Anhanguera Ferramentas

What Anhanguera Ferramentas does

Anhanguera Ferramentas (legal name: Anhanguera Comércio de Ferramentas Ltda, CNPJ 00.565.813/0001-29) is a Brazilian industrial and professional tools distributor founded on April 17, 1995, in Campinas, São Paulo. The company retails a broad portfolio spanning electric, battery, and pneumatic power tools; hand tools; cutting tools; abrasives; adhesives and sealants; hydraulic equipment; air compressors; welding equipment; material handling; PPE; test and measurement instruments; cleaning equipment; and organization and storage solutions. It is an authorized distributor of more than a dozen premium international brands including Bosch, Makita, Dewalt, Gedore, Kärcher, Fluke, Mitutoyo, Esab, Schulz, and Loctite.

The company operates a multi-channel distribution model: four physical retail stores (Campinas, Jundiaí, Limeira), a nationwide e-commerce storefront, eleven regional telesales offices across six Brazilian states (São Paulo, Espírito Santo, Bahia, Minas Gerais, Rio de Janeiro), a dedicated corporate B2B sales team (Vendas Corporativas B2B), and a B2B reseller program (Revenda B2B) with a partner portal. The underlying technology is a standard e-commerce platform integrated with retail, telesales, and B2B operations, with no disclosed proprietary AI, API, or platform-as-a-service offering.

Revenue is generated through unit-based hardware sales across B2C and B2B channels with multiple payment options (credit card installments up to 12x, PIX with a 10% discount, boleto with 6–8% discount) and periodic promotional campaigns such as the Especial MRO offering up to 50% off. Customer segments span industrial/manufacturing, automotive workshops, construction, maintenance services, independent professionals, corporate accounts, and resellers. The company is privately held, bootstrapped with no disclosed external funding, and employs 101–250 people.

Name

Anhanguera Ferramentas

Legal name

Anhanguera Comércio de Ferramentas Ltda

Website

https://anhangueraferramentas.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Anhanguera Ferramentas is a Brazilian industrial and professional tools distributor founded in 1995 in Campinas, operating physical retail stores, nationwide e-commerce, regional telesales, corporate B2B sales, and a reseller program, distributing premium brands including Bosch, Makita, Dewalt, and Gedore to industrial, automotive, construction, and trade customers across Brazil.

Ownership category

akta.pro rank

Product category

Industrial Tools and Equipment Retail

NAICS

Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Industrial tools retail
• MRO supplies distributor
• Power tools equipment
• B2B tool distributor
• Hardware retail Brazil

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales (Physical Stores): Direct sales through 4 physical retail store locations across Brazil. Customers can purchase tools, equipment, and accessories in-person with support from store staff.
2. E-commerce: Online sales through their website serving customers nationwide. Offers multiple payment methods including credit card, PIX, and boleto. Provides detailed product information, pricing, and online purchase capability.
3. Telesales: Telephone-based sales operations serving multiple regions across Brazil with dedicated phone numbers and email contacts for each location.
4. Corporate B2B Sales: Dedicated B2B corporate sales team (Vendas Corporativas B2B) targeting industrial, automotive, construction, and maintenance businesses with specialized service and volume pricing.
5. B2B Reseller Program: Reseller program (Revenda B2B) enabling other businesses to purchase tools and equipment for resale, supporting channel distribution strategy.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Anhanguera Ferramentas is a Brazilian multi-channel retailer and authorized distributor of tools, machinery, and MRO (maintenance, repair, and operations) equipment for industrial, automotive, construction, and professional users. It sells electric, battery, and pneumatic power tools, hand tools, abrasives, hydraulic equipment, air compressors, welding machines, test and measurement instruments, cleaning equipment, PPE, and related consumables from premium brands such as Bosch, Makita, Dewalt, Gedore, Kärcher, Fluke, Mitutoyo, and Esab. Distribution is via four physical retail stores, a nationwide e-commerce platform, regional telesales offices, a corporate B2B sales division, and a B2B reseller program.

