Good Energy

What Good Energy does

Good Energy is a privately held energy procurement consultant and broker founded in 1998 and headquartered at 232 Madison Avenue, New York, with regional offices in Norwalk (CT), Boston (MA), Providence (RI), Rochester (NY), Peoria (IL), and Dallas (TX). The firm advises commercial, industrial, institutional, and municipal customers on purchasing electricity, natural gas, and fuel oil in deregulated U.S. markets. Its flagship offering is Community Energy Aggregation (CEA), also referred to as Community Choice Aggregation (CCA), under which local governments pool resident electricity demand to negotiate lower rates from competitive suppliers; the firm reports more than 500 active CEA programs serving over one million U.S. households — roughly 1% of the U.S. population — including 50+ municipalities and 500,000+ households in Massachusetts alone.

The service stack layers procurement with operational efficiency work. Beyond aggregation, Good Energy offers contingency-based bill auditing (stated 98% success rate and 20-40% recovery potential), EPA-based energy benchmarking, demand response enrollment, lighting retrofits, sensors/controls, retro-commissioning, power factor correction, predominant-use studies, and Renewable Energy Certificate (REC) sales. It also distributes a Community Solar subscription product for residents and runs affinity aggregation programs through chambers of commerce, industry associations, and places of worship. The firm explicitly states no financial interest in fixed energy assets (power plants), positioning itself as an unbiased procurement advisor. A sister entity, GoodMart, addresses lighting upgrades.

Go-to-market combines direct enterprise sales with a community-led channel. For commercial and industrial accounts Good Energy uses direct outreach and no-obligation energy evaluations; for municipal aggregation, programs are turnkey — designed, implemented, and managed by Good Energy with municipal endorsement and automatic opt-in of eligible residents. Distribution is reinforced by institutional partnerships with the New York Conference of Mayors (NYCOM), the New York State Association of Towns (AOT), the Metropolitan Area Planning Council (MAPC), Green Energy Consumers Alliance, the Green Schools Alliance, and the EPA Green Power Partnership. Revenue derives from managed-service fees for aggregation program administration and from contingency/transaction fees on bill auditing and REC sales.

Name

Good Energy

Legal name

Good Energy

Website

https://goodenergy.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Energy is a New York-based energy procurement consultant that designs and manages Community Energy Aggregation programs for municipalities, serving over one million U.S. households through 500+ programs while advising commercial and institutional clients on electricity, natural gas, and efficiency services.

Ownership category

akta.pro rank

Product category

Energy Procurement Consulting

NAICS

Electric Power Generation, Transmission and Distribution (2211), Utilities (22)

SIC

Electric Services (4911), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Community Choice Aggregation (CCA) / Municipal Aggregation Retail Supply (EUAGABAF)

akta.pro secondary industry

Aggregation Services (Load Aggregation, Community Choice, Buyer Pools) (EUAGAEAC)

Keywords

• Energy procurement consulting
• Community energy aggregation
• Energy management services
• Renewable energy certificates
• Energy bill auditing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Energy Procurement Consulting and Brokerage: Good Energy earns fees as an energy procurement consultant and broker, helping commercial, industrial, and institutional customers shop for the best supply rates from competitive energy suppliers. They solicit contract offers from multiple suppliers and present options to customers.
2. Bill Auditing Services: Contingency-based bill auditing where Good Energy retains industry experts to review customer bills. Payment is contingent on results - they earn their fee only when they find savings. This model has a reported 98% success rate.
3. Renewable Energy Certificate (REC) Sales: Sale of Renewable Energy Certificates to commercial customers, allowing them to offset their carbon footprint and qualify for EPA Green Power Partnership status. RECs are sourced from new renewable power generation units.
4. Community Energy Aggregation Program Management: Good Energy develops, implements and operates Community Electricity Aggregation programs for municipalities, earning fees for program management and administration while delivering rate savings to participating residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Good Energy is an energy procurement consultant and broker that helps commercial, industrial, institutional, and municipal customers shop for the best supply rates from competitive energy suppliers. The company designs, implements, and operates Community Energy Aggregation (CEA) and Community Choice Aggregation (CCA) programs that pool the buying power of municipalities and residents to secure lower, more stable electric rates, currently managing over 500 such programs covering more than 1 million households.

