the wiltern
The Wiltern is a historic Art Deco concert venue in Los Angeles operated by Live Nation Entertainment, hosting live concerts, comedy, and private events for up to 1,300 guests, with ticketing via Ticketmaster, on-site F&B, and VIP memberships.
- Company typePrivate
- Founded-
- HeadquartersLos Angeles, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What the wiltern does
The Wiltern is a historic Art Deco concert venue located at 3790 Wilshire Blvd. in Los Angeles, California, operated by Live Nation Entertainment (NYSE: LYR) as part of its owned/operated venue portfolio. The venue hosts live concerts, comedy shows, and special events spanning indie, rock, country, pop, international, and crossover programming, with a public calendar running through at least October 2026 and a maximum capacity of 1,300 guests. Core operations include concert ticketing routed exclusively through Ticketmaster and LiveNation.com with mobile-only entry, on-site food and beverage (cashless), premium parking at the Wiltern Underground, and a private events business serving corporate, wedding, nonprofit, government, and military functions across the theatre, lobby, and rotunda.
The venue generates revenue from five streams: ticket sales (transaction-based via Ticketmaster), food and beverage (transaction-based with cashless payments), private event rentals (quote-based professional services), VIP memberships and premium experiences (recurring subscription), and premium/adjacent parking (transaction-based). There is no proprietary technology platform; operations rely on Ticketmaster, mobile entry, and standard POS infrastructure. Marketing is driven through wiltern.com, Instagram (@thewiltern), email newsletter, and text messaging via Community.com. The business carries a multi-brand sponsorship portfolio across beverage, food, technology, and financial services partners (including Bacardi, White Claw, Pepsi, Verizon, Cisco, and Citibank), and offers a formalized accessibility services program covering seating, listening, service animal, and communication accommodations.
the wiltern firmographics
Firmographics- Name
- the wiltern
- Legal name
- The Wiltern
- Website
- https://wiltern.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Wiltern is a historic Art Deco concert venue in Los Angeles operated by Live Nation Entertainment, hosting live concerts, comedy, and private events for up to 1,300 guests, with ticketing via Ticketmaster, on-site F&B, and VIP memberships.
- Ownership category
- akta.pro rank
the wiltern industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC)
- akta.pro secondary industries
- Live Music Clubs & Venues (MPAGAIAB), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
Keywords
Where the wiltern is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
the wiltern business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Ticket Sales: Revenue from ticket sales for concerts and live events, facilitated through Ticketmaster and LiveNation.com platforms.
- Food & Beverage: Sale of alcoholic and non-alcoholic beverages along with concession items including popcorn, chips, pizza, churros, and nachos. Cashless payments accepted.
- Private Event Rentals: Rental of venue spaces including the theatre, main lobby, and rotunda for corporate events, weddings, receptions, fundraisers, and product launches. Capacity ranges from 25 to 1,300 guests.
- VIP Membership & Premium Experiences: Premium ticket offerings including VIP Club access, private entrance, and parking. Partial season and premium season seat memberships available.
- Parking: Premium Wiltern Underground parking available on select shows, plus adjacent Ralphs parking structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard general admission and reserved seating tickets |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
the wiltern product offering
Product offeringCore offering
The Wiltern operates a historic Art Deco concert venue in Los Angeles hosting live music performances by touring artists across genres including indie, rock, country, pop, and international acts. The venue also rents its theatre, main lobby, and rotunda spaces for private corporate events, weddings, receptions, product launches, and fundraisers accommodating 25 to 1,300 guests. Revenue is generated through ticket sales (via Ticketmaster/LiveNation.com), on-site food and beverage concessions, premium VIP memberships and upgrades, parking, and private event rentals with full-service event production.
Product overview
The Wiltern is a historic Art Deco concert venue located in Los Angeles, operated by Live Nation. The venue offers live music performances and private event hosting as its core offerings. The product portfolio includes concert venue access with shows across multiple genres, private event hosting for 25 to 1,300 guests, VIP membership with premium perks, on-site food and beverage service, premium parking upgrades, and comprehensive accessibility services. The venue uses Ticketmaster for ticketing and is positioned as a historic landmark with Old Hollywood grandeur, featuring a landmark marquee.
Differentiator
Problem solved
Functional benefit
Products and services
- Concert Venue Access
Companies that use the wiltern
Customer profileSegments2 records
Ideal customer profiles2 records
the wiltern technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the wiltern partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor.
- BacardiminorSpirits brand featured as a sponsor at The Wiltern. Bacardi logo appears in the Our Sponsors section of the venue website.
- Owen's Craft MixersminorMixers brand featured as a sponsor at The Wiltern. Owen's Craft Mixers logo appears in the Our Sponsors section of the venue website.
- Ste. MichelleminorWine brand featured as a sponsor at The Wiltern. Ste. Michelle logo appears in the Our Sponsors section of the venue website.
- VerizonminorTelecommunications brand featured as a sponsor at The Wiltern. Verizon logo appears in the Our Sponsors section of the venue website.
- White ClawminorHard seltzer brand featured as a sponsor at The Wiltern. White Claw logo appears in the Our Sponsors section of the venue website.
- Athletic BrewingminorNon-alcoholic beer brand featured as a sponsor at The Wiltern. Athletic Brewing logo appears in the Our Sponsors section of the venue website.
