Mercier Orchards, Inc.
Mercier Orchards is a fourth-generation, veteran-owned farm in Blue Ridge, Georgia, operating 300+ acres of U-Pick fruit, an on-site bakery and market, a winery, and Georgia's only vertically integrated on-site hard cidery serving families, school groups, and adult tasting-room visitors.
- Company typePrivate
- Founded1943
- HeadquartersBlue Ridge, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mercier Orchards, Inc. does
Mercier Orchards, Inc. is a privately held, fourth-generation, family- and veteran-owned farm operation founded in 1943 in Blue Ridge, Georgia. The company sits on more than 300 acres, where it cultivates 40-plus apple varieties alongside strawberries, blueberries, blackberries, peaches, and vegetables. Its core technology footprint is anchored by a vertically integrated hard cidery — described as the only apple orchard in Georgia to grow, press, ferment, and can its own cider on-site — plus an on-site bakery, market, winery, and tasting room.
The business operates entirely on a direct-to-consumer agritourism model, with no disclosed wholesale customers, institutional accounts, or B2B contracts. Revenue is generated through multiple streams: U-Pick admission fees for strawberries, blueberries, blackberries, peaches, apples, and flower picking; farm market and bakery sales of fresh produce, preserves, fried pies, and apple cider donuts; tasting room sales of house-made wines, hard ciders (over a dozen varieties), slushies, and wine flights priced at $15 per flight; tractor tours, bus and school tours (with free teacher admission), and catch-and-release fishing; and seasonal event admissions such as Customer Appreciation Day and Santa at the Farm. Hard cider is also placed at local retail stores, representing a modest off-site distribution extension.
Customer segments are mixed and persona-based: families and individual visitors are the primary segment, with adult cider and wine enthusiasts, school groups, and bus/senior tours as secondary segments. Marketing is concentrated on organic social (Facebook, Instagram, YouTube), an email newsletter, the 'From Field to Fork' content blog, and a roster of in-person events. Pricing is unit-based and pay-as-you-go, with no subscription, contract, or disclosed enterprise pricing tier.
Mercier Orchards, Inc. firmographics
Firmographics- Name
- Mercier Orchards, Inc.
- Legal name
- Mercier Orchards, Inc.
- Website
- https://mercier-orchards.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mercier Orchards is a fourth-generation, veteran-owned farm in Blue Ridge, Georgia, operating 300+ acres of U-Pick fruit, an on-site bakery and market, a winery, and Georgia's only vertically integrated on-site hard cidery serving families, school groups, and adult tasting-room visitors.
- Ownership category
- akta.pro rank
Mercier Orchards, Inc. industry classification
Industry- Product category
- Orchard, Cidery, and Agritourism Farm
- NAICS
- Apple Orchards (111331), Berry (except Strawberry) Farming (111334), Fruit and Tree Nut Farming (1113)
- SIC
- Agricultural Production-Crops (100), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)
- akta.pro primary industry
- Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)
- akta.pro secondary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
Keywords
Where Mercier Orchards, Inc. is headquartered
LocationHeadquarters
- HQ city
- Blue Ridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mercier Orchards, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Farm Market & Produce Sales: Direct-to-consumer sales of fresh seasonal fruits, vegetables, jams, jellies, preserves, apple butter, honey, and specialty grocery items from the on-site market.
- U-Pick Admissions: Admission fees for U-Pick experiences including strawberries, blueberries, blackberries, apples, flowers, and seasonal blossom tours. Admission is purchased on-site only.
- Hard Cider & Wine Sales: Sales of house-crafted hard ciders (over a dozen varieties including seasonal flavors) and wines (apple, blackberry, strawberry wines) through the tasting room. Also includes slushies and tasting flights.
- Bakery Sales: Fresh baked goods including world-famous fried pies, apple cider donuts, seasonal pies, and other baked treats.
