Alpharetta Ambush Soccer Club

What Alpharetta Ambush Soccer Club does

Alpharetta Ambush Soccer Club is a private youth soccer organization headquartered in Alpharetta, Georgia, that operates a full developmental pathway for players ages 4-19. Following a 2021 merger with Concorde Fire, the entity now operates as Concorde Fire Alpharetta while retaining the Ambush Rec Soccer brand for recreational programming. The club delivers a tiered product set spanning recreational soccer (U6-U19), Jr. Academy (U8 introductory competitive), Academy (U9-U12 select-level), and Select/Competitive teams (U13-U19) participating in SCCL, N1 League, and ECNL Regional League. It also runs six seasonal camp programs (Summer Soccer, Summer Goalkeeper, Fall, Winter, Spring Break, Pre-Tryout, Ball Mastery & Skills) and a specialized goalkeeper training program in partnership with Southern Crescent Goalkeeper Academy.

The club's core technology is a USSF-licensed coaching methodology and an age-appropriate technical training curriculum developed by Director of Coaching David Eristavi (USSF "A" License). The curriculum covers technical, tactical, physical, and psychological development across age groups, with delivery by over 20 named coaches holding USSF D, C, B, and A licenses. Programs are delivered at four Alpharetta facilities — Webb Bridge Park, North Park, Innovation Complex, and Valor Christian Academy — secured through a long-standing official Member Association relationship with the City of Alpharetta.

The business model is consumer-facing subscription/registration revenue combined with pay-as-you-go camp fees. Rec soccer fees range $130-$330 per season by age and residency; Jr. Academy runs $775-$925 annually; Select/Academy fees range $840-$1,870 annually depending on age, coach license level, and residency. Go-to-market is community-based: word-of-mouth referrals, local marketing, the City of Alpharetta partnership, and mandatory tryouts for competitive teams. Financial aid is offered to support accessibility. No venture, private equity, or institutional capital is indicated in available materials.

Name

Alpharetta Ambush Soccer Club

Legal name

Alpharetta Ambush Soccer Club

Website

https://alpharettaambush.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpharetta Ambush Soccer Club (now Concorde Fire Alpharetta) is a private youth soccer organization in Alpharetta, Georgia, serving players ages 4-19 through recreational, academy, and select programs in ECNL-RL, SCCL, and N1 League, plus seasonal camps and goalkeeper training.

Ownership category

akta.pro rank

Product category

Youth Soccer Training & Development Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAEAE

Youth Athlete Development & Long-Term Athlete Development (LTAD)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYEDALAIAB

Club Sports Programs

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

Keywords

• Youth soccer training
• Soccer coaching services
• Youth sports programs
• Soccer camp programs
• Competitive soccer leagues

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recreational Soccer Registration Fees: Seasonal registration fees for recreational soccer programs ranging from $130-$330 per season depending on age group and residency status.
2. Competitive/Affordable Soccer Fees: Annual club fees ranging from $840-$1870 per year for Academy and Select teams (U9-U15), with additional fees for tournament participation and uniform kits.
3. Jr. Academy Program Fees: Annual registration fees for U8 Jr. Academy program: Resident $775, Non-Resident $925, covering the full year including Fall and Spring seasons.
4. Soccer Camps and Training: Revenue from various camps including Summer Soccer Camp ($200), Winter Camp ($125), Spring Break Camp ($175), Pre-Tryout Camp ($135), and Ball Mastery & Skills Camp ($175).
5. Goalkeeper Training Programs: Specialized goalkeeper training sessions conducted in partnership with Southern Crescent Goalkeeper Academy, including elite/advanced training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Alpharetta Ambush Soccer Club provides youth soccer development programs for boys and girls ages 4–19, spanning recreational (Ambush Rec Soccer U6–U19), introductory competitive (Jr. Academy U8), select Academy (U9–U12), and elite competitive teams competing in SCCL, ECNL Regional League, and N1 League (U13–U19). The club also sells seasonal soccer camps (Summer, Winter, Spring Break, Pre-Tryout, Ball Mastery & Skills) and specialized goalkeeper training delivered in partnership with Southern Crescent Goalkeeper Academy. All programs are led by USSF licensed professional coaches at City of Alpharetta field facilities using a proprietary age-appropriate technical curriculum.

