The Pink Bride
The Pink Bride is a Southeast U.S. wedding expo operator running ~10 annual bridal shows across five Tennessee and Alabama markets, monetizing through exhibitor booth fees, attendee tickets, and an online vendor directory serving couples and local wedding vendors.
- Company typePrivate
- Founded2017
- HeadquartersKnoxville, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Pink Bride does
The Pink Bride, operated as a DBA of First Verse Productions, LLC, is a regional wedding expo and vendor-advertising platform serving engaged couples across Tennessee and Alabama. The company produces approximately ten annual bridal shows in five markets — Chattanooga, Knoxville, Nashville, and Tri-Cities in Tennessee, plus Trussville/Birmingham in Alabama — under the registered trademarks The Pink Bride® and The Pink Bridal Show®. The brand was originated by Fred and Donna Jacobs over thirty years ago as a wedding magazine and grew into one of the Southeast's recognized bridal expo circuits before being acquired by Anthony "DJ Tony Dub" Brown Jr. in 2024 and folded into his First Verse Productions event-services business.
The product surface combines physical expo events with an online vendor directory (thepinkbride.com/all-listings), a vendor self-service dashboard, and a wedding-planning content blog. Exhibitor operations are powered by a BridesCan third-party registration platform and Calendly-based vendor consultation scheduling; the company has no mobile app, no public API, and no disclosed AI or ML capabilities. The primary technology differentiator is the integration between in-person lead capture at shows and post-show online directory exposure plus attendee lead-list delivery.
Revenue is generated through three streams: exhibitor booth fees (transaction-based, varying by market and booth size with payment plans available), consumer ticket sales for show admission, and online vendor directory listings that function as recurring exposure for vendors between events. Customers are SMB wedding vendors (photographers, DJs, florists, venues, caterers, planners, rental companies, bridal boutiques) and the engaged couples they seek to book.
The Pink Bride firmographics
Firmographics- Name
- The Pink Bride
- Legal name
- First Verse Productions, LLC
- Website
- https://thepinkbride.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Pink Bride is a Southeast U.S. wedding expo operator running ~10 annual bridal shows across five Tennessee and Alabama markets, monetizing through exhibitor booth fees, attendee tickets, and an online vendor directory serving couples and local wedding vendors.
- Ownership category
- akta.pro rank
Where The Pink Bride is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Pink Bride business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exhibitor Booth Fees: Wedding vendors pay to exhibit at Pink Bride wedding shows, receiving booth space, online listing exposure, and access to attendee leads
- Event Ticket Sales: Engaged couples and wedding party members purchase tickets to attend wedding expos, gaining access to vendor displays, fashion shows, giveaways, and exclusive deals
- Online Vendor Listings: Wedding vendors receive ongoing website directory listings that provide exposure after the show concludes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Exhibitor booth fees vary by location and booth size |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The Pink Bride product offering
Product offeringCore offering
The Pink Bride produces regional bridal expo events and operates an online vendor directory that connects engaged couples with local wedding professionals (photographers, DJs, florists, venues, caterers, planners, and bridal boutiques) across Tennessee and Alabama. Approximately 10 wedding shows are held annually across five markets, complemented by a website-based directory and exhibitor service packages (booth rentals, attendee lead lists, corner booth placement, and listing exposure). Vendor-side booth and listing fees and attendee-side event ticket sales together form the core revenue base.
Product overview
The Pink Bride operates a unified wedding expo platform combining in-person events with an online vendor marketplace. The core product is the Pink Bride Wedding Shows—a network of annual bridal expos across five Tennessee and Alabama markets (Chattanooga, Knoxville, Nashville, Tri-Cities, Trussville/Birmingham)—complemented by an online Wedding Vendor Directory where couples browse and connect with local professionals. Additional offerings include a vendor dashboard for listing management and exhibitor services for wedding professionals seeking booth space and promotional features. The Pink Bride Blog provides wedding planning education and inspiration content.
