GÖDE Group

What GÖDE Group does

GÖDE Group (legal name: Göde Gruppe) is a privately held German international mail-order retailer (Versandhändler) founded in 1978 and headquartered in Waldaschaff, Germany. The company operates across four business fields: Sammlerartikel & Münzen (Collectibles & Coins), Schmuck (Jewelry), Gesundheit (Health), and New Business & M&A / Dienstleistungen (Services). It serves more than 10 million customers through direct-to-consumer mail-order distribution, with 450+ employees across six global locations.

The core technology is a multi-category mail-order and e-commerce retail platform organized around a multi-brand portfolio strategy. The company distributes through its own website (goede.com) and catalog-based channels, serving collectors and enthusiasts, health-conscious consumers, and jewelry buyers as its primary segments. GÖDE's revenue model is positioned as subscription/recurring in nature, reflecting repeat purchasing patterns across its installed customer base rather than transactional one-off sales.

The go-to-market motion is direct-to-consumer, with no disclosed channel partners, enterprise customers, or B2B anchors. Competitive advantages cited by the company center on 45+ years of brand trust and the loyalty of a long-tenured customer base. The group has executed inorganic moves, including acquisitions of Natural Mojo and Skingood Garden in March 2023, consistent with its stated 'New Business & M&A' mandate. Additional corporate context includes the GÖDE Stiftung (foundation) and stated sustainability commitments, though no quantified ESG metrics, revenue figures, or ownership details are publicly disclosed.

Name

GÖDE Group

Legal name

Göde Gruppe

Website

https://goede.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

GÖDE Group is a German privately held international mail-order retailer founded in 1978, operating across collectibles and coins, jewelry, and health verticals. It serves more than 10 million consumers through catalog and e-commerce channels, supported by 450+ employees across six global locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Waldaschaff

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Mail-order retail across multiple verticals: The group operates as a multi-category international mail-order retailer, generating revenue through the sale of collectibles and coins, jewelry, health products, and new business ventures to consumers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

GÖDE Group is an international mail-order retailer founded in 1978, headquartered in Waldaschaff, Germany, that sells collectibles and coins, jewelry, and health products directly to consumers. The group operates from six locations with more than 450 employees and serves over 10 million customers across multiple international markets, complemented by a New Business & M&A division.

Product overview

GÖDE Group is a diversified international mail-order company founded in 1978, operating across multiple business areas including collectibles and coins (Sammlerartikel & Münzen), jewelry (Schmuck), and health products (Gesundheit). The group also maintains a New Business & M&A division and Dienstleistungen (services) area. The company operates from 6 locations with over 450 employees serving more than 10 million customers. The portfolio is organized around four main business fields with various brands marketed under a multi-brand strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Collectibles & Coins (Sammlerartikel & Münzen)
• Jewelry (Schmuck)
• Health Products (Gesundheit)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• HSE (Home Shopping Europe): German multi-channel shopping retailer operating across jewelry, beauty, wellness, and lifestyle categories via TV and digital. Comparable multi-category D2C retailer with overlapping product verticals.
• Schwab Versand: German multi-brand mail-order retailer offering products across lifestyle, wellness, and specialty categories. Comparable mid-sized Versandhändler with a multi-brand, multi-category structure.
• Otto Group: Hamburg-based global mail-order and e-commerce conglomerate. Directly comparable as a long-established German multi-category Versandhändler operating multiple retail and brand businesses, with similar scale and heritage.
• BADER Versand: Established German mail-order retailer in fashion, home, and lifestyle categories. Directly comparable as a long-standing DACH Versandhändler with multi-category reach and mail-order heritage.
• Klingel Group: German multi-channel mail-order group operating fashion, jewelry, and lifestyle brands. Closely comparable multi-category Versandhändler model with similar customer profile and DACH-centric distribution.

Broad incumbents

• Beiersdorf: Hamburg-based global consumer products company with health, personal care, and skincare brands. Broader incumbent comparable for GÖDE's health and beauty-adjacent categories, though at much larger scale.
• Yves Rocher: French-founded global beauty and wellness brand with strong European mail-order heritage. Comparable for GÖDE's health and wellness business, with similar direct-to-consumer catalog-to-digital evolution.
• Christ Juweliere: Germany's largest jewelry retail chain. Comparable on GÖDE's Schmuck (Jewelry) vertical, though operates physical-store-led rather than mail-order distribution.

Emerging players

• APMEX: U.S.-based online retailer of precious metals, coins, and collectibles. Closest direct comparable for GÖDE's Sammlerartikel & Münzen business area, focused on numismatic/collectible mail-order.
• DocMorris: European mail-order/online pharmacy business. Comparable on the health product (Gesundheit) vertical of GÖDE's portfolio, though more specialized in pharmaceutical D2C.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GÖDE Group