What Magic-Wrighter, Inc. does

Magic-Wrighter, Inc. is a US-based B2B payments infrastructure provider founded in 1982 and headquartered in Grand Rapids, Michigan. The company builds and operates a multi-channel payment processing platform that enables financial institutions, their business clients, municipalities, and non-profits to accept and originate ACH payments, credit/debit card payments, and remote-deposit transactions across online, mobile, phone, in-person, and API-integrated environments. Core products include MPay Xpress (multichannel payments), LoanPay Xpress (loan payment acceptance), ACH Direct (business-class ACH origination), Xpress Check Direct RDC (Remote Deposit Capture), A2A On-Demand Transfers, ACH Dealer Funding, Fedline Disaster Recovery, and a vendor-neutral New Account Funding API. The platform is PCI/DSS Level 1 certified, NACHA compliant, FFIEC audited, SSAE-18 SOC2 Type II audited, and operates as an Authorized Sending Point with the Federal Reserve.

The company monetizes through a combination of transaction-based fees on payment processing volume, recurring platform/subscription fees for white-label branding, administrative tools, and reporting, and professional services for implementation, training, and partner support. Go-to-market combines direct enterprise field sales to banks and credit unions, a white-label reseller channel in which FIs rebrand the platform under their own brand for business clients, and an API-first integration motion targeting fintech vendors, loan origination systems, and digital account opening platforms. Magic-Wrighter serves over 1,000 banks, credit unions, and fintechs across the US, with integrations into 20+ third-party banking and fintech platforms including Fiserv, nCino, Alkami, Q2/Gro, Finastra, Terafina, and Worldpay.

In December 2023, SWBC's SWIVEL Transactions, LLC acquired Magic-Wrighter, with select products and services scheduled to transition to the SWIVEL brand by 2026. Post-acquisition, the company continues to operate from Grand Rapids with a 51-100 employee base, under SWIVEL's fintech platform that serves over 2,000 clients across financial services, K-12 education, and software verticals.

Name

Magic-Wrighter, Inc.

Legal name

Magic-Wrighter, Inc.

Website

https://magicwrighter.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

Magic-Wrighter is a US-based B2B payments infrastructure provider, founded in 1982, that delivers ACH, card, and remote deposit capture platforms to over 1,000 banks, credit unions, and fintechs through white-label and API integrations. Acquired by SWIVEL (an SWBC company) in December 2023.

Ownership category

akta.pro rank

Product category

Payment Processing & ACH Services

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Activities Related to Credit Intermediation (5223)

SIC

Finance Services (6199)

akta.pro primary industry

ACH Operator & Clearinghouse Services (FSAMAGAA)

akta.pro secondary industries

Direct Debit / ACH Collections & Recurring Billing (FSAMAGAE), Payment Processing for Collections (Lockbox, ACH, Card, IVR) (FSAKAJAJ), ACH Payments Security & Fraud Monitoring (FSAMAGAL), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• ACH payment processing
• Remote deposit capture
• Payment processing platform
• Loan payment processing
• White-label payment solutions

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Services: Transaction-based fees charged to financial institutions and their business clients for processing ACH, credit/debit card payments, remote deposit capture, and other electronic payment services. Fees based on transaction volume or per-transaction pricing.
2. Subscription/Platform Fees: Ongoing platform fees for access to Magic-Wrighter payment solutions, including white-label branding, administrative tools, reporting, and support services. Flexible billing models accommodate different financial institution needs.
3. Professional Services: Implementation, training, and support services for financial institutions deploying Magic-Wrighter solutions. Includes sales support, best practices guidelines, pricing strategies, and onboarding assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Magic-Wrighter, Inc. provides a multi-channel payment processing platform that enables financial institutions and FinTechs to accept ACH e-check payments, credit/debit card payments, and Remote Deposit Capture transactions online, by phone, in person, and via API integration. Their solutions cover ACH origination, loan payment processing, dealer loan funding, new account funding, account-to-account transfers, and disaster recovery for Fedline outages, primarily delivered as white-label platforms to banks, credit unions, and FinTechs.

Product overview

Magic-Wrighter offers a comprehensive payment processing platform with multiple integrated products and modules. The core offerings include MPay Xpress (multichannel payments), LoanPay Xpress (loan payments), ACH Direct (business ACH), Xpress Check Direct (RDC), and Integrated ACH and Card Processing. These products are designed for financial institutions, businesses, municipalities, and non-profits, with capabilities spanning online, mobile, phone, in-person, and API-integrated payment acceptance. The platform supports both ACH and credit/debit card processing with PCI/DSS Level 1 certification and NACHA compliance, serving over 1,000 financial institutions across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• SWIVEL Pay: ACH and Card Payments solution that empowers payment processing with ease.
• MPay Xpress
• LoanPay Xpress
• ACH Direct
• Xpress Check Direct RDC
• A2A On-Demand Transfers
• ACH Dealer Funding
• Fedline Disaster Recovery
• New Account Funding

