Vision Monday
Vision Monday is a long-established U.S. B2B trade publication and digital media platform serving the optical and eyecare industry, delivering news, market intelligence, events, and special reports to optical retailers, eyecare professionals, and eyewear manufacturers through the Jobson Optical Group.
- Company typePrivate
- Founded1987
- HeadquartersParker Ford, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Vision Monday does
Vision Monday is a B2B trade publication and digital media platform serving the U.S. optical and eyecare industry, with active operations stretching back to its 1987 founding. The publication covers industry news, business trends, clinical updates, retail strategy, and product/technology developments for its core audiences of optical retailers, eyecare professionals (optometrists, ophthalmologists, opticians), eyewear and lens manufacturers, and industry associations. Content is distributed through a website hub, the VMAIL daily email newsletter franchise (including VMAIL Weekend and VMAIL LaunchPad variants), digital editions via QGDigitalPublishing, print subscriptions fulfilled through Cambey West, and active social channels (Facebook, Twitter/X, Instagram, LinkedIn, YouTube).
The business is monetized through four primary streams: print and digital subscriptions, advertising and sponsorships from optical suppliers and retailers, event revenue from VM Summit, VM LIVE, and the Influential Women in Optical Luncheon, and special report revenue from recurring editorial franchises such as the Top 50 U.S. Optical Retailers report and the Most Influential Women in Optical recognition program. The publication operates as a brand within Jobson Medical Information LLC, part of the broader Jobson Optical Group portfolio that also includes 20/20 Magazine, Review of Ophthalmology, Review of Optometry, Women In Optometry, and the FramesData data service, creating cross-publication advertising and data synergies. Anne Cooper serves as Editorial Director of Vision Monday and 20/20 Magazine.
The technology stack is conventional trade-publish infrastructure: a web publishing platform, an email newsletter system, and a digital edition delivery partnership, with no disclosed proprietary AI, data, or software products. Recent strategic activity includes the European expansion of the Most Influential Women in Optical franchise via sister publication 20/20 Europe, the launch of VM LIVE as an additional event format, and the addition of new editorial verticals such as Telehealth and VTO Systems, indicating incremental rather than transformational growth within a stable legacy B2B media business model.
Vision Monday firmographics
Firmographics- Name
- Vision Monday
- Legal name
- Jobson Medical Information LLC
- Website
- https://visionmonday.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vision Monday is a long-established U.S. B2B trade publication and digital media platform serving the optical and eyecare industry, delivering news, market intelligence, events, and special reports to optical retailers, eyecare professionals, and eyewear manufacturers through the Jobson Optical Group.
- Ownership category
- akta.pro rank
Where Vision Monday is headquartered
LocationHeadquarters
- HQ city
- Parker Ford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vision Monday business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Print and Digital Subscriptions: Subscription-based revenue from print and digital magazine subscriptions through Cambey West
- Advertising and Sponsorships: Advertising revenue from industry suppliers, retailers, and eyecare companies featured in the publication and on the website
- Events and Conferences: Revenue from VM Summit and other industry events including sponsorships and attendance fees
- Special Reports and Industry Data: Revenue from publishing industry reports such as Top 50 Retailers, Influential Women in Optical, and other special editions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Print and Digital Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Vision Monday product offering
Product offeringCore offering
Vision Monday is a B2B trade publication and digital media platform covering the optical and eyecare industry. It publishes a print and digital magazine, daily VMAIL email newsletters, industry events such as the VM Summit and Influential Women in Optical Luncheon, and special reports including the Top 50 U.S. Optical Retailers ranking. The publication is operated by Jobson Medical Information LLC as part of the Jobson Optical Group media portfolio.
Differentiator
Problem solved
Functional benefit
Brands
- VMAIL: Daily digital news briefing and newsletter covering optical industry news, products, and developments.
- VM Summit
- Influential Women in Optical
- Top 50 Retailers
Products and services
- Vision Monday Magazine (Print and Digital Edition) Subscription-based trade magazine providing industry news, business analysis, clinical updates, and feature reporting for optical retailers, eyecare professionals, and eyewear manufacturers. Available in print and digital formats through QGDigitalPublishing.
- VM Summit (Annual Leadership Conference) Annual in-person leadership conference for optical industry executives featuring keynote speakers, panel discussions, and networking, monetized through sponsorships and attendee registration.
- Influential Women in Optical Luncheon Annual industry event and recognition program for women executives in the optical industry, combining awards and networking with sponsorship and registration revenue.