Product overview

Good Energy is an energy procurement consultant and broker offering a unified platform of energy management services. The core offering consists of Energy Procurement Services for electricity, natural gas, and fuel oil, combined with Community Energy Aggregation (CEA) programs that pool purchasing power for municipalities and residents. Supporting modules include Bill Audits, Energy Evaluation, Demand Response, Lighting Solutions, Sensors/Controls, Benchmarking, Power Factor Correction, Retro Commissioning, and Renewable Energy Certificates (RECs). The company also offers Community Solar subscription services. These products work together to provide comprehensive end-to-end energy management from procurement through efficiency optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Procurement Services Comprehensive energy procurement consulting covering electricity, natural gas, and fuel oil, with strategic buying strategies tailored to commercial, industrial, and institutional customers. Good Energy solicits contract offers from multiple suppliers and presents options to customers.
• Community Energy Aggregation (CEA) Community Choice Aggregation (CCA) programs enabling local governments to pool energy purchasing for lower, more stable electric rates. Good Energy develops, implements, and operates over 500 CEA programs representing more than 1 million households.
• Bill Audits
• Energy Evaluation
• Demand Response
• Lighting Solutions
• Benchmarking
• Power Factor Correction
• Retro Commissioning
• Renewable Energy Certificates (RECs)
• Community Solar
• Affinity Programs

Quantifiable outcome

• Over 1 million households served through CEA programs, representing 1% of U.S. population
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Green Energy Consumers AlliancecoreStrategic or Co-development PartnerGood Energy partnered closely with Green Energy Consumers Alliance to develop the green aggregation model that now predominates in Massachusetts. Together they launched some of the first green aggregations with Dedham and Melrose in 2016, followed by Arlington, Brookline, Somerville, Sudbury and Winchester in 2017.
• Metropolitan Area Planning Council (MAPC)coreStrategic or Co-development PartnerGood Energy collaborated with MAPC to develop the green aggregation model for Massachusetts communities, enabling widespread adoption of renewable energy content in municipal aggregation programs.
• New York Conference of Mayors (NYCOM)coreGTM or Marketing PartnerWithin New York State, Good Energy is an energy consultant and Gold and Platinum member of NYCOM, supporting CCA program development for New York cities and towns.
• New York State Association of Towns (AOT)coreGTM or Marketing PartnerGood Energy is a Gold and Platinum member of AOT, serving as an energy consultant recognized by NYSPSC to conduct CCA programs throughout New York State.
• Green Schools AllianceminorGTM or Marketing PartnerGood Energy joined the Green Schools Alliance in 2008, a nonprofit organization that addresses climate and conservation challenges by empowering schools worldwide to lead the transformation to energy sustainability.
• U.S. Environmental Protection Agency (EPA) Green Power PartnershipminorGTM or Marketing PartnerGood Energy works closely with EPA's Green Power Partnership which created the Top 30 K-12 Schools listing. Good Energy's work with independent schools helped EPA recognize these institutions as best green-power institutions.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Joule Assets: Community Choice Aggregation and community energy procurement consultant with a similar focus on aggregating municipal and multi-family demand for cleaner, lower-cost power. Direct overlap with Good Energy in designing and operating CCA programs across the Northeast and Mid-Atlantic.
• Peregrine Energy Group: Energy management consultancy that designs and implements municipal aggregation programs (Massachusetts and other New England markets) for cities, towns, and school districts. Highly comparable CCA consulting and aggregation program management business to Good Energy.

Regional players

• Sustainable Westchester: Community-choice aggregation organization in Westchester County, NY, that contracts energy supply on behalf of member municipalities. Operates CCA programs in the same New York footprint as Good Energy and was named directly in Good Energy's history as a partner on the NYSPSC pilot program.
• Mass Energy Consumers Alliance: Nonprofit that co-developed the green aggregation model in Massachusetts alongside Good Energy (Dedham, Melrose 2016; Arlington, Brookline, Somerville 2017). Operates in a parallel community-energy-aggregation lane in MA, making it a regional comparable.

Broad incumbents

• Willdan Group: Public energy and municipal services consultancy providing energy procurement, program management, and engineering services to cities and utilities. Overlaps with Good Energy in municipal energy consulting but offers a much broader portfolio (engineering, public finance, software).
• ICF International: Large professional services firm with an Energy and Resources practice delivering utility consulting, demand-side management, and energy efficiency program implementation. Comparable as a much larger incumbent in adjacent energy advisory markets.
• CLEAResult: Leading energy efficiency and demand-side management implementation firm running utility-sponsored energy programs across North America. Comparable to Good Energy's energy efficiency services (benchmarking, retro-commissioning, lighting) at significantly greater scale.
• ENGIE Resources: Large competitive retail electricity supplier (and natural gas) serving C&I customers across U.S. deregulated markets. Competes with Good Energy for the same commercial/industrial procurement RFPs from the supplier side of the table.
• Constellation Energy: Largest U.S. competitive retail supplier of electricity and natural gas, with a substantial C&I book across PJM, NYISO, and other deregulated regions. Directly comparable as a retail supplier that participates in the same procurement bids Good Energy runs on behalf of customers.
• Direct Energy: Major retail electricity and natural gas provider serving residential and C&I customers across U.S. deregulated markets. Competes in the same competitive supply landscape Good Energy negotiates into for its customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoodEnergyUS
• Facebookfacebook.com/goodenergylp
• LinkedInlinkedin.com/company/good-energy-lp

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Energy