Joule Assets

What Joule Assets does

Joule Assets is a privately held, dual-division clean energy company founded in 2017 that operates Joule Community Power in the U.S. (headquartered in New York) and Joule Assets Europe. The company brokers access to cheaper, cleaner electricity supply on behalf of communities through Community Choice Aggregation (CCA) programs, pools municipal demand, and offers opt-out community solar subscriptions with guaranteed bill savings. It also runs a Capacity Tag Management program providing peak-demand management to eligible U.S. business customers (notably 600+ Target stores), and a residential demand response product — making Joule the first non-utility to gain NYISO approval for residential DR. Joule's proprietary technology stack includes standardized investor-grade energy performance contracts, third-party valuation and certification platforms, and the eQuad Investment Platform built under the SEAF Horizon 2020 project to lower due-diligence costs for European energy efficiency investors.

Joule's primary U.S. customers are NY State municipalities and their residents and small businesses (50+ municipalities served, 38,500+ residents enabled, including large deals in Rochester with 57,000 households and Monroe County with 60,000 households). Enterprise customers include Target and solar developers, the latter served through rapid customer acquisition and financier-assurance services. In Europe, Joule works with Energy Service Companies (ESCOs) and project developers, contributing to EU-funded Horizon 2020 projects (LAUNCH and PROPEL) and consulting for NYSERDA in the U.S. The company is privately held and discloses no revenue, headcount, funding, or investor data in the source material.

Joule monetizes through transaction or program fees on CCA energy supply contracts, professional services and program-fee revenue from solar developer customer acquisition, managed services fees on Capacity Tag Management demand-response programs, consulting fees from NYSERDA, and grants/funding from EU Horizon 2020 projects such as LAUNCH and PROPEL. Its go-to-market is sales-led, anchored by direct municipal partnerships, community-endorsed opt-out enrollment, and consortium-driven policy and tooling work in Europe.

Name

Joule Assets

Legal name

Joule Assets

Website

https://jouleassets.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Joule Assets is a privately held clean energy company operating Joule Community Power in NY State and Joule Assets Europe. It runs Community Choice Aggregation programs, opt-out community solar, and Capacity Tag peak-demand management for 50+ municipalities, 38,500+ residents, and enterprise customers including Target.

Ownership category

akta.pro rank

Product category

Clean Energy Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Utilities (22)

SIC

Electric Services (4911), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Retail Supply + DER/Virtual Power Plant Bundles (Solar, Storage, DR) (EUAGABAI)

akta.pro secondary industries

Residential DER Aggregation & VPPs (Solar+Storage, Smart Home, Community) (EUAFAHAA), DER Financing, Leasing & Billing Platforms (TPO, PPA, On-Bill) (EUAMAJAJ)

Keywords

• Community choice aggregation
• Community solar programs
• Energy performance contracting
• Residential demand response
• Clean energy financing

Headquarters

HQ city

Bedford Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Community Choice Aggregation Programs: Joule negotiates cheaper, cleaner energy supply on behalf of communities in NY State. Revenue generated through program fees and facilitation of energy supply contracts between municipalities, residents, and energy suppliers.
2. Solar Developer Services: Provides rapid customer acquisition for solar developers at scale, decreasing customer acquisition costs, facilitating allocations, and providing financiers or assurance.
3. Energy Service Company (ESCO) Support: Works with ESCOs to access appropriate project investment through third-party valuation, performance insurance, project certification, and due diligence services in Europe.
4. Capacity Tag Management: Peak demand management services for eligible U.S. business customers, helping them manage electricity consumption during peak usage hours for cost savings.
5. European Horizon 2020 Projects: Contributes to EU-funded projects including Novice, EuroPACE, and LAUNCH that shape policy impacting sustainable energy and sustainable finance sectors.
6. NYSERDA Consulting: Serves as consultant to NYSERDA (New York State Energy Research and Development Authority), developing CCA resources, performing research, designing programs, and creating stakeholder tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Joule Assets operates Joule Community Power, which pools local demand across NY State municipalities to broker cheaper, 100% renewable energy supply contracts for residents and small businesses, runs opt-out community solar programs, and provides peak demand (capacity tag) management for commercial customers. Through Joule Assets Europe, the company supports energy service companies (ESCOs) and project developers with third-party valuation, performance insurance, project certification, due diligence tools, and standardized investor-grade energy performance contracts developed under the LAUNCH and PROPEL Horizon 2020 projects.

Product overview

Joule Assets operates as a dual-division clean energy company with Joule Community Power serving the U.S. market (specifically NY State) and Joule Assets Europe serving the European market. Joule Community Power provides Community Choice Aggregation programs that pool municipal demand to negotiate cheaper energy supply contracts and offer community solar programs. Joule Assets Europe supports ESCOs with financing, valuation, and due diligence tools. Supporting these core offerings are the Capacity Tag Management Program for peak demand management, the eQuad Investment Platform for European project finance, and participation in EU-funded Horizon 2020 projects (LAUNCH and PROPEL) that develop standardized energy performance contracts and financing tools.

