativos). Its core technology is the proprietary virtual campus platform (campus.im.education), an LMS that delivers 24/7 access to course content, video lectures, assignments, and progress tracking across all modalities; live classes are delivered via Zoom. Programs are available in three delivery modes — in-person, videopresencial (live online), and fully online — enabling nationwide Spanish reach.

The company's go-to-market is sales-led: prospective students are acquired through content marketing, SEO, social media (LinkedIn, Facebook, Instagram, YouTube), masterclasses/events, and Google Maps business profiles, then routed to academic advisors who guide enrollment through a self-service digital enrollment and payment platform accepting bank transfer, card, PayPal, Flywire, and Bizum. Revenue is generated primarily through B2C tuition (upfront or monthly installments) across the program portfolio, complemented by a B2B corporate training channel that delivers Fundae-subsidized workforce upskilling. The school holds QS Stars international accreditation, ISO 9001:2015 and UNE 66181:2012 certifications, and a university alliance with UTAMED that authorizes issuance of official Spanish university degrees. Key partnerships include UTAMED (degree issuance), QS (accreditation), Fundae/ANCED (corporate training subsidies), and Confianza Online / Junta Arbitral de Consum (consumer protection compliance). No venture capital or private equity backing is disclosed, and the company operates without subsidiaries or M&A activity.

Name

IM Digital Business School

Legal name

INSTITUTO INTERNACIONAL DE MARKETING Y NEGOCIOS, S.L.

Website

https://im.education

Company type

Private

Founded year

2008

Operating status

Operating

Short description

IM Digital Business School is a Barcelona-headquartered Spanish private education institution operating three campuses that delivers 40+ digital marketing and AI training programs — from micro-credentials to university degrees — to individual students and corporate clients via in-person, live-online, and self-paced modalities.

Ownership category

akta.pro rank

Product category

Digital Marketing and AI Education

NAICS

Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (611430), Computer Training (611420)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD)

akta.pro secondary industries

Technical & Digital Skills Training (BPACANAB), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Digital marketing education
• Professional training programs
• Online learning platform
• Higher education services
• AI marketing courses

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Degree and Master's Program Tuition: Revenue generated from tuition fees for a comprehensive portfolio of programs spanning university degrees (Grado Universitario), bachelor's degrees (4 years), advanced vocational training (Ciclos Formativos, 2 years), permanent education master's programs (12–24 months), specialized diplomas (4 months), and micro-credentials (3 months). Programs are offered in three modalities: in-person, videopresencial (live online), and fully online. Payment options include single upfront payment or installment plans (fraccionado) with bank direct debit.
2. Corporate Training and Talent Programs: B2B revenue stream targeting companies seeking to upskill their workforce in digital marketing, AI, and digital business. Programs can be bonified through Fundae (Spanish government-funded training credits). The school also connects companies with talent through internship and employment programs for graduates.
3. Tuition Payment Processing Fees: Transaction fees collected through various payment methods including credit/debit cards, PayPal, Flywire, and Bizum. The school processes enrollment payments and installment collections, with a 14-day cooling-off period for cancellations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

IM Digital Business School is a private Spanish higher education institution that sells structured digital marketing and artificial intelligence training programs to individuals and corporate clients. Its portfolio spans 24-month, 12-month, and 6-month permanent education master's degrees, 4-month specialization diplomas, 3-month micro-credentials, 3–4 year official university degrees, and 2-year vocational training cycles. Programs are delivered in three modalities—in-person at campuses in Barcelona, Madrid, and Málaga; live online (videopresencial) via Zoom; and fully online through a proprietary virtual campus platform—with academic advisors guiding online enrollment and corporate training supported by Fundae government subsidies.