Products and services

• MPay Xpress Premium multichannel, mobile-optimized payments platform enabling business, non-profit, and municipal clients to accept ACH e-check and credit/debit card payments online, over the phone, in person, and via API integration. White-label branded for financial institutions.
• ACH Direct All-in-one, business-class ACH origination solution for payroll direct deposit, cash management transfers, pre-authorized debits, vendor payments, and treasury management with dual controls and risk-limit management.
• LoanPay Xpress All-in-one, multichannel, mobile-optimized platform for loan payment acceptance from checking/savings accounts or credit/debit cards with online, call center, IVR, and API-integrated payment options.
• Xpress Check Direct Web-hosted Remote Deposit Capture solution enabling businesses to deposit checks electronically with next-business-day credit, supporting Check 21 and ACH conversion with dual authentication and multilevel access controls.
• A2A On-Demand Transfers Consumer-facing web portal for self-managed ACH transfer activity, enabling account holders to perform one-time or recurring transfers between accounts with full financial institution administrative control and real-time account monitoring.
• ACH Dealer Funding Full-featured ACH solution for efficiently funding dealer-originated and dealer-referred loans, enabling approval of daily loan proceeds in minutes, instant dealer notifications, and ACH settlement to any financial institution.
• Fedline Disaster Recovery Pre-established alternate connection to the Federal Reserve Bank allowing financial institutions to redirect ACH traffic in case of Fedline system outage, ensuring continuous payment processing with annual tests for reliability and regulatory compliance.
• New Account Funding Integrated funding solution supporting ACH checking/savings and credit/debit card funding via vendor-neutral API, integrated with account opening platforms for seamless new account activation with real-time ACH WEB debit validation.
• Integrated ACH and Card Processing Single-source payment processing platform offering integrated ACH and credit/debit card processing with API and SSO expertise, supporting online banking, loan payments, and account-to-account transfers as a best-in-class integration solution for financial institutions.
• SWIVEL Pay ACH and card payment processing solution offered through the SWIVEL platform, a transaction enablement platform that simplifies Apple Pay, Debit, Credit, and ACH payments for financial institutions, businesses, and software companies.

Quantifiable outcome

• Reduce late loan payments and increase payment collections
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature10 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• SWIVEL (An SWBC Company)flagshipStrategic or Co-development Partner · 1 December 2023SWIVEL, an SWBC company, acquired Magic-Wrighter, Inc. in December 2023. This strategic partnership positions Magic-Wrighter to leverage SWIVEL's extensive resources and industry expertise. Select products and services will transition to SWIVEL in 2026. SWIVEL serves over 2,000 clients including financial institutions, K-12 education institutions, and software companies.
• Xtend, Inc.coreGTM or Marketing Partner · 31 July 2023Xtend, a leading provider of contact center solutions, partnered with Magic-Wrighter to offer Loan Pay Xpress for taking payments over the phone for credit unions. Xtend uses Magic-Wrighter's Loan Pay Xpress tool to enable their credit union clients to accept phone payments.
• Gro SolutionscoreTechnology or Integration · 2 May 2017Gro Solutions, a leading provider of digital growth solutions for banks and credit unions, partnered with Magic-Wrighter to provide simultaneous account opening and funding. The partnership offers new banking customers a seamless workflow to fund accounts quickly and easily using Magic-Wrighter's payment platform.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• SWIVEL (SWBC): Magic-Wrighter's parent company since December 2023 and a direct competitor in ACH and card payment processing for financial institutions and K-12. SWIVEL's Transaction Enablement platform overlaps directly with Magic-Wrighter's MPay Xpress and ACH Direct offerings.
• Dwolla: Pure-play ACH payment platform offering API-based bank-to-bank transfers for fintechs and FIs. Closely comparable to Magic-Wrighter's New Account Funding and A2A On-Demand Transfers offerings from a modern, developer-first lens.
• Bottomline Technologies: Provides payment, invoice, and digital banking solutions to financial institutions and corporates. Its ACH, B2B payables, and loan payment offerings directly compete with several Magic-Wrighter modules.
• Alkami Technology: Digital banking platform for U.S. banks and credit unions. Listed as an integration partner with Magic-Wrighter but also offers adjacent payment and account funding capabilities that overlap with Magic-Wrighter's value proposition.
• nCino: Cloud-native banking platform with commercial loan origination and account opening capabilities that compete with portions of Magic-Wrighter's ACH Direct and New Account Funding offerings.

Broad incumbents

• Jack Henry & Associates: Major incumbent core and payment processing provider to community banks and credit unions — Magic-Wrighter's core customer base. Bundles ACH origination, bill pay, and card processing into its core platform, competing with Magic-Wrighter's white-label offering.
• Fiserv: Global payments and financial technology incumbent whose ACH, card, and integrated commerce offerings directly overlap with Magic-Wrighter's product suite. Listed as an integration partner, indicating both collaboration and competitive overlap.
• Finastra: Large banking technology provider serving retail, commercial, and credit union FIs with payment and digital channel capabilities. Like Fiserv, appears as both a Magic-Wrighter integration partner and a broad incumbent competitor.

Emerging players

• Plaid: Modern account-to-account and ACH infrastructure provider primarily serving fintechs. Competes with Magic-Wrighter's A2A On-Demand Transfers and New Account Funding products with a more developer-friendly, cloud-native stack.

Others

• EPCOR Payments: Payments association serving credit unions and FIs with ACH processing and payments education. While a different model (association/provider hybrid), EPCOR overlaps with Magic-Wrighter's ACH Direct customer base and serves as an industry-level comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic-Wrighter, Inc.