13. Jul - Plantaže

What 13. Jul - Plantaže does

13. Jul – Plantaže a.d. Podgorica is a Montenegrin public joint-stock company (a.d.) and the country's largest wine and agricultural producer, founded in 1970. The company operates Ćemovsko Polje, described as Europe's largest vineyard in a single complex at over 2,000 hectares, located within a microclimate bordered by the Adriatic Sea, Lake Skadar, and surrounding mountain massifs. Its core product is wine — built on indigenous varieties (Vranac, Kratošija, Malvazija, Žižak) supplemented by international varieties (Pinot Blanc, Sauvignon Blanc) — with the premium segment supported by French oak barrique aging in the historic Stari Podrum (Old Cellar) and Šipčanik cellar. The portfolio also includes extra virgin olive oil, brandy and fruit brandies, table grapes, peaches, nectarines, rainbow trout, and vine saplings.

The company makes money through multiple direct-to-consumer channels: its own e-commerce platform (plantaze.com), company-owned retail stores across Montenegro, two on-site restaurants (Restoran 13. Jul and Restoran Jezero), and wine tourism programmes including tastings, food-and-wine pairings, and premium experiences. B2B revenue is generated through distribution in domestic supermarket chains and a global export network reaching over 40 countries, supported by a wholly-owned Serbian sales subsidiary (13. JUL d.o.o. Belgrade). Pricing is unit-based in EUR across entry-level wines (€8.20–€9.30), premium wines (€41.00–€60.73), and ultra-premium archive wines (€95.00+), with wine tourism sold as discrete programmes.

Go-to-market emphasises international wine competition performance (32 medals in 2026 at Decanter, BIWC, CMB, and Mundus Vini), sommelier-led masterclasses for hospitality professionals, hosting of large-scale corporate events such as the Telekom Montenegro Business Run, and active participation in regional wine festivals. The company is structured as a public joint-stock company with a Shareholders' Assembly, Board of Directors, and Audit Committee, though no majority shareholder or parent company is disclosed.

Name

13. Jul - Plantaže

Legal name

13. Jul – Plantaže a.d. Podgorica

Website

https://plantaze.com

Company type

Public

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

13. Jul – Plantaže is Montenegro's largest wine producer, operating Europe's largest single-complex vineyard (over 2,000 hectares) at Ćemovsko Polje and exporting wines, olive oil, and brandies to over 40 countries through retail, e-commerce, and on-site restaurants.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wineries (31213)

SIC

Beverages (2080), Agricultural Production-Crops (100), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine production
• Vineyard operations
• Wine tourism services
• Olive oil production
• Brandy distillation

Headquarters

HQ city

Podgorica

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of wines through company e-commerce platform, retail stores, and export distribution. Product range includes premium archive wines (Grand Reserve, Stari Podrum XXO), reserve wines (Vranac Reserve, Vranac Pro Corde), and entry-level wines (Malvazija, Val Suvi).
2. Wine Tourism Experiences: Sale of tasting programmes (Bouquet, In vino veritas, Snaga podneblja), food and wine pairing programmes (Lesendro, Šipčanik, Medun, Arhiva), and premium programme (Riznice vina Plantaža).
3. Restaurant Operations: On-premise dining at Restoran 13. Jul and Restoran Jezero, offering Montenegrin cuisine paired with company wines.
4. Olive Oil Sales: Extra virgin olive oil sales from company olive groves, available in 500ml and 250ml bottles through retail stores and supermarket chains.
5. Strong Alcoholic Beverages: Production and sale of brandy (lozova rakija) and fruit brandies including new Premium Peach Brandy and Muscat Brandy launched in 2026.
6. Agricultural Products: Sale of table grapes (stono grožđe), peaches and nectarines, rainbow trout (kalifornijska pastrmka), and vine saplings (lozni kalemovi).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

13. Jul – Plantaže is a wine and agricultural producer that operates the largest single-complex vineyard in Europe (Ćemovsko Polje, over 2,000 hectares). Its core offerings span red, white, rosé, and sparkling wines from indigenous and international grape varieties; grape and fruit brandies; extra virgin olive oil; and complementary agricultural products. The company also sells wine tourism experiences (tastings, food pairings, premium programs) and runs two on-site restaurants, distributing directly to consumers and through export channels in over 40 countries.

Product overview

13. Jul - Plantaže is Montenegro's largest wine and agricultural company, operating the largest single-complex vineyard in Europe (Ćemovsko polje, over 2,000 hectares). The product portfolio centers on wines — from premium indigenous varieties like Vranac, Kratošija, and Malvazija to international varieties like Pinot Blanc and Sauvignon Blanc — complemented by strong alcoholic beverages (rakije and fruit brandies), extra virgin olive oil, and other agricultural products (table grapes, peaches, trout). The company also operates wine tourism services including tastings, food-pairing programs, premium experiences, and two on-site restaurants.

