What GelTech Solutions does

GelTech Solutions, operating under the legal entity MLR Holdings 2020, is a privately-held specialty chemical solutions company headquartered in Jupiter, Florida. The company develops and manufactures environmentally-friendly, non-toxic products under two primary brands: FireIce, a fire suppression and thermal protection product line, and Soil2O, a soil and water management line focused on dust control, erosion control, agriculture, biomass, and lawn care. Products are formulated as proprietary chemical solutions and delivered across multiple form factors including bulk industrial solutions, aerosol consumer canisters (FireIce XT 20 oz.), fire prevention coatings (FireIce Shield CTP), and homeowner kits (Soil2O Home Lawn Care Kit). The company's technology emphasis is on non-toxicity and environmental compatibility, with custom-engineered variants designed by in-house engineers for specific industry requirements.

GelTech serves a diversified vertical base including agriculture and biomass, industrial and military, municipal governments, utilities, wildland and timber operations, and homeowner/consumer segments. Named deployments include the FAA (lithium-battery fire suppression), Con Edison (utility employee safety via the EMFIDS product), San Diego Zoo Safari Park (wildland fire defense), the municipal government of Nassau Bahamas (years-long landfill fire extinguishment), Amec Foster Wheeler (solar panel dust control via Soil2O), and Sabre Industries (FireIce Shield CTP fire prevention). The customer mix spans government agencies, regulated utilities, industrial operators, and consumers, indicating a deliberate vertical diversification strategy.

The company generates revenue primarily through hardware and product sales across commercial bulk solutions and consumer packaged goods, with custom engineered solutions offered to enterprise and government clients. Pricing is not publicly disclosed and appears to be quote-based for industrial and government deployments. Distribution occurs through a global distributor network for FireIce and Soil2O products, direct enterprise sales for custom solutions, and retail e-commerce via HomeDepot.com for the consumer FireIce XT aerosol canister. The company maintains brand-specific websites (FireIce.com, Soil2O.com), a corporate site (mlrholdings2020.com / geltechsolutions.com), and a presence on Facebook, Twitter, and LinkedIn, with earned media including a Designing Spaces television feature.

Name

GelTech Solutions

Legal name

MLR Holdings 2020

Website

https://geltechsolutions.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GelTech Solutions (MLR Holdings 2020) is a Jupiter, Florida-based specialty chemical company that develops and sells environmentally-friendly FireIce fire suppression products and Soil2O soil, dust, and erosion control solutions across agriculture, industrial, military, municipal, utility, and consumer markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Fire Suppression Products: Sale of FireIce fire suppression products and equipment to customers across industrial, municipal, utility, and consumer segments. Includes both commercial bulk solutions and consumer aerosol products sold through retailers.
2. Soil2O Environmental Solutions: Sale of Soil2O products for dust control, erosion control, and agricultural applications. Targets commercial/industrial customers as well as homeowner segments.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GelTech Solutions develops, manufactures, and distributes two environmentally friendly, non-toxic chemical product lines: the FireIce family of fire suppression and thermal protection products (including bulk suppression agents, the FireIce XT 20 oz consumer aerosol canister, and FireIce Shield CTP preventive coatings) and the Soil2O family for agriculture, dust control, erosion control, and residential lawn care (including the Soil2O Home Lawn Care Kit). Products are made in the USA, sold through a distributor network, through direct custom-solution sales to enterprise/government customers, and via HomeDepot.com retail for consumer SKUs.

Product overview

GelTech Solutions operates as a product innovator under MLR Holdings 2020, offering two primary environmentally-friendly product lines: FireIce (fire suppression and thermal protection) and Soil2O (agriculture, dust control, and erosion control). FireIce serves industrial, military, municipal, utility, and wildland applications with products including the FireIce XT 20 oz. Aerosol consumer canister and FireIce Shield CTP coating. Soil2O serves agriculture/turf/timber industries with dust control and erosion control solutions, including consumer lawn care kits. All products are marketed as environmentally friendly and non-toxic, manufactured in the USA.

