Electric Mobility Euro
Electric Mobility Euro is a UK-based, family-run manufacturer that designs and supplies electric mobility scooters, powerchairs, riser recliners, and adjustable beds exclusively through a network of authorised dealers and the Motability Scheme, serving elderly and disabled consumers under the Rascal, Cosi Chair, and Cosi Bed brands.
- Company typePrivate
- Founded1984
- HeadquartersIlminster, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Electric Mobility Euro does
Electric Mobility Euro Ltd (trading as EMOB) is a UK-based, privately held manufacturer and distributor of mobility products founded in 1984 and headquartered in Ilminster, Somerset. The company designs, produces, and supplies electric mobility scooters, powerchairs, riser recliner chairs, fireside seating, and adjustable beds through four proprietary sub-brands — Rascal Mobility, Rascal Rehab, Cosi Chair, and Cosi Bed — serving elderly and disabled consumers who acquire the products either through the UK government's Motability Scheme, directly from authorised retailers, or via institutional partners such as the Royal British Legion and BLESMA. Its product portfolio spans transportable boot scooters, Class 3 road-legal 8 mph performance scooters, configurable crash-tested powerchairs, single- to quad-motor riser recliners, and adjustable bed bases, with technical differentiation concentrated around proprietary Lithium Ferro-Phosphate (LiFePO4) battery technology carrying a Lifetime Battery Guarantee, mechanical features such as a Max Grip Limited Slip Differential gearbox and RunOn pneumatic tyres, and British design and assembly.
The company's business model is trade-only: products are sold exclusively through a Network of Authorised Retailers and Specialists across the UK, supported by a dedicated sales team (one UK Sales Manager and five Area Dealer Managers), a parts and service function with 75-plus years of combined experience, and an International Sales & Export department for overseas markets. Revenue is generated primarily through hardware sales of scooters, powerchairs, riser recliners, and adjustable beds, with a secondary recurring stream from parts and servicing; pricing is not publicly disclosed and is set at dealer level, while eligible end customers can access products via the Motability Scheme using government-funded mobility allowances. Compliance scaffolding includes BHTA membership, Trading Standards Institute CCAS governance, WEEE registration, and IATA UN38.3 certification for airline-compliant batteries.
Electric Mobility has no external investment, no subsidiaries, and no disclosed M&A activity. Recent strategic activity centres on portfolio renewal — the 2024 launch of the Rascal Luxe flagship scooter, the 2025 launch of the Rascal C60 Carbon Folding Powerchair, and the 2026 introduction of the Suncroft single-motor riser recliner — alongside sustained participation in Motability live events and charitable partnerships supporting the UK veterans community. The company is led by Managing Director Jonathan Hearth and Chairman Mike Flowers, with Head of Brand Elaine Leighton and Product Manager David Barnes also in named leadership roles.
Electric Mobility Euro firmographics
Firmographics- Name
- Electric Mobility Euro
- Legal name
- Electric Mobility Euro Ltd
- Website
- https://electricmobility.co.uk
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electric Mobility Euro is a UK-based, family-run manufacturer that designs and supplies electric mobility scooters, powerchairs, riser recliners, and adjustable beds exclusively through a network of authorised dealers and the Motability Scheme, serving elderly and disabled consumers under the Rascal, Cosi Chair, and Cosi Bed brands.
- Ownership category
- akta.pro rank
Electric Mobility Euro industry classification
Industry- Product category
- Mobility Equipment
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-scooters & E-mopeds Manufacturing (IMACAOAB)
Keywords
Where Electric Mobility Euro is headquartered
LocationHeadquarters
- HQ city
- Ilminster
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Electric Mobility Euro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Mobility Scooter Sales: Sale of electric mobility scooters under Rascal Mobility brand including boot scooters, transportable, mid-size, and performance scooters.
- Powerchair Sales: Sale of powerchairs under Rascal Mobility and Rascal Rehab brands including compact, mid-range, mid-wheel, and configurable powerchairs.
- Riser Recliner Chair Sales: Sale of riser recliner chairs under Cosi Chair brand including quad-motor, dual-motor, and single-motor recliners, fireside chairs, and sofas.
- Adjustable Bed Sales: Sale of CosiBed adjustable beds and bases under Cosi Bed brand.
- Parts & Servicing: Parts and service support for products sold through the authorized dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Motability Scheme available for eligible customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Electric Mobility Euro product offering
Product offeringCore offering
Electric Mobility Euro Ltd designs, manufactures, and distributes a premium range of mobility products through four sub-brands: Rascal Mobility (electric scooters from transportable boot scooters to Class 3 road-legal 8mph performance scooters, plus powerchairs), Rascal Rehab (configurable powerchairs), Cosi Chair (riser recliners, fireside chairs, and sofas), and Cosi Bed (adjustable bed bases and mattresses). The company operates exclusively on a trade-only basis, selling through a Network of Authorised Retailers and Specialists across the UK and via international export channels, with proprietary Lithium Ferro-Phosphate (LiFe) battery technology backed by a Lifetime Battery Guarantee.
