What McLeod Farms does

McLeod Farms is a 5th generation family-owned agricultural operation headquartered in McBee, South Carolina, founded in 1916 when Hector McLeod purchased 115.5 acres and harvested the farm's first peach crop. Today the company operates one of the largest peach orchards in the Southeast, with 1,000+ acres of peach production across more than 50 varieties (including the proprietary Cary Mac variety developed in-house), 60 acres of strawberries (with off-season winter berry production), 15 acres of blackberries, and over 5,000 acres of row crops including cotton, peanuts, soybeans, corn, and rye. The farm employs approximately 40 workers year-round, scaling to 200+ during peak peach season from late May through August.

The business is vertically integrated across the full value chain: it operates its own packing house, three retail market locations in South Carolina (the main Roadside Market on Hwy 151, the Florence Market, and the Hwy #1 Stand & Packhouse), a wholesale distribution channel through Richter Produce that supplies grocery chains such as Harris Teeter, and a direct-to-consumer e-commerce operation that ships fresh peach gift packs to all 50 states via UPS, with thousands of packages shipped weekly during peak season. A value-added product line — including jarred preserves, BBQ sauces, ciders, honey, peanut butter, baked goods, and gift baskets priced between $5.29 and $80 — extends revenue beyond raw produce, while an agritourism vertical adds U-pick strawberries/flowers/pumpkins, an annual charitable corn maze, school field trips, and a free on-site antique farm museum.

Technology and sustainability practices include drip irrigation, wind machines for frost protection, hail prevention systems, and PrimusGFS food safety certification that meets and exceeds USDA requirements. The current leadership team comprises 4th generation farmer Kemp McLeod and 5th generation Spencer McLeod, with Kemp's son-in-law James Byrd managing the row crop operation. The company does not use external capital, is not publicly traded, and retains full family ownership, marketing primarily through Instagram, Facebook, YouTube, TikTok, an email newsletter, and earned media features such as Southern Living Magazine.

Name

McLeod Farms

Legal name

McLeod Farms

Website

https://macspride.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

51–100 employees

Short description

McLeod Farms is a 5th generation, family-owned South Carolina farm producing fresh peaches, strawberries, blackberries, and row crops, selling via owned retail markets, wholesale distributors, nationwide UPS home delivery, and an on-site agritourism operation.

Ownership category

akta.pro rank

Product category

Fresh Produce Farming

NAICS

Fruit and Tree Nut Farming (1113), Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Peanut Farming (111992), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC)

akta.pro secondary industries

Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Berry Sorting & Packing Facilities (AFAOAGAD)

Keywords

• Fresh fruit production
• Peach farming
• Value-added preserves
• Agritourism experiences
• Wholesale produce distribution

Headquarters

HQ city

Mcbee

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales: Fresh peaches, strawberries, blackberries, and seasonal vegetables sold at farm markets and wholesale to retailers
2. Home Delivery: Shipping fresh peaches gift packs to homes and businesses nationwide via UPS, with thousands of packages shipped weekly during peak season
3. Bakery and Prepared Foods: Fresh baked goods including fruit breads, cakes, pies, and specialty items like Peach Enchiladas sold at market
4. Jarred Products and Value-Added Goods: Jams, jellies, preserves, BBQ sauces, pickles, ciders, and specialty preserves sold in-store and online
5. Gift Baskets: Pre-configured and customizable gift baskets with farm products for various occasions and holidays
6. Agritourism Experiences: U-pick operations, corn maze, pumpkin patch, field trips, and seasonal events generating admission and activity fees
7. Row Crops: Cotton, peanuts, soybeans, corn, and rye sold wholesale through commodity channels

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

McLeod Farms is a 5th-generation family farm that grows and sells fresh peaches (under the Mac's Pride brand), strawberries, blackberries, and row crops, complemented by value-added products such as jarred preserves, sauces, and ciders, homemade bakery items, and customizable gift baskets. The farm sells direct-to-consumer through its Roadside Market, Florence Market, and Hwy #1 Packhouse, ships fresh peaches nationwide to all 50 states, distributes wholesale through Richter Produce, and offers agritourism experiences (U-pick strawberries/flowers/pumpkins, corn maze, field trips, and a free antique farm museum).