Product overview

Alpharetta Ambush Soccer Club (now operating as Concorde Fire Alpharetta following a merger) offers a tiered youth soccer development ecosystem spanning recreational, academy, and select/competitive programs. Its core programs include Jr. Academy (U8), Academy (U9-U12), Ambush Rec Soccer (U6-U19), and select teams playing in SCCL, ECNL Regional League, and N1 League for U13-U19. The club also operates seasonal camps (Summer Soccer Camp, Summer Goalkeeper Camp, Winter Camp, Spring Break Camp, Pre-Tryout Camp, and Ball Mastery & Skills Camp) and a specialized Goalkeeper Training program in partnership with Southern Crescent Goalkeeper Academy. Programs are delivered by USSF licensed professional coaches across four facilities in Alpharetta, GA.

Differentiator

Problem solved

Functional benefit

Products and services

• Jr. Academy (U8) Introductory competitive youth soccer program for U8 players (boys and girls ages 6–7), offering structured two-day-per-week training sessions with professional USSF licensed coaches using the Academy curriculum, in-house 5v5 or 6v6 games on turf fields, and a one-year commitment across Fall and Spring seasons.
• Academy (U9-U12) Select-level youth soccer program for U9-U12 boys and girls, offering two training sessions per week with professional USSF licensed coaches, developmentally appropriate curricula, and competitive games on Saturdays and occasionally Sundays, preparing players for U13+ select play.
• Ambush Rec Soccer Recreational youth soccer program for boys and girls ages 4–18 (U6 to U19), featuring one practice per week, games primarily on Saturdays, and age-appropriate playing formats ranging from 4v4 (U6) to 11v11 (U14+).
• SCCL (Southeastern Clubs Champions League) Program Select-level competitive league program for U13-U19 age groups participating in the Southeastern Clubs Champions League under US Club Soccer, providing high-level regional competition and exposure.
• ECNL Regional League Program Top-tier league program for U13-U19 select players participating in the Elite Clubs National League Regional League, providing advanced competitive play and national exposure.
• N1 League Program National 1 League program for U15-U19 select players, providing high-level national competition as part of US Club Soccer's league structure.
• Goalkeeper Training Program Specialized goalkeeper training program conducted in partnership with Southern Crescent Goalkeeper Academy, offering weekly elite/advanced training sessions for U9-U19 goalkeepers, plus additional academy-level GK sessions for U9-U14 teams.
• Summer Soccer Camp Week-long intensive summer soccer camp held in July for U8-U16 boys and girls, covering ball skills, scrimmaging, and dedicated goalkeeper sessions, conducted by USSF licensed coaches.
• Summer Goalkeeper Camp Week-long dedicated goalkeeper camp held in July for U10-U16 players, featuring specialized GK technical training and scrimmages with field players, conducted by USSF licensed coaches.
• Winter Soccer Camp Three-day winter camp held in January featuring ball skills, ball control curriculum, and specialized goalkeeper training for U8-U16 players, with proceeds supporting capital improvements at club facilities.
• Spring Break Camp Five-day spring break camp held in April for U8-U16 boys and girls, offering skill development, scrimmaging, and activities for all skill levels and clubs.
• Pre-Tryout Camp Three-day development camp held in May to prepare U8-U19 players for club tryouts, focusing on technical skills, small-sided games, tactical awareness, and conditioning.
• Ball Mastery & Skills Camp Four-day summer camp focused on ball mastery and soccer skills for U8-U16 boys and girls, conducted by USSF licensed coaches at Webb Bridge Park turf fields.