Product overview
Electric Mobility Euro Ltd operates as a trade-only manufacturer and distributor of mobility products, offering four distinct sub-brands. Rascal Mobility provides electric scooters ranging from compact transportable boot scooters to Class 3 road-legal 8mph performance models, plus mid-wheel powerchairs. Rascal Rehab specializes in configurable powerchairs with crash test approval. Cosi Chair offers a comprehensive seating range including dual-motor and quad-motor riser recliners, fireside chairs, and matching static sofas. Cosi Bed provides adjustable bed bases with motorized positioning, massage options, and various base styles from budget-friendly to premium. The company sells exclusively through an authorised dealer network and has served the UK mobility industry for over 40 years since founding in 1984.
Differentiator
Problem solved
Functional benefit
Brands
- Rascal Mobility: Electric mobility scooters and powerchairs for personal mobility, including boot scooters, mid-size scooters, and performance scooters.
- Rascal Rehab
- Cosi Chair
- Cosi Bed
Products and services
- Rascal Mobility Premium range of electric mobility scooters and powerchairs under the Rascal Mobility brand, designed for individuals with mobility challenges. Spans from transportable boot scooters to Class 3 road-legal 8mph performance scooters, plus mid-wheel powerchairs, sold exclusively through authorised UK mobility retailers.
- Rascal Rehab Specialist configurable powerchairs under the Rascal Rehab brand offering advanced seating options, crash test approval, and multi-size adjustment capabilities typically found on higher-cost models. Sold through authorised mobility retailers for rehabilitation and mobility support.
- Cosi Chair Premium riser recliner chairs, fireside chairs, and static sofas under the Cosi Chair brand, designed for comfort and independence. Features quad-motor, dual-motor, and single-motor riser recliner options with British design and manufacturing, sold through authorised mobility retailers.
- Cosi Bed Adjustable bed bases and mattresses under the Cosi Bed brand offering customisable positioning for comfort, health benefits, and convenience, featuring whisper-quiet motors, independent head and foot adjustments, and massage options. Sold through authorised mobility retailers.
- Rascal C60 Carbon Folding Powerchair Rascal C60 Carbon Folding Powerchair offering ultimate portability with a lightweight aluminium frame and airline-compliant battery option, sold through authorised mobility retailers.
- Rascal Luxe Flagship 4mph mid-size scooter with lightweight aluminium frame, ergonomic design for users 4'11"-6'4", 360-degree LED lighting visible from any angle, and Lithium Ferro-Phosphate battery with Lifetime Guarantee. Sold through authorised mobility retailers.
- Suncroft Waterfall Back Single-motor riser recliner with smooth coordinated movement, gentle lift assistance, easy one-button control, and a 2-year guarantee for everyday comfort. Sold through authorised mobility retailers.
- Ambassador Flagship dual-motor tilt-in-space riser recliner with deep waterfall cushions, available in multiple sizes (16"-22" seat width) and up to 25 stone capacity. Sold through authorised mobility retailers.
- Rascal LiFe Battery (Lithium Ferro-Phosphate) Lithium Ferro-Phosphate battery technology sold as an integrated component of Rascal LiFe scooters (VelumiLi, Vierra LiFe, Veo Sport LiFe, Vippi LiFe, Vista LiFe, Rascal Luxe) with Lifetime Battery Guarantee. Provides over 1,600 charge cycles, no inherent risk of thermal runaway, and selected 10Ah/11.6Ah variants certified to IATA UN38.3 for airline travel.
Quantifiable outcome
- LiFe batteries provide over 1,600 charge cycles compared to typical 450 cycles for standard lithium-ion batteries
- +3 more outcomes
Companies that use Electric Mobility Euro
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Electric Mobility Euro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Electric Mobility Euro partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MotabilitycoreMotability is a registered charity helping disabled people and war pensioners lease mobility scooters or powered wheelchairs using government-funded mobility allowances. Electric Mobility products are available through experienced Motability dealers across the UK.
- British Limbless Ex-Service Men's Association (BLESMA)coreBLESMA provides scooters free of charge for veterans to participate in National Remembrance Parade on Whitehall. Electric Mobility provides excellent scooters for the event supporting severely injured Service and ex-Service men and women.
- Royal British LegioncoreElectric Mobility is a preferred supplier to the Royal British Legion, providing mobility products supporting veterans.
- British Healthcare Trades Association (BHTA)minorRegistered member with Membership Number 0000430, subject to BHTA rules and code of conduct.
- Trading Standards Institute (TSI)minorGoverned by Consumers Code Approvals Scheme (CCAS), supervised by TSI.