- Top 50 U.S. Optical Retailers Report Annual special report tracking the top 50 U.S. optical retailers by sales and store counts, widely referenced as an industry benchmark for retail performance.
- Most Influential Women in Optical Report Annual special report recognizing leading women in the optical industry across categories such as Business Leaders, Rising Stars, Founders, Innovators, and Mentors, and serving as a leadership visibility program.
- 20/20 & VM MediaKit (Advertising) Advertising media kit and placements enabling optical industry suppliers, retailers, and manufacturers to buy ad space across Vision Monday and the 20/20 magazine network.
Quantifiable outcome
- Annual Top 50 U.S. Optical Retailers report is a widely referenced industry benchmark
- +1 more outcomes
Companies that use Vision Monday
Customer profileNamed customers3 records
Segments4 records
Vision Monday technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vision Monday partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jobson Optical GroupcoreVision Monday is operated by Jobson Medical Information LLC, part of the Jobson Optical Group. This parent organization also publishes 20/20 Magazine, Review of Ophthalmology, Review of Optometry, Women In Optometry, and operates FramesData, creating synergies across optical industry publications and data services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Vision Monday competitors and assessment
Company assessmentBroad incumbents
- Endeavor Business Media: Large B2B trade media company operating dozens of niche industry publications. Comparable as a peer business model (vertical-specific trade media) even though its eyecare presence is limited.
- MJH Life Sciences: Large U.S. healthcare B2B media company that publishes multiple optical and eyecare trade titles (including Optometry Times, Optometric Management, and Ophthalmology Times). Competes with Vision Monday/Jobson across the full eyecare publishing portfolio.
- PentaVision: B2B media company specializing in eyecare publications including Contact Lens Spectrum. Directly comparable in niche focus and serves overlapping ECP and supplier audiences.
Others
- 20/20 Magazine: Sister publication within the Jobson Optical Group portfolio covering optical retail, fashion, and eyewear. Not a competitor, but a tightly related brand within the same parent that shares audiences and the editorial director with Vision Monday.
Direct peers
- Optometry Times: U.S.-based B2B trade publication for optometrists and eyecare professionals. Competes with Vision Monday for the same ECP and retailer audience through news, clinical updates, and sponsored content, though distributed by a different publisher.
- Ophthalmology Times: Long-running B2B trade publication serving ophthalmologists and the surgical/clinical eyecare market. Overlaps with Vision Monday's clinical and technology coverage and competes for the same medical-adjacent advertiser base.
- Optometric Management: Trade publication focused on optometry practice management, clinical care, and business operations. Directly competes with Vision Monday's coverage of practice performance, retail strategy, and the business side of eyecare.
- Contact Lens Spectrum: Specialist B2B trade publication covering contact lens products, prescribing, and clinical use. Comparable to Vision Monday in format (trade magazine plus digital/newsletter) and audience (ECPs and contact lens manufacturers/suppliers).
Regional players
- Optician (UK): UK-based optical industry trade magazine covering eyecare practice, retail, and products. A direct format analog to Vision Monday for the British and European optical market.
- mivision: Leading optical industry publication serving Australia and New Zealand. Mirrors Vision Monday's mix of news, features, and industry events for eyecare professionals and retailers in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vision Monday social profiles
Digital presenceVision Monday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vision Monday leadership team
Management profileNumber of profiles
Profiles1 record
Vision Monday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vision Monday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vision Monday
What does Vision Monday do?
Vision Monday is a B2B trade publication and digital media platform covering the optical and eyecare industry. It publishes a print and digital magazine, daily VMAIL email newsletters, industry events such as the VM Summit and Influential Women in Optical Luncheon, and special reports including the Top 50 U.S. Optical Retailers ranking. The publication is operated by Jobson Medical Information LLC as part of the Jobson Optical Group media portfolio.
Is Vision Monday a public or private company?
Vision Monday is a private company. It is classified as corporate owned and is currently operating.
When was Vision Monday founded?
Vision Monday was founded in 1987. It employs 1 to 10 people.
Where is Vision Monday based?
Vision Monday is headquartered in Parker Ford, United States, in the North America region.
How does Vision Monday make money?
Four revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising and Sponsorships, events and Conferences and special Reports and Industry Data.
Who are Vision Monday's main competitors?
Broad incumbents on record are Endeavor Business Media, MJH Life Sciences and PentaVision. 20/20 Magazine is listed as an others. Direct peers are Optometry Times, Ophthalmology Times, Optometric Management and Contact Lens Spectrum. Regional players are Optician (UK) and mivision.
Does Vision Monday have an API?
No public API is recorded for Vision Monday.