Gary's Wine & Marketplace

What Gary's Wine & Marketplace does

Gary's Wine & Marketplace is a privately held New Jersey-based specialty beverage retailer operating a hybrid brick-and-mortar and e-commerce model. The company runs three physical retail locations in affluent New Jersey towns (Bernardsville, Closter, Madison) and fulfills orders nationally from its Bernardsville National Shipping Store, supported by local delivery and in-store pickup. Its catalog spans 2,741+ SKUs across wine, spirits, beer, and gourmet food, with curated 90+ point selections from six major wine critics and exclusive private-label collections (Gary's Direct, Fisch Family Wines) plus long-horizon offerings such as Bordeaux Futures.

The company is built on the City Hive e-commerce platform, which powers the website, iOS and Android mobile apps, inventory, and order fulfillment, with Birdeye handling email marketing to a 100,000+ subscriber base. Revenue is generated through one-time retail product sales across wine, spirits, beer, and gourmet food; recurring streams including the annual Gary's Plus membership (free shipping and unlimited local delivery), wine club subscriptions, and the Gary's Rewards loyalty program; and professional services covering in-person and virtual tastings, catering, corporate gifting, custom gift baskets, and wine consultation. The target customer base spans Wine Enthusiasts, Spirits Enthusiasts, Beer Enthusiasts, Gourmet Food Lovers, and Gift Shoppers across both consumer and corporate use cases.

The go-to-market is direct-to-consumer via owned digital channels (web, mobile apps, email, seven social platforms, blog/content) and physical retail, with no disclosed institutional investors, parent company, or public-company status. Operational reach is concentrated in New Jersey for retail and local delivery, with national shipping extending the addressable market across permitted US states.

Name

Gary's Wine & Marketplace

Legal name

Gary's Wine & Marketplace

Website

https://garyswine.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

Gary's Wine & Marketplace is a privately held New Jersey specialty beverage retailer operating three physical stores plus e-commerce, mobile apps, and national shipping. It serves wine, spirits, beer, and gourmet food consumers with curated selections, private-label wines, subscription memberships, and experiential services.

Ownership category

akta.pro rank

Product category

Wine & Spirits Retail

NAICS

Beer, Wine, and Liquor Retailers (44532)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Shops (Off-Premise) (CRANAAAB), Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

Keywords

• Wine retail
• Spirits retail
• Gourmet food
• Wine subscription
• Corporate gifting

Headquarters

HQ city

Bernardsville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue generated from selling wines, spirits, beer, and gourmet food products through physical retail locations and e-commerce channels. Products include red wines (1,273+), white wines (671+), sparkling wines (201+), rosé wines (87+), blended wines (177+), and dessert wines (64+).
2. Gary's Plus Membership: Annual/recurring membership fee offering free shipping, unlimited local delivery, and exclusive member-only deals all year long.
3. Wine Club Subscriptions: Curated wine club offerings providing regular deliveries of selected wines to members.
4. Event Services: Revenue from hosting in-person tastings, virtual tastings, catering, wedding planning, and party planning services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Gary's Wine & Marketplace is a multi-channel wine, spirits, beer, and gourmet food retailer operating three brick-and-mortar stores in New Jersey (Bernardsville, Closter, Madison) alongside a national e-commerce storefront and mobile apps. The company curates a catalog of 2,741+ products including 2,000+ wines across varietals and regions, artisanal spirits, craft beer, hard seltzers, and gourmet provisions, complemented by private-label collections (Gary's Direct, Fisch Family Wines), a Bordeaux Futures program, the Gary's Plus membership, wine clubs, and experiential services such as virtual and in-person tastings, catering, and corporate gifting.

