Coming Attractions Theatres

What Coming Attractions Theatres does

Coming Attractions Theatres, Inc. is a privately held regional movie theater chain incorporated in Oregon and headquartered at 166 E. Main Street, Ashland. Founded in 1985 by John C. Schweiger — a former senior corporate executive who renovated and began operating the Varsity Theatre, a cinema dating to 1937 — the company has expanded by acquiring or building theaters in smaller-to-medium markets across the Pacific Northwest (Washington, Oregon, Northern California, and Alaska). Today it operates 17 locations with approximately 149 screens, employing between 251 and 500 people.

The core product is movie exhibition: digital projection and digital sound with 3D capability, stadium seating (plush seats with armrests), and wall-to-wall screens. Supporting infrastructure includes computerized/automated box offices, self-service ticket kiosks, and a JACRO-powered website enabling advance online ticket booking. Beyond core exhibition, the company runs a gift card program (no expiration, reloadable, any denomination), a Rewards Club loyalty program (1 point per ticket dollar, 2 per concession dollar), private theater rentals, birthday and corporate event packages, and open-captioned accessibility screenings on request.

The business model is predominantly consumer ticket and concession sales (transaction-fee pricing that varies by location, showtime, format, and customer category — including senior, child, military, matinee, $5 Tuesday, and 3D upgrade tiers). Theatrical film content is sourced via film-distributor partnerships (contracts negotiated roughly two weeks before release). Non-ticket revenue includes cinema advertising via National CineMedia, theater rentals to corporate and education customers, gift cards, and loyalty rewards economics. The company targets general consumers across the Pacific Northwest plus secondary segments: schools/educational institutions, corporate and business clients, social groups and celebrations, and military personnel.

Name

Coming Attractions Theatres

Legal name

Coming Attractions Theatres, Inc.

Website

https://catheatres.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

251–500 employees

Short description

Coming Attractions Theatres is a privately held regional movie theater chain headquartered in Ashland, Oregon, operating 17 locations with 149 screens across Washington, Oregon, Northern California, and Alaska, serving general consumers, schools, corporate clients, and social groups.

Ownership category

akta.pro rank

Product category

Cinema Exhibition Services

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Cinema Concessions & On-site F&B Operations (MPADAKAN)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG)

Keywords

• Movie theater operations
• Cinema exhibition services
• Concession services
• Theater rental services
• Loyalty rewards program

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Movie admission tickets sold at box office and online with advance purchasing options. Pricing varies by location, time of day, format (2D/3D), and customer category.
2. Concessions: Food and beverage sales including popcorn, soft drinks, ICEE, and candy. Combos available for theater rentals.
3. Gift Cards: Gift cards available for purchase in any dollar denomination with no expiration date. Redeemable for admission and concession items. Cards can be reloaded.
4. Theater Rentals: Private theater rentals for corporate presentations, parties, field trips, and special events. Payment via credit/debit cards, school checks, cash, or invoicing for schools.
5. Event Packages: Birthday party packages and corporate movie discount tickets available at all locations with specific pricing per theater.
6. Rewards Program: Rewards Club program where members earn points on purchases. 1 point per dollar at box office, 2 points at concessions. Rewards include free popcorn, drinks, and movie tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Coming Attractions Theatres operates a regional movie theater chain with approximately 149 screens across 16-17 locations in Washington, Oregon, Northern California, and Alaska. The company exhibits first-run and special-event films using digital projection, 3D, digital sound, stadium seating, and wall-to-wall screens, while selling concessions, gift cards, theater rentals, event packages, and operating a customer rewards loyalty program.