- Tour Programs: School tours and bus tours offering educational experiences about farming, sustainable agriculture, and orchard history. Teachers receive free admission for school trips.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine Flight Tasting |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Mercier Orchards, Inc. product offering
Product offeringCore offering
Mercier Orchards is a 300-acre family farm in Blue Ridge, Georgia that grows and sells fresh seasonal fruits (40+ apple varieties, plus strawberries, blueberries, blackberries, and peaches). The on-site market and bakery offer baked goods, jams, jellies, preserves, apple butter, and canned goods, while the on-site winery and hard cidery produce fruit wines and over a dozen hard cider varieties. Agritourism experiences include U-Pick fruit picking, tractor tours, school and bus tours, fishing, blossom tours, and seasonal events.
Product overview
Mercier Orchards is a fourth-generation family and veteran-owned farm and agritourism destination in Blue Ridge, Georgia, founded in 1943. The company operates as a diversified farm with multiple integrated offerings: a U-Pick fruit operation (strawberries, blueberries, blackberries, peaches, and 40+ apple varieties), an on-site Market & Bakery (fresh produce, jams, jellies, apple butter, and baked goods including apple cider donuts and fried pies), a Winery (farm-crafted fruit wines), and a Hard Cidery (over a dozen hard cider varieties). The agritourism experience includes Tractor Tours, Bus & School Tours, Fishing, Blossom Tours, and seasonal events like Customer Appreciation Day and Santa at the Farm. The company is the only apple orchard in Georgia to grow, press, ferment, and can its own hard cider on-site.
Differentiator
Problem solved
Functional benefit
Products and services
- U-Pick Seasonal pick-your-own fruit experience offering strawberries, blueberries, blackberries, peaches, and over 40 varieties of apples, plus flower U-Pick and blossom tours; admission is purchased on-site only and is targeted at families and individual visitors.
- Bus and School Tours Educational guided tours for school and bus groups featuring orchard exploration, seasonal fruit picking, cider making demonstrations, and farm-fresh snacks; teachers receive free admission for school trips.
- Tractor Tours Scenic tractor rides through the 300-acre farm offering views of orchards, berry fields, and Blue Ridge Mountains during spring, summer, and fall.
- Fishing Catch-and-release fishing in a farm pond stocked with bass, bream, and carp, available during regular business hours at no charge.
- Market and Bakery On-site market featuring fresh seasonal produce, jams, jellies, preserves, apple butter, fruit butters, honey, cider, canned goods, and freshly baked items.
- Bakery In-house bakery producing apple cider donuts, world-famous fried pies, and other fresh baked goods daily.
- Winery Farm-crafted wines including Apple Wine, Blackberry Wine, Strawberry Wine, Summer Sweet Peach, Fall Harvest, and 1943 Reserve, plus selections from local North Georgia vineyards, served in the on-site tasting room.
- Hard Cider Hard ciders crafted from orchard-grown apples, including Mountain Apple, Grumpy Granny, Just Peachy, Sneaky Jack bourbon-infused, and seasonal varieties like Jalapeacho, Strawberry, and Blueberry ciders; Mercier Orchards is the only apple orchard in Georgia that grows, presses, ferments, and cans its own hard cider.
- Candy Kitchen Confectionery section offering specialty candy and sweet treats.
Companies that use Mercier Orchards, Inc.
Customer profileSegments4 records
Ideal customer profiles3 records
Mercier Orchards, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mercier Orchards, Inc. partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Mercier Orchards, Inc. competitors and assessment
Company assessmentDirect peers
- Bold Rock Hard Cider: Virginia-based hard cidery with taprooms and tasting rooms selling farm-sourced craft cider. Comparable as a vertically integrated orchard-to-cidery business with tasting-room-driven direct-to-consumer revenue.
- St. Julian Winery: Michigan family-owned farm winery producing fruit-based wines with tasting room and on-site retail. Comparable integrated farm winery business model.