- SSAFA The Armed Forces CharityminorCharitable partnership supporting armed forces personnel and their families.
- Masonic Charitable FoundationminorCharitable partnership providing support.
- Shipwrecked Mariners SocietyminorCharitable partnership providing support to mariners.
- Furniture Industry Research Association (FIRA)minorIndustry association for furniture manufacturers.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Electric Mobility Euro competitors and assessment
Company assessmentDirect peers
- Roma Medical Aids: Long-standing UK manufacturer/distributor of mobility scooters, powerchairs, rise-and-recline chairs, and daily-living aids sold through UK dealers. Directly comparable product portfolio and channel model to Electric Mobility Euro.
- Golden Technologies: US manufacturer of mobility scooters and lift/recline chairs sold through dealers. Highly comparable to Electric Mobility's combined scooter (Rascal) and riser-recliner (Cosi Chair) portfolio on product, channel and end-customer.
- Shoprider Mobility: Mobility scooter manufacturer offering transportable and mid-size scooters distributed through dealers internationally. Competitor to the lightweight/transportable end of the Rascal Mobility range.
- TGA Mobility: UK-based manufacturer and supplier of mobility scooters and powerchairs serving the elderly and disabled through a network of dealers. Competes head-on with Rascal Mobility in the Class 2 and Class 3 scooter categories and has overlapping Motability Scheme exposure.
- Repose Furniture: UK manufacturer of riser recliner chairs and healthcare seating sold via mobility retailers. Direct competitor to the Cosi Chair sub-brand on the recliner/reclining chair portion of Electric Mobility's range.
Broad incumbents
- Sunrise Medical: Global mobility equipment manufacturer (Quickie, Zippie, Sterling powerchairs). A direct competitor to Electric Mobility's powerchair line and a broader incumbent in the same end markets.
- Pride Mobility Products: Global category-leading manufacturer of mobility scooters, powerchairs, and lift chairs based in the US. Competes with Rascal internationally and through import distributors in the UK, offering broader scale and R&D resources.
- Invacare: Global manufacturer of wheelchairs, powerchairs, and respiratory products with established UK distribution. Competes with Rascal Rehab in configurable powerchairs and with broader mobility products through similar dealer channels.
- KYMCO Healthcare: Healthcare/mobility products division of KYMCO, producing scooters and powerchairs sold through global dealer networks. A broader incumbent competing with Rascal on portable/transportable mobility products.
- Drive Medical: Large global mobility and respiratory equipment manufacturer that acquired Drive DeVilbiss. Significant overlap with Electric Mobility's product set across scooters, powerchairs, and recliners, distributed via dealer networks worldwide.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Electric Mobility Euro social profiles
Digital presenceElectric Mobility Euro compliance and trust
Trust signalCompliance5 records
Electric Mobility Euro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Mobility Euro leadership team
Management profileNumber of profiles
Profiles5 records
Electric Mobility Euro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Mobility Euro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Mobility Euro
What does Electric Mobility Euro do?
Electric Mobility Euro Ltd designs, manufactures, and distributes a premium range of mobility products through four sub-brands: Rascal Mobility (electric scooters from transportable boot scooters to Class 3 road-legal 8mph performance scooters, plus powerchairs), Rascal Rehab (configurable powerchairs), Cosi Chair (riser recliners, fireside chairs, and sofas), and Cosi Bed (adjustable bed bases and mattresses). The company operates exclusively on a trade-only basis, selling through a Network of Authorised Retailers and Specialists across the UK and via international export channels, with proprietary Lithium Ferro-Phosphate (LiFe) battery technology backed by a Lifetime Battery Guarantee.
Is Electric Mobility Euro a public or private company?
Electric Mobility Euro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electric Mobility Euro founded?
Electric Mobility Euro was founded in 1984. It employs 11 to 50 people.
Where is Electric Mobility Euro based?
Electric Mobility Euro is headquartered in Ilminster, United Kingdom, in the Europe region.
How does Electric Mobility Euro make money?
Five revenue lines are on record. Mobility Scooter Sales are the primary driver. The others are powerchair Sales, riser Recliner Chair Sales, adjustable Bed Sales and parts & Servicing.
Who are Electric Mobility Euro's main competitors?
Direct peers on record are Roma Medical Aids, Golden Technologies, Shoprider Mobility, TGA Mobility and Repose Furniture. Broad incumbents are Sunrise Medical, Pride Mobility Products, Invacare, KYMCO Healthcare and Drive Medical.
Does Electric Mobility Euro have an API?
No public API is recorded for Electric Mobility Euro.
What industry is Electric Mobility Euro in?
Electric Mobility Euro's product category is Mobility Equipment. Its primary akta.pro industry code is IMACAOAB, E-scooters & E-mopeds Manufacturing. Its NAICS code is 441227 and its SIC code is 3751.