Quantifiable outcome

• Player pathway from Jr. Academy (U8) through Academy (U9-U12) to Select/Competitive play (U13-U19) with clear progression through multiple league levels

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Southern Crescent Goalkeeper AcademycoreStrategic or Co-development PartnerContinued partnership with Southern Crescent Goalkeeper Academy (Glen Fox and Courtney Hicks) for specialized goalkeeper training. SCGA staff conducts high-intensity, specialized goalkeeper training sessions weekly for Spring 2026 season. Includes Elite/Advanced Goalkeeper Training program with varying skill levels for players born 2016 and older.
• Southeastern Clubs Champions League (SCCL)coreStrategic or Co-development PartnerConcorde Fire Alpharetta participates in SCCL for U13-U19 age groups. SCCL is a top-flight league formed by major clubs across the Southeast under US Club Soccer with high-level competition and exposure.
• N1 League (National 1 League)coreStrategic or Co-development PartnerSelected teams participating in N1 League inaugural season including CF U15G, U18/19G, U16B, U17B, and U18/19B Alpharetta Elite 1 teams.
• ECNL (Elite Clubs National League) - Regional LeaguecoreStrategic or Co-development PartnerConcorde Fire Alpharetta participates in ECNL Regional League for U13-U19 age groups, providing highest level of competitive youth soccer exposure.
• US Club SoccercoreStrategic or Co-development PartnerOfficial affiliation with US Club Soccer, the governing organization for SCCL and N1 League participation.
• Georgia SoccerminorChannel Partner/ Reseller/ DistributorPartnership for referee training and development. Club actively recruits soccer enthusiasts (ages 13 through adult) to become referees through Georgia Soccer.
• City of AlpharettacoreStrategic or Co-development PartnerOfficial Member Association for soccer. City provides facilities (Webb Bridge Park, North Park, Innovation Complex) and supports with field maintenance. City of Alpharetta and Johns Creek tax payers receive resident rates for Rec and Jr. Academy programs.
• Valor Christian SchoolminorStrategic or Co-development PartnerFacility partnership for U8 Jr. Academy training and games. Training sessions held at Valor Christian School location.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Atlanta United FC Academy: MLS-affiliated elite academy serving the broader Metro Atlanta market. While not a direct community-club competitor, it sets the ceiling for competitive expectations and competes for the same pool of USSF-licensed coaches and elite U13-U19 players.

Emerging players

• Weston FC: Florida-based competitive youth soccer club with strong ECNL participation and a similar rec-through-select pipeline. Comparable on competitive positioning and league affiliations though operating in a different geographic market.

Direct peers

• TopHat Soccer Club: Georgia-based youth soccer club with competitive programs across multiple age groups and participation in US Club Soccer leagues. Operates a similar full-pipeline model from U6 recreational through U19 select play.
• Atlanta Fire United: Metro Atlanta-based competitive youth soccer club fielding teams in ECNL and other top-tier US Club Soccer leagues. Comparable program structure spanning rec through select levels for U6-U19 boys and girls.
• Georgia FC: Georgia-wide competitive youth soccer organization offering academy and select-level programming similar to CF Alpharetta's tiered structure. Competes for players in adjacent Metro Atlanta submarkets.
• Inter Atlanta FC: Established Metro Atlanta youth soccer club operating competitive and recreational programs across multiple age groups in the same geographic market. Directly competes for player registrations and USSF-licensed coaching talent.
• Concorde Fire South: Sister club to Concorde Fire Alpharetta under the broader Concorde Fire umbrella after the 2021 merger. Operates comparable youth soccer development programs in the South Atlanta metro and participates in overlapping US Club Soccer leagues, making it the most directly comparable operating model.
• United Futbol Academy: Georgia-based competitive youth soccer club with programs across multiple age groups participating in ECNL and other top leagues. Direct competitor for both players and elite coaching staff in the Atlanta region.

Regional players

• Southern Crescent Soccer Association: Regional youth soccer organization operating south of Atlanta in the same broader Metro catchment. Comparable rec-through-select program structure and is also the parent organization of CF Alpharetta's goalkeeper-training partner (SCGA).
• Charlotte Independence Soccer Club: Mid-size U.S. youth soccer club operating in the Charlotte metro with a comparable ECNL/SCCL participation profile and tiered recreational-to-select pathway. Useful comp for unit economics and program-mix benchmarking in a comparable suburban U.S. market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ambushsoccer
• LinkedInlinkedin.com/company/alpharetta-ambush-soccer-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpharetta Ambush Soccer Club