Heart City Health Center

What Heart City Health Center does

Heart City Health Center, Inc. is a 501(c)(3) non-profit Federally Qualified Health Center (FQHC) founded in 1993 and headquartered at 236 Simpson Avenue, Elkhart, Indiana. The organization operates four clinical sites across Elkhart County — the Simpson headquarters, the Scenic location, the Dental Center on Superior Street, and the Women's Health office on Cassopolis Street — delivering adult and geriatric medicine, pediatrics, behavioral health, dental care, on-site pharmacy, women's health, and chiropractic services under a Level 3 Patient-Centered Medical Home (PCMH) care model accredited by the National Committee for Quality Assurance (NCQA). Service delivery is supported by integrated technology including the Athenahealth patient portal, an electronic health record system, a Collaborative Care Model with NeuroFlow behavioral health tools, and the 340B drug pricing program that underwrites discounted prescription fulfillment at the on-site pharmacy.

The organization's revenue model combines multiple streams: fee-for-service patient revenue from Medicaid, Medicare, commercial insurance (Anthem, Ambetter, MHS, PHP, United Health Care), and self-pay; federal Health Center Program grant funding under 42 U.S.C. 254b; 340B pharmacy program margin; and insurance enrollment commissions via state-certified Navigators. A sliding fee scale reduces patient costs by up to 90% for uninsured patients based on household income and family size. The go-to-market motion is community-led, relying on community outreach at schools, stores, and organizations, an annual HealthFest event, a work-based learning pipeline with local schools and the Northeast Indiana AHEC, and word-of-mouth referrals from established patients. Leadership was recently restructured, with LaLaesha Black promoted to CEO in mid-2025 from the COO role, Amanda Pietsch hired as CFO in July 2025, and additional director-level promotions in operations and quality.

Name

Heart City Health Center

Legal name

Heart City Health Center, Inc.

Website

https://heartcityhealth.org

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Heart City Health Center is a 501(c)(3) non-profit Federally Qualified Health Center in Elkhart, Indiana, providing integrated medical, dental, behavioral health, pharmacy, and women's health services across four sites to uninsured, underinsured, and Medicaid populations via a sliding fee scale.

Ownership category

akta.pro rank

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Service Revenue: Fee-for-service revenue from patient visits across all services including primary care, behavioral health, dental, and pharmacy. Accepts all insurance including Medicare, Medicaid, employer-based insurance, and commercial insurance plans. Offers sliding fee scale for uninsured patients.
2. Federal FQHC Funding: Health Center Program grant funding under 42 U.S.C. 254b as a Federally Qualified Health Center. Receives HHS funding with Federal Public Health Service deemed status.
3. 340B Pharmacy Program: On-site pharmacy generates revenue through the 340B drug pricing program, offering discounted prescriptions to patients while generating revenue for the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Heart City Health Center is a non-profit Federally Qualified Health Center that provides integrated primary medical care, behavioral health, dental, pharmacy, and women's health services to residents of Elkhart County. The organization operates multiple clinic locations and uses a Patient-Centered Medical Home (PCMH) model with electronic health records and a team-based approach to deliver affordable care regardless of ability to pay.

Product overview

Heart City Health is a Federally Qualified Health Center (FQHC) offering a comprehensive, multifaceted healthcare system under one network. The organization provides Adult & Geriatric Medicine, Pediatrics, Behavioral Health Services, Dental Services, On-site Pharmacy, Women's Health, and Chiropractic Services as core clinical offerings. Support services include Health Coverage/Insurance Navigation, Managed Care Coordinators, Patient Care Coordinators, Patient Financial Services with a Sliding Fee Scale, and Community Health & Outreach programs. The organization operates under a Level 3 Patient-Centered Medical Home (PCMH) care model that coordinates all services team-based approach. Additional offerings include diagnostic services (Mammogram Screenings, Ultrasound Services), dental-specific services (Light Sedation, Emergency Dental Care), and educational programs (Work-Based Learning). All services are designed to be accessible regardless of insurance status through their sliding fee scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult & Geriatric Medicine Primary care services for adults and geriatric patients, including chronic disease management, preventive care, and wellness visits.
• Pediatrics Pediatric care services for children from birth through age 18, including physical exams, immunizations, growth tracking, and sick visits.
• Behavioral Health Services Mental health and behavioral health services including psychiatric evaluations, counseling, and integrated care through the Collaborative Care Model with NeuroFlow tools.
• Dental Services Comprehensive dental care including preventive cleanings, fillings, extractions, crowns, bridges, dentures, root canals, emergency dental care, and nitrous oxide sedation available.
• On-site Pharmacy Full retail pharmacy located at the Simpson location providing discounted prescriptions and assistance with Medicine Assistance Programs (MAP) for eligible patients through the 340B drug pricing program.
• Women's Health Obstetrics and gynecology services including prenatal care, mammograms, ultrasounds, contraceptive services, and colposcopy.
• Chiropractic Services Chiropractic care for spine and musculoskeletal pain management as part of the multidisciplinary team approach.
• Health Coverage/Insurance Navigation Certified Navigators provide free assistance with insurance enrollment, including Medicaid, Medicare, and marketplace plans like Hoosier Care Connect and HIP 2.0.
• Patient Financial Services / Sliding Fee Scale Financial services with sliding fee scale offering up to 90% discount on services based on household income and family size for uninsured patients.
• Community Health & Outreach Community outreach programs at schools, stores, and organizations to promote health services and insurance enrollment.
• Mammogram Screenings Breast cancer screening using mammogram technology for women ages 40+ with patient dignity and comfortable compression.
• Ultrasound Services Various ultrasound types including abdominal, transvaginal, and transrectal for pregnancy monitoring and diagnostic purposes.
• Emergency Dental Care Same-day emergency dental appointments for urgent dental issues including severe pain, tooth damage, and bleeding.