Product overview

Coming Attractions Theatres operates as a regional movie theater chain offering a unified cinema experience across 16 theater locations with approximately 149 screens in the Pacific Northwest (Washington, Oregon, Northern California, and Alaska). The core product is the movie exhibition service featuring digital projection, 3D capabilities, and stadium seating. Supporting services include a Rewards Club loyalty program (earning points for tickets and concessions), Gift Cards (available in any denomination with no expiration), and Theatre Rental/Event Packages for private screenings and celebrations. The company also provides accessibility features through Open Captioned showings and partners with National CineMedia for advertising. The digital infrastructure includes ticket kiosks and automated box offices for advance ticket sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Movie Ticket Sales (Cinema Exhibition) First-run and special-event movie ticket sales via physical box offices, self-service kiosks, and online booking; available in 2D and 3D formats across all locations in Washington, Oregon, Northern California, and Alaska.
• Concessions

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• National CineMedia (NCM)coreGTM or Marketing PartnerNCM is the largest cinema advertising platform in the US. Coming Attractions Theatres partners with NCM to allow national and local brands to directly engage moviegoing audiences through big screen advertising, lobby activations, and premium video content.
• JACROcoreTechnology or IntegrationJACRO provides ticketing and website services for Coming Attractions Theatres. Website (catheatres.com) and online ticket booking systems are powered by JACRO technology.
• Film DistributorscoreStrategic or Co-development PartnerPartnerships with film studios and distributors for movie content. Contracts negotiated approximately two weeks prior to release dates. Includes special event distributors for Fathom events, concerts, and special screenings.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Marcus Theatres: Marcus Theatres (The Marcus Corporation) is a Midwestern regional cinema chain operating roughly 1,000+ screens across 17 states. Highly comparable to Coming Attractions in business model (regional multi-screen circuits with theater rentals, loyalty programs, and alternative content), though at significantly larger scale.
• B&B Theatres: B&B Theatres is a family-owned regional cinema chain operating across the Midwest, South, and Southwest. Closely comparable to Coming Attractions as a privately-held, founder-controlled regional exhibitor emphasizing modern amenities in secondary markets.
• Galaxy Theatres: Galaxy Theatres is a privately-held regional cinema operator based in the Western U.S. with locations in California, Nevada, Texas, and Washington. Directly comparable to Coming Attractions in scale, regional footprint, and emphasis on stadium seating and modern amenities in secondary markets.
• Emagine Entertainment: Emagine Entertainment is a Michigan-based regional cinema chain operating approximately 200+ screens across the Midwest. Comparable as a privately-held regional exhibitor offering premium amenities (recliner seating, in-theater dining) and event rentals in markets similar to Coming Attractions' footprint profile.
• Santikos Theatres: Santikos Entertainment is a Texas-based regional cinema chain operating roughly 100 screens. Comparable as a private regional exhibitor with theater rentals, event packages, and modern amenities in secondary markets of similar population profile to Coming Attractions' locations.

Broad incumbents

• AMC Theatres: AMC Entertainment is the largest U.S. cinema chain with over 10,000 screens globally and a public listing (NYSE: AMC). Serves as the broad incumbent benchmark for exhibition scale, programming, and per-screen economics against which regional operators like Coming Attractions are evaluated.
• Cinemark Holdings: Cinemark is the third-largest U.S. cinema chain (NYSE: CNK) with over 4,000 screens across the Americas. Comparable business model and revenue mix (tickets, concessions, advertising) but at materially larger scale and with international diversification.
• Regal Cinemas: Regal Cinemas (subsidiary of Cineworld) operates the second-largest U.S. cinema circuit with 6,000+ screens. Provides the national-chain competitive backdrop that defines the addressable market and pricing dynamics for regional chains like Coming Attractions.

Others

• National CineMedia (NCM): National CineMedia is the largest cinema advertising network in the U.S., and a direct partner of Coming Attractions. Relevant as an ecosystem enabler that monetizes attendance through on-screen, lobby, and digital advertising across affiliated regional circuits.
• Fathom Events: Fathom Events is the leading distributor of alternative theatrical content (operas, concerts, sports, anime) to U.S. cinemas and a programming partner of Coming Attractions. Comparable as a content ecosystem enabler that drives incremental utilization and revenue on theater screens beyond first-run studio releases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/catmovies
• Facebookfacebook.com/catheatresinc
• LinkedInlinkedin.com/company/coming-attractions-theatres-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coming Attractions Theatres