National Association of Expert Advisors (NAEA)

What National Association of Expert Advisors (NAEA) does

NAEA is a private membership and training organization serving advanced real estate agents and brokers in the United States and Canada. Co-founded in 2011 by Jay Kinder and Michael Reese, the company sells access to a proprietary real estate sales methodology built around three core pillars: Membership (recurring), one-on-one and group Coaching, and Mastermind Programs. Its core offering is the Expert Advisor System, which bundles the Certified Home Selling Advisor (CHSA) and Certified Home Buying Advisor (CHBA) designations, the 7 Laws framework for home selling and buyer representation, and a seven-stage Expert Advisor Business Roadmap (Solopreneur through Visionary) that segments members by transaction volume and team size.

The product portfolio extends beyond core membership into add-on training modules including the ISA (Inside Sales Agent) Model, 108 Transactions, ISA Listings, and the Inside Sales Predictability System, plus a professional Expert Advisor Tearsheet reporting tool. Content is delivered through a Kajabi-hosted training vault and CRM, with the underlying methodology taught primarily through live coaching calls, Bootcamp events, and the annual Exponential Growth Summit. Distribution is event-driven and inside-sales led, with a top-of-funnel content engine spanning a blog (dating to 2010), the Face to Face podcast, webinars, and celebrity endorsements (Darren Hardy, Jay Abraham, Donald Trump Jr.) reinforced by an Emmy-winning CelebrityFilms documentary.

Revenue is generated through subscription-based membership, multi-tier coaching, mastermind groups, paid summits/bootcamps, and à la carte training purchases. Pricing is not publicly disclosed; prospects enter via free business consultations and website CTAs. The wider Kinder Reese Real Estate Partners platform (founded 2004) claims to serve 23,000+ agents across North America, and the co-founders personally transact 500–800 homes per year, producing 4,250+ lifetime home sales and $18M+ in commissions that underwrite the offering's credibility. Headcount sits at 11–50 employees with no institutional investment disclosed.

Name

National Association of Expert Advisors (NAEA)

Legal name

National Association of Expert Advisors

Website

https://naea.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

NAEA is a private U.S.-based membership, coaching, and training organization that sells a proprietary real estate sales methodology (the Expert Advisor System, including CHSA/CHBA certifications) plus mastermind programs and events to individual real estate agents and small-team brokers across the United States and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Membership: NAEA membership provides access to the training vault (Kajabi), CRM, coaching calls, Expert Advisor designation programs (CHSA/CHBA), and ongoing support resources. Membership is the primary recurring revenue stream.
2. Coaching Services: One-on-one and group coaching from Certified Success Coaches. Members can schedule clarity calls and receive personalized business guidance.
3. Mastermind Program: Exclusive mastermind group membership for peer learning and accountability among high-performing real estate agents.
4. Events (Exponential Growth Summit, Bootcamp): Annual and event-based training summits featuring celebrity speakers. Ticketed events including the Exponential Growth Summit (EGS) and Bootcamp programs.
5. Training Programs and Resources: Individual training courses, videos, and programs such as ISA Boot Camp, 108 Transactions, and Inside Sales Predictability available for purchase or as part of membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

NAEA sells a membership-based real estate coaching and training platform anchored by its proprietary Expert Advisor System, including the Certified Home Selling Advisor (CHSA) and Certified Home Buying Advisor (CHBA) certification designations. Members receive access to a Kajabi-hosted training vault, an integrated CRM, the Expert Advisor Tearsheet tool, group and one-on-one coaching with Certified Success Coaches, and an exclusive mastermind community, supplemented by live events such as the annual Exponential Growth Summit and Bootcamps.

Product overview

The National Association of Expert Advisors (NAEA) is a real estate coaching and training organization offering a comprehensive platform of products and services for advanced real estate agents and brokers in the United States and Canada. The core offering consists of NAEA Membership, Coaching Services, and Mastermind Programs that together provide access to the Expert Advisor System, which includes the Certified Home Selling Advisor (CHSA) and Certified Home Buying Advisor (CHBA) designations. The product portfolio is structured around the seven-stage Expert Advisor Business Roadmap (Solopreneur through Visionary), with specialized training modules including 108 Transactions, ISA Model, and ISA Listings programs. Members receive access to a CRM system, Kajabi-based training vault, and live events including Bootcamp and the Exponential Growth Day summit. Additional offerings include the Expert Advisor Tearsheet tool, Inside Sales Predictability System, and the Clarity Report resource.