Product overview

Gary's Wine & Marketplace is a brick-and-mortar plus e-commerce wine and gourmet marketplace offering a comprehensive portfolio of wines, spirits, beer, and gourmet foods. The core offering includes wine sales across multiple varietals and regions, complemented by a spirits collection, beer and hard seltzer, deli items, and gourmet provisions. The company operates private-label collections (Gary's Direct, Fisch Family Wines), a membership program (Gary's Plus), a loyalty rewards program, wine clubs, and experiential services including virtual and in-person tastings, catering, and corporate gifting. The product portfolio is unified under a single e-commerce platform powered by City Hive, with physical store locations in New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Gary's Direct
• Gary's Plus Membership
• Wine Club
• Virtual Tastings
• In-Person Wine Tastings
• Catering Service
• Corporate Gifting
• Custom Gift Baskets
• E-Gift Cards
• Wine Consultation
• Fisch Family Wines
• Bordeaux Futures

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• City HivecoreTechnology or IntegrationCity Hive provides the e-commerce platform powering Gary's Wine & Marketplace's online storefront, including website, mobile apps, inventory management, and order fulfillment systems.
• BirdeyeminorGTM or Marketing PartnerBirdeye powers Gary's email marketing and review management, enabling the company's newsletter to reach over 100,000 subscribers with deals and offers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Drizly: Drizly (owned by Uber) is a leading alcohol e-commerce marketplace and delivery platform connecting consumers with local retailers. Comparable to Gary's in the alcohol DTC/delivery space, though Drizly operates a marketplace model rather than direct retail.

Direct peers

• Sherry-Lehmann: Sherry-Lehmann is a storied New York City fine wine and spirits retailer offering premium curated selection, in-store tastings, and online sales. Closely comparable to Gary's premium/wine-enthusiast positioning, single physical flagship plus DTC, and gift/event services.
• Wine.com: Wine.com is the largest pure-play online wine retailer in the U.S., offering a deep catalog with expert ratings, wine clubs, and national shipping. Directly comparable to Gary's online storefront, wine club, and curated 90+ point positioning.
• K&L Wine Merchants: K&L is a California-based specialty wine and spirits retailer with a strong online store, expert curation, and national shipping. Comparable to Gary's in its curated premium assortment, critic-driven merchandising, and DTC shipping model.
• Wine Library: Wine Library is a New Jersey-based wine retailer with a major online presence, large catalog, and strong enthusiast following. Closely comparable to Gary's given overlapping NJ geography, similar online-first wine retail model, and premium/enthusiast customer base.
• BevMo!: BevMo! is a multi-store specialty beverage retailer (now largely California-focused) selling wine, beer, and spirits with strong private label and loyalty programs. Comparable to Gary's in store footprint model, multi-category assortment, and DTC operations.
• Astor Wines & Spirits: Astor Wines & Spirits is a New York City wine and spirits retailer known for expert curation, staff picks, and a robust online store. Comparable to Gary's in its critic-driven merchandising, premium positioning, and DTC shipping operations.
• Binny's Beverage Depot: Binny's is a multi-store beverage retailer based in Illinois with a large selection of wine, spirits, and beer at competitive prices, plus an online store. Comparable to Gary's in its multi-location model, broad assortment across categories, and omni-channel presence.
• Bottle Barn: Bottle Barn is a California-based wine and spirits retailer with a large flagship store plus a strong online store and national shipping. Comparable to Gary's in its premium assortment, expert curation, and DTC-first go-to-market motion.

Broad incumbents

• Total Wine & More: Total Wine & More operates 200+ superstores across the U.S. offering wine, spirits, and beer at scale with competitive pricing and an increasingly robust online channel. It is the dominant broad-line alcohol specialty retailer against which Gary's multi-location, multi-category model competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/garyswine
• YouTubeyoutube.com/user/garyswinemarket
• Facebookfacebook.com/garyswine
• LinkedInlinkedin.com/company/gary's-wine-&-marketplace
• Instagraminstagram.com/garys_wine
• Pinterestpinterest.com/garyswine
• TikToktiktok.com/@garys_wine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gary's Wine & Marketplace