Differentiator

Problem solved

Functional benefit

Brands

• Capacity Tag Management Program: Program for eligible U.S. business customers to manage electricity consumption during peak usage hours, enabling savings of more than 20% on electricity costs
• Community Solar Program
• Giving Back Program
• eQuad Investment Platform
• LAUNCH
• PROPEL
• EuroPACE

Quantifiable outcome

• Commercial customers save more than 20% on electricity costs through Capacity Tag Management Program
• +6 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• PROPEL Consortium (TNO, EnerSave Capital, New Energy Group)coreStrategic or Co-development Partner · 1 June 2021Continuing the work started under LAUNCH in 2019, PROPEL H2020 aims to create an end-to-end service package to develop, sell, contract, and finance energy efficiency projects at scale across Europe.
• TNOcoreStrategic or Co-development Partner · 1 May 2019Partner in LAUNCH Horizon 2020 project consortium alongside BNP Paribas Fortis, EnerSave Capital, and New Energy Group. EU-funded project aims to accelerate deal closure and pipeline growth for Sustainable Energy Assets.
• BNP Paribas FortiscoreStrategic or Co-development Partner · 1 May 2019Partner in LAUNCH Horizon 2020 project consortium. EU-funded project aiming to accelerate deal closure and pipeline growth for Sustainable Energy Assets across Europe.
• EnerSave CapitalcoreStrategic or Co-development Partner · 1 May 2019Partner in LAUNCH Horizon 2020 project consortium alongside TNO, BNP Paribas Fortis, and New Energy Group. EU-funded project to accelerate deal closure and pipeline growth for Sustainable Energy Assets.
• New Energy GroupcoreStrategic or Co-development Partner · 1 May 2019Partner in LAUNCH Horizon 2020 project consortium alongside TNO, BNP Paribas Fortis, and EnerSave Capital. Project aims to accelerate deal closure and pipeline growth for Sustainable Energy Assets.
• NYSERDA (New York State Energy Research and Development Authority)coreStrategic or Co-development PartnerJoule serves as consultant to NYSERDA, developing Community Choice Aggregation resources, performing research, designing programs, and creating stakeholder tools for NY State's clean energy transition.
• NYISO (New York Independent System Operator)coreTechnology or IntegrationJoule became the first non-utility to gain NYISO approval for residential demand response, enabling smart thermostats, electric vehicles, and battery storage to generate revenue by providing valuable resources to the grid.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Good Energy: Good Energy is a leading Community Choice Aggregation (CCA) administrator in the US, operating in NY and MA. It is the most directly comparable competitor to Joule Community Power, both serving as for-profit CCA administrators brokering renewable energy supply on behalf of municipalities.
• Uplight: Uplight provides a clean energy customer engagement and energy services platform widely used by utilities and CCA administrators. Joule's CCA programmatic approach overlaps with Uplight's energy marketplace and program management tooling for retail energy supply and DER programs.
• Solstice: Solstice is a community solar subscription platform that enrolls residential customers into shared solar projects and delivers guaranteed bill savings. It directly overlaps with Joule's opt-out community solar offering and Giving Back Program structure.
• Neighborhood Sun: Neighborhood Sun is a community solar subscription company serving residential and small business customers in NY, MD, and MA. It is a direct competitor in the same community solar subscription market that Joule serves through its municipally-endorsed programs.
• Arcadia Power: Arcadia Power (now part of Generac) is a residential clean energy platform that connects households to wind and solar power, community solar, and promotes energy efficiency. It competes directly with Joule's residential clean energy access and community solar offerings.
• Recurve: Recurve operates a demand response and distributed energy resource (DER) analytics platform focused on open-source grid flexibility markets. It is a direct comparable in the residential and small-commercial DR aggregation space enabled by Joule's NYISO approval.
• Voltus: Voltus is a commercial demand response and virtual power plant operator that aggregates behind-the-meter assets to provide grid services. It is a direct peer to Joule's Capacity Tag Management enterprise demand response offering.

Emerging players

• BlocPower: BlocPower finances and deploys clean energy upgrades in buildings, with a focus on underserved communities. It is comparable to Joule Europe's eQuad platform and LAUNCH efforts in providing financing access for distributed energy projects.

Broad incumbents

• Generate Capital: Generate Capital is a sustainable infrastructure financier that owns and operates distributed energy, storage, and efficiency projects. It is a broader incumbent in the project finance and ESCO support space where Joule Europe's LAUNCH/PROPEL tools operate.
• ENGIE: ENGIE is a global utility and renewable energy incumbent with significant operations in retail energy supply, community solar, and demand response across the US and Europe. It is a broader incumbent that competes against Joule across multiple business lines in both geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jouleassets
• Instagraminstagram.com/jouleassets
• LinkedInlinkedin.com/company/joule-assets
• Xx.com/jouleassets
• YouTubeyoutube.com/channel/UCqJcLuHD6u8Cn3K2CZ3zT7Q

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joule Assets