Differentiator

Problem solved

Functional benefit

Brands

• FireIce: Fire suppression and thermal protection products for agriculture, homeowner, industrial, military, municipal, utilities, and wildland/timber applications.
• Soil2O

Products and services

• FireIce Environmentally friendly fire suppression and thermal protection product line engineered for firefighting across agriculture, industrial, military, municipal, utility, and wildland/timber industries; sold via distributor network and direct enterprise sales.
• FireIce XT 20 oz. Aerosol Portable aerosol-based fire suppression canister sized for consumer and homeowner fire safety; sold through retail channels including HomeDepot.com.
• FireIce Shield CTP Fire prevention coating product used by industrial customers such as Sabre Industries to proactively reduce fire risk on equipment and infrastructure.
• Soil2O Environmentally friendly product line for agriculture, biomass, homeowner, dust control, and erosion control applications; sold to commercial/industrial customers and homeowner segments.
• Soil2O Dust Control Specialized Soil2O-based dust suppression solution used at construction, mining, industrial, and solar energy sites to control airborne dust and reduce maintenance issues.
• Soil2O Home Lawn Care Kit Homeowner-focused lawn care kit built on Soil2O technology for residential lawn maintenance, particularly during drought conditions.
• EMFIDS Employee safety product used at utility operations (e.g., Con Edison) to improve worker safety in fire-prone industrial environments.

Quantifiable outcome

• Successfully extinguished years-long landfill fire in Nassau, Bahamas
• +3 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 3M: 3M's Novec and other specialty-chemical lines include fire-suppression fluids and protective coatings used in industrial, military, and aviation applications — overlapping with FireIce and FireIce Shield CTP use cases as a broad, well-capitalized incumbent.
• Kidde: Established consumer and commercial fire-safety brand (now part of Carrier) selling fire extinguishers and suppression products into residential, industrial, and utility markets — a broad incumbent competing with GelTech's FireIce consumer aerosol and industrial SKUs.
• Johnson Controls: Global building-systems incumbent (including the legacy Tyco fire-suppression products business) sells fire-detection and suppression chemicals and systems across industrial, commercial, and municipal end markets where GelTech also competes.

Direct peers

• EnviroTech Services: Specialty dust and erosion-control chemical provider serving mining, construction, and industrial sites — directly comparable to GelTech's Soil2O Dust Control and Erosion Control offerings.
• Chemours (Chemguard): Chemours' Chemguard unit manufactures firefighting foams and fluorinated/synthetic fire-suppression agents used by military, aviation, and industrial customers — a direct competitor to FireIce in the fire-suppression chemistry category.
• Midwest Industrial Supply: Manufacturer of dust-control, soil-stabilization, and erosion-control products for mining, construction, and military applications — directly comparable to Soil2O's industrial dust and erosion use cases.
• Perimeter Solutions: Public specialty-chemical company (NYSE: PRM) making fire retardants and fire-suppressant chemicals for wildland, industrial, and municipal applications — directly overlapping with GelTech's FireIce wildland, municipal, and industrial fire-suppression use cases.
• Angus Fire: Specialty firefighting-foam and chemical manufacturer serving industrial, municipal, military, and aviation customers globally — directly comparable to GelTech's fire-suppression product positioning.

Emerging players

• BioCentral Laboratories: Manufacturer of dust-suppression and soil-stabilization chemistries used across mining, roads, and industrial sites — an emerging peer with overlapping dust-control chemistry to GelTech's Soil2O line.
• Cypher Environmental: Specialty environmental-chemical company producing dust suppressants and soil-stabilization products for mining, road construction, and industrial applications — a comparable emerging player in the same Soil2O dust/erosion-control niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/geltechsol
• LinkedInlinkedin.com/company/geltechsolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GelTech Solutions