Differentiator

Problem solved

Functional benefit

Brands

• Stari podrum (Old Cellar): Premium wine label featuring aged wines including Vranac, XXO, and Cuvée Terroir
• Zlatna Nota (Golden Nota)
• Vranac Pro Corde
• Nota
• Žižak
• Kratošija

Products and services

• Vina (Wines) Flagship product line of red, white, rosé, and sparkling wines made from indigenous (Vranac, Kratošija, Malvazija) and international grape varieties grown at Ćemovsko Polje. Targets individual consumers, gift buyers, collectors, and hospitality buyers across over 40 countries.
• Jaka alkoholna pića (Strong Alcoholic Beverages) Distilled spirits including grape brandy (rakija) and fruit brandies (including newly launched Premium Peach Brandy and Muscat Brandy). Targets individual consumers purchasing spirits for personal consumption and gifting.
• Extra Virgin Olive Oil Cold-extracted extra virgin olive oil available in 500ml and 250ml bottles, sold through company retail stores, the e-commerce platform, and supermarket chains.
• Ostali proizvodi (Other Agricultural Products) Additional agricultural products including table grapes, peaches and nectarines, rainbow trout, and grape seedlings (lozni kalemovi), sold alongside the company's wine and olive oil portfolio.
• Wine Tourism Experiences Wine tourism programs including tasting programs (Bouquet, In vino veritas, Snaga podneblja), food and wine pairing programs (Lesendro, Šipčanik, Medun, Arhiva), and premium programs (Riznice vina Plantaža). Minimum 10 persons for food pairings, 5 persons for premium programs.
• Restoran 13. Jul On-site restaurant offering Montenegrin cuisine paired with the company's wines, located at the Plantaže facility.
• Restoran Jezero On-site restaurant offering dining with panoramic views, featuring Montenegrin cuisine and company wines.
• Retail Stores (Maloprodajni objekti) Company-owned retail stores throughout Montenegro selling wines, spirits, olive oil, and other Plantaže products directly to consumers.
• Stari podrum Vranac Premium red wine from the indigenous Vranac grape variety, aged 18 months in French-Slavonian oak barrique barrels in the historic Stari podrum (Old Cellar). Priced at €41.00.
• Crnogorska Malvazija (Montenegrin Malvazija) White wine from the indigenous Malvasia Aromatica grape variety, expressing the authentic character of Montenegrin terroir. Priced at €9.20.
• Stari podrum XXO Ultra-premium wine from the Stari podrum collection, presented in a special gift box. Priced at €95.00.
• Zlatna Nota (Golden Nota) Premium white wine blend of Pinot Blanc and Sauvignon Blanc (50:50 ratio) from 2024 vintage, aged 6 months in French oak barrique. Features aromas of ripe apricot and white flowers.
• Žižak White wine from a traditional Montenegrin grape variety newly launched in 2026, embodying centuries of regional winemaking heritage.
• Grand Reserve 2005

Quantifiable outcome

• 32 international medals won in 2026 at prestigious competitions (Decanter World Wine Awards, BIWC, CMB, Mundus Vini)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pernod Ricard: Pernod Ricard is one of the world's largest wine and spirits groups with extensive premium and regional wine brands. Comparable to Plantaže in its wine/spirits dual focus and global distribution, but at vastly greater scale and with a portfolio approach.
• Antinori: Marchesi Antinori is a historic Italian wine producer with premium estate wines, tourism operations at Tuscellum estates, and global export reach. Comparable to Plantaže in heritage, premium positioning, and wine tourism, but at substantially larger scale.
• E&J Gallo Winery: E&J Gallo is the world's largest family-owned winery with extensive global distribution. Comparable to Plantaže in its vertically integrated estate-to-bottle operations, but operates at massive scale with very different cost economics and category breadth.
• Castel Group: Castel Group is a major French wine producer with operations across Europe, Africa, and other regions. Comparable to Plantaže in estate-scale wine production and multi-country distribution strategy, but with a much larger portfolio and broader geographic footprint.
• Familia Torres: Torres is a major Spanish wine producer with extensive global distribution and a strong premium positioning across multiple regions. Comparable to Plantaže in its emphasis on indigenous varieties and terroir-driven wines, but operates at much greater scale and geographic breadth.

Direct peers

• Tikveš Winery: Tikveš is North Macedonia's largest wine producer and the most direct regional peer to Plantaže. Both are vertically integrated wineries with large vineyard estates, indigenous Balkan grape varieties, multi-country export footprints, and combined wine/spirits/tourism operations.
• Badel 1862: Badel 1862 is Croatia's leading wine and spirits producer with a diversified portfolio across wines, brandies, and other alcoholic beverages. Comparable to Plantaže in product breadth, regional Balkans footprint, and combined wine/spirits strategy.
• Vina Laguna: Vina Laguna is one of Croatia's largest wineries with a broad wine portfolio and export presence across Europe. Comparable scale, product breadth, and regional Balkan export positioning to Plantaže.
• Vina Vraca: Vina Vraca is a Serbian wine producer with estate-grown wines and a multi-product portfolio. Operates in the same regional Balkans wine category as Plantaže with overlapping export ambitions and indigenous varietal focus.

Others

• Wine tourism operators (Château Margaux, Quinta do Crasto): Premium wine estates like Château Margaux and Quinta do Crasto operate comparable wine tourism programs (tastings, tours, premium experiences) at historic estates. They serve as aspirational benchmarks for Plantaže's wine tourism strategy rather than direct commercial competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/info_plantaze
• Facebookfacebook.com/13JulPlantaze

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 13. Jul - Plantaže