Product overview

Anhanguera Ferramentas is a Brazilian tools and equipment retailer founded in 1995, operating a physical store network and e-commerce platform. The company offers a comprehensive portfolio of tools and equipment organized into major categories: Power Tools (electric, battery, and pneumatic), Hand Tools, Cutting Tools, Abrasives, Adhesives/Sealants/Lubricants, Personal Protective Equipment (PPE), Hydraulic Equipment, Air Compressors, Welding Equipment, Material Handling, Construction Equipment, Test and Measurement Instruments, Cleaning Equipment, Organization and Storage Solutions, Automotive Equipment, Electrical Materials, and Home & Garden products. The company also operates a Special MRO campaign offering discounted maintenance, repair, and operations equipment. Products are sourced from major brands including Bosch, Dewalt, Makita, Esab, Schulz, Karcher, Gedore, Fluke, and Mitutoyo, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Máquinas e Equipamentos (Machines and Equipment) Comprehensive range of machines and equipment including air compressors, hydraulic equipment, welding machines, material handling equipment, and industrial machinery for maintenance, repair, and operations, serving industrial, automotive, and construction customers.
• Ferramentas Elétricas (Electric Power Tools) Electric/corded power tools including angle grinders, drills, hammer drills, sanders, circular saws, marble saws, jig saws, bench saws, band saws, sabre saws, miter saws, cutoff saws, micro grinders, and blowers for industrial, construction, and professional users.
• Ferramentas à Bateria (Battery/Cordless Tools) Cordless/battery-powered tools including impact wrenches, angle grinders, drills, screwdrivers, sanders, hammer drills, circular saws, jig saws, sabre saws, band saws, marble saws, miter saws, cutoff saws, and battery packs/chargers for mobile and on-site professional use.
• Ferramentas Pneumáticas (Pneumatic/Air Tools) Pneumatic/air tools including ratchet wrenches, impact wrenches, angle grinders, drills, pneumatic nailers/staplers, sanders, hammer drills, screwdrivers, grinders, and saws, typically used in conjunction with air compressors in workshops and production lines.
• Ferramentas Manuais (Hand Tools) Hand tools including pliers (crimping, needle-nose, cutting, pressure, wire stripper, multi-function, retaining ring, universal), Allen/hex keys, adjustable wrenches, combination wrenches, screwdrivers, wrench sets, tool sets, and socket sets for tradespeople, automotive workshops, and industrial use.
• Abrasivos (Abrasives) Abrasive products including cutting discs, grinding discs, diamond discs, flap discs, brushes, sandpaper (belt, disc, sheet), leaves, pastes, and grinding wheels used with power tools for cutting, grinding, and finishing applications.
• Colas, Adesivos e Lubrificantes (Adhesives, Sealants, and Lubricants) Adhesives, sealants, and lubricants including contact adhesive, epoxy adhesive, instant adhesive, sealant, thread locker, glue, expanding foam, adhesive tape, aluminum tape, and lubricants for industrial, automotive, and maintenance applications.
• EPI (Personal Protective Equipment)