- ChargeFuzeminorBeverage brand featured as a sponsor at The Wiltern. ChargeFuze logo appears in the Our Sponsors section of the venue website.
- Anheuser-Busch (Skimmers)minorBeverage brand (Skimmers) featured as a sponsor at The Wiltern. Anheuser-Busch logo appears in the Our Sponsors section of the venue website.
- HeinzminorFood brand featured as a sponsor at The Wiltern. Heinz logo appears in the Our Sponsors section of the venue website.
- CitibankminorFinancial services brand featured as a sponsor at The Wiltern. Citibank logo appears in the Our Sponsors section of the venue website.
- SmirnoffminorVodka brand featured as a sponsor at The Wiltern. Smirnoff logo appears in the Our Sponsors section of the venue website.
- PepsiminorBeverage brand featured as a sponsor at The Wiltern. Pepsi logo appears in the Our Sponsors section of the venue website.
- LaysminorSnack food brand featured as a sponsor at The Wiltern. Lays logo appears in the Our Sponsors section of the venue website.
- HiyominorBeverage brand featured as a sponsor at The Wiltern. Hiyo logo appears in the Our Sponsors section of the venue website.
- Ralphs ParkingminorAdjacent parking facility to The Wiltern. The venue recommends Ralphs parking structure as the most convenient parking option. Enter from Oxford street through the north entrance only. The venue does not own or operate this parking facility.
- Aroma ParkingminorNearby accessible parking option for The Wiltern. Both Ralphs and Aroma parking lots feature accessible parking spots and elevators. The venue does not own or operate this parking facility.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
the wiltern competitors and assessment
Company assessmentDirect peers
- Hollywood Palladium: Iconic mid-size historic concert venue on Sunset Blvd in Hollywood, Live Nation-operated, hosting touring artists with comparable capacity (approx. 3,500-4,000) and similar F&B, private events, and VIP offerings.
- Greek Theatre: Historic open-air amphitheater in Griffith Park, Los Angeles, operated under Live Nation; comparable mid-capacity (~5,900) historic concert venue hosting touring artists in the same LA metro with shared ticketing/operational stack.
- The Troubadour: Historic small-capacity (~500) live music venue in West Hollywood with comparable intimate-concert positioning, multi-genre programming, and VIP/private event offerings in the LA market.
- The Fillmore: Iconic historic Live Nation-operated concert venue in San Francisco (~1,150 capacity) with virtually identical operating model: historic theater, multi-genre touring artist calendar, VIP membership, F&B, and private events.
- The Anthem: Large mid-size (~6,000 capacity) waterfront concert venue in Washington DC operated by I.M.P.; comparable premium live music positioning, touring artist programming, VIP/private event offerings, and concession revenue.
- The Fonda Theatre: Historic single-room concert venue in Hollywood, CA, also operated by Live Nation, with a similar ~1,200-2,500 capacity, multi-genre programming, and Ticketmaster-based ticketing model.
- Brooklyn Steel: Large mid-size (~1,800 capacity) modern concert venue operated by Bowery Presents (AEG) in NYC; comparable programming of touring indie/rock acts, VIP experiences, and shared 'destination live music venue' positioning.
- House of Blues Anaheim: Live Nation-operated mid-size music venue in the greater LA market with comparable capacity, full-service F&B, VIP/private event rentals, and shared sponsor/artist booking relationships.
- The Novo (Microsoft Theater's smaller venue): Live Nation-operated mid-size live music venue at L.A. Live, with comparable capacity (~2,300), live music focus, VIP membership tier, and shared Ticketmaster + Live Nation marketing infrastructure.
- Shrine Auditorium: Historic large-capacity (~6,300) concert and event venue near USC in Los Angeles, hosting touring concerts and private events in the same market with overlapping Art Deco/mission-style historic positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
the wiltern social profiles
Digital presencethe wiltern financial estimates
Financial estimateRevenue estimate
Valuation estimate
the wiltern leadership team
Management profileNumber of profiles
the wiltern funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the wiltern M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the wiltern
What does the wiltern do?
The Wiltern operates a historic Art Deco concert venue in Los Angeles hosting live music performances by touring artists across genres including indie, rock, country, pop, and international acts. The venue also rents its theatre, main lobby, and rotunda spaces for private corporate events, weddings, receptions, product launches, and fundraisers accommodating 25 to 1,300 guests. Revenue is generated through ticket sales (via Ticketmaster/LiveNation.com), on-site food and beverage concessions, premium VIP memberships and upgrades, parking, and private event rentals with full-service event production.
Is the wiltern a public or private company?
the wiltern is a private company. It is classified as corporate owned and is currently operating.
When was the wiltern founded?
the wiltern was founded in -1.
Where is the wiltern based?
the wiltern is headquartered in Los Angeles, United States, in the North America region.
How does the wiltern make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage, private Event Rentals, VIP Membership & Premium Experiences and parking.
Who are the wiltern's main competitors?
Direct peers on record are Hollywood Palladium, Greek Theatre, The Troubadour, The Fillmore, The Anthem, The Fonda Theatre, Brooklyn Steel, House of Blues Anaheim, The Novo (Microsoft Theater's smaller venue) and Shrine Auditorium.
Does the wiltern have an API?
No public API is recorded for the wiltern.
What industry is the wiltern in?
the wiltern's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues), with a secondary code of MPAGAIAB, Live Music Clubs & Venues. Its NAICS code is 71131 and its SIC code is 7900.