Heartwoodtree.com

Name

Heartwoodtree.com

Legal name

Heartwood Tree Service LLC

Website

https://heartwoodtree.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Arboricultural and Tree Care Services

NAICS

Forestry and Logging (113)

SIC

Agricultural Services (700)

akta.pro primary industry

Tree Care & Arborist Services (IMAIAIAB)

akta.pro secondary industries

Tree Removal & Dismantling (HSAIADAB), Tree Pruning & Crown Management (HSAIADAA), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ)

Keywords

• Tree care services
• Arborist services
• Tree removal
• Plant health care
• Tree pruning

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tree Removal Services: One-time service for removing dead, diseased, storm-damaged, or hazardous trees. Includes manual and crane-assisted removal methods with debris cleanup.
2. Tree Pruning and Maintenance: Professional pruning services following ANSI A300 standards for tree health, safety, and structural integrity.
3. Plant Health Care Programs: Recurring proactive monitoring and customized treatments for tree and shrub health including soil management, fertilization, pest/disease treatments.
4. Stump Grinding: Post-tree-removal stump grinding service to eliminate tripping hazards and pest concerns.
5. Emergency Tree Services: 24/7 emergency response for storm damage and urgent tree situations.
6. Commercial and HOA Management: Ongoing tree inventory, risk assessment, and management plans for commercial properties and homeowners associations.
7. Specialized Treatments: Emerald Ash Borer treatment, cankerworm treatment, lightning protection systems, tree cabling/bracing, and tree swing installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heartwood Tree Care provides professional arboricultural services including tree removal, pruning, stump grinding, storm-damage cleanup, and tree preservation for residential, commercial, HOA, municipal, and institutional clients in North Carolina. The company also delivers recurring Plant Health Care programs covering fertilization (using its proprietary Arborplex blend), Cambistat growth regulators, Emerald Ash Borer treatment, cankerworm treatment, and root care using AirSpade tools. All work is performed by ISA-certified arborists following ANSI A300 and Z133 standards.

Product overview

Heartwood Tree Care is a tree care service company offering a comprehensive suite of arboricultural services across Charlotte, Lake Norman, and Asheville, NC. The company's core offerings include tree removal, storm-damage cleanup, stump grinding, tree preservation, and tree pruning services. These are supported by specialized plant health care services including fertilization and soil care (using custom 'Arborplex' fertilizer), plant growth regulators (Cambistat), Emerald Ash Borer treatment, and cankerworm treatment. Additional specialty services include lightning protection systems, tree swing installation, and commercial/HOA management. The company also provides tree risk assessments, root invigoration, tree cabling and bracing, and tree inventory and management planning for enterprise clients. All services are delivered by ISA-certified arborists following ANSI A300 and Z133 standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Tree Removal Services Professional tree removal services including manual removals and crane-assisted removals for trees that are dead, diseased, hazardous, or storm-damaged, with debris cleanup. Targeted at residential, commercial, and municipal clients across North Carolina.
• Storm-Damage Cleanup Services Emergency cleanup services for storm damage including broken tree limbs, fallen branches, storm-damaged tree removal, stump grinding, and debris disposal for residential and commercial properties.
• Stump Grinding Services Professional stump grinding using specialized equipment to remove stumps below ground level, eliminating tripping hazards and pest concerns following tree removal.
• Tree Preservation Services Comprehensive tree preservation including soil management, tree risk assessments, heritage tree protection, tree ordinance compliance, tree inventory and management plans, and construction protection.
• Tree Pruning Services Professional tree pruning following ANSI A300 standards to remove dead or diseased branches, improve structural integrity, enhance airflow, and reduce risk of falling limbs.
• Plant Health Care Services Proactive, holistic approach to tree and shrub health including soil assessments, pest/disease management, fertilization, and customized treatment programs delivered as a recurring service.
• Tree & Shrub Fertilization Services Deep root fertilization and soil care including the proprietary Arborplex custom liquid fertilizer, soil decompaction, vertical mulching, radial trenching, and soil sampling.
• Plant Growth Regulators (Cambistat) Application of Cambistat to gently slow tree growth, redirecting energy to root development and improving tree durability against drought, disease, and pests; reduces growth by 40-60% over three years.
• Emerald Ash Borer (EAB) Treatment Treatment services for Emerald Ash Borer infestations using trunk injections with emamectin benzoate and soil drench treatments to protect ash trees.
• Cankerworm Treatment Annual cankerworm prevention and control services including tree banding, spraying, and systemic treatments applied in early spring.
• Tree Swing Installation Professional tree swing installation including tree health and structural evaluation, using 5/8 inch three-strand rope with tensile strength over 8,000 pounds.
• Commercial & HOA Tree Services Comprehensive tree management for commercial properties and homeowner associations including tree inventory, risk assessments, pruning, removals, construction protection, tree appraisals, and planting.
• Lightning Protection Systems Installation of copper conductor lightning protection systems for trees including terminals, conductor cables, fasteners, ground rods, and ongoing maintenance.
• Tree Risk Assessments Professional tree risk assessments performed by ISA-certified arborists to identify weak limbs, hazardous leaning, root problems, and structural issues.
• Root Invigoration / Root Collar Excavation Tree root care services using AirSpade tools to improve root health, water uptake, and nutrient delivery.
• Tree Cabling & Bracing Support systems for structurally compromised trees using cables and braces to reinforce weak branch unions and reduce risk of limb failure.
• Tree Inventory and Management Plans GPS-based tree inventory and management planning for commercial properties using data collection on tree health conditions.
• Emergency Tree Services 24/7 emergency tree removal and cleanup services available 365 days per year for urgent tree-related situations such as storm damage and fallen trees.

Quantifiable outcome

• 496 EAB-infested trees saved through proactive treatment
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Carolina Urban LumberminorStrategic or Co-development PartnerLocal sawmill partnership where fallen wood is sent to be transformed into custom furniture. Part of company's commitment to sustainable and environmentally responsible disposal practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• GreenDrop Tree Service: Multi-market tree care provider operating across several U.S. regions with removal, pruning, and plant health care. Comparable residential-and-commercial service model, but smaller scale and less emphasis on consulting-grade arboriculture than Heartwood.
• Stump Removal Charlotte: Local Charlotte-area tree service competitor offering removal, pruning, and stump grinding in the same primary market as Heartwood. Direct geographic overlap and overlapping service line, though typically less certified and less enterprise-focused than Heartwood.

Broad incumbents

• Wright Tree Service: National tree care and vegetation management company providing pruning, removal, and utility line clearance to utilities, municipalities, and commercial clients. Comparable crew-based field operations and arborist certifications, with utility-side emphasis.
• Davey Tree Expert Company: Employee-owned national tree care and lawn service company providing residential and commercial tree removal, pruning, plant health care, and consulting. Comparable full-service arborist model with utility line clearance and environmental services, but at vastly greater scale and geographic reach than Heartwood.
• SavATree: PE-backed national tree and shrub care provider offering pruning, removal, plant health care, and lawn services across the U.S. Directly comparable service portfolio and recurring PHC subscription model, with consolidation strategy that positions it as a likely acquirer of regional operators like Heartwood.
• Bartlett Tree Experts: One of the largest and oldest tree care companies in North America, offering pruning, removal, plant health care, and consulting across residential, commercial, and utility markets. Directly comparable operating model and service mix to Heartwood, with national scale and similar ISA-certified arborist emphasis.
• Asplundh Tree Expert Company: Large national tree care and utility vegetation management contractor providing pruning, removal, and line clearance for utilities, municipalities, and commercial clients. Comparable in crew-based field service delivery but with a heavier utility-line-clearance focus than Heartwood.

Direct peers

• Arbor Masters Tree Service: Regional tree care company serving the Midwest with tree removal, pruning, plant health care, and emergency services. Closely comparable operating model and customer mix (residential, commercial, municipal) to Heartwood at similar regional scale.
• Monster Tree Service: Franchise-based residential and commercial tree care company offering removal, pruning, and plant health care across multiple U.S. markets. Directly comparable service mix to Heartwood with a similar SMB/residential focus, but operating through a franchise model rather than organic multi-office growth.

Others

• TruGreen: National lawn and tree care franchise providing fertilization, weed control, and limited tree/shrub services to residential customers. Adjacent category with overlapping plant health care/fertilization offerings but focused on lawn rather than tree-care core services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HeartwoodCLT
• LinkedInlinkedin.com/company/heartwood-tree-service-llc.
• Instagraminstagram.com/heartwoodclt
• Xx.com/heartwoodtreenc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartwoodtree.com