Product overview

McLeod Farms operates a diversified agricultural operation offering fresh produce (peaches, strawberries, blackberries, row crops), value-added products (jarred goods, bakery items, gift baskets), retail experiences (Roadside Market, restaurant, museum), and agritourism activities (u-pick, corn maze, field trips). The core products are fresh peaches sold under the Mac's Pride brand and strawberries, complemented by homemade bakery items, jarred preserves and sauces, and seasonal experiences. The company ships fresh peaches nationwide and operates multiple retail locations in South Carolina.

Differentiator

Problem solved

Functional benefit

Brands

• Mac's Pride: The brand name used to sell and distribute peaches. McLeod Farms is the family farm name, and Mac's Pride is the brand name used to sell and distribute their peaches.

Products and services

• Fresh Peaches (Mac's Pride Brand) Fresh peaches sold under the Mac's Pride brand, grown across over 1,000 acres with more than 50 varieties including the exclusive Cary Mac variety developed by Campbell McLeod; sold in 1/4 peck, 1/2 peck, full peck, soft baskets, and 1/2 bushel boxes.
• Fresh Strawberries Fresh strawberries grown on approximately 60 acres with over a million plants harvested each spring, plus a labor-intensive winter berry program (December-February) using protective row covers; U-Pick strawberries available at $20 per gallon basket.
• Fresh Blackberries Fresh blackberries grown on 15 acres, characterized as large, sweet, and high in vitamins and minerals.
• Row Crops Over 5,000 acres of row crops including cotton, peanuts, rye, field corn, soybeans, and brown-top millet, managed with precision agricultural techniques and sold wholesale through commodity channels.
• Jarred Products (Preserves, Sauces, Pickles, Ciders) Value-added farm products including jams, jellies, preserves, BBQ sauces, chow chow relish, bread & butter pickles, peach salsa, fruit butters, ciders, vinaigrettes, and honey, sold in-store and online (e.g., BBQ Sauces/Preserves $8.37-$9.35, Jellies/Vinaigrettes $9.35, Ciders $5.92, Honey $13.99).
• Homemade Bakery Items Fresh-baked goods made on-site at the Roadside Market, including fruit breads, cakes, pies, fudge, and signature items such as Peach Enchiladas and Nutty Fruit Cake (e.g., fruit breads $8.95, Nutty Fruit Cake $14.19, Pumpkin/Red Velvet Rolls $20.50).
• Gift Baskets Pre-configured and customizable gift baskets filled with jarred products or bakery items for various occasions and holidays, including themed collections (Outdoorsman $60, Christmas Collection $65, All Occasion $70, Mac's Favorite $70, Carolina Creation $75, Tailgater $80, with $6 custom gift wrap).
• Home Delivery Peach Shipping Nationwide shipping service of fresh peaches and farm products to homes and businesses across all 50 states via UPS, with thousands of fresh peach gift packs shipped weekly during peak season.
• U-Pick Experiences (Strawberries, Flowers, Pumpkins)
• Corn Maze & Fall Attractions Annual charitable corn maze with community beneficiaries, plus Pumpkin Patch admission; Corn Maze & Pumpkin Patch $12 (ages 10+), $10 (ages 3-9), free under 2, and Pumpkin Patch Only at $4 wagon ride plus pumpkins at $0.99/lb, with proceeds supporting local organizations.
• Educational Field Trips Curriculum-aligned school field trips during strawberry and pumpkin seasons at $8 per child for groups of 12+ students ages 4 and up, including story time, ice cream sample, and a tractor-drawn wagon ride.
• Mac's Pride Antique Farm Museum Free museum located next to the Roadside Market featuring over 20 antique cars (including a 1920 McLaughlin and 1930 Lincoln), vintage tractors, plows, farm equipment, and antique household items; open 10am-4pm 7 days a week.
• McLeod Family & Friends Cookbook Centennial Edition cookbook featuring family recipes, customer contributions, and award-winning recipes from local recipe contests, including a featured Peach Pound Cake recipe that appeared in Southern Living Magazine.
• McLeod Farms Roadside Market Main retail location on Hwy 151 in McBee, SC, open 7 days a week 8am-6:30pm, offering fresh produce, bakery, ice cream shop, and agritourism activities; the second location is the Florence Market and the third is the Hwy #1 Stand & Packhouse.