Quantifiable outcome

• Over 1.3 million orders served nationwide via e-commerce

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• BoschcoreOthersAuthorized distributor of Bosch power tools, accessories, and measuring instruments including angle grinders, drills, circular saws, and multi-material cutting discs.
• MakitacoreOthersAuthorized distributor of Makita cordless and electric power tools including drills, grinders, and saws.
• DewaltcoreOthersAuthorized distributor of Dewalt power tools and equipment.
• GedorecoreOthersAuthorized distributor of Gedore hand tools, tool chests, and workshop equipment.
• KärchercoreOthersAuthorized distributor of Kärcher cleaning equipment including high-pressure washers and professional cleaning systems.
• SchulzcoreOthersAuthorized distributor of Schulz air compressors, pneumatic tools, and accessories.
• EsabcoreOthersAuthorized distributor of Esab welding equipment including MIG/MAG welders, electrodes, and welding accessories.
• LoctitecoreOthersAuthorized distributor of Loctite industrial adhesives, sealants, thread lockers, and dispensing equipment.
• FlukecoreOthersAuthorized distributor of Fluke digital multimeters, clamp meters, and test and measurement instruments.
• MitutoyocoreOthersAuthorized distributor of Mitutoyo precision measuring instruments including micrometers, calipers, and coordinate measuring systems.
• DigimessminorOthersAuthorized distributor of Digimess measuring instruments and diagnostic equipment.
• MarconcoreOthersAuthorized distributor of Marcon hydraulic equipment including jacks, hydraulic presses, and material handling equipment.
• VondercoreOthersAuthorized distributor of Vonder tools, hydraulic equipment, and workshop organization products.
• BovenaucoreOthersAuthorized distributor of Bovenau hydraulic equipment including bottle jacks, hydraulic presses, and pallet trucks.
• EnerpaccoreOthersAuthorized distributor of Enerpac hydraulic tools and industrial jacks.
• WurthminorOthersAuthorized distributor of Wurth specialty chemicals, sealants, and workshop consumables.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• McMaster-Carr: US industrial MRO and maintenance supplier serving businesses primarily through catalog and e-commerce with a broad assortment including tools, equipment, and supplies. Comparable to Anhanguera in business model (broad-assortment distribution) and category focus (industrial MRO), though scaled to a much larger geography.
• Telhanorte: Saint-Gobain-owned Brazilian home improvement and construction retailer operating physical stores plus a robust e-commerce platform with broad tools, hardware, and building-materials assortment. Direct competitor to Anhanguera across B2C, B2B, and trade-professional segments in Brazil.
• BR Ferramentas: Brazilian specialty hardware and tools retailer operating multi-channel distribution (physical stores + e-commerce) for industrial and trade professionals with comparable product breadth across power tools, hand tools, and MRO supplies - serving the same Brazilian mid-market trade segment as Anhanguera.
• Würth do Brasil: German industrial MRO supplier operating direct sales, catalog distribution, and physical branches across Brazil with deep penetration into industrial, automotive, and trade-professional segments. Direct competitor to Anhanguera in industrial and automotive MRO with overlapping premium-brand product categories and similar B2B go-to-market motions.
• C&C Casa e Construção: Brazilian cash-and-carry-style home improvement chain serving trade professionals and small businesses through physical stores and digital channels, with strong emphasis on construction materials, tools, and MRO supplies. Direct competitor to Anhanguera in the B2B/trade-professional tools segment in São Paulo state and key Southeast markets.

Broad incumbents

• Leroy Merlin Brasil: Adeo-owned French home-improvement retailer operating the largest big-box chain in Brazil with multi-category assortment including tools, hardware, MRO supplies, and DIY products sold through physical stores and e-commerce. Comparable to Anhanguera as the dominant omnichannel competitor for both retail and prosumer/B2B tools customers in Brazil.
• Fastenal: US industrial supplies chain serving MRO and OEM customers with fasteners, tools, and consumables through a dense branch network and on-site vending solutions. Comparable to Anhanguera in B2B focus and MRO category alignment, with a more developed branch-based distribution model.
• MSC Industrial Direct: US-headquartered broad-line MRO distributor serving industrial customers with metalworking, tools, maintenance supplies, and safety products through catalog, e-commerce, and field sales. Comparable to Anhanguera in business model, customer base, and B2B go-to-market motion.
• Grainger: US-headquartered global industrial MRO distributor operating through catalogs, e-commerce, and branches with a broad assortment of tools, equipment, maintenance supplies, and consumables for businesses. Comparable to Anhanguera as a category leader in industrial MRO distribution with a near-identical business model.
• Stanley Black & Decker: Global manufacturer and distributor of tools, hardware, and industrial supplies - owner of multiple premium brands that Anhanguera distributes (including Dewalt, plus other power-tool brands). Comparable as a participant in the same tools/MRO supply chain and a potential strategic acquirer or competitor controlling key supplier brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/watch?v=qdjcTXG9jzg&t=1s
• Facebookfacebook.com/AnhangueraFerramentas
• LinkedInlinkedin.com/company/anhangueraferramentas
• Instagraminstagram.com/anhangueraferramentas
• TikToktiktok.com/@anhangueraferramentas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anhanguera Ferramentas