Differentiator

Problem solved

Functional benefit

Brands

• Expert Advisor: A designation and system for real estate professionals to become differentiated Expert Advisors who add value to customer experience while building seven-figure businesses
• Kinder Reese Real Estate Partners
• Expert Advisor Tearsheet
• Exponential Growth Summit
• ISA Model
• Certified Home Selling Advisor (CHSA)
• Certified Home Buying Advisor (CHBA)

Products and services

• NAEA Membership Recurring monthly membership providing real estate agents access to the Expert Advisor training vault (Kajabi), the internal CRM, the Expert Advisor Tearsheet, coaching calls, and the CHSA and CHBA designation programs. Designed for advanced real estate agents and brokers seeking to differentiate and scale.
• Coaching Services

Quantifiable outcome

• 18% higher home sale prices for clients using Expert Advisor system
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• CelebrityFilmsflagshipStrategic or Co-development Partner · 12 July 2012Emmy Award-winning CelebrityFilms produced documentary 'REAL' featuring co-founders Jay Kinder and Michael Reese. Directed by Nick Nanton, the documentary showcases their unique business model and impact on clients and community. This partnership established media credibility and thought leadership positioning for NAEA.
• 21st Century TelevisioncoreGTM or Marketing Partner21st Century Television, an award-winning business program produced by MMP (USA), Inc., featured NAEA on their show reaching 100 million potential television households. The segment highlighted NAEA's tested and proven methods for increasing success in real estate.
• Radio and Television ExpertsminorChannel Partner/ Reseller/ DistributorRadio and Television Experts is the real estate industry's premier advertising agency with a 10-year track record of transforming agents into local celebrities. They offer market-exclusive trackable systems and have partnered with Barbara Corcoran for TV endorsements of individual agents.
• Barbara CorcoranminorGTM or Marketing PartnerShark Tank star and real estate mogul Barbara Corcoran endorses individual clients of Radio and Television Experts (NAEA's marketing partner). Corcoran built and sold The Corcoran Group for $66 million.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mike Ferry Organization: Long-established real estate sales coaching and training company serving individual agents and teams with scripts, systems, and live events — directly comparable to NAEA's training, coaching, and ISA methodology.
• Buffini & Company: Real estate coaching and training organization built around a codified lead-generation and referral system, offering events, coaching, and certification — closely comparable to NAEA's CHSA/CHBA-style certification and event-driven model.
• Tom Ferry: One of the largest and most recognized real estate coaches and trainers in North America, offering coaching, events, and mastermind programs to real estate agents — directly competing with NAEA's membership and coaching offering.
• Icenhower Coaching and Consulting: Real estate team-building and coaching firm focused on helping agents build scalable businesses, offering mastermind and training programs comparable to NAEA's mastermind and coaching offerings.
• Workman Success Systems: Coaching and training organization for real estate agents and teams, with a strong focus on systems, scripts, and accountability — comparable to NAEA's team-building and predictability-focused curriculum.

Broad incumbents

• Tony Robbins Business Coaching / Results Coaching: Large-scale business and life coaching organization serving entrepreneurs and professionals (including real estate agents) with high-ticket masterminds and events. Broader audience than NAEA but competes for the same high-performing-agent persona.
• eXp Realty: Cloud-based brokerage that includes in-house training, coaching, and agent development programs as part of its value proposition. Not a pure coaching company, but provides comparable agent-development services at scale within its brokerage model.
• Berkshire Hathaway HomeServices: Major US real estate franchise offering networking, training, and coaching resources to affiliated agents. Provides comparable agent-development services across a broad franchise network, competing indirectly with NAEA for advanced-agent mindshare.
• Keller Williams MAPS Coaching: In-house coaching arm of Keller Williams Realty, one of the largest US real estate franchises. Overlaps with NAEA's coaching and mastermind offerings but is bundled into the broader KW ecosystem rather than sold independently.

Emerging players

• Real Estate Coaching Radio / Agent Inner Circle: Smaller real estate coaching community offering agent training, mastermind groups, and online content — overlapping with NAEA's coaching and mastermind offerings but with narrower scale and reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/_ExpertAdvisors
• Facebookfacebook.com/ExpertAdvisors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Expert Advisors (NAEA)