Quantifiable outcome

• South Carolina leads the Southeast in peach production
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Richter ProducecoreChannel Partner/ Reseller/ DistributorWholesale distributor handling commercial loads of peaches and strawberries for McLeod Farms to retail grocery stores. Contact through www.richterproduce.com for buyer inquiries.
• Tony's Ice CreamminorStrategic or Co-development PartnerFamily-owned ice cream provider from Gastonia, NC serving homemade ice cream at McLeod Farms Roadside Market. Features seasonal flavors including Peach, Butter Pecan, Black Walnut, Strawberry, Lemon and Grape.
• Big's Meats & MoreminorStrategic or Co-development PartnerFamily restaurant located beside Roadside Market on Hwy 151, serving burgers, hand-cut fries, and daily lunch specials. Part of the McLeod family but operates as separate business with different hours.
• Agri-Technologies, Inc.minorOthersAgricultural technology provider providing expert recommendations for safe agricultural practices and crop management guidance.
• Clemson UniversityminorOthersUniversity partnership for agricultural best practices and guidance on growing safe, high-quality produce following expert recommendations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Titan Farms: Ridge Spring, SC-based peach grower and one of the largest peach operations in the Southeast. Directly comparable to McLeod Farms in crop focus, Southeast U.S. geography, scale (thousands of peach acres), and wholesale + retail channel mix.
• Lane Southern Orchards: Fort Valley, GA-based fifth-generation peach grower and pecan operator with a large on-site farm market, bakery, and gift shop. Closely comparable to McLeod Farms in product mix (peaches, value-added goods, retail market, agritourism) and multi-generational family-farm positioning.
• Pearson Farm: Fort Valley, GA-based multi-generational peach and pecan grower with a farm market and nationwide peach shipping. Comparable to McLeod Farms in crop mix, on-site retail, DTC shipping, and family-farm heritage spanning multiple generations.
• Taylor Orchards: Reynolds, GA-based commercial peach grower supplying the Southeast fresh market. Directly comparable to McLeod Farms in core peach production focus and Southeast U.S. wholesale orientation.
• Mercier Orchards: Blue Ridge, GA-based fourth-generation tree-fruit grower with a large farm market, bakery, and U-pick agritourism. Comparable to McLeod Farms in combining on-site retail, value-added products, and agritourism around a fresh-fruit core.
• The Peach Truck: Tennessee-based company specializing in nationwide DTC shipment of fresh Southeastern peaches. Closely comparable to McLeod Farms' nationwide peach shipping channel and gifting/pack business, though Peach Truck is a marketing and distribution brand rather than a grower.
• Hodges Farm & Orchard: Small Southeast U.S. peach and produce grower with on-site farm market and U-pick. Comparable to McLeod Farms as a smaller-scale family peach and produce operation with retail and U-pick, though at materially smaller acreage and footprint.
• Southern Belle Orchards: Georgia-based peach grower selling fresh fruit at farm markets, u-pick operations, and wholesale channels. Comparable to McLeod Farms in combining retail, U-pick, and wholesale peach sales in the Southeast.

Broad incumbents

• Driscoll's: California-based global berry market leader (strawberries, blueberries, raspberries, blackberries). Comparable to McLeod Farms on the strawberry and blackberry side, but operates at a vastly larger scale across multiple geographies and dominates category retail shelf space.
• Stemilt Growers: Washington-based vertically integrated tree-fruit grower (apples, pears, cherries) with branded retail programs and nationwide distribution. Comparable as a multi-generation, vertically integrated specialty-fruit operation with branded value-added products, though operating in a different fruit category and region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mcleodfarms
• Facebookfacebook.com/mcleodfarms
• Instagraminstagram.com/mcleodfarms/?hl=en
• TikToktiktok.com/@thepeachfarmer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McLeod Farms