Product overview

IM Digital Business School operates as a platform-plus-program architecture offering a structured portfolio of university-level digital marketing and AI education programs. The core offering consists of 24-month, 12-month, and 6-month permanent education master's degrees (Máster de Formación Permanente) covering digital marketing management, AI applied to marketing, digital communication, growth hacking, traffic management, e-commerce, project management, and digital business strategy. These are complemented by 4-month specialization diplomas (Diplomas de Especialización) in areas such as AI marketing, digital sales, business development, process automation, customer intelligence, social media, and digital project management. A third tier of 3-month micro-credential courses (Microcredenciales) provides targeted skills in specific tools and disciplines including SEO, Google Analytics GA4, Google Ads, Social Ads, email marketing, and AI for marketing. The school also offers longer-form university degree programs including a 4-year university degree (Grado Universitario Marketing UTAMED) through its university alliance, a 3-year Bachelor in Digital Business Marketing & AI, and 2-year vocational degree programs (Grado Superior) in marketing and advertising as well as international trade. All programs are delivered through the Campus Virtual online learning management platform, which serves as the unified access point for content, virtual classes, and student services across the entire portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Master's in Global Digital Marketing, Communication and Entrepreneurship with AI (Máster en Global en Marketing Digital, Comunicación y Emprendimiento con IA) A 24-month permanent education master's program focused on creating and launching digital projects combining marketing, strategic communication, and AI tools. Designed for professionals and entrepreneurs seeking comprehensive digital leadership skills.
• Master's in Digital Marketing Management (Máster en Dirección y Gestión de Marketing Digital) A 12-month master's program developing competencies to plan, direct, and optimize results-oriented digital marketing strategies. Aimed at marketing professionals and managers seeking to lead digital marketing functions.
• Master's in Digital Communication Management (Máster en Dirección y Gestión en Comunicación Digital) A 12-month master's program focused on designing digital communication strategies that strengthen brand and connect with online audiences. Targeted at communications professionals and brand managers.
• Master's in Digital Marketing and Artificial Intelligence (Máster en Marketing Digital y Inteligencia Artificial) A 6-month master's program teaching how to apply artificial intelligence to automate, optimize, and enhance digital marketing strategies. Designed for marketing professionals integrating AI into their workflows.
• Master's in Artificial Intelligence Applied to Digital Marketing (Máster Inteligencia Artificial Aplicada al Marketing Digital) A 6-month master's program specializing in AI for data analysis, campaign personalization, and marketing performance improvement. Focused on professionals seeking AI-driven marketing capabilities.
• Master's in Digital Traffic (Máster Trafficker Digital) A 6-month master's program covering traffic acquisition strategies and qualified lead generation through profitable digital campaigns. Targeted at digital advertising specialists and performance marketers.
• Master's in Content Management and Social Media Strategy (Máster Content Management y Social Media Strategy) A 6-month master's program focused on planning and managing strategic content that generates visibility, engagement, and growth on social media. Aimed at content managers and social media strategists.
• Master's in Growth Hacking and Digital Entrepreneurship (Máster en Growth Hacking y Emprendimiento Digital) A 6-month master's program on driving digital projects using rapid growth methodologies based on experimentation, creativity, and data. Designed for entrepreneurs and growth marketers.
• Digital Business & Marketing Digital MBA A 6-month MBA program providing a strategic vision of digital business and marketing to lead companies in the new digital economy. Aimed at managers and executives overseeing digital transformation.
• Master's in Digital Project Management (Máster en Digital Project Management) A 6-month master's program focused on managing digital projects and methodologies such as Agile, Lean, Scrum, and Kanban. Targeted at digital project managers and team leads.
• Master's in E-commerce Management (Máster en Ecommerce Manager) A 6-month master's program focused on e-commerce management, strategy, and digital sales operations. Designed for e-commerce managers and digital sales professionals.
• Master's in Digital Communications Management (Máster Dircom Digital) A 6-month master's program for digital communications directors covering online reputation and strategic communication. Targeted at communications directors and senior PR professionals.
• Master's in Digital Sales, Business Development and Artificial Intelligence (Máster de Formación Permanente en Ventas Digitales, Desarrollo de Negocio e Inteligencia Artificial) A 6-month permanent education master's program combining digital sales, business development, and AI. Targeted at sales professionals and business development managers.
• Specialization Diploma in Digital Marketing & Social Media (Diploma de Especialización en Marketing Digital & Social Media) A 4-month specialization diploma covering digital marketing and social media strategy. Designed for professionals seeking focused skills without a full master's commitment.
