Medical Imaging Center of Southern California
Medical Imaging Center of Southern California is a privately held outpatient radiology practice in Santa Monica and Beverly Hills that provides multi-modality diagnostic imaging, women's health, interventional, and preventive concierge screening services to individual patients and referring physicians across the Greater Los Angeles area.
- Company typePrivate
- Founded1994
- HeadquartersAkron, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Medical Imaging Center of Southern California does
Medical Imaging Center of Southern California (MICSC) is a privately held outpatient radiology practice headquartered at 2811 Wilshire Boulevard in Santa Monica, California, with a second clinical site at 8727 Beverly Blvd. in Beverly Hills. Founded and led by Dr. Bradley A. Jabour, an internationally recognized neuroradiologist with 30+ years of experience, the firm delivers a full multi-modality imaging portfolio across MRI (3T Open Bore), CT (64-detector), PET-CT, Nuclear Medicine, Ultrasound, X-ray, and 3D digital mammography, supplemented by Automated Breast Ultrasound (ABUS) for dense-breast screening. It also operates affiliated specialty units including the AAAHC-accredited DISC Surgery Center for image-guided minimally invasive procedures, the WIMI breast center, and Smart Brain and Health / Smart Heart and Health preventive imaging brands that offer branded screening packages such as the ZeroRad Scan™ whole-body MRI.
MICSC serves a mixed patient base comprising general diagnostic referrals from physicians, women's health and breast imaging patients, prostate MRI candidates, preventive/concierge screening consumers, and referring physicians who use its MInet web portal for image and report access. Revenue is generated almost entirely through fee-for-service imaging transactions, primarily via third-party payer reimbursement (Aetna, BCBS, Cigna, Medicare, United, Medi-Cal, and a broad list of additional insurers), with an incremental self-pay stream from the concierge preventive imaging packages. Distribution is delivered through physical facility visits, online scheduling, and dedicated patient and physician portals at portal.micsc.com; same-day scheduling, immediate image availability, and ACR/MQSA/NQMBC/AAAHC accreditations form the operational and regulatory backbone.
The business is founder-controlled, with no disclosed external investors, no parent company, no acquisition activity, and no public revenue disclosure. Strategic activity has historically taken the form of affiliate brand spinouts (DISC in 1998, WIMI, Smart Brain and Health, Smart Heart and Health) and the development of a proprietary branded preventive imaging product line rather than inorganic expansion, with brand visibility further supported by Dr. Jabour's appearances on Dr. Phil and The Doctors.
Medical Imaging Center of Southern California firmographics
Firmographics- Name
- Medical Imaging Center of Southern California
- Legal name
- Medical Imaging Center of Southern California
- Website
- https://micsc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medical Imaging Center of Southern California is a privately held outpatient radiology practice in Santa Monica and Beverly Hills that provides multi-modality diagnostic imaging, women's health, interventional, and preventive concierge screening services to individual patients and referring physicians across the Greater Los Angeles area.
- Ownership category
- akta.pro rank
Medical Imaging Center of Southern California industry classification
Industry- Product category
- Diagnostic Medical Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512), Offices of Physicians (62111), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound)Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology)Breast Imaging Centers (Mammography/Tomosynthesis)Women’s Imaging & Breast Health CentersImage Exchange, Sharing & Patient/Provider Portals (DICOM/Web)Healthcare & Life Sciences/Digital Health & Health IT/Medical Imaging Informatics (PACS/RIS/VNA) & Radiology IT
Keywords
Where Medical Imaging Center of Southern California is headquartered
LocationHeadquarters
- HQ city
- Akron
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Medical Imaging Center of Southern California business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Medical Imaging Services: Fee-for-service healthcare revenue generated from diagnostic imaging procedures including MRI, CT, PET-CT, Nuclear Medicine, Ultrasound, X-ray, and mammography. Revenue collected from patients via insurance reimbursement and self-pay arrangements.
- Interventional Radiology Services: Minimally invasive surgical and pain management procedures through DISC Surgery Center, including spine procedures, biopsies, and oncologic interventions.