- Beak & Skiff Apple Orchards: Iconic multi-generation New York apple orchard offering U-Pick, hard cider, distillery, and agritourism. Closely comparable in operating model — fourth-generation orchard, integrated cidery, on-site market, and visitor experiences.
- Huber Orchard & Winery: Indiana family farm combining fruit U-Pick, winery, market, and agritourism experiences. Comparable diversified farm destination with integrated bakery, market, and beverage operations.
- Tuttle Orchards: Indiana family-owned orchard operating U-Pick apples, pumpkins, and berries plus farm market, bakery, and agritourism events. Directly comparable multi-generation U-Pick farm with integrated retail.
- Carter Mountain Orchard: Virginia orchard operating pick-your-own apples, peaches, and berries alongside a farm market, bakery, and seasonal events. Directly comparable agritourism, U-Pick, and on-site retail model.
- B.J. Reece Orchards: North Georgia family-owned orchard offering U-Pick apples, peaches, and pumpkins plus a farm market and bakery. Direct regional peer with overlapping agritourism and orchard business.
- Wegmeyer Farms: Virginia pick-your-own farm specializing in strawberries, blueberries, pumpkins, and apples with on-site farm market. Closely comparable U-Pick fruit and direct-to-consumer market model.
Broad incumbents
- Angry Orchard: Largest U.S. hard cider brand (Boston Beer Company), offering a wide portfolio of ciders with national retail distribution. Comparable as a competing hard cider producer but at vastly larger scale and broader distribution.
- Woodchuck Hard Cider: Vermont-based national hard cider brand with broad retail distribution and rotating flavored ciders. Comparable as a scaled competitor in the same cider category Mercier competes in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mercier Orchards, Inc. social profiles
Digital presenceMercier Orchards, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mercier Orchards, Inc. leadership team
Management profileNumber of profiles
Mercier Orchards, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mercier Orchards, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mercier Orchards, Inc.
What does Mercier Orchards, Inc. do?
Mercier Orchards is a 300-acre family farm in Blue Ridge, Georgia that grows and sells fresh seasonal fruits (40+ apple varieties, plus strawberries, blueberries, blackberries, and peaches). The on-site market and bakery offer baked goods, jams, jellies, preserves, apple butter, and canned goods, while the on-site winery and hard cidery produce fruit wines and over a dozen hard cider varieties. Agritourism experiences include U-Pick fruit picking, tractor tours, school and bus tours, fishing, blossom tours, and seasonal events.
Is Mercier Orchards, Inc. a public or private company?
Mercier Orchards, Inc. is a private company. It is classified as family owned and is currently operating.
When was Mercier Orchards, Inc. founded?
Mercier Orchards, Inc. was founded in 1943. It employs 11 to 50 people.
Where is Mercier Orchards, Inc. based?
Mercier Orchards, Inc. is headquartered in Blue Ridge, United States, in the North America region.
How does Mercier Orchards, Inc. make money?
Five revenue lines are on record. Farm Market & Produce Sales are the primary driver. The others are U-Pick Admissions, hard Cider & Wine Sales, bakery Sales and tour Programs.
Who are Mercier Orchards, Inc.'s main competitors?
Direct peers on record are Bold Rock Hard Cider, St. Julian Winery, Beak & Skiff Apple Orchards, Huber Orchard & Winery, Tuttle Orchards, Carter Mountain Orchard, B.J. Reece Orchards and Wegmeyer Farms. Broad incumbents are Angry Orchard and Woodchuck Hard Cider.
Does Mercier Orchards, Inc. have an API?
No public API is recorded for Mercier Orchards, Inc..
What industry is Mercier Orchards, Inc. in?
Mercier Orchards, Inc.'s product category is Orchard, Cidery, and Agritourism Farm. Its primary akta.pro industry code is AFAGACAJ, Cider & Orchard Fruit Production (Apples/pears for cider & processing), with a secondary code of AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries). Its NAICS code is 111331 and its SIC code is 100.