• Specialization Diploma in Traffic Management & Growth Hacking (Diploma de Especialización en Trafficker & Growth Hacking) A 4-month specialization diploma covering digital traffic management and growth hacking techniques. Targeted at performance marketers and growth specialists.
• Specialization Diploma in Social Media & Community Manager (Diploma de Especialización en Social Media & Community Manager) A 4-month specialization diploma covering social media strategy and community management. Aimed at social media managers and community managers.
• Specialization Diploma in Digital Sales and Artificial Intelligence (Diploma de Especialización en Ventas Digitales e Inteligencia Artificial) A 4-month specialization diploma covering digital sales and AI applied to sales processes. Designed for sales professionals integrating AI into commercial workflows.
• Specialization Diploma in Business Development and Artificial Intelligence (Diploma de Especialización en Desarrollo de Negocio e Inteligencia Artificial) A 4-month specialization diploma covering business development and AI for commercial growth. Targeted at business development managers and growth-focused professionals.
• Specialization Diploma in Artificial Intelligence Applied to Marketing (Diploma de Especialización en Inteligencia Artificial Aplicada al Marketing) A 4-month specialization diploma covering AI applied specifically to marketing activities. Aimed at marketing professionals adding AI skills to their toolkit.
• Specialization Diploma in Process Automation and Artificial Intelligence (Diploma de Especialización en Automatización de Procesos e Inteligencia Artificial) A 4-month specialization diploma covering process automation and AI integration in business operations. Targeted at operations professionals and automation specialists.
• Specialization Diploma in Customer Intelligence, Brand and Artificial Intelligence (Diploma de Especialización en Inteligencia de Cliente, Marca e Inteligencia Artificial) A 4-month specialization diploma covering customer intelligence, brand strategy, and AI-driven insights. Designed for brand managers and customer intelligence professionals.
• Specialization Diploma in Digital Project Management (Diploma de Especialización en Digital Project Manager) A 4-month specialization diploma covering digital project management methodologies and practices. Aimed at project managers and team leads entering digital projects.
• Micro-credential Course in Digital Marketing (Microcredenciales — Curso en Marketing Digital) A 3-month micro-credential course covering fundamental digital marketing principles. Targeted at beginners and professionals seeking foundational digital marketing skills.
• Micro-credential Course in Artificial Intelligence (Microcredenciales — Curso Inteligencia Artificial) A 3-month micro-credential course on AI applied to marketing. Designed for professionals seeking introductory AI and marketing automation skills.
• Micro-credential Course in SEO (Microcredenciales — Curso SEO) A 3-month micro-credential course on search engine optimization. Targeted at SEO professionals and marketing specialists.
• Micro-credential Course in Google Analytics GA4 (Microcredenciales — Curso Google Analytics GA4) A 3-month micro-credential course on Google Analytics 4 implementation and analysis. Aimed at digital analysts and marketing professionals.
• Micro-credential Course in Google Ads (Microcredenciales — Curso Google Ads) A 3-month micro-credential course on Google Ads campaign management. Designed for paid advertising professionals and digital marketers.
• Micro-credential Course in Social Ads (Microcredenciales — Curso Social Ads) A 3-month micro-credential course on social media advertising across platforms. Targeted at paid social media specialists.
• Micro-credential Course in Social Media (Microcredenciales — Curso Social Media) A 3-month micro-credential course on social media strategy and community management. Aimed at social media strategists and community managers.
• Micro-credential Course in E-commerce (Microcredenciales — Curso E-commerce) A 3-month micro-credential course on e-commerce strategy and digital sales management. Targeted at e-commerce entrepreneurs and digital sales professionals.
• Micro-credential Course in Growth Hacking (Microcredenciales — Curso Growth Hacking) A 3-month micro-credential course on growth hacking methodologies. Designed for marketers and entrepreneurs seeking rapid growth techniques.
• Official University Degree in Marketing (Grado Universitario Marketing UTAMED) A 4-year official university degree in digital marketing awarded through the UTAMED university alliance. Conveys an officially recognized university credential. Aimed at students seeking a full undergraduate degree in digital marketing.
• Bachelor's in Digital Marketing and Artificial Intelligence (Bachelor en Marketing Digital e Inteligencia Artificial) A 3-year bachelor's program combining digital marketing and artificial intelligence disciplines. Targeted at students pursuing a bachelor's-level education in digital business and AI.
• Higher Vocational Degree in Marketing and Advertising TECH (Grado Superior en Marketing y Publicidad TECH) A 2-year upper-secondary vocational degree in marketing and advertising technology. Aimed at students entering the marketing and advertising profession through vocational training.
• Higher Vocational Degree in International Trade TECH (Grado Superior en Comercio Internacional TECH) A 2-year upper-secondary vocational degree in international trade technology. Targeted at students preparing for careers in international trade and commerce.
• Corporate Training and Talent Programs (Talento & Formación para Empresas) A B2B offering targeting companies seeking to upskill their workforce in digital marketing, AI, and digital business, eligible for Fundae (Spanish government-funded training) subsidies, plus internship and talent recruitment pipelines connecting companies with student and graduate talent.