Differentiator
Problem solved
Functional benefit
Products and services
- Pink Bride Wedding Shows
- Wedding Vendor Directory
- Exhibitor Services
Companies that use The Pink Bride
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The Pink Bride technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
The Pink Bride partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- First Verse Productions, LLCflagshipFirst Verse Productions, LLC is the parent company and dba (doing business as) The Pink Bride. Founded by Anthony 'DJ Tony Dub' Brown, Jr. in 2017, First Verse Productions acquired The Pink Bride from original founders Fred and Donna Jacobs in 2024. First Verse Productions operates over 400 events per year with 30+ creative professionals, providing DJ services, Photo Booths, Photography, Videography, Social Media Content Creation, and Karaoke. The company is based in Chattanooga, TN.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
The Pink Bride competitors and assessment
Company assessmentBroad incumbents
- Eventbrite: Large-scale event ticketing and management platform used by expos and consumer events broadly. Provides ticketing infrastructure that competes with or could power The Pink Bride's event ticket sales and exhibitor registration flows.
- The Knot Worldwide: Operates The Knot and WeddingWire, the dominant online wedding vendor marketplaces and planning tools in the U.S. Same buyer (engaged couples) and same supplier base (wedding vendors) as The Pink Bride, but at national scale and primarily digital rather than event-driven.
- WeddingWire (standalone): Major online wedding vendor marketplace (now part of The Knot Worldwide) connecting couples to vendors with reviews, pricing, and lead tools. Direct online substitute for The Pink Bride's directory and lead-generation value to exhibitors.
Emerging players
- Zola: Online wedding planning, registry, and vendor marketplace platform serving modern couples. Competes with The Pink Bride's directory and planning content for share of couple attention, and increasingly partners with wedding vendors in overlapping categories.
- Brideside: Online bridesmaid dress and wedding party styling platform with wedding vendor integrations. Targets the same engaged-couple planning journey and adjacent vendor categories (bridal styling) that The Pink Bride's expos cover.
Others
- Minted: Online marketplace for wedding stationery, paper goods, and decor with a strong wedding vertical audience. Adjacent in serving engaged couples with wedding planning purchases, though not a direct event/directory competitor.
Direct peers
- The Bridal Event: Regional bridal show producer operating multi-vendor wedding expos in Mid-Atlantic and other U.S. markets. Same expo business model, vendor booth monetization, and ticket-driven attendee experience as The Pink Bride.
- Here Comes the Guide: Long-running online wedding vendor directory listing venues and professionals by region. Directly comparable to The Pink Bride's online vendor directory component and competes for the same engaged-couple planning journey.
- Bridal Spectacular: Regional bridal expo operator running large wedding shows in Las Vegas and other markets, connecting engaged couples with local vendors. Closest comparable to The Pink Bride's in-person expo business model and exhibitor/attendee value proposition.
Regional players
- Bachelor Gulch Bride / Modern Day Brides expo producers: Network of regional bridal show producers operating in markets outside Tennessee and Alabama. Comparable expo format, exhibitor economics, and engaged-couple audience, but without geographic overlap with The Pink Bride.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
The Pink Bride social profiles
Digital presenceThe Pink Bride financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Pink Bride leadership team
Management profileNumber of profiles
Profiles4 records
The Pink Bride funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Pink Bride M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Pink Bride
What does The Pink Bride do?
The Pink Bride produces regional bridal expo events and operates an online vendor directory that connects engaged couples with local wedding professionals (photographers, DJs, florists, venues, caterers, planners, and bridal boutiques) across Tennessee and Alabama. Approximately 10 wedding shows are held annually across five markets, complemented by a website-based directory and exhibitor service packages (booth rentals, attendee lead lists, corner booth placement, and listing exposure). Vendor-side booth and listing fees and attendee-side event ticket sales together form the core revenue base.
Is The Pink Bride a public or private company?
The Pink Bride is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Pink Bride founded?
The Pink Bride was founded in 2017. It employs 1 to 10 people.
Where is The Pink Bride based?
The Pink Bride is headquartered in Knoxville, United States, in the North America region.
How does The Pink Bride make money?
Three revenue lines are on record. Exhibitor Booth Fees are the primary driver. The others are event Ticket Sales and online Vendor Listings.
Who are The Pink Bride's main competitors?
Broad incumbents on record are Eventbrite, The Knot Worldwide and WeddingWire (standalone). Emerging players are Zola and Brideside. Minted is listed as an others. Direct peers are The Bridal Event, Here Comes the Guide and Bridal Spectacular. Bachelor Gulch Bride / Modern Day Brides expo producers is listed as a regional player.
Does The Pink Bride have an API?
No public API is recorded for The Pink Bride.