Quantifiable outcome

• Up to 90% reduction in healthcare costs through sliding fee scale
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Greater Elkhart Chamber of CommercecoreStrategic or Co-development Partner · 6 March 2026Awarded Heart City Health as Nonprofit of the Year 2026, recognizing the organization's outstanding contributions to community health and ongoing commitment to expanding access to care across Elkhart County.
• Elkhart County 4-H Fair BoardminorStrategic or Co-development Partner · 17 December 2020Delivered care packages including free lunches, gift bags, snacks, thank you cards, meals, and monetary donations to Heart City Health COVID-19 testing site employees as part of community appreciation efforts.
• Goshen Home MedicalminorStrategic or Co-development Partner · 11 December 2020Extended drive-thru mask giveaway partnership providing free reusable, washable masks and mask lanyards for anyone 65 years or older, at-risk, or in need during the COVID-19 pandemic.
• City of ElkhartminorStrategic or Co-development Partner · 10 December 2020Partnership to provide COVID-19 care packages using CARES Act funding. Approximately 25,000 people benefited from care package deliveries including cloth face masks, hand sanitizer, and informational postcards.
• Northeast Indiana Area Health Education Center (NEI-AHEC)coreStrategic or Co-development PartnerNEI-AHEC, managed by Ball State University's Health Sciences program, has partnered with Heart City Health to offer clinical practicums and experiences for health profession students. As an institution funded by the Indiana State Department of Health (ISDH) and the Health Resources and Services Administration (HRSA), NEI-AHEC aims to improve health through recruitment, training, and retention of health professionals in underserved communities across 17 northeastern Indiana counties.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Erie Family Health Centers: A Chicago-based FQHC network providing primary care, behavioral health, dental, and pharmacy services on a sliding fee scale. Highly comparable as a multi-site FQHC with integrated services targeting uninsured and Medicaid populations.
• HealthNet: A large FQHC network based in Indianapolis, Indiana, offering primary care, behavioral health, dental, and pharmacy services on a sliding fee scale. Comparable as an Indiana-based FQHC serving Medicaid and uninsured populations with a similar multi-service model.
• Maple City Health Care Center: A Federally Qualified Health Center serving the Goshen, Indiana area in the same Elkhart County region. Directly comparable as a community health center offering integrated primary care, behavioral health, and dental services on a sliding fee scale to underserved populations.
• Chase Brexton Health Care: A Maryland-based FQHC providing integrated primary care, behavioral health, dental, and pharmacy services with a sliding fee scale. Comparable multi-site community health center model serving diverse, underserved populations.
• Neighborhood Health: A Nashville-based FQHC offering primary care, behavioral health, dental, and pharmacy services on a sliding fee scale. Directly comparable as a community health center with an integrated care model and 340B pharmacy program.

Regional players

• Goshen Health: A regional health system based in Goshen, Indiana (adjacent to Elkhart County). Competes in the same northern Indiana market for primary care and women's health patients, though it operates as a hospital-based system rather than an FQHC.

Broad incumbents

• Beacon Health System: A large regional health system operating in the Elkhart/South Bend market, including Elkhart General Hospital. Competes for the same patient base but offers broader specialty and inpatient services rather than a community health center focus on underserved populations.
• Indiana University Health: Indiana's largest health system, providing comprehensive inpatient and outpatient services statewide. While a fundamentally different model, it competes for primary care patients and employs some of the same provider specialties (OB/GYN, pediatrics) in the Elkhart region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeartCityHealth
• Xx.com/heartcityhealth
• LinkedInlinkedin.com/company/heart-city-health

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart City Health Center