Quantifiable outcome

• Graduates report career advancement, transitions to digital roles, and successful business launches (based on testimonial evidence on the school's website).
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• UTAMED (Universidad Tecnológicade la Marina Baja)coreStrategic or Co-development PartnerIM Digital Business School partners with UTAMED to offer official university degrees in Marketing Digital. The 4-year Grado Universitario Marketing UTAMED and the Bachelor in Marketing Digital e Inteligencia Artificial are delivered under this university partnership, conferring officially recognized university credentials.
• QS (Quacquarelli Symonds)coreStrategic or Co-development PartnerIM Digital Business School has received QS Stars recognition, an international quality accreditation for higher education institutions. The QS Stars badge is displayed on the school's homepage and marketing materials as a signal of educational quality, international outlook, and graduate employability.
• Fundae (Fundación Estatal para la Formación en el Empleo)coreChannel Partner/ Reseller/ DistributorIM Digital Business School is authorized to deliver training programs that can be fully or partially financed through Fundae (Spanish State Foundation for Employment Training) for companies that want to train their workers. This enables corporate clients to access subsidized training for their employees, with IM acting as the training provider.
• ANCED (Asociación Nacional de Centros de Educación a Distancia)minorStrategic or Co-development PartnerANCED is the National Association of Distance Education Centers in Spain. IM's membership enables companies to benefit from Fundae-funded training by meeting the regulatory requirements for distance education providers under RD 395/2007.
• Confianza OnlineminorStrategic or Co-development PartnerIM Digital Business School is a member of Confianza Online, a Spanish self-regulatory association for digital services and e-commerce. Membership provides consumers with access to alternative dispute resolution mechanisms and signals IM's commitment to legal compliance in digital advertising and consumer protection.
• Junta Arbitral de Consum de BarcelonaminorStrategic or Co-development PartnerIM is affiliated with the Barcelona Consumer Arbitration Board, providing consumers and students with a formal channel for resolving disputes related to training services through a recognized public arbitration system.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ESIC Business & Marketing School: Spanish business school with a long-standing focus on marketing and digital marketing programs, including master's degrees, MBAs, and undergraduate degrees delivered in-person and online. Highly comparable in market, audience, and program mix to IM Digital Business School.
• ThePowerMBA (The Power Business School): Spain-based online business school offering cohort-based programs in digital business, marketing, AI, and entrepreneurship with strong content-marketing and brand presence. Targets the same working-professional/career-changer segment as IM with a fully online modality.
• OBS Business School: Online-focused Spanish business school offering master's, MBAs, and degrees in digital marketing, digital business, and technology management. Competes directly with IM in the online permanent-education master's category serving Spanish-speaking professionals.
• EAE Business School: Barcelona/Madrid-based business school with master's, MBA, and bachelor's programs including marketing and digital business tracks. Comparable to IM in geographic footprint, audience, and program portfolio.
• ISDI (Instituto Superior para el Desarrollo de Internet): Spanish digital business school offering MBAs and master's in digital transformation, digital marketing, and e-commerce with both in-person (Madrid/Barcelona) and online delivery. Closely comparable to IM's digital-business focus and target learner profile.
• CEF Centro de Estudios Financieros: Long-established Spanish private education group offering master's, degrees, and corporate training across business, marketing, and technology disciplines with multi-city campuses. Comparable multi-program portfolio and Spanish corporate-training channel.
• Digital Marketing Institute: Globally recognized provider of digital marketing certifications and professional diplomas delivered online and through accredited training partners. Comparable in content focus (digital marketing curriculum) and online professional-education positioning.
• Escuela de Negocios Europea de Barcelona (ENEB): Spain-based online business school offering MBAs, master's, and bachelor's degrees in digital marketing, business, and technology with online-first delivery and Spanish-language programs. Directly comparable to IM's online permanent-education master's and degree portfolio.

Broad incumbents

• IE University / IE Business School: Larger, globally recognized Spanish business school and university with online and on-campus programs in digital marketing, technology, and business. A broader incumbent that overlaps IM's niche but operates at materially greater scale and international reach.

Emerging players

• Founderz: Spanish online education company focused on AI and digital business skills with cohort-based and self-paced formats. An emerging, VC-backed player competing for the same Spanish-speaking digital-marketing/AI learner pool as IM.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCxnxHseFD9ZdG9VfKCvWa0g
• Facebookfacebook.com/IMDigitalBusinessSchool
• LinkedInlinkedin.com/company/internacional-de-marketing-im
• Instagraminstagram.com/imdbcn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IM Digital Business School