SOUTHERN CRESCENT CARE, LLC

What SOUTHERN CRESCENT CARE, LLC does

Southern Crescent Care, LLC, doing business as 4 Seasons Home Care, is a privately held, non-medical in-home senior care agency headquartered at 2060 Franklin Way SE Suite 140, Marietta, Georgia, with an additional Stockbridge location. The firm, founded around 2004-2005 and rebranded to 4 Seasons Home Care circa 2024, delivers personalized in-home care across approximately 18 counties in the metro Atlanta area, including Henry, Clayton, Fayette, Spalding, Rockdale, Coweta, Cobb, Cherokee, Fulton, Douglas, Bartow, and Paulding counties, as well as cities such as Atlanta, Marietta, Stockbridge, Dunwoody, Suwanee, and Buckhead. The company employs approximately 30 staff, including eight local care coordinators providing 24/7 on-call support, and has cumulatively delivered over 1 million hours of direct care.

The service portfolio spans twelve core offerings organized into four categories: at-home care (companion, senior/elderly, personal, home health), around-the-clock care (overnight, 24/7 live-in), specialized care (after-hospital, stroke, Parkinson's), and memory care (Alzheimer's, dementia), plus respite and geriatric care management. The underlying technology is a service-delivery platform composed of caregiver matching, scheduling, and care coordination systems, supplemented by a direct-to-consumer digital marketing stack (WordPress-based site, blog, podcast, Google Analytics, Microsoft Clarity, Meta Pixels). There is no proprietary software product or AI capability; the competitive build is on human-driven caregiver matching and community brand trust.

The business model is consumer-direct, pay-as-you-go hourly or per-night billing with no long-term contracts. Pricing is $26-$30/hour for standard daytime care, $25-$38/hour for specialized services (dementia, Parkinson's, complex transfers), and approximately $150-$180 per night for overnight/respite care. Go-to-market is sales-led and direct-to-consumer, anchored on a free phone consultation, in-home assessment, personalized care plan development, and caregiver matching. Marketing is multi-channel: WSB Radio 95.5 endorsement, a weekly podcast, blog, social media, paid remarketing, and free lead tools (Home Safety Assessment, Home Care Preparation Quiz). Customer segments include seniors aging in place, family caregivers, Parkinson's patients, dementia/Alzheimer's clients, and post-hospital recovery patients. The firm is privately held with no disclosed funding, M&A, or institutional investors.

Name

SOUTHERN CRESCENT CARE, LLC

Legal name

4 Seasons Home Care

Website

https://southerncrescentcare.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Crescent Care, LLC (d/b/a 4 Seasons Home Care) is a privately held, non-medical in-home senior care agency serving the metro Atlanta area across 18 counties. It delivers companion, personal, memory, Parkinson's, post-hospital, and respite care via approximately 30 employees, including eight local care coordinators on call 24/7.

Ownership category

akta.pro rank

Product category

In-Home Senior Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLAFAEAB

Personal Care / Non-Medical Home Care (Private Duty)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

SECONDARYHLADAGAG

Dementia/Alzheimer’s In-Home Care (Non-Medical)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHSABAAAB

Conversation, Cognitive Stimulation & Activity Facilitation

Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

SECONDARYHSABAAAA

Companionship & Social Engagement Visits

Home & Personal Services/Elder Care & In-Home Care Services/Non-Medical Companion Care

Keywords

• In-home senior care
• Personal care services
• Memory care services
• Respite care
• Elderly companion care

Headquarters

HQ city

Stockbridge, Georgia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hourly Home Care Services: Non-medical in-home care billed by the hour for services including companionship, personal care, meal preparation, medication reminders, mobility assistance, and housekeeping. Rates range from $26-$30 per hour for standard daytime shifts in Atlanta metro area.
2. Specialized Care Services: Additional pricing tiers for specialized services including dementia care, Parkinson's care, and complex transfer assistance at higher rate tiers ($25-$38/hour depending on needs and service level)
3. Overnight and Respite Care: Overnight and respite care services billed at different rates, approximately $150-$180 per night for respite/overnight care, providing relief for family caregivers

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

SOUTHERN CRESCENT CARE, LLC (doing business as 4 Seasons Home Care) is a non-medical in-home senior care agency providing personalized care services across metro Atlanta, Georgia. The agency delivers companion care, personal care, memory care (Alzheimer's and dementia), Parkinson's care, 24/7 live-in care, respite care, overnight care, post-hospital recovery support, stroke care, and geriatric care management through employed caregivers in client homes. Services are billed hourly with no long-term contracts, and care plans are tailored to each client's needs after a free in-home consultation.

Product overview

4 Seasons Home Care (formerly Southern Crescent Care) is a non-medical in-home senior care agency providing personalized care services across metro Atlanta, Georgia. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Core services include companion care, senior care, memory care (Alzheimer's and dementia), Parkinson's care, 24/7 live-in care, respite care, personal care, home health care, overnight care, after-hospital care, stroke care, and geriatric care management. Supporting resources include an educational podcast ('What is Home Care?'), a free home safety assessment tool, and a home care preparation quiz. The company primarily serves Henry, Clayton, Fayette, Spalding, Rockdale, and Coweta counties with locations in Atlanta, Marietta, Stockbridge, Dunwoody, and Suwanee.

Differentiator

Problem solved

Functional benefit

Products and services

• Companion Care Services Non-medical in-home support providing companionship, conversation, and social interaction for seniors to reduce isolation and promote emotional well-being.
• Senior Care Services Personalized in-home care for elderly individuals covering daily activities, personal hygiene, meal preparation, and light household tasks.
• Personal Care Hands-on assistance with bathing, dressing, grooming, toileting, and other personal hygiene activities.
• Home Health Care Non-medical in-home care services working alongside home health providers to deliver comprehensive support for clients recovering from illness or managing chronic conditions.
• Overnight Care Caregiver presence during nighttime hours to assist with mobility, bathroom trips, medication reminders, and safety monitoring.
• 24/7 Live-In Care Services Round-the-clock in-home care where caregivers live with the client to provide continuous support, safety monitoring, and assistance throughout the day and night.
• After Hospital Care Post-discharge support for seniors recovering from surgery or hospitalization, including medication management, mobility assistance, and companionship during recovery.
• Stroke Care Specialized in-home recovery care for stroke survivors, including mobility rehabilitation support, speech therapy assistance, and emotional support.
• Parkinson's Care Specialized support for individuals with Parkinson's disease, including mobility assistance, tremor management, medication reminders, and adaptive care plans that evolve with symptom progression.
• Memory Care (Alzheimer's and Dementia Care) Specialized in-home care for clients with Alzheimer's disease and other forms of dementia, featuring trained caregivers who understand cognitive decline, wandering prevention, and behavioral management.
• Respite Care Services Temporary relief care for family caregivers, allowing them to take breaks while trained professionals step in to care for their loved ones.
• Geriatric Care Management Professional assessment and coordination of care services for elderly clients, helping families navigate healthcare options and develop comprehensive care plans.

Quantifiable outcome

• Over 1 million hours of direct care delivered to seniors and families
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Senior Helpers: National franchise offering companion, personal, and specialty dementia/Parkinson's care in clients' homes. Comparable service portfolio and elderly clientele; differentiates slightly via proprietary dementia training program, which parallels 4 Seasons' specialty tier positioning.
• Comfort Keepers: National franchise providing non-medical in-home care including personal care, companionship, and specialized dementia/Parkinson's care. Closely comparable service mix, target customer (Atlanta-area seniors), and pricing band; competes on franchise scale rather than local non-franchise positioning.
• Visiting Angels: National franchise specializing in non-medical in-home senior care with local owner-operators. Comparable service breadth (personal care, companion, respite, dementia) and private-pay model; franchisees often compete head-to-head with 4 Seasons in the same Atlanta metro territories.
• Home Instead Senior Care: Global franchise leader in non-medical in-home senior care (companionship, personal care, dementia). Directly comparable to 4 Seasons in core service offering, target customer (seniors aging in place), and hourly private-pay model; competes primarily via larger marketing budgets and brand recognition.
• BrightStar Care: Franchise delivering both medical and non-medical in-home care, including personal care and dementia support. Comparable in service breadth and customer segment but operates a slightly higher-acuity mixed model; competes with 4 Seasons in private-pay senior care in metro Atlanta.
• Right at Home: International franchise providing in-home companionship, personal care, and specialty support for seniors and disabled adults. Comparable offerings, private-pay revenue model, and emphasis on caregiver matching — directly overlapping with 4 Seasons' core value proposition.

Broad incumbents

• Help at Home: Large multi-state personal care services provider serving Medicaid and private-pay clients across the U.S. with thousands of caregivers. Operates broadly in the same non-medical personal care space as 4 Seasons but at much greater scale, with heavy Medicaid mix — relevant as an industry consolidator and scale benchmark.

Others

• A Place for Mom: Largest senior care referral network in North America connecting families to in-home care, assisted living, and memory care. Not a direct operator but a major lead source and competitor for family decision-making in the Atlanta metro; parallels 4 Seasons' blog, podcast, and educational content strategy aimed at family caregivers.

Regional players

• Care Advantage: Mid-Atlantic regional provider of personal care, companionship, and skilled home health services. Comparable in service mix and private-duty focus to 4 Seasons but operates primarily in Virginia, North Carolina, and surrounding states rather than Georgia — relevant as a regional-rollup comparable for scaling beyond Atlanta.

Emerging players

• Honor Technology: Tech-enabled home care platform scaling non-medical in-home care with proprietary caregiver matching software, dynamic pricing, and a national rollout strategy. Competes in the same non-medical private-pay segment but with venture-backed technology and digital marketing capabilities 4 Seasons lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@4seasonshomecare
• Facebookfacebook.com/4SeasonsHomecareAtlanta
• LinkedInlinkedin.com/company/southern-crescent-care-llc
• Instagraminstagram.com/4seasonscare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHERN CRESCENT CARE, LLC