- Preventive Imaging Packages: Concierge-style preventive imaging programs including ZeroRad Scan™, Smart Heart Scan, Smart Stroke Risk Scan, and comprehensive screening packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-based imaging services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Medical Imaging Center of Southern California product offering
Product offeringCore offering
Medical Imaging Center of Southern California operates two outpatient radiology facilities in Santa Monica and Beverly Hills delivering multi-modality diagnostic imaging including MRI (3T Open Bore), CT (64-detector), PET-CT, Nuclear Medicine, Ultrasound, X-ray, Digital Mammography, and Automated Breast Ultrasound (ABUS). The center also provides preventive/concierge imaging packages (ZeroRad Scan, Smart Heart, Smart Stroke, Smart Lung, Smart Brain), women's breast imaging through the WIMI center, prostate MRI services, and interventional radiology procedures through the affiliated DISC Surgery Center. Revenue is generated on a fee-for-service basis through insurance reimbursement and self-pay arrangements.
Product overview
Medical Imaging Center of Southern California is a multi-modality outpatient imaging facility operated under CEO Dr. Bradley Jabour, offering a comprehensive portfolio of radiology and medical imaging services across two locations in Santa Monica and Beverly Hills. The core offering includes diagnostic imaging services (MRI, CT, ultrasound/X-ray, nuclear medicine/PET-CT, mammography) complemented by specialized centers: Women's Imaging at Medical Imaging (WIMI) for breast health services, the Directed Interventional Surgery Center (DISC) for minimally invasive procedures, and the preventive imaging program through Smart Heart and Health featuring the ZeroRad Scan™ whole body MRI. Supporting platforms include the MInet web-based imaging portal and patient/physician portals for secure access to images and records. The center differentiates through advanced technology including 3T open MRI, 3D mammography tomosynthesis, and specialized screening packages for cardiac, stroke, lung, brain, and prostate conditions.
Differentiator
Problem solved
Functional benefit
Brands
- Women's Imaging at Medical Imaging (WIMI): A facility dedicated to women's health issues, offering comprehensive breast imaging services including mammography, breast MRI, ABUS, and biopsies. ACR and MQSA certified breast center.
- Smart Brain and Health
- Smart Heart and Health
- DISC Surgery Center (Directed Interventional Surgery Center, Inc.)
- ZeroRad Scan™
- Smart Heart Scan
- Smart Stroke Risk Scan
- Smart Lung Scan
- Smart Brain Scan
- MInet (Medical Imaging Network)
Products and services
- MRI Medical Imaging
Quantifiable outcome
- 4.81/5 star rating from 445 patient reviews
- +1 more outcomes
Companies that use Medical Imaging Center of Southern California
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Medical Imaging Center of Southern California technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Medical Imaging Center of Southern California partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Smart Brain and HealthminorRelated company founded by Dr. Bradley Jabour focusing on neuroimaging and neurotherapeutic techniques for diagnosis and treatment of neurological disorders including Depression and OCD. Operates as a separate entity under the same founder.
- Smart Heart and HealthminorConcierge-style preventive imaging company founded by Dr. Bradley Jabour. Offers the ZeroRad Scan™ and CT Coronary Angiograms. Operates as a separate entity providing preventive imaging services.
- Women's Imaging at Medical Imaging (WIMI)minorComprehensive breast center and facility dedicated to women's health issues, including breast imaging and breast surgery. Founded by Dr. Bradley Jabour as part of the Medical Imaging network.
- DISC Surgery Center (Directed Interventional Surgery Center, Inc.)minorOutpatient surgery center established in 1998 as an independent affiliate of Medical Imaging Center of Southern California. Specializes in imaging guided minimally invasive techniques, spine pain management, minimally invasive prostate surgery, and breast surgery.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Medical Imaging Center of Southern California competitors and assessment
Company assessmentDirect peers
- RadNet: Largest US outpatient imaging network with significant LA/Southern California density across MRI, CT, mammography, and women's imaging. Direct overlap in service lines, payer mix, and geographic market; only materially larger in scale and capital base.
- SimonMed Imaging: National multi-modality outpatient imaging chain offering MRI, CT, ultrasound, mammography, and women's imaging. Closely comparable model of multi-site outpatient radiology with subspecialty reads and premium technology.
- Akumin: Outpatient imaging and radiology operator providing MRI, CT, PET/CT, ultrasound, and mammography across multiple US markets. Comparable modality mix and outpatient-center delivery model, with broader geographic reach.
- RAYUS Radiology: Network of outpatient imaging centers formerly known as Center for Diagnostic Imaging, offering MRI, CT, and women's imaging with subspecialty radiologists. Operates a similar multi-modality, subspecialist-led model.
- MedQuest Associates (incl. Beverly Radiology): Imaging center operator including Beverly Radiology, which is a long-standing direct competitor in the LA market with overlapping modalities (MRI, CT, mammography) and similar payer relationships.
Emerging players
- Prenuvo: Direct-to-consumer whole-body MRI preventive screening brand targeting affluent asymptomatic patients. Closely competes with MICSC's ZeroRad Scan™ concierge preventive offering in the same self-pay segment.
- Ezra: Subscription- and self-pay-based whole-body MRI screening company. Directly comparable to MICSC's preventive imaging program in target customer (health-conscious, self-pay adults) and modality (whole-body MRI).
Regional players
- Cedars-Sinai Imaging: Major LA academic health system with extensive outpatient imaging capacity including MRI, CT, PET-CT, mammography, and interventional radiology. Competes for the same LA referring physicians and self-pay executive-health patients.
- UCLA Health Radiology: Academic radiology enterprise offering comprehensive outpatient imaging and subspecialty reads across the LA basin. Competes for complex imaging referrals and has the home-field advantage of Dr. Jabour's prior UCLA affiliation.
- Hoag Imaging Services: Orange County-based premium imaging program with strong concierge and executive-health offerings, including 3T MRI and women's imaging. Comparable premium positioning outside MICSC's core LA Westside geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Medical Imaging Center of Southern California social profiles
Digital presenceMedical Imaging Center of Southern California compliance and trust
Trust signalCompliance4 records
Medical Imaging Center of Southern California financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medical Imaging Center of Southern California leadership team
Management profileNumber of profiles
Profiles8 records
Medical Imaging Center of Southern California funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medical Imaging Center of Southern California M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medical Imaging Center of Southern California
What does Medical Imaging Center of Southern California do?
Medical Imaging Center of Southern California operates two outpatient radiology facilities in Santa Monica and Beverly Hills delivering multi-modality diagnostic imaging including MRI (3T Open Bore), CT (64-detector), PET-CT, Nuclear Medicine, Ultrasound, X-ray, Digital Mammography, and Automated Breast Ultrasound (ABUS). The center also provides preventive/concierge imaging packages (ZeroRad Scan, Smart Heart, Smart Stroke, Smart Lung, Smart Brain), women's breast imaging through the WIMI center, prostate MRI services, and interventional radiology procedures through the affiliated DISC Surgery Center. Revenue is generated on a fee-for-service basis through insurance reimbursement and self-pay arrangements.
Is Medical Imaging Center of Southern California a public or private company?
Medical Imaging Center of Southern California is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medical Imaging Center of Southern California founded?
Medical Imaging Center of Southern California was founded in 1994. It employs 1 to 10 people.
Where is Medical Imaging Center of Southern California based?
Medical Imaging Center of Southern California is headquartered in Akron, United States, in the North America region.
How does Medical Imaging Center of Southern California make money?
Three revenue lines are on record. Medical Imaging Services are the primary driver. The others are interventional Radiology Services and preventive Imaging Packages.
Who are Medical Imaging Center of Southern California's main competitors?
Direct peers on record are RadNet, SimonMed Imaging, Akumin, RAYUS Radiology and MedQuest Associates (incl. Beverly Radiology). Emerging players are Prenuvo and Ezra. Regional players are Cedars-Sinai Imaging, UCLA Health Radiology and Hoag Imaging Services.
Does Medical Imaging Center of Southern California have an API?
No public API is recorded for Medical Imaging Center of Southern California.
What industry is Medical Imaging Center of Southern California in?
Medical Imaging Center of Southern California's product category is Diagnostic Medical Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAFAKAB, Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology). Its NAICS code is 621512 and its SIC code is 8011.