Teragram Ballroom

What Teragram Ballroom does

Teragram Ballroom operates a single live music and event venue at 1234 W. 7th Street in Los Angeles, situated at the border of Downtown LA and the Westlake neighborhood. The venue occupies a building originally erected in 1913 as the Playhouse Theater and was reconfigured as a modern performance space beginning operations in 2015. The company serves three primary customer segments: live music concert-goers attending ticketed shows, private event organizers booking corporate events, weddings, and celebrations, and film and television production companies using the space for location shoots.

The venue's core offering is a 625-capacity standing-room concert hall built around a 30-foot proscenium stage, complemented by three bars, three dressing rooms, a balcony, and ADA accessibility. The technology stack is physical and operational rather than software-driven: state-of-the-art sound and lighting systems, advanced acoustical treatments providing unobstructed sight lines, a cashless POS accepting major credit cards and Apple Pay, and a solar-powered facility. All ticketing flows through Ticketmaster as a third-party platform integration, and event programming is run in coordination with third-party promoters and peer venues including Moroccan Lounge and The Bellwether.

Revenue is generated through four streams: ticket sales (transaction fees ranging $14.50 to $42 for general admission and $39 to $110 for VIP packages) processed via Ticketmaster, on-site bar and beverage sales, private event rental fees, and filming/location rental fees. The venue operates a direct go-to-market motion combining ticketed event promotion through Ticketmaster, organic social media presence (Instagram, Facebook, X), and direct sales outreach for private event bookings handled through a named booking contact (Scott Simoneaux). The company employs between 11 and 50 staff and is privately held with no disclosed funding rounds.

Name

Teragram Ballroom

Legal name

Teragram Ballroom

Website

https://teragramballroom.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Teragram Ballroom operates a 625-capacity live music venue in Los Angeles inside a 1913 building, hosting concerts, private events, and film shoots through Ticketmaster ticketing and on-site bar operations.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)

akta.pro secondary industry

Nightclubs & Dance Clubs (THAFAEAC)

Keywords

• Live music venue
• Event space rental
• Concert hosting
• Private event venue
• Film shoot location

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated through ticket sales for concerts and events, facilitated via Ticketmaster integration. Tickets range from $14.50 to $42 for general admission shows.
2. Bar and Beverage Sales: The venue operates three bars serving beer, wine, spirits, water, and soft drinks. Cashless payment system with American Express, MasterCard, Visa, and Apple Pay accepted.
3. Private Event Rentals: Revenue from renting the venue for private events including corporate events, holiday parties, film/TV shoots, weddings, rehearsal dinners, and other celebrations. The venue has hosted celebrations since 2015 with a 2am curfew.
4. Venue Space Rental for Filming: The multi-faceted event space is available for filming and corporate activations, with a 30-foot stage, three dressing rooms, a balcony, and room for 625 people.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Teragram Ballroom is a live music and event venue in downtown Los Angeles that hosts concerts, private events (corporate functions, weddings, receptions), and film/TV productions. Originally erected in 1913 as the Playhouse Theater, the venue offers a flexible 30-foot stage, multiple bars, dressing rooms, and balcony space for both ticketed public performances and private rentals.

Product overview

Teragram Ballroom is a live music venue and multi-purpose event space located on the border of Downtown LA and the Westlake neighborhood. Originally constructed in 1913 as the Playhouse Theater, it has been transformed into a modern performance venue featuring a 30-foot stage, three bars, a balcony, three dressing rooms, and advanced acoustical treatments. The venue operates primarily as a general admission standing-room-only space accommodating up to 625 guests, hosting live music shows, private events, and film/commercial shoots. Ticket sales are managed through Ticketmaster's external platform. The venue is cashless and features state-of-the-art sound and lighting systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Teragram Ballroom Event Venue Rental
• Film and Television Production Rentals
• Live Music Concert Programming

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• TicketmastercoreTechnology or IntegrationTicketmaster operates as the primary ticketing platform for Teragram Ballroom, powering all online ticket sales through direct website integration. The venue website seamlessly redirects to Ticketmaster for purchasing.
• Scott Simoneaux (Booking Agent)coreOthersScott Simoneaux serves as the booking contact for Teragram Ballroom. Artists and promoters should email directly for booking requests, including band name, music links, social media, and local show history.
• Moroccan LoungeminorStrategic or Co-development PartnerThe Moroccan Lounge is an affiliated venue linked from Teragram Ballroom's website, suggesting a collaborative relationship between the two Los Angeles music venues.
• The BellwetherminorStrategic or Co-development PartnerThe Bellwether is an affiliated venue and is referenced as a co-presenter for some events (e.g., WILLIS show moved from The Bellwether to Teragram Ballroom).
• Third-Party Event PromotersminorGTM or Marketing PartnerVarious promoters host events at the venue including Gravity Bookings, Domino Effect, Desert Daze, Hypnotique, Brooklyn Vegan, and others who bring their own programming and audiences.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Moroccan Lounge: Sister venue cross-linked from Teragram Ballroom's site; operates as an intimate LA live music room on the same booking/distribution platform, sharing promoters and audiences in the same downtown-adjacent geography.
• The Bellwether: Affiliated LA music venue listed directly on Teragram's site; co-presents shows with Teragram (e.g., WILLIS move from Bellwether to Teragram), indicating shared programming and operating economics.
• The Echo: Iconic Echo Park live music room of similar capacity (~650 standing), serving the same indie/rock touring circuit in Los Angeles with comparable GA standing-room-only format.
• The Troubadour: Long-running West Hollywood live music venue in a comparable size class, hosting the same mid-tier touring artists and emerging acts that play Teragram's calendar.
• The Regent Theater: Restored downtown LA theater converted into a live music venue with comparable capacity and programming; targets the same independent touring artists and dance-party event format.
• The Fonda Theatre: Hollywood live music venue in the Live Nation family, hosting similar indie and adult alternative touring acts in a comparable standing-room theater format.
• The Satellite: Small-capacity Silver Lake indie venue operating in the same promoter ecosystem and comparable price band ($15-$30 GA), serving the same all-ages indie and alternative touring circuit.

Broad incumbents

• The Wiltern: Larger (~1,850 cap) LA theater operated by Live Nation that competes for the same touring artist pool but at a higher production tier; relevant for understanding the venue ladder Teragram artists ascend.
• Hollywood Bowl: Iconic large-scale LA amphitheater that sits at the top of the local live tier; comparable in that it hosts the same LA concert-going audience but at vastly higher scale, anchoring the addressable market for live entertainment in the region.
• Live Nation Entertainment: Parent of Ticketmaster and operator of numerous LA venues; comparable through its venue-management and ticketing infrastructure that powers much of Teragram's distribution and competitor set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TeragramLA
• Facebookfacebook.com/teragramla
• Instagraminstagram.com/teragramla
• LinkedInlinkedin.com/company/